Digital Marketing Analyst Jobs in Texas
Digital Marketing Analyst jobs in Texas are among the most active in the country, with strong demand from technology, retail, financial services, and healthcare sectors and openings at every level from entry-level coordinator to senior analytics lead. Austin, Dallas, and Houston generate the bulk of postings, where established employers like Dell Technologies, AT&T, and H-E-B maintain large marketing teams with ongoing needs. The most in-demand specialties are paid search, marketing attribution and analytics, and CRM-driven campaign performance. Find a role that fits below and apply directly.
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Showing 5 of 77+ Digital Marketing Analyst jobs
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Training & development
- Tuition assistance
- Vision insurance
- Wellness resources
SPECIFIC RESPONSIBILITIES:
- Assist the Marketing and Communications Manager with development, coordination, and implementation of a digital marketing strategy for TXCPA and related entities that translates organizational goals into specific campaigns.
- Coordinate and execute campaigns across email, web, social media, search, display advertising, and other digital channels.
- Create and manage a digital marketing calendar.
- Write clear, persuasive and audience-focused marketing copy.
- Provide creative and content support with graphics, ads, email layout, videos and website design.
- Follow AP style, TXCPA editorial standards, and established brand voice.
- Proactively work with TXCPA entities and staff to ensure adequate and timely coverage of events and programs in all digital campaigns and communications.
- Collaborate with internal teams to create and update website content and optimize the user experience for tx.cpa, acctofi.com, and hosted chapter websites.
- Maintain TXCPA’s social media presence with a focus on delivering relevant updates and growing the number of followers and impressions.
- Create and publish channel-appropriate content.
- Monitor engagement, report on results, and recommend changes to content, format, timing and channel strategy.
- Track and report the performance of websites, email campaigns, social media, digital advertising and other digital initiatives.
- Evaluate results against established objectives.
- Identify trends and insights and recommend strategies that optimize TXCPA’s spend and performance based on the insights.
- Perform other duties as assigned.
- Bachelor’s degree in marketing, communications, journalism, digital media, or a related field.
- Three or more years of professional digital marketing, content marketing, or marketing communications experience.
- Demonstrable professional experience writing marketing copy, optimizing landing pages, managing SEO/SEM, working with email automation, creating polished digital graphics, editing short-form video, and implementing social media and digital advertising campaigns
- Strong knowledge of website and marketing analytics tools (e.g., Google Analytics)
- Working knowledge of web publishing, HTML, CSS, and JavaScript development.
- Strong proofreading and quality-control skills.
- Ability to manage multiple priorities, meet deadlines and communicate promptly when questions or obstacles arise.
- Demonstrated initiative, curiosity, resourcefulness and willingness to learn unfamiliar subject matter.
- Ability to receive feedback professionally, apply it consistently and take accountability for the accuracy and completion of assigned work.
- Strong interpersonal, written and verbal communication skills.
- Experience working for a professional membership association or nonprofit organization.
- Knowledge of the accounting profession, business community.
- Experience with Sitefinity, Higher Logic Thrive or Informz, MemberSuite, Canva, Adobe Creative Cloud, CapCut, Monday.com or comparable platforms.
- Experience with paid search, paid social media and display advertising campaigns.
- Familiarity with web and email accessibility standards.
- Experience covering events through photography, video, interviews or real-time social content.
Flexible work from home options available.
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Training & development
- Tuition assistance
- Vision insurance
- Wellness resources
SPECIFIC RESPONSIBILITIES:
- Assist the Marketing and Communications Manager with development, coordination, and implementation of a digital marketing strategy for TXCPA and related entities that translates organizational goals into specific campaigns.
- Coordinate and execute campaigns across email, web, social media, search, display advertising, and other digital channels.
- Create and manage a digital marketing calendar.
- Write clear, persuasive and audience-focused marketing copy.
- Provide creative and content support with graphics, ads, email layout, videos and website design.
- Follow AP style, TXCPA editorial standards, and established brand voice.
- Proactively work with TXCPA entities and staff to ensure adequate and timely coverage of events and programs in all digital campaigns and communications.
- Collaborate with internal teams to create and update website content and optimize the user experience for tx.cpa, acctofi.com, and hosted chapter websites.
- Maintain TXCPA’s social media presence with a focus on delivering relevant updates and growing the number of followers and impressions.
- Create and publish channel-appropriate content.
- Monitor engagement, report on results, and recommend changes to content, format, timing and channel strategy.
- Track and report the performance of websites, email campaigns, social media, digital advertising and other digital initiatives.
- Evaluate results against established objectives.
- Identify trends and insights and recommend strategies that optimize TXCPA’s spend and performance based on the insights.
