Search Engine Marketing Jobs
Search Engine Marketing jobs are open across e-commerce, retail, agency, SaaS, and financial services, at every level from coordinator to director, with specializations in paid search, programmatic advertising, and shopping campaigns. Find a role that fits from the openings below and apply directly.
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See related jobsAt Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose.
Position Overview:
We are seeking a skilled professional with hands-on experience in Search Engine Marketing (SEM) and biddable media execution, specifically within Google Ads and programmatic platforms. In this role, you will be responsible for managing and optimizing paid media campaigns across various lines of business and audiences (B2B/B2C), ensuring maximum performance and efficiency.
Our Impact:
At Freddie Mac, our mission is to provide liquidity, stability and affordability to the U.S. housing market. You will be part of a team helping to Make Home Possible for more families across the nation.
Our team is a group of experienced marketers responsible for Freddie Mac’s enterprise paid media advertising initiatives. We deliver awareness, engagement, education and lead-generation campaigns that raise the profile of Freddie Mac and the products, tools and services we provide. Our team is responsible for the design and implementation of effective media and marketing strategies, the optimization of all campaigns and the creation of new engagement strategies. We collaborate across Freddie Mac to ensure alignment with business objectives and deliver with excellence.
Your Impact:
Your work will include the following responsibilities:
Campaign Management:
- Manage end-to-end SEM and biddable campaigns in Google Ads (including Performance Max and YouTube), ensuring alignment with overall marketing and campaign strategies.
- Create new SEM media campaigns as needed within Google Ads, including keyword planning, development of headlines and descriptions.
- Develop and manage budgets for SEM campaigns, ensuring efficient allocation of resources to increase return on investment.
- Manage SEM invoicing and work with finance and accounting teams to reconcile as needed.
- Support media planning and buying for additional platforms as needed (primarily programmatic DV360 & Demandbase).
- Operate effectively in a fast-paced environment supporting new products and evolving business needs.
Strategy Development:
- Lead full-funnel SEM strategy across lines of business (B2B/B2C) and target audiences that align with Freddie Mac’s overall business goals.
- Ensure seamless integration of SEM campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.
- Stay current with industry trends, technologies and best practices in SEM and programmatic advertising, continuously adapting strategies to use new opportunities and provide best practices to wider team.
Analytics and Reporting:
- Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize overall effectiveness.
- Implement and manage tracking pixels, UTM parameters, goals and conversion tags as needed and measure results within Google Analytics 4.
- Prepare holistic data storytelling and campaign reporting including recommendations for business partners and stakeholders.
Qualifications
- 5-7 years paid media experience required, with at least 2+ years’ experience leading SEM for large corporate brands.
- Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).
- Comprehensive in-platform knowledge of Google Ads SEM planning, buying, campaign management, optimization techniques and budget management.
- Strong proficiency in Google Analytics 4, conversion tracking, tagging and attribution.
- Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in media performance.
- Exceptional written and verbal communicator with strong attention to detail.
- Programmatic paid media experience is a plus.
- Agency and finance/housing industry paid media experience a plus.
Keys to Success in this Role:
- A proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
- Familiarity with data visualization tools, marketing automation, CRM, web analytics and other associated measurement tools.
- A proven ability to work independently as well as collaboratively in a team setting.
- Strong ability to prioritize; you'll manage multiple campaigns with competing deadlines and priorities within the organization.
- Experience in developing processes and working closely with cross functional teams.
- Proven track record of getting large projects successfully off the ground through project management and process creation.
- Familiarity and experience with website development and content management systems.
- Ability to build rapport to influence decisions at all levels.
Current Freddie Mac employees please apply through the internal career site.
We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
A safe and secure environment is critical to Freddie Mac’s business. This includes employee commitment to our acceptable use policy, applying a vigilance-first approach to work, supporting regulatory mandates, and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs.
CA Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.
Time-type: Full time
FLSA Status: Exempt
Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.
This position has an annualized market-based salary range of $92,000 - $138,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.
At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose.
