Content Marketing Manager Visa Sponsorship Jobs in California
California is one of the top states for content marketing manager visa sponsorship, driven by its concentration of technology companies, entertainment studios, and digital media brands. San Francisco, Los Angeles, and San Jose lead in sponsorship activity, with employers like Salesforce, Adobe, and Google regularly hiring for this role.
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Central Garden & Pet, based in Walnut Creek, CA, is a top employer in the East Bay and we are seeking a Sr. Manager, Digital Marketing, SEO & Website Content to join our Walnut Creek Corporate Team. This role leads SEO strategy and website content management across brand websites and eCommerce platforms by driving search optimization, overseeing technical and content enhancements, managing agency and cross-functional partnerships, and measuring digital performance against business goals. Our Walnut Creek office is located one block from the Pleasant Hill Bart Station and within walking distance to restaurants, shops, Bay Club, and the Iron Horse Trail. Employees are also provided with free parking and a free on-site fitness center, along with pet product discounts.
This position is based in our Walnut Creek, CA office. We operate in a hybrid work environment that balances in-person collaboration with workplace flexibility. Employees are currently expected to work from the office at least three (3) days per week. Beginning in September 2026, our hybrid model will transition to four (4) in-office days per week to support greater collaboration, learning, and team connection.
KEY RESPONSIBILITIES
Lead SEO across owned websites and eComm
- Monitor and analyze internal and competitor/retailer metrics affectable by SEO (e.g. keyword performance, traffic/estimated traffic, topical authority) to inform brand, customer, digital, and eComm partners
- Compile recommendations for content optimization and technical development, taking a leading role managing agencies, developers, eComm, and digital teams on SEO projects
- Audit brand websites for technical issues that can affect brand site UX and search rankings, continually work with dev team to resolve glitches and optimize website performance
- Audit domains for current and historical backlink authority profile, create and maintain 301 redirect mappings to retain and grow search authority/trust
- Recommend and project manage advanced SEO projects (e.g. link-building, toxic backlink disavow lists, schema automation)
- Measure and report performance of website and eComm SEO against goals/KPIs, provide analysis and content/technical optimization recommendations
- Track and communicate ongoing and completed website and eComm optimization projects and development tickets
Lead website content management
- Coordinate deployment of creative assets, optimizing content, and brand promotions as planned in coordination with brand and digital teams across brand websites and landing pages
- Lead projects to gather, format, update, maintain, and optimize product data for brand site content, third party review syndication, and online purchase functionality
- Assist in managing external agencies on website and microsites builds, site structure changes, technical and content QA
Cross Functional Collaboration
- Collaborate with internal brand, digital marketing and design teams, agencies, and other vendor partners, especially where Marketing and Development intersect
- Active partner to Web Dev to prioritize activities and communicate with brand teams
Training & Upskilling
- Provide relevant SEO 101 training to developers, creative, eComm, brand, digital and customer marketing teams as needed
- Provide basic CMS update training for any internal partner, and advanced CMS training as needed for digital marketing teams
- Provide training to creative, digital, and eComm teams on best practices for article, image, and product content creation/optimization
- Provide digital teams training on best practices and process for troubleshooting/QAing technical and backend projects (e.g., website redesigns, third-party linking and syndication, scripted content load, etc.)
Capability Thought Leadership
- Be externally oriented to research, understand and cascade trends and new technologies
- Provide expertise/insights for adoption where appropriate at either BU or enterprise level
QUALIFICATIONS
- Bachelor’s degree with 10 years minimum of digital marketing experience, with 5 years focused in Content Marketing, SEO, and/or Marketing Technologist roles
- Extensive experience leading projects implementing and QAing new website functionality & content load, website redesign & migration
- Content management system experience (minimum 3+ years’ experience in Sitecore, WordPress a plus)
- Knowledge of marketing technology software (HubSpot CRM a plus)
- Extensive experience with SEO analytics platforms like Search Console, SEMrush, Majestic, Lumar, etc.
