Customer Marketing Manager Visa Sponsorship Jobs in California
California is one of the most active states for customer marketing manager visa sponsorship, with major tech companies in the San Francisco Bay Area, Los Angeles, and San Diego regularly hiring internationally. Employers like Salesforce, Adobe, and Intuit have established sponsorship programs, and the state's concentration of SaaS and enterprise software firms creates consistent demand for this role.
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Get Access To All JobsINTRODUCTION
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
ABOUT THIS MARKETING ROLE
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This is integral to successfully delivering the Marketing Vision. This position will be primarily focused on marketing to patients and caregivers in the Rare Bleeding Disorders community.
KEY JOB RESPONSIBILITIES
Strategy
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers
Content
- Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
- Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
- Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
Execution
- Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
- Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
- Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
- Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
- Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics
DEMONSTRATES FOUNDATIONAL PROFICIENCY WITHIN THE FOLLOWING KEY COMPETENCIES
Customer Marketers are expected to consistently perform at the foundational level (foundational is defined as knowing the key components of a competency and applying it, sometimes with coaching support).
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
MINIMUM CANDIDATE QUALIFICATIONS & EXPERIENCE
- Bachelor's degree
- One year of marketing experience or an MBA
- 4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)
ADDITIONAL DESIRED CANDIDATE QUALIFICATIONS & EXPERIENCE
- Marketing experience in relevant industries
- Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Strong collaboration skills with an ability to inspire and influence others
- An ability to combine analytical skills with creativity to tell compelling stories
- Curiosity and empathy for our community customers
LOCATION
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus.
- Relocation assistance is not available at this time.
COMPENSATION
- The expected salary range for this position based on the primary location in California is $128,700 - $238,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
BENEFITS
ROCHE OPERATING PRINCIPLES
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
JOB FACTS
Job Sub Category Global Product Strategy
Schedule Full time
Job Type Regular
Posted Date Apr 6th 2026
Job ID 202603-107923
INTRODUCTION
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
ABOUT THIS MARKETING ROLE
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This is integral to successfully delivering the Marketing Vision. This position will be primarily focused on marketing to patients and caregivers in the Rare Bleeding Disorders community.
KEY JOB RESPONSIBILITIES
Strategy
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers
Content
- Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
- Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
- Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
Execution
- Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
- Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
- Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
- Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
- Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics
DEMONSTRATES FOUNDATIONAL PROFICIENCY WITHIN THE FOLLOWING KEY COMPETENCIES
Customer Marketers are expected to consistently perform at the foundational level (foundational is defined as knowing the key components of a competency and applying it, sometimes with coaching support).
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
MINIMUM CANDIDATE QUALIFICATIONS & EXPERIENCE
- Bachelor's degree
- One year of marketing experience or an MBA
- 4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)
ADDITIONAL DESIRED CANDIDATE QUALIFICATIONS & EXPERIENCE
- Marketing experience in relevant industries
- Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Strong collaboration skills with an ability to inspire and influence others
- An ability to combine analytical skills with creativity to tell compelling stories
- Curiosity and empathy for our community customers
LOCATION
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus.
- Relocation assistance is not available at this time.
COMPENSATION
- The expected salary range for this position based on the primary location in California is $128,700 - $238,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
BENEFITS
ROCHE OPERATING PRINCIPLES
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
JOB FACTS
Job Sub Category Global Product Strategy
Schedule Full time
Job Type Regular
Posted Date Apr 6th 2026
Job ID 202603-107923
Customer Marketing Manager Job Roles in California
See all 417+ Customer Marketing Manager Jobs in California
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Search Customer Marketing Manager Jobs in CaliforniaCustomer Marketing Manager Jobs in California: Frequently Asked Questions
Which companies sponsor visas for customer marketing managers in California?
Large technology and SaaS companies in California are among the most consistent visa sponsors for customer marketing manager roles. Employers such as Salesforce, Adobe, Google, Intuit, and Workday have filed H-1B petitions for marketing positions and have established international hiring infrastructure. Mid-size SaaS companies in the Bay Area and Los Angeles also sponsor, though their processes tend to be less standardized than enterprise employers.
Which visa types are most common for customer marketing manager roles in California?
The H-1B is the most common visa for customer marketing managers in California, as the role typically requires a bachelor's degree in marketing, business, or a related field, which supports specialty occupation classification. Candidates with an MBA or advanced degree may also be considered for H-1B cap-exempt positions at qualifying research institutions. Australian citizens should also explore the E-3 visa, which follows a similar specialty occupation standard but operates outside the H-1B lottery.
Which cities in California have the most customer marketing manager sponsorship jobs?
The San Francisco Bay Area, including San Jose and San Francisco proper, accounts for the highest concentration of customer marketing manager sponsorship jobs in California due to its density of enterprise SaaS and cloud software companies. Los Angeles is the second-largest market, driven by e-commerce, media technology, and consumer software firms. San Diego has a smaller but growing cluster of companies, particularly in life sciences software and cybersecurity that hire for this role.
How to find customer marketing manager visa sponsorship jobs in California?
Migrate Mate filters job listings specifically by visa sponsorship availability, making it easier to identify California employers actively hiring customer marketing managers who will sponsor. Rather than sorting through thousands of general postings, Migrate Mate surfaces roles where sponsorship is confirmed or historically common, which is especially useful for this role category where sponsorship willingness varies widely by company size and industry segment.
Are there state-specific considerations for customer marketing manager sponsorship jobs in California?
California employers sponsoring H-1B workers must comply with Department of Labor prevailing wage requirements, which in the Bay Area and Los Angeles tend to reflect some of the highest wage levels in the country for marketing roles given the regional cost of living. California's large university system, including UC Berkeley, UCLA, and USC, produces a significant pipeline of internationally educated marketing graduates, meaning competition for sponsored roles is often high at employers concentrated near those campuses.
What is the prevailing wage for sponsored customer marketing manager jobs in California?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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