Search Engine Marketing Jobs
Search Engine Marketing jobs are open across e-commerce, retail, agency, SaaS, and financial services, at every level from coordinator to director, with specializations in paid search, programmatic advertising, and shopping campaigns. Find a role that fits from the openings below and apply directly.
Find Search Engine Marketing JobsOverview
Showing 5 of 28+ Search Engine Marketing jobs
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
KEY RESPONSIBILITIES / AUTHORITIES:
SCOPE:
CONTRIBUTION TO SPECIFIC DELIVERABLES OR SERVICES
SEO
- Support the development and execution of SEO strategies to grow organic traffic and revenue across adidas Emerging Markets.
- Identify growth opportunities across priority categories, franchises and product listing pages, including non-brand search demand.
- Conduct keyword research, search intent analysis and competitor reviews to inform PLP (Product Listing Page) optimisation, content recommendations and internal linking priorities.
- Work with internal stakeholders to develop and execute digital PR and GEO (Generative Engine Optimization) initiatives that strengthen organic visibility and AI visibility.
- Monitor organic performance across markets, categories and page types, and provide clear insights on what is driving growth or decline.
- Conduct technical SEO audits to identify issues related to crawling, indexation, rendering, canonicalization, internal linking, structured data, site speed and Core Web Vitals.
- Analyse Google Search Console, log files, crawling data and site performance reports to diagnose SEO issues and prioritise fixes.
- Work with global product, platform and development teams to resolve technical SEO issues and improve site health.
- Support SEO requirements for platform changes, site releases, page templates, redirects, URL structures and international SEO considerations.
- Identify and address duplicate content, cannibalisation and crawl efficiency issues across large-scale eCommerce sites.
- Work with internal teams and external agencies to scale SEO content optimisation across multiple markets and languages.
- Identify relevant publisher, media and partner opportunities that can strengthen adidas visibility across search engines and AI platforms.
- Analyse citation, mention and visibility trends across AI search platforms and generative search tools where relevant.
ANALYSIS AND TESTING
- Measure and report the impact of SEO activities and specific projects, clearly explaining what changed, why it changed, and what actions are recommended next.
- Run SEO split tests, pre/post analysis and causal impact analysis to validate the impact of SEO changes and initiatives.
- Use search data to generate insights that guide decision-making across teams such as PR, Sports Marketing, Merchandising and Business Units including Running and Football.
COLLABORATION & CONSULTING
- Be able to explain the impact of SEO on business objectives
- Use data and clear business rationale to influence stakeholders, prioritize SEO initiatives and secure the required support or resources.
- Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.
BEST PRACTICES & TOOLSETS
- Build and maintain best practice toolsets and frameworks that drive scalability and executional excellence.
- Help improve SEO ways of working across Emerging Markets, including scalable processes for audits, content optimization, reporting and market support.
- Stay updated on changes in search, eCommerce SEO, AI search, technical SEO and analytics, and translate relevant changes into practical recommendations for adidas.
KEY RELATIONSHIPS:
- Global Product teams
- Global SEO team
- Web Analytics
- Merchandise Teams
- Consumer Experience
- Market Retail/DTC/eCom Partners
- Regional eCom counterparts
- Brand/PR/Newsroom teams
KNOWLEDGE, SKILLS AND ABILITIES
:SOFT-SKILLS
- Good communication skills, comfortable presenting in person and remotely
- Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
- Detail-oriented, organized and able to manage multiple priorities at the same time.
- Creative and energetic team player who has a passion for SEO
HARD-SKILLS
- Strong understanding of technical SEO, including crawling, indexation, canonicalization, redirects, rendering, structured data, internal linking and page speed.
- Understanding of international SEO considerations, including URL structures, localization, hreflang and multi-market site performance.
- Experience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs and AI tracking tools
- Experience with reporting tools such as Google Analytics, Adobe Analytics, Looker Studio, Power BI or similar.
- Experience with eCommerce SEO, especially product listing pages, faceted navigation, category pages, metadata, content optimisation and internal linking
- Understanding of causal impact analysis and SEO testing
- Understanding of AI search, generative search, answer engines or GEO / AEO measurement is a plus.
