Senior Director Of Product Marketing Jobs
Senior Director Of Product Marketing jobs are open across enterprise software, fintech, healthtech, and consumer tech, from director to VP-adjacent levels, with specializations in go-to-market strategy, product positioning, and launch programs. Find a role that fits from the openings below and apply directly.
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Open roles5
Top stateCalifornia
Top employerBuildops
Top citySan Jose, CA
Work type50% Remote
Top industryTechnology
Showing 5 of 5+ Senior Director Of Product Marketing jobs
Senior Director of Product Marketing
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Added 3w ago
ProShop ERP
Senior Director of Product Marketing
Remote
Added 3w ago
Senior Director of Product Marketing
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Added 1mo ago
Onto Innovation
Senior Director of Product Marketing
Hillsboro, Oregon
Added 1mo ago
Senior Director of Product Marketing
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Added 4mo ago
Astera Labs
Senior Director of Product Marketing
San Jose, California
Added 4mo ago
Sr. Director of Product Marketing
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Added 6mo ago
Buildops
Sr. Director of Product Marketing
Los Angeles, California
Added 6mo ago
Sr. Director of Product Marketing
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Added 6mo ago
Buildops
Sr. Director of Product Marketing
Raleigh, North Carolina
Added 6mo ago
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Senior Director of Product Marketing
ProShop ERP·Remote
Job functions:
Remote (US)
Bachelor's degree in communications
51-200 employees
Job Description
The ProShop Mission Statement: We empower manufacturers with software grounded in deep industry insight to unlock the full potential of their business and strengthen the communities they serve.
Our Core Values: Win Together, Lead with Care, Embrace the Pace and Say It, Do It
ProShop is a revolutionary ERP/MES/QMS software designed as a Digital Manufacturing Ecosystem (DME) for the metalworking and aerospace industries, including machine and fab shops. We combine extensive industry knowledge with innovative technology to enhance manufacturing processes for our clients. We’re seeking talented problem solvers and communicators who thrive on challenges to join our high-performing growing team. Our flexible, remote work environment supports work-life balance, fosters engagement, and emphasizes collaboration. We are committed to not only achieving financial success but also deeply partnering with clients to elevate their businesses. For more details, visit www.proshoperp.com
Department: Marketing
Reports to: CMO
Job Location: The candidate must be located in the United States or Canada. We are unable to pursue candidates in the following states and provinces: California, New York, and Quebec.
Employment Type: Full-time/salaried
Job Summary
ProShop did one of the hardest things a software company can do right now: we rebuilt our product on AI instead of bolting it on, and launched Chip — an AI that learns how a shop runs and makes that knowledge available to everyone on the floor. That gave us a portfolio that spans execution, intelligence, and compliance, and a category question this market hasn’t settled yet. We’re hiring a Senior Director of Product Marketing to help provide the answer.
Reporting to the CMO as a core member of the marketing leadership team, you’ll own product marketing end to end. Launches, naming, packaging, positioning, competitive intelligence, win-loss, and the customer research that tells us what the market believes. In practice, you set the words the entire company uses: what we call things, what we claim they do, and most importantly why a shop owner should care. Marketing, Sales, Product, and Customer Success all will use what you produce.
This is a builder role. We’re a small team trying to do a lot. You will be the only, and senior-most, product marketer in the company and be expected to shape the function and the operating rhythm. The right person pairs sharp strategic instincts with unusually strong execution and a data-driven mindset. Our buyers are shop owners and operations leaders who have been sold to their entire careers and can spot vendor language instantly, so clarity and authenticity will help us win every time. Experience in, or marketing to, machine shops, manufacturers, or another technical, regulated industry is a significant advantage.
Essential Duties:
- Go-to-Market Strategy & Launch:
- Set the launch strategy and tiering model for everything we ship, from a full category launch down to a release note, and orchestrate Product, Sales, Marketing, and CS to execute it.
- Naming & Packaging:
- Own the product vocabulary and how new capabilities are named, bundled, and packaged, partnering with other needed departments on pricing, including how we introduce change to an existing install base without inserting confusion.
- Market & Competitive Intelligence:
- Harness our standing intelligence practice that’s instrumented and largely automated and continue to cover competitor monitoring, win/loss analysis, and battlecards the sales team uses. Feed what you learn back into marketing and product strategies.
