Senior Lifecycle Marketing Manager Jobs in Indiana

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

Our Customer Success Marketing team sits at the intersection of product storytelling, go-to-market strategy, and customer impact - and this role is at the center of it all. As a Senior Product Marketing Manager, you'll own the messaging, narrative, and launch strategy for Salesforce's Customer Success portfolio, defining how one of our most important company values shows up in the market. You'll also lead our Customer Zero storytelling for Customer Success, packaging how our own teams are using Agentforce to transform how we work - and turning those firsthand experiences into lessons that help our customers do the same. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

• Build and continuously refine the core narrative and messaging framework for Salesforce's Customer Success portfolio, collaborating with go-to-market teams, Partner Marketing, and Professional Services Marketing to ensure a cohesive, connected story across the full post-sale ecosystem
• Own the marketing strategy and end-to-end launch execution for Customer Zero features and moments - from keynotes and Dreamforce to webinars and sales activation - partnering across Product, Sales, Marketing, and Communications to bring launches to market with impact
• Develop and maintain a comprehensive bill of materials including blogs, whitepapers, web copy, first call decks, event content, and more - ensuring assets are current, on-message, and accessible across teams
• Use AI tools to generate content, pressure-test messaging, and build scalable processes that improve speed and quality across the team

You're Our Person If...

• You have extensive experience in Product Marketing, Corporate Marketing, Customer Marketing, Content Development, or Communications - with a strong track record leading product launches and cross-functional initiatives in large, complex, global organizations
• You're an exceptional storyteller with strong written communication skills and the ability to translate complex concepts into clear, compelling narratives for diverse audiences
• You're fluent with AI tools and use them actively as part of your day-to-day workflow
• You're comfortable engaging with and influencing senior leaders, and you bring clarity and momentum to ambiguous, high-stakes projects

Even Better If...

• You have experience marketing professional services or customer success offerings
• You have an MBA or equivalent advanced business education

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $143,400 - $216,900 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.