- Experience of conducting SEO tech audits, log file analysis and Javascript SEO
- Fluent English, both verbally and written
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- 4+ years of experience in technical SEO, in-house or at a leading digital agency
- University degree in the field of Business or equivalent
- Experience with digital marketing in a brand environment
- Experience working with Agile development teams
- Experience in eCommerce environment
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
KEY RESPONSIBILITIES / AUTHORITIES:
SCOPE:
CONTRIBUTION TO SPECIFIC DELIVERABLES OR SERVICES
SEO
- Support the development and execution of SEO strategies to grow organic traffic and revenue across adidas Emerging Markets.
- Identify growth opportunities across priority categories, franchises and product listing pages, including non-brand search demand.
- Conduct keyword research, search intent analysis and competitor reviews to inform PLP (Product Listing Page) optimisation, content recommendations and internal linking priorities.
- Work with internal stakeholders to develop and execute digital PR and GEO (Generative Engine Optimization) initiatives that strengthen organic visibility and AI visibility.
- Monitor organic performance across markets, categories and page types, and provide clear insights on what is driving growth or decline.
- Conduct technical SEO audits to identify issues related to crawling, indexation, rendering, canonicalization, internal linking, structured data, site speed and Core Web Vitals.
- Analyse Google Search Console, log files, crawling data and site performance reports to diagnose SEO issues and prioritise fixes.
- Work with global product, platform and development teams to resolve technical SEO issues and improve site health.
- Support SEO requirements for platform changes, site releases, page templates, redirects, URL structures and international SEO considerations.
- Identify and address duplicate content, cannibalisation and crawl efficiency issues across large-scale eCommerce sites.
- Work with internal teams and external agencies to scale SEO content optimisation across multiple markets and languages.
- Identify relevant publisher, media and partner opportunities that can strengthen adidas visibility across search engines and AI platforms.
- Analyse citation, mention and visibility trends across AI search platforms and generative search tools where relevant.
ANALYSIS AND TESTING
- Measure and report the impact of SEO activities and specific projects, clearly explaining what changed, why it changed, and what actions are recommended next.
- Run SEO split tests, pre/post analysis and causal impact analysis to validate the impact of SEO changes and initiatives.
- Use search data to generate insights that guide decision-making across teams such as PR, Sports Marketing, Merchandising and Business Units including Running and Football.
COLLABORATION & CONSULTING
- Be able to explain the impact of SEO on business objectives
- Use data and clear business rationale to influence stakeholders, prioritize SEO initiatives and secure the required support or resources.
- Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.
BEST PRACTICES & TOOLSETS
- Build and maintain best practice toolsets and frameworks that drive scalability and executional excellence.
- Help improve SEO ways of working across Emerging Markets, including scalable processes for audits, content optimization, reporting and market support.
- Stay updated on changes in search, eCommerce SEO, AI search, technical SEO and analytics, and translate relevant changes into practical recommendations for adidas.
KEY RELATIONSHIPS:
- Global Product teams
- Global SEO team
- Web Analytics
- Merchandise Teams
- Consumer Experience
- Market Retail/DTC/eCom Partners
- Regional eCom counterparts
- Brand/PR/Newsroom teams
KNOWLEDGE, SKILLS AND ABILITIES
:SOFT-SKILLS
- Good communication skills, comfortable presenting in person and remotely
- Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
- Detail-oriented, organized and able to manage multiple priorities at the same time.
- Creative and energetic team player who has a passion for SEO
HARD-SKILLS
- Strong understanding of technical SEO, including crawling, indexation, canonicalization, redirects, rendering, structured data, internal linking and page speed.
- Understanding of international SEO considerations, including URL structures, localization, hreflang and multi-market site performance.
- Experience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs and AI tracking tools
- Experience with reporting tools such as Google Analytics, Adobe Analytics, Looker Studio, Power BI or similar.
- Experience with eCommerce SEO, especially product listing pages, faceted navigation, category pages, metadata, content optimisation and internal linking
- Understanding of causal impact analysis and SEO testing
- Understanding of AI search, generative search, answer engines or GEO / AEO measurement is a plus.
- Experience of conducting SEO tech audits, log file analysis and Javascript SEO
- Fluent English, both verbally and written
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- 4+ years of experience in technical SEO, in-house or at a leading digital agency
- University degree in the field of Business or equivalent
- Experience with digital marketing in a brand environment
- Experience working with Agile development teams
- Experience in eCommerce environment
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
Search Engine Marketing Jobs by Experience Level
See All 28 Search Engine Marketing Jobs
Find roles that match your experience and apply in just a few clicks.