- Win-Loss & Customer Research:
- Partner with Product on our first-party research program and early-access customer cohorts as instruments for learning about the market. Turn what customers tell us into positioning, published evidence, and real influence on what gets built.
- Positioning & Messaging:
- Own portfolio-level positioning, value identification, and messaging across ProShop and Chip (our AI product), and keep it consistent from the website to the demo to the renewal conversation.
- Enablement Content & Narrative:
- Own the strategic narrative and the substance go-to-market teams run on: demo framing that anchors in value, objection handling, and proof points. You own what’s true and why it matters, and partner with GTM Enablement owns delivery and certification.
- AI as Operating Leverage:
- Build AI into how this function operates across research, drafting, competitive monitoring, call analysis, reporting, and more so that a team of one produces at scale.
- Measurement & Impact:
- Help define the metrics that tie product marketing to pipeline and revenue across launch performance, win rate against competitors, adoption of the message in the field, etc., and report performance and insight.
Required Qualifications:
- 10+ years in B2B SaaS product marketing, including at least 3 leading the function or a major portfolio
- A track record of leading successful product marketing in a high-growth tech company
- A player-coach history – you have shipped the launch, the deck, and the positioning
- Proven experience owning and scaling a product marketing function where you’ve built the practice
- Strong command of B2B buyer journeys, personas, and value-based messaging, with the ability to translate technical products into business outcomes
- Direct experience marketing an AI or data-driven product to a non-technical buyer, including the work of making it credible
- An established practice of using AI in your own daily output for research, drafting, analysis, competitive monitoring, and more
- Comfort driving pricing and packaging decisions
- Executive presence and exceptional writing, presentation, and storytelling skills
- Experience working with or marketing to machine shops, manufacturers, or industrial organizations is highly desirable; familiarity with compliance-driven buying (CMMC, ITAR, AS9100) is a plus
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
You'll Thrive at ProShop if you:
- Take end-to-end ownership of the product marketing function and drive it forward independently
- Love the launch: turning a release into a moment the market notices
- Write well and often, and would rather write the first draft yourself than brief someone else to write it
- Have a point of view about what good product marketing looks like
- Are curious about how things get made, and would happily spend a day or days on a machine shop’s floor
- Blend analytical rigor with creative storytelling in equal measure
- Do your best work in a fast-paced, growth-stage environment and have a high tolerance for ambiguity
Working Conditions:
- Prolonged periods of sitting at a desk and working on a computer.
- Must have access to reliable internet that can handle video calls and space to have confidential calls.
Salary Range
This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to geographic locations, job family, job-related skills, experience and relevant training or education, business and organizational needs.
Why You'll Love Working at ProShop
- Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
- Generous Retirement Savings: We match your RRSP or 401(k) contribution up to a maximum, helping you build a secure financial future.
- Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
- Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
- Dynamic & Supportive Team: Join a high-achieving, collaborative team that values invocation, supports growth, and celebrates success together.
- Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you’d like.
- Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.
We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, or disability status.
ProShop ERP
Senior Director of Product Marketing
Remote
Added 3w ago51-200 employees
Job functions:
Remote (US)
Bachelor's degree in communications
Job Description
The ProShop Mission Statement: We empower manufacturers with software grounded in deep industry insight to unlock the full potential of their business and strengthen the communities they serve.
Our Core Values: Win Together, Lead with Care, Embrace the Pace and Say It, Do It
ProShop is a revolutionary ERP/MES/QMS software designed as a Digital Manufacturing Ecosystem (DME) for the metalworking and aerospace industries, including machine and fab shops. We combine extensive industry knowledge with innovative technology to enhance manufacturing processes for our clients. We’re seeking talented problem solvers and communicators who thrive on challenges to join our high-performing growing team. Our flexible, remote work environment supports work-life balance, fosters engagement, and emphasizes collaboration. We are committed to not only achieving financial success but also deeply partnering with clients to elevate their businesses. For more details, visit www.proshoperp.com
Department: Marketing
Reports to: CMO
Job Location: The candidate must be located in the United States or Canada. We are unable to pursue candidates in the following states and provinces: California, New York, and Quebec.
Employment Type: Full-time/salaried
Job Summary
ProShop did one of the hardest things a software company can do right now: we rebuilt our product on AI instead of bolting it on, and launched Chip — an AI that learns how a shop runs and makes that knowledge available to everyone on the floor. That gave us a portfolio that spans execution, intelligence, and compliance, and a category question this market hasn’t settled yet. We’re hiring a Senior Director of Product Marketing to help provide the answer.