- Extensive experience with HTML and JSON-LD (JavaScript and CSS a plus)
- 5+ years’ experience in setting up tracking and reporting of digital marketing campaign engagement, events, and conversion using Google Tag Manager, tracking and distribution traffic/event tracking, etc.
- Strong project management and organizational skills
- Experience in dealing with multiple and diverse internal stakeholders, and interacting with both business and development partners
- Excellent communication skills, written and verbal, across a variety of organizational levels (Spanish fluency a plus)
- Ability to translate data into easy-to-understand reports
- Strong analytical skills and data-driven thinking
POSITION INFORMATION
- This position pays $120,000 - $130,000 per year depending on experience and geographic location. This position is also eligible for a management incentive bonus based on individual and company performance.
BENEFITS PACKAGE & EMPLOYEE PROGRAMS
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with 3% company match and annual employer discretionary contribution
- Paid vacation, holidays and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more!
- Education Assistance (both college degrees and professional certifications)
- Referral Program with cash bonus
- Access to on-demand pay
- Paid parental leave
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Description
Central Garden & Pet, based in Walnut Creek, CA, is a top employer in the East Bay and we are seeking a Sr. Manager, Digital Marketing, SEO & Website Content to join our Walnut Creek Corporate Team. This role leads SEO strategy and website content management across brand websites and eCommerce platforms by driving search optimization, overseeing technical and content enhancements, managing agency and cross-functional partnerships, and measuring digital performance against business goals. Our Walnut Creek office is located one block from the Pleasant Hill Bart Station and within walking distance to restaurants, shops, Bay Club, and the Iron Horse Trail. Employees are also provided with free parking and a free on-site fitness center, along with pet product discounts.
This position is based in our Walnut Creek, CA office. We operate in a hybrid work environment that balances in-person collaboration with workplace flexibility. Employees are currently expected to work from the office at least three (3) days per week. Beginning in September 2026, our hybrid model will transition to four (4) in-office days per week to support greater collaboration, learning, and team connection.
KEY RESPONSIBILITIES
Lead SEO across owned websites and eComm
- Monitor and analyze internal and competitor/retailer metrics affectable by SEO (e.g. keyword performance, traffic/estimated traffic, topical authority) to inform brand, customer, digital, and eComm partners
- Compile recommendations for content optimization and technical development, taking a leading role managing agencies, developers, eComm, and digital teams on SEO projects
- Audit brand websites for technical issues that can affect brand site UX and search rankings, continually work with dev team to resolve glitches and optimize website performance
- Audit domains for current and historical backlink authority profile, create and maintain 301 redirect mappings to retain and grow search authority/trust
- Recommend and project manage advanced SEO projects (e.g. link-building, toxic backlink disavow lists, schema automation)
- Measure and report performance of website and eComm SEO against goals/KPIs, provide analysis and content/technical optimization recommendations
- Track and communicate ongoing and completed website and eComm optimization projects and development tickets
Lead website content management
- Coordinate deployment of creative assets, optimizing content, and brand promotions as planned in coordination with brand and digital teams across brand websites and landing pages
- Lead projects to gather, format, update, maintain, and optimize product data for brand site content, third party review syndication, and online purchase functionality
- Assist in managing external agencies on website and microsites builds, site structure changes, technical and content QA
Cross Functional Collaboration
- Collaborate with internal brand, digital marketing and design teams, agencies, and other vendor partners, especially where Marketing and Development intersect
- Active partner to Web Dev to prioritize activities and communicate with brand teams
Training & Upskilling
- Provide relevant SEO 101 training to developers, creative, eComm, brand, digital and customer marketing teams as needed
- Provide basic CMS update training for any internal partner, and advanced CMS training as needed for digital marketing teams
- Provide training to creative, digital, and eComm teams on best practices for article, image, and product content creation/optimization
- Provide digital teams training on best practices and process for troubleshooting/QAing technical and backend projects (e.g., website redesigns, third-party linking and syndication, scripted content load, etc.)
