Digital Marketing Analyst Jobs in New York
Digital Marketing Analyst jobs in New York represent one of the most active markets in the country, concentrated in advertising, media, e-commerce, finance, and consumer goods, with demand running from entry-level coordinator roles through senior analyst and manager positions. The heaviest hiring clusters in New York City, particularly in Manhattan and Brooklyn, with additional openings in White Plains and Jersey City drawing from the same talent pool. Well-established employers with a lasting New York presence include NBCUniversal, American Express, and Publicis Groupe, with strong demand for specialists in paid search, SEO analytics, and marketing attribution. Find a role that fits below and apply directly.
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Showing 5 of 8+ Digital Marketing Analyst jobs
ABOUT THE JOB
We are seeking a data-driven and business-savvy Digital Marketing Analyst to serve as the critical bridge between business needs and technical implementation. This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide insights and recommendations to improve performance, conversion and ROI.
This role will own ensuring marketing analytics tools and supporting platforms like Google Tag Manager (GTM) are functioning and configured correctly and translating business and marketing requirements into actionable analytics solutions. As the go-to resource for GTM and GA4, you will empower decision-makers with clear, actionable data, collaborate closely with cross-functional teams and agency partners, and drive continuous improvement across all digital channels. Additionally, you will leverage insights to support ongoing optimizations, ensuring our digital strategies are both technically sound and aligned with business objectives for sustained growth.
Responsibilities:
- Mandatory: Serve as the bridge between business and technical teams: Translate business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reporting.
- Mandatory: Configure and maintain GTM: Set up, test, and optimize tags, triggers, and data layers to capture relevant marketing and user behavior data across websites and apps.
- Mandatory: Own GA4 analytics: Monitor digital performance, create custom events, conversions, and audiences, and build dashboards to surface actionable insights (Looker Studio, PowerBI).
- Mandatory: Troubleshoot tracking discrepancies and data quality issues.
- Mandatory: Work closely with agency partners, including analytics agencies and website developers, to ensure seamless implementation, optimization, and troubleshooting of digital analytics and website tracking solutions.
- Mandatory: Ensure data quality and compliance: Maintain data integrity, privacy, and compliance with relevant regulations (GDPR, CCPA, etc.).
- Train internal owners and marketers on how to access and interpret GA4 reports.
- Stay current with digital analytics trends: Continuously learn and apply best practices in digital analytics, GTM, and GA4.
- Own and analyze digital marketing performance: Monitor and interpret key metrics (traffic, conversions, engagement, ROI) across paid, owned, and earned channels. Develop dashboards and reports to communicate findings to stakeholders.
- Experience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferred.
This position is remote.
COMPENSATION
- The base compensation range for this position is $85,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
ABOUT YOU
- 3+ years of hands-on experience with GTM and GA4 (required).
- Proficiency in GTM configuration, including media pixel implementation.
- Strong understanding of GA4’s event-based model.
- Experience creating custom dimensions, metrics, and conversion events in GA4.
- Ability to work with and understand basic JavaScript for data layer push techniques.
- Expertise in GA4 reporting, filters, segmentation, and data visualization.
- Knowledge of regex patterns for trigger and variable configuration.
- Excellent communication skills to work with both technical and non-technical teams.
- Experience documenting tracking requirements and implementation guides.
SUPERVISORY RESPONSIBILITIES: This role will not have any supervisory responsibilities.
WORKING CONDITIONS: Monday to Friday from 8:30am to 5:00pm.
About us
Life at Danone
With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.”
Our Brands
When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee®, Too Good & Co™, and YoCrunch®.
Our Purpose
We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp.
Our Benefits
Our commitment to making the world healthier starts with our employees.
- Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model.
- Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
- Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
- Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.
Equal Opportunity Employer
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.
ABOUT THE JOB
We are seeking a data-driven and business-savvy Digital Marketing Analyst to serve as the critical bridge between business needs and technical implementation. This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide insights and recommendations to improve performance, conversion and ROI.
This role will own ensuring marketing analytics tools and supporting platforms like Google Tag Manager (GTM) are functioning and configured correctly and translating business and marketing requirements into actionable analytics solutions. As the go-to resource for GTM and GA4, you will empower decision-makers with clear, actionable data, collaborate closely with cross-functional teams and agency partners, and drive continuous improvement across all digital channels. Additionally, you will leverage insights to support ongoing optimizations, ensuring our digital strategies are both technically sound and aligned with business objectives for sustained growth.
Responsibilities:
- Mandatory: Serve as the bridge between business and technical teams: Translate business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reporting.
- Mandatory: Configure and maintain GTM: Set up, test, and optimize tags, triggers, and data layers to capture relevant marketing and user behavior data across websites and apps.
- Mandatory: Own GA4 analytics: Monitor digital performance, create custom events, conversions, and audiences, and build dashboards to surface actionable insights (Looker Studio, PowerBI).
- Mandatory: Troubleshoot tracking discrepancies and data quality issues.
- Mandatory: Work closely with agency partners, including analytics agencies and website developers, to ensure seamless implementation, optimization, and troubleshooting of digital analytics and website tracking solutions.