Reporting to the CMO as a core member of the marketing leadership team, you’ll own product marketing end to end. Launches, naming, packaging, positioning, competitive intelligence, win-loss, and the customer research that tells us what the market believes. In practice, you set the words the entire company uses: what we call things, what we claim they do, and most importantly why a shop owner should care. Marketing, Sales, Product, and Customer Success all will use what you produce.
This is a builder role. We’re a small team trying to do a lot. You will be the only, and senior-most, product marketer in the company and be expected to shape the function and the operating rhythm. The right person pairs sharp strategic instincts with unusually strong execution and a data-driven mindset. Our buyers are shop owners and operations leaders who have been sold to their entire careers and can spot vendor language instantly, so clarity and authenticity will help us win every time. Experience in, or marketing to, machine shops, manufacturers, or another technical, regulated industry is a significant advantage.
Essential Duties:
- Go-to-Market Strategy & Launch:
- Set the launch strategy and tiering model for everything we ship, from a full category launch down to a release note, and orchestrate Product, Sales, Marketing, and CS to execute it.
- Naming & Packaging:
- Own the product vocabulary and how new capabilities are named, bundled, and packaged, partnering with other needed departments on pricing, including how we introduce change to an existing install base without inserting confusion.
- Market & Competitive Intelligence:
- Harness our standing intelligence practice that’s instrumented and largely automated and continue to cover competitor monitoring, win/loss analysis, and battlecards the sales team uses. Feed what you learn back into marketing and product strategies.
- Win-Loss & Customer Research:
- Partner with Product on our first-party research program and early-access customer cohorts as instruments for learning about the market. Turn what customers tell us into positioning, published evidence, and real influence on what gets built.
- Positioning & Messaging:
- Own portfolio-level positioning, value identification, and messaging across ProShop and Chip (our AI product), and keep it consistent from the website to the demo to the renewal conversation.
- Enablement Content & Narrative:
- Own the strategic narrative and the substance go-to-market teams run on: demo framing that anchors in value, objection handling, and proof points. You own what’s true and why it matters, and partner with GTM Enablement owns delivery and certification.
- AI as Operating Leverage:
- Build AI into how this function operates across research, drafting, competitive monitoring, call analysis, reporting, and more so that a team of one produces at scale.
- Measurement & Impact:
- Help define the metrics that tie product marketing to pipeline and revenue across launch performance, win rate against competitors, adoption of the message in the field, etc., and report performance and insight.
Required Qualifications:
- 10+ years in B2B SaaS product marketing, including at least 3 leading the function or a major portfolio
- A track record of leading successful product marketing in a high-growth tech company
- A player-coach history – you have shipped the launch, the deck, and the positioning
- Proven experience owning and scaling a product marketing function where you’ve built the practice
- Strong command of B2B buyer journeys, personas, and value-based messaging, with the ability to translate technical products into business outcomes
- Direct experience marketing an AI or data-driven product to a non-technical buyer, including the work of making it credible
- An established practice of using AI in your own daily output for research, drafting, analysis, competitive monitoring, and more
- Comfort driving pricing and packaging decisions
- Executive presence and exceptional writing, presentation, and storytelling skills
- Experience working with or marketing to machine shops, manufacturers, or industrial organizations is highly desirable; familiarity with compliance-driven buying (CMMC, ITAR, AS9100) is a plus
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
You'll Thrive at ProShop if you:
- Take end-to-end ownership of the product marketing function and drive it forward independently
- Love the launch: turning a release into a moment the market notices
- Write well and often, and would rather write the first draft yourself than brief someone else to write it
- Have a point of view about what good product marketing looks like
- Are curious about how things get made, and would happily spend a day or days on a machine shop’s floor
- Blend analytical rigor with creative storytelling in equal measure
- Do your best work in a fast-paced, growth-stage environment and have a high tolerance for ambiguity
Working Conditions:
- Prolonged periods of sitting at a desk and working on a computer.
- Must have access to reliable internet that can handle video calls and space to have confidential calls.
Salary Range
This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to geographic locations, job family, job-related skills, experience and relevant training or education, business and organizational needs.