Find Search Engine Marketing JobsSearch Engine Marketing Job Market
Who's Hiring
Top Industries Hiring
- Consulting & Professional Services
- Retail
- Fintech
- Medical Devices
- Fashion & Apparel
What Employers Look For
The qualifications that appear most often in search engine marketing jobs.
- Hands-on experience managing paid search campaigns in Google Ads and Microsoft Advertising
- Proficiency with keyword research, bidding strategy, and ad copy testing
- Experience analyzing campaign performance using Google Analytics or similar reporting tools
- Google Ads certification or Microsoft Advertising certification preferred
- Familiarity with shopping campaigns, feed management, and dynamic search ads
- Bachelor's degree in marketing, communications, or a related field
Tips for Your Search Engine Marketing Job Search
Quantify campaign results on your resume
Hiring managers in search engine marketing scan for numbers fast. Replace vague claims with concrete outcomes: cost-per-click reductions, return on ad spend improvements, and impression-to-conversion rates tied to specific campaigns and budget sizes you managed.
Highlight your platform certifications prominently
Google Ads and Microsoft Advertising certifications signal baseline competency and appear in a majority of search engine marketing job postings. List them near the top of your resume with the year earned, since outdated certifications draw scrutiny from technical hiring managers.
Filter openings by channel specialty before applying
Search engine marketing roles split sharply between paid search specialists, shopping feed managers, and performance marketing generalists. Applying to roles that match your deepest channel experience, rather than every SEM title, gives your application a far stronger fit signal.
Apply early to roles that fit
Migrate Mate lists search engine marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a campaign audit for your interview
Many search engine marketing interviews include a live or take-home account audit. Practice walking through a real campaign's structure, bid strategy, quality score issues, and optimization history so you can narrate decisions clearly under pressure without relying on slides.
Negotiate around performance bonus structure
Search engine marketing roles at agencies and in-house teams often tie a portion of compensation to campaign performance targets. Ask interviewers how those targets are set, who controls the budget, and whether historical attainment data is available before accepting an offer.
Search Engine Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most search engine marketings?
The companies hiring the most search engine marketings right now include WITHIN, suno, and Amgen, with the largest share of openings in New York, California, and Texas, based on current listings on Migrate Mate as of August 2026. Demand is concentrated among large e-commerce retailers, performance marketing agencies, and direct-to-consumer brands scaling paid acquisition.
How many search engine marketing jobs are remote?
About 71% of search engine marketing openings are fully remote or hybrid as of August 2026, making it one of the more location-flexible roles in digital marketing. Fully remote postings are most common for paid search specialists and performance analysts, while agency account management roles more often require some in-office presence for client coordination.
How do you become a search engine marketing?
Start by earning Google Ads and Microsoft Advertising certifications, which are free and widely required in job postings. Build hands-on experience by managing small campaigns for a freelance client, a local business, or a personal project. Learn to read performance data critically, understand bidding mechanics, and practice writing and testing ad copy. A portfolio showing real campaign results carries more weight than a degree alone.
How do you get a search engine marketing job with little experience?
Focus on certifications first since Google Ads and Microsoft Advertising credentials are free and signal competency to employers who can't verify hands-on history. Run a small paid search campaign on your own, even with a modest budget, so you have real performance data to discuss. Apply to coordinator-level roles at agencies, which typically hire for aptitude and train for platform specifics rather than requiring years of prior managed spend.
What does the search engine marketing interview process look like?
Most search engine marketing interviews begin with a recruiter screen focused on platform experience and campaign types you've managed. A hiring manager round typically includes scenario questions about diagnosing performance drops, structuring a new campaign, or explaining bidding strategy choices. Many roles add a take-home or live account audit where you review a real or simulated campaign and recommend optimizations. Final rounds at larger companies may include a presentation to the broader marketing team.
Where can I find and apply to search engine marketing jobs?
You can find and apply to search engine marketing jobs on Migrate Mate, which lists current openings from employers across the United States. Search the listings to find roles that match your channel experience and seniority level, then apply directly to each listing that fits.
See All 28 Search Engine Marketing Jobs
Find roles that match your experience and apply in just a few clicks.
Find Search Engine Marketing Jobs