Position Overview:
We are seeking a skilled professional with hands-on experience in Search Engine Marketing (SEM) and biddable media execution, specifically within Google Ads and programmatic platforms. In this role, you will be responsible for managing and optimizing paid media campaigns across various lines of business and audiences (B2B/B2C), ensuring maximum performance and efficiency.
Our Impact:
At Freddie Mac, our mission is to provide liquidity, stability and affordability to the U.S. housing market. You will be part of a team helping to Make Home Possible for more families across the nation.
Our team is a group of experienced marketers responsible for Freddie Mac’s enterprise paid media advertising initiatives. We deliver awareness, engagement, education and lead-generation campaigns that raise the profile of Freddie Mac and the products, tools and services we provide. Our team is responsible for the design and implementation of effective media and marketing strategies, the optimization of all campaigns and the creation of new engagement strategies. We collaborate across Freddie Mac to ensure alignment with business objectives and deliver with excellence.
Your Impact:
Your work will include the following responsibilities:
Campaign Management:
- Manage end-to-end SEM and biddable campaigns in Google Ads (including Performance Max and YouTube), ensuring alignment with overall marketing and campaign strategies.
- Create new SEM media campaigns as needed within Google Ads, including keyword planning, development of headlines and descriptions.
- Develop and manage budgets for SEM campaigns, ensuring efficient allocation of resources to increase return on investment.
- Manage SEM invoicing and work with finance and accounting teams to reconcile as needed.
- Support media planning and buying for additional platforms as needed (primarily programmatic DV360 & Demandbase).
- Operate effectively in a fast-paced environment supporting new products and evolving business needs.
Strategy Development:
- Lead full-funnel SEM strategy across lines of business (B2B/B2C) and target audiences that align with Freddie Mac’s overall business goals.
- Ensure seamless integration of SEM campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.
- Stay current with industry trends, technologies and best practices in SEM and programmatic advertising, continuously adapting strategies to use new opportunities and provide best practices to wider team.
Analytics and Reporting:
- Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize overall effectiveness.
- Implement and manage tracking pixels, UTM parameters, goals and conversion tags as needed and measure results within Google Analytics 4.
- Prepare holistic data storytelling and campaign reporting including recommendations for business partners and stakeholders.
Qualifications
- 5-7 years paid media experience required, with at least 2+ years’ experience leading SEM for large corporate brands.
- Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).
- Comprehensive in-platform knowledge of Google Ads SEM planning, buying, campaign management, optimization techniques and budget management.
- Strong proficiency in Google Analytics 4, conversion tracking, tagging and attribution.
- Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in media performance.
- Exceptional written and verbal communicator with strong attention to detail.
- Programmatic paid media experience is a plus.
- Agency and finance/housing industry paid media experience a plus.
Keys to Success in this Role:
- A proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
- Familiarity with data visualization tools, marketing automation, CRM, web analytics and other associated measurement tools.
- A proven ability to work independently as well as collaboratively in a team setting.
- Strong ability to prioritize; you'll manage multiple campaigns with competing deadlines and priorities within the organization.
- Experience in developing processes and working closely with cross functional teams.
- Proven track record of getting large projects successfully off the ground through project management and process creation.
- Familiarity and experience with website development and content management systems.
- Ability to build rapport to influence decisions at all levels.
Current Freddie Mac employees please apply through the internal career site.
We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
A safe and secure environment is critical to Freddie Mac’s business. This includes employee commitment to our acceptable use policy, applying a vigilance-first approach to work, supporting regulatory mandates, and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs.
CA Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.
Time-type: Full time
FLSA Status: Exempt
Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.
This position has an annualized market-based salary range of $92,000 - $138,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.
See All Search Engine Marketing Jobs
Jump back to the full list of openings and apply to any search engine marketing role that fits.
Find Search Engine Marketing JobsSearch Engine Marketing Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- WITHIN2
- Freddie Mac1
- Horizon Media1
- Sandhills Global1
Top Industries Hiring
- Consulting & Professional Services2
- Banking & Financial Services1
- Marketing & Advertising1
What Employers Look For
The qualifications that appear most often in search engine marketing jobs.