Why You'll Love Working at ProShop
- Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
- Generous Retirement Savings: We match your RRSP or 401(k) contribution up to a maximum, helping you build a secure financial future.
- Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
- Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
- Dynamic & Supportive Team: Join a high-achieving, collaborative team that values invocation, supports growth, and celebrates success together.
- Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you’d like.
- Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.
We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, or disability status.
Senior Director Of Product Marketing Jobs by Experience Level
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Find JobsSenior Director Of Product Marketing Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Electronics & Hardware
What Employers Look For
The qualifications that appear most often in senior director of product marketing jobs.
- 8 or more years of product marketing experience with at least 3 in a leadership role
- Demonstrated ownership of go-to-market strategy for a B2B or B2C software product
- Experience leading and mentoring a team of product marketing managers
- Proficiency with competitive intelligence, positioning frameworks, and buyer research methods
- Strong collaboration history with product management, sales, and demand generation teams
- Bachelor's degree in marketing, business, or a related field, MBA often preferred
Tips for Your Senior Director Of Product Marketing Job Search
Quantify your GTM impact clearly
Hiring panels at this level expect hard outcomes, not activities. Replace phrases like 'led launch strategy' with specifics such as pipeline influence, category share shifts, or win-rate improvements. Reviewers scan for whether you own revenue-adjacent results, not just messaging work.
Tailor positioning to each product stage
Companies hiring a senior director of product marketing at a Series B move differently than a public enterprise. Read the job description for signals like 'build from scratch' or 'scale existing playbooks' and reframe your resume headline and bullet order to match that stage explicitly.
Build a portfolio with real competitive artifacts
Many candidates at this level talk about competitive strategy but show nothing. Bring a redacted positioning brief, a launch narrative deck, or a market segmentation framework to interviews. Concrete artifacts demonstrate analytical depth that a resume alone cannot convey.
Apply early to roles that fit
Migrate Mate lists senior director of product marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a cross-functional leadership story
Interviewers test whether you can align product, sales, and demand generation without direct authority. Prepare two or three stories where you drove consensus across competing stakeholders, resolved a messaging conflict with sales, or rebuilt a product narrative after a pivot.
Negotiate scope before negotiating title
At this seniority, org design matters as much as compensation. Before accepting an offer, clarify how many product lines you cover, whether you own a team or inherit one, and what your relationship to the CMO looks like. Misaligned scope is the most common reason senior hires leave within a year.
Senior Director Of Product Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most senior director of product marketings?
The companies hiring the most senior director of product marketings right now include Buildops, Astera Labs, and ProShop ERP, with the largest share of openings in California, Oregon, and North Carolina, based on current listings on Migrate Mate as of September 2026. Enterprise software and cloud infrastructure companies consistently account for a large portion of openings at this level.
How many senior director of product marketing jobs are remote?
About 50% of senior director of product marketing openings are fully remote or hybrid as of September 2026, reflecting how broadly this role has been distributed outside traditional tech hubs. Roles focused on analyst relations, competitive intelligence, and content-driven positioning tend to be the most remote-friendly, while those tied to field sales alignment often require more in-person presence.
How do you become a senior director of product marketing?
Most people reach this role by progressing from individual contributor product marketing manager to a lead or principal level, then into a management track overseeing a small team. Building a record of owned go-to-market launches, developing strong cross-functional relationships with product and sales, and demonstrating that you can set strategy rather than execute someone else's are the critical inflection points that accelerate the path.
Can you get a senior director of product marketing role without direct management experience?
It is possible but uncommon. Most companies posting at this level expect prior people management experience, but a strong candidate can sometimes bridge the gap by showing they informally led cross-functional pods, mentored junior PMMs, or drove a company-wide launch as the de facto program lead. Targeting early-stage companies building out their PMM function for the first time gives you the best opening without a formal management title on your resume.
What does the senior director of product marketing interview process look like?
Most processes at this level run four to six rounds. Early stages typically include a recruiter screen and a hiring manager conversation focused on your background and leadership philosophy. Middle rounds often bring in product, sales, and demand generation stakeholders who test your cross-functional instincts. A final presentation round asking you to react to a positioning challenge or propose a go-to-market plan for a real product is common before an offer is extended.
Where can I find and apply to senior director of product marketing jobs?
You can find and apply to senior director of product marketing jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your background and apply directly to each listing from the page.
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