- Mandatory: Ensure data quality and compliance: Maintain data integrity, privacy, and compliance with relevant regulations (GDPR, CCPA, etc.).
- Train internal owners and marketers on how to access and interpret GA4 reports.
- Stay current with digital analytics trends: Continuously learn and apply best practices in digital analytics, GTM, and GA4.
- Own and analyze digital marketing performance: Monitor and interpret key metrics (traffic, conversions, engagement, ROI) across paid, owned, and earned channels. Develop dashboards and reports to communicate findings to stakeholders.
- Experience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferred.
This position is remote.
COMPENSATION
- The base compensation range for this position is $85,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
ABOUT YOU
- 3+ years of hands-on experience with GTM and GA4 (required).
- Proficiency in GTM configuration, including media pixel implementation.
- Strong understanding of GA4’s event-based model.
- Experience creating custom dimensions, metrics, and conversion events in GA4.
- Ability to work with and understand basic JavaScript for data layer push techniques.
- Expertise in GA4 reporting, filters, segmentation, and data visualization.
- Knowledge of regex patterns for trigger and variable configuration.
- Excellent communication skills to work with both technical and non-technical teams.
- Experience documenting tracking requirements and implementation guides.
SUPERVISORY RESPONSIBILITIES: This role will not have any supervisory responsibilities.
WORKING CONDITIONS: Monday to Friday from 8:30am to 5:00pm.
About us
Life at Danone
With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.”
Our Brands
When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee®, Too Good & Co™, and YoCrunch®.
Our Purpose
We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp.
Our Benefits
Our commitment to making the world healthier starts with our employees.
- Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model.
- Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
- Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
- Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.
Equal Opportunity Employer
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.
See All 8 Digital Marketing Analyst Jobs in New York
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Find JobsDigital Marketing Analyst Jobs by City in New York
Where New York roles are concentrated, by current openings.
Digital Marketing Analyst Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
- Infojini2
- Louis Vuitton2
- Columbia University1
- Danone1
- SUNY Upstate Medical University1
Top Industries Hiring
- Consulting & Professional Services3
- Education2
- Technology & Software2
- Distribution & Wholesale1
- Science & Research1
What New York Employers Look For
The qualifications that appear most often in digital marketing analyst jobs across New York.
- Bachelor's degree in marketing, communications, business, or a related analytical field
- Proficiency in Google Analytics, Google Ads, and Meta Ads Manager platforms
- Experience with data visualization tools such as Tableau, Looker, or Power BI
- Demonstrated ability to manage and optimize paid search and paid social campaigns
- Strong Excel or SQL skills for campaign performance reporting and data analysis
- Familiarity with CRM platforms such as Salesforce or HubSpot and marketing automation tools
Digital Marketing Analyst Jobs in New York: Frequently Asked Questions
How do you become a digital marketing analyst in New York?
Most digital marketing analyst roles in New York require a bachelor's degree in marketing, communications, business, or a data-related field, and the role carries no state-issued license or exam. New York employers place significant weight on platform certifications from Google, Meta, and HubSpot, which you can earn independently. Candidates who build a portfolio of campaign work or analytics dashboards and gain experience through agency internships or in-house marketing teams at New York companies move into analyst roles most reliably.
How much do digital marketing analysts make in New York?
Digital marketing analysts in New York earn a median of about $98,580 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $56,070 for the lowest 10% to over $165,920 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing analysts in New York?
Employers hiring digital marketing analysts in New York right now include Infojini, Louis Vuitton, and Columbia University, based on current listings on Migrate Mate as of June 2026. New York's dense concentration of media companies, global advertising agencies, and major consumer brands makes it one of the deepest hiring markets in the country for this role.
Which New York cities have the most digital marketing analyst jobs?
The cities with the most digital marketing analyst openings in New York are New York, Syracuse, and White Plains. This distribution reflects New York City's dominance as a global hub for advertising, media, finance, and e-commerce headquarters, while suburban markets like White Plains benefit from the large corporate campuses of consumer goods and financial services firms that maintain regional offices outside Manhattan.
Are there remote digital marketing analyst jobs in New York?
Yes, and more than most fields. Digital marketing analysis is an inherently desk-based, data-driven role, making it well suited to remote and hybrid arrangements. About 13% of digital marketing analyst openings tied to New York are remote or hybrid as of June 2026, reflecting how broadly New York employers have adopted flexible work for analytics-focused positions. Campaign reporting, SEO analysis, and paid media optimization are the functions most commonly performed fully remotely.
How can I get hired as a digital marketing analyst in New York with little or no experience?
The most realistic entry path is through a digital marketing coordinator or marketing assistant role at a New York agency or brand, where analysts are typically promoted from within. Large New York advertising holding companies including WPP, Omnicom, and IPG run structured associate and rotational programs aimed at recent graduates. Earning Google Analytics and Meta Blueprint certifications before applying, and assembling a portfolio of personal or freelance campaign work, gives candidates a concrete edge over others without direct employer experience.
Where can I find and apply to digital marketing analyst jobs in New York?
You can find and apply to digital marketing analyst jobs in New York on Migrate Mate, which lists current New York openings updated in real time. Search the listings, find a role that fits your background and target location, and apply directly to the employer through the listing.
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