- Perform other duties as assigned.
- Bachelor’s degree in marketing, communications, journalism, digital media, or a related field.
- Three or more years of professional digital marketing, content marketing, or marketing communications experience.
- Demonstrable professional experience writing marketing copy, optimizing landing pages, managing SEO/SEM, working with email automation, creating polished digital graphics, editing short-form video, and implementing social media and digital advertising campaigns
- Strong knowledge of website and marketing analytics tools (e.g., Google Analytics)
- Working knowledge of web publishing, HTML, CSS, and JavaScript development.
- Strong proofreading and quality-control skills.
- Ability to manage multiple priorities, meet deadlines and communicate promptly when questions or obstacles arise.
- Demonstrated initiative, curiosity, resourcefulness and willingness to learn unfamiliar subject matter.
- Ability to receive feedback professionally, apply it consistently and take accountability for the accuracy and completion of assigned work.
- Strong interpersonal, written and verbal communication skills.
- Experience working for a professional membership association or nonprofit organization.
- Knowledge of the accounting profession, business community.
- Experience with Sitefinity, Higher Logic Thrive or Informz, MemberSuite, Canva, Adobe Creative Cloud, CapCut, Monday.com or comparable platforms.
- Experience with paid search, paid social media and display advertising campaigns.
- Familiarity with web and email accessibility standards.
- Experience covering events through photography, video, interviews or real-time social content.
Flexible work from home options available.
See All 77 Digital Marketing Analyst Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsDigital Marketing Analyst Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Digital Marketing Analyst Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Education
- Manufacturing
- Electronics & Hardware
- Construction & Real Estate
- Banking & Financial Services
What Texas Employers Look For
The qualifications that appear most often in digital marketing analyst jobs across Texas.
- Bachelor's degree in marketing, business analytics, or a related quantitative field
- Hands-on experience with Google Analytics, Google Ads, or Meta Ads Manager
- Proficiency in data visualization tools such as Tableau, Power BI, or Looker
- Demonstrated ability to build and interpret campaign performance reports
- Experience working with CRM platforms, particularly Salesforce or HubSpot
- Familiarity with SQL or Excel for pulling and manipulating marketing data
Digital Marketing Analyst Jobs in Texas: Frequently Asked Questions
How do you become a digital marketing analyst in Texas?
A bachelor's degree in marketing, business, communications, or a data-related field is the standard starting point for digital marketing analyst roles in Texas. No state-issued license is required. Texas employers place strong weight on demonstrable platform skills, so building proficiency in Google Analytics, paid media tools, and a data visualization platform before applying gives candidates a clear edge. Industry certifications from Google, HubSpot, or Meta are widely recognized by Texas hiring managers as a practical credential.
How much do digital marketing analysts make in Texas?
Digital marketing analysts in Texas earn a median of about $72,520 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,640 for the lowest 10% to over $135,710 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing analysts in Texas?
Employers hiring digital marketing analysts in Texas right now include Abbott, AYC, and LocaliQ, based on current listings on Migrate Mate as of September 2026. Texas's concentration of corporate headquarters, major retailers, and fast-growing technology firms means consistent openings well beyond the largest names.
Which Texas cities have the most digital marketing analyst jobs?
Houston, Austin, and Irving have the most digital marketing analyst openings in Texas. Austin's technology and e-commerce sector drives a high volume of analytics-focused roles, Dallas is home to a dense cluster of corporate headquarters and financial services firms with large marketing teams, and Houston's energy, healthcare, and logistics industries generate steady demand for campaign performance and digital attribution talent.
Are there remote digital marketing analyst jobs in Texas?
Yes, and more than most fields. About 48% of digital marketing analyst openings tied to Texas are remote or hybrid as of September 2026, reflecting how naturally the work translates to distributed teams. The most remote-friendly parts of the role are performance reporting, paid media optimization, and analytics work that centers on platform dashboards and shared data environments rather than in-office collaboration.
How can I get hired as a digital marketing analyst in Texas with little or no experience?
The most realistic entry path is a marketing coordinator or junior analyst role at a Texas-based retailer, technology company, or agency, where campaign execution and reporting responsibilities overlap with core analyst work. Large Texas employers like H-E-B and Dell Technologies run structured marketing associate programs that welcome new graduates. Building a small portfolio of Google Analytics or paid media campaign projects, even from freelance or personal work, combined with a Google or HubSpot certification, consistently moves entry-level candidates past the screening stage.
Where can I find and apply to digital marketing analyst jobs in Texas?
You can find and apply to digital marketing analyst jobs in Texas on Migrate Mate, which lists current openings across the state. Find roles that fit your background and apply directly to the ones that match.
See All 77 Digital Marketing Analyst Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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