Capability Thought Leadership
- Be externally oriented to research, understand and cascade trends and new technologies
- Provide expertise/insights for adoption where appropriate at either BU or enterprise level
QUALIFICATIONS
- Bachelor’s degree with 10 years minimum of digital marketing experience, with 5 years focused in Content Marketing, SEO, and/or Marketing Technologist roles
- Extensive experience leading projects implementing and QAing new website functionality & content load, website redesign & migration
- Content management system experience (minimum 3+ years’ experience in Sitecore, WordPress a plus)
- Knowledge of marketing technology software (HubSpot CRM a plus)
- Extensive experience with SEO analytics platforms like Search Console, SEMrush, Majestic, Lumar, etc.
- Extensive experience with HTML and JSON-LD (JavaScript and CSS a plus)
- 5+ years’ experience in setting up tracking and reporting of digital marketing campaign engagement, events, and conversion using Google Tag Manager, tracking and distribution traffic/event tracking, etc.
- Strong project management and organizational skills
- Experience in dealing with multiple and diverse internal stakeholders, and interacting with both business and development partners
- Excellent communication skills, written and verbal, across a variety of organizational levels (Spanish fluency a plus)
- Ability to translate data into easy-to-understand reports
- Strong analytical skills and data-driven thinking
POSITION INFORMATION
- This position pays $120,000 - $130,000 per year depending on experience and geographic location. This position is also eligible for a management incentive bonus based on individual and company performance.
BENEFITS PACKAGE & EMPLOYEE PROGRAMS
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with 3% company match and annual employer discretionary contribution
- Paid vacation, holidays and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more!
- Education Assistance (both college degrees and professional certifications)
- Referral Program with cash bonus
- Access to on-demand pay
- Paid parental leave
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Content Marketing Manager Job Roles in California
See all 614+ Content Marketing Manager Jobs in California
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Search Content Marketing Manager Jobs in CaliforniaContent Marketing Manager Jobs in California: Frequently Asked Questions
Which companies sponsor visas for content marketing managers in California?
Technology companies are the most active sponsors for content marketing managers in California. Salesforce, Adobe, Google, Meta, and Intuit have consistent hiring patterns for this role and documented histories of H-1B visa sponsorship. Enterprise software firms in San Francisco and San Jose, along with entertainment and streaming companies in Los Angeles such as Netflix and Disney, also sponsor regularly.
Which visa types are most common for content marketing manager roles in California?
The H-1B is the most common visa for content marketing managers in California. The role generally qualifies as a specialty occupation when a bachelor's degree in marketing, communications, or a related field is a standard requirement. Candidates with an Australian passport may pursue the E-3 visa, which has no lottery and is often a faster path to California-based roles.
Which cities in California have the most content marketing manager sponsorship jobs?
San Francisco and the broader Bay Area account for the largest share of content marketing manager sponsorship jobs in California, concentrated among enterprise software and SaaS companies. Los Angeles follows closely, driven by digital media, entertainment, and e-commerce employers. San Jose, San Diego, and Santa Monica also see meaningful activity, particularly in technology and health tech.
How to find content marketing manager visa sponsorship jobs in California?
Migrate Mate filters job listings specifically for roles where employers are open to visa sponsorship, including content marketing manager positions across California. Rather than sorting through thousands of unfiltered postings, you can browse California-specific results on Migrate Mate to find companies that have sponsored similar roles before, saving significant time during your search.
Are there state-specific factors to know when pursuing content marketing manager sponsorship in California?
California employers must meet Department of Labor prevailing wage requirements when sponsoring H-1B workers, and California's high cost of living means prevailing wages for content marketing managers in cities like San Francisco tend to be set at elevated levels. California also benefits from strong university pipelines through UC Berkeley, UCLA, and USC, which means sponsoring employers in this state are generally experienced with international hiring.
What is the prevailing wage for sponsored content marketing manager jobs in California?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.