Content Marketing Manager Visa Sponsorship Jobs in Texas
Content marketing manager roles in Texas draw strong interest from international candidates, with major employers like Dell Technologies, AT&T, and HEB concentrated in Austin, Dallas, and Houston. Texas's expanding tech corridor and no state income tax make it a competitive hiring market, and several large enterprises here have established track records of H-1B visa sponsorship for marketing leadership positions.
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Get Access To All JobsAt SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Position Overview:
We are seeking a talented and experienced Content Marketing Manager to join our Observability Demand Generation team. As a Content Marketing Manager, you will be responsible for supporting campaigns and demand generation activities to support customer marketing by writing thoughtful content that drives engagement, retention, expansion, and advocacy. If you have a knack for translating complex topics into engaging content that strengthens our relationships with existing customers, then we want to hear from you!
Key Responsibilities:
- Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.
- Oversee and manage the customer content journey for SolarWinds Observability, including ensuring each stage of the journey has the right content aligned to ICPs and personas to move customers from adoption to retention to expansion to advocacy.
- Manage the content calendar for the Observability Expand Demand Generation team.
- Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel customer campaigns across various platforms.
- Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content.
- Develop content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability and AI developments.
- Leverage generative AI tools to assist in content creation like blog posts, paid ads, emails, product descriptions, or website copy. Instead of starting from a blank page, use AI to generate ideas, outlines, or drafts, then shape the content so it sounds clear, useful, and human.
- Align messaging of demand gen content with company best practices, personas, and overall brand guidelines.
- Researches and recommends personalized content opportunities for existing customer segments.
- Reviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company's style and brand guidelines.
- Conduct thorough fact-checking and research to ensure accuracy and credibility of content.
- Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving.
- Collaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launches.
- Monitors and analyzes content performance metrics, using data-driven insights to optimize our content strategy and improve KPIs.
- Stays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevance.
Qualifications
- Bachelor's degree in English, Marketing, Communications, or related field
- 5+ years of experience as a copywriter, digital focus a plus
- Proven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environment
- Familiarity with Generative AI tools for scalable content creation
- Excellent written and verbal communication skills with a strong attention to detail
- Understanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc)
- Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plus
- Strong leadership and project management skills, with the ability to manage multiple projects simultaneously
- Background in IT software a plus
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Position Overview:
We are seeking a talented and experienced Content Marketing Manager to join our Observability Demand Generation team. As a Content Marketing Manager, you will be responsible for supporting campaigns and demand generation activities to support customer marketing by writing thoughtful content that drives engagement, retention, expansion, and advocacy. If you have a knack for translating complex topics into engaging content that strengthens our relationships with existing customers, then we want to hear from you!
Key Responsibilities:
- Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.
- Oversee and manage the customer content journey for SolarWinds Observability, including ensuring each stage of the journey has the right content aligned to ICPs and personas to move customers from adoption to retention to expansion to advocacy.
- Manage the content calendar for the Observability Expand Demand Generation team.
- Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel customer campaigns across various platforms.
- Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content.
- Develop content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability and AI developments.
- Leverage generative AI tools to assist in content creation like blog posts, paid ads, emails, product descriptions, or website copy. Instead of starting from a blank page, use AI to generate ideas, outlines, or drafts, then shape the content so it sounds clear, useful, and human.
- Align messaging of demand gen content with company best practices, personas, and overall brand guidelines.
- Researches and recommends personalized content opportunities for existing customer segments.
- Reviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company's style and brand guidelines.
- Conduct thorough fact-checking and research to ensure accuracy and credibility of content.
- Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving.
- Collaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launches.
- Monitors and analyzes content performance metrics, using data-driven insights to optimize our content strategy and improve KPIs.
- Stays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevance.
Qualifications
- Bachelor's degree in English, Marketing, Communications, or related field
- 5+ years of experience as a copywriter, digital focus a plus
- Proven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environment
- Familiarity with Generative AI tools for scalable content creation
- Excellent written and verbal communication skills with a strong attention to detail
- Understanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc)
- Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plus
- Strong leadership and project management skills, with the ability to manage multiple projects simultaneously
- Background in IT software a plus
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Content Marketing Manager Job Roles in Texas
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Search Content Marketing Manager Jobs in TexasContent Marketing Manager Jobs in Texas: Frequently Asked Questions
Which companies sponsor visas for content marketing managers in Texas?
Large technology and telecom employers in Texas have the most consistent H-1B sponsorship history for content marketing roles. Companies like Dell Technologies, AT&T, Texas Instruments, and Oracle (Austin) regularly file labor condition applications for marketing positions. Enterprise software firms and Fortune 500 companies headquartered in the Dallas-Fort Worth area also sponsor content marketing managers, though smaller agencies and startups rarely take on the cost and complexity of sponsorship.
Which visa types are most common for content marketing manager roles in Texas?
The H-1B is the most common visa category for content marketing manager positions in Texas, as the role typically requires a bachelor's degree in marketing, communications, or a related field, meeting the specialty occupation standard. Candidates already holding an L-1B or TN visa (for Canadian or Mexican nationals) may also find employers willing to support those categories. O-1A is an option for candidates with demonstrable recognition in their field, though it requires substantial evidence.
Which cities in Texas have the most content marketing manager sponsorship jobs?
Austin leads Texas for content marketing manager sponsorship opportunities, driven by its concentration of tech companies and corporate offices. Dallas-Fort Worth is close behind, with a large base of financial services, telecom, and enterprise software employers. Houston contributes roles in energy, healthcare, and professional services. San Antonio has a smaller but growing market, primarily in financial services and defense-adjacent technology firms with content marketing functions.
How to find content marketing manager visa sponsorship jobs in Texas?
Migrate Mate is built specifically for this search. You can filter by role and state to surface content marketing manager positions in Texas where employers have confirmed sponsorship willingness. This removes the need to manually screen postings and contact companies to ask about visa support. Migrate Mate also provides context on employer sponsorship history, which is particularly useful when evaluating Texas-based tech and enterprise companies where sponsorship policies vary by department.
Are there state-specific considerations for content marketing manager visa sponsorship in Texas?
Texas has no state income tax, which affects prevailing wage calculations slightly compared to high-tax states, but the Department of Labor still sets prevailing wages for content marketing manager roles by metropolitan area. Austin and Dallas wage levels reflect their competitive tech markets. Texas's large university system, including UT Austin and Texas A&M, produces a pipeline of international students on OPT who often transition into sponsored roles at Texas employers already familiar with the process.
What is the prevailing wage for sponsored content marketing manager jobs in Texas?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.