- Hands-on experience managing paid search campaigns in Google Ads and Microsoft Advertising
- Proficiency with keyword research, bidding strategy, and ad copy testing
- Experience analyzing campaign performance using Google Analytics or similar reporting tools
- Google Ads certification or Microsoft Advertising certification preferred
- Familiarity with shopping campaigns, feed management, and dynamic search ads
- Bachelor's degree in marketing, communications, or a related field
Tips for Your Search Engine Marketing Job Search
Quantify campaign results on your resume
Hiring managers in search engine marketing scan for numbers fast. Replace vague claims with concrete outcomes: cost-per-click reductions, return on ad spend improvements, and impression-to-conversion rates tied to specific campaigns and budget sizes you managed.
Highlight your platform certifications prominently
Google Ads and Microsoft Advertising certifications signal baseline competency and appear in a majority of search engine marketing job postings. List them near the top of your resume with the year earned, since outdated certifications draw scrutiny from technical hiring managers.
Filter openings by channel specialty before applying
Search engine marketing roles split sharply between paid search specialists, shopping feed managers, and performance marketing generalists. Applying to roles that match your deepest channel experience, rather than every SEM title, gives your application a far stronger fit signal.
Apply early to roles that fit
Migrate Mate lists search engine marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a campaign audit for your interview
Many search engine marketing interviews include a live or take-home account audit. Practice walking through a real campaign's structure, bid strategy, quality score issues, and optimization history so you can narrate decisions clearly under pressure without relying on slides.
Negotiate around performance bonus structure
Search engine marketing roles at agencies and in-house teams often tie a portion of compensation to campaign performance targets. Ask interviewers how those targets are set, who controls the budget, and whether historical attainment data is available before accepting an offer.
Search Engine Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most search engine marketings?
The companies hiring the most search engine marketings right now include WITHIN, Freddie Mac, and Horizon Media, with the largest share of openings in New York, Nebraska, and Virginia, based on current listings on Migrate Mate as of June 2026. Demand is concentrated among large e-commerce retailers, performance marketing agencies, and direct-to-consumer brands scaling paid acquisition.
How many search engine marketing jobs are remote?
About 60% of search engine marketing openings are fully remote or hybrid as of June 2026, making it one of the more location-flexible roles in digital marketing. Fully remote postings are most common for paid search specialists and performance analysts, while agency account management roles more often require some in-office presence for client coordination.
How do you become a search engine marketing?
Start by earning Google Ads and Microsoft Advertising certifications, which are free and widely required in job postings. Build hands-on experience by managing small campaigns for a freelance client, a local business, or a personal project. Learn to read performance data critically, understand bidding mechanics, and practice writing and testing ad copy. A portfolio showing real campaign results carries more weight than a degree alone.
How do you get a search engine marketing job with little experience?
Focus on certifications first since Google Ads and Microsoft Advertising credentials are free and signal competency to employers who can't verify hands-on history. Run a small paid search campaign on your own, even with a modest budget, so you have real performance data to discuss. Apply to coordinator-level roles at agencies, which typically hire for aptitude and train for platform specifics rather than requiring years of prior managed spend.
What does the search engine marketing interview process look like?
Most search engine marketing interviews begin with a recruiter screen focused on platform experience and campaign types you've managed. A hiring manager round typically includes scenario questions about diagnosing performance drops, structuring a new campaign, or explaining bidding strategy choices. Many roles add a take-home or live account audit where you review a real or simulated campaign and recommend optimizations. Final rounds at larger companies may include a presentation to the broader marketing team.
Where can I find and apply to search engine marketing jobs?
You can find and apply to search engine marketing jobs on Migrate Mate, which lists current openings from employers across the United States. Search the listings to find roles that match your channel experience and seniority level, then apply directly to each listing that fits.
See All Search Engine Marketing Jobs
Jump back to the full list of openings and apply to any search engine marketing role that fits.
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