Customer Marketing Manager Visa Sponsorship Jobs in Connecticut
Customer marketing manager roles in Connecticut are concentrated in the Hartford and Stamford corridors, where financial services firms, insurance giants like Aetna and The Hartford, and healthcare companies maintain large marketing teams. International candidates pursuing visa sponsorship will find the state's mix of Fortune 500 headquarters and mid-sized SaaS companies creates steady demand for experienced customer marketing talent.
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Get Access To All JobsINTRODUCTION
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
At Aetna®, part of CVS Health, we proudly serve more than 26 million medical members through our broad range of health plan offerings. We're committed to delivering a simpler, more meaningful, and personal health care experience to each of them.
ROLE AND RESPONSIBILITIES
As a Senior Manager, Medicaid Social Media Marketing, you will play a critical role by leading the development and execution of social media strategies that align with business objectives and elevate brand presence within the Medicaid space. This role is responsible for driving engagement, shaping audience-first content, managing digital communities, and delivering data-driven insights to enhance performance and member experience.
Social Strategy Activation & Content Leadership
- Execute platform-specific social media strategies aligned to overarching brand and Medicaid business priorities
- Work across Health Plans and Marketing to provide platform-native content plans, including episodic storytelling and always-on programming
- Partner with Creative and Agency teams to deliver culturally relevant, audience-first content
- Ensure consistency in tone of voice, content formats, and audience targeting across all channels
- Identify emerging trends, formats, and social moments to inform timely and relevant content opportunities
Online Community Management & Social Care Leadership
- Oversee Northeast Division day-to-day community management operations across priority social platforms
- Work with Northeast Division social media points of contact to drive authentic, timely, and high-quality engagement to build trust and strengthen brand reputation
- Oversee response quality, timeliness, and sentiment management across social channels
- Maintain and enhance moderation guidelines, response playbooks, and community standards
Insights, Reporting & Optimization
- Monitor platform performance, engagement metrics, sentiment, and audience behavior trends
- Translate data into actionable insights to optimize content and drive audience growth
- Develop reporting frameworks that connect social media activity to brand and campaign outcomes
- Share insights with cross-functional teams to inform strategy, planning, and creative execution
- Support ongoing testing and learning initiatives across platforms and content formats
Cross-Functional Collaboration
- Partner with Marketing and local Health Plans to deliver integrated campaigns
- Support campaign launches, key initiatives, and real-time engagement opportunities
- Serve as the primary point of contact for social media across internal stakeholders
- Escalate risks, insights, and opportunities to leadership with clear, actionable recommendations
Operations & Platform Excellence
- Oversee the use of publishing, moderation, listening, and reporting tools
- Ensure compliance with governance, brand safety, and crisis response protocols
- Identify and implement process improvements to enhance efficiency and execution quality
- Drive experimentation with new platforms, features, and engagement strategies
Key Success Metrics
- Growth in engagement, sentiment, and audience participation
- Quality and consistency of community management and social care
- Content performance across reach, engagement, and relevance
- Speed and effectiveness of issue resolution and escalation
BASIC QUALIFICATIONS
- 3-5 years of experience in social media, digital marketing, digital community management, or audience development.
- Hands-on expertise across major social platforms and emerging channels.
- Strong understanding of social analytics, listening tools, and performance measurement.
- Proven ability to translate data and cultural insights into actionable recommendations.
- Excellent communication, collaboration, and organizational skills.
PREFERRED QUALIFICATION
- Strong understanding of Medicaid members, supported by in-depth knowledge of Medicaid plans and operations.
- Experience operating in highly regulated Medicaid environments.
- Strong storytelling instincts and audience-centric mindset.
- Experience managing high-volume digital community interactions or social care environments.
- Ability to operate effectively in fast-paced, high-visibility settings.
Education
- Bachelor’s degree or equivalent work experience.
PAY RANGE
The typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 06/06/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
INTRODUCTION
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
At Aetna®, part of CVS Health, we proudly serve more than 26 million medical members through our broad range of health plan offerings. We're committed to delivering a simpler, more meaningful, and personal health care experience to each of them.
ROLE AND RESPONSIBILITIES
As a Senior Manager, Medicaid Social Media Marketing, you will play a critical role by leading the development and execution of social media strategies that align with business objectives and elevate brand presence within the Medicaid space. This role is responsible for driving engagement, shaping audience-first content, managing digital communities, and delivering data-driven insights to enhance performance and member experience.
Social Strategy Activation & Content Leadership
- Execute platform-specific social media strategies aligned to overarching brand and Medicaid business priorities
- Work across Health Plans and Marketing to provide platform-native content plans, including episodic storytelling and always-on programming
- Partner with Creative and Agency teams to deliver culturally relevant, audience-first content
- Ensure consistency in tone of voice, content formats, and audience targeting across all channels
- Identify emerging trends, formats, and social moments to inform timely and relevant content opportunities
Online Community Management & Social Care Leadership
- Oversee Northeast Division day-to-day community management operations across priority social platforms
- Work with Northeast Division social media points of contact to drive authentic, timely, and high-quality engagement to build trust and strengthen brand reputation
- Oversee response quality, timeliness, and sentiment management across social channels
- Maintain and enhance moderation guidelines, response playbooks, and community standards
Insights, Reporting & Optimization
- Monitor platform performance, engagement metrics, sentiment, and audience behavior trends
- Translate data into actionable insights to optimize content and drive audience growth
- Develop reporting frameworks that connect social media activity to brand and campaign outcomes
- Share insights with cross-functional teams to inform strategy, planning, and creative execution
- Support ongoing testing and learning initiatives across platforms and content formats
Cross-Functional Collaboration
- Partner with Marketing and local Health Plans to deliver integrated campaigns
- Support campaign launches, key initiatives, and real-time engagement opportunities
- Serve as the primary point of contact for social media across internal stakeholders
- Escalate risks, insights, and opportunities to leadership with clear, actionable recommendations
Operations & Platform Excellence
- Oversee the use of publishing, moderation, listening, and reporting tools
- Ensure compliance with governance, brand safety, and crisis response protocols
- Identify and implement process improvements to enhance efficiency and execution quality
- Drive experimentation with new platforms, features, and engagement strategies
Key Success Metrics
- Growth in engagement, sentiment, and audience participation
- Quality and consistency of community management and social care
- Content performance across reach, engagement, and relevance
- Speed and effectiveness of issue resolution and escalation
BASIC QUALIFICATIONS
- 3-5 years of experience in social media, digital marketing, digital community management, or audience development.
- Hands-on expertise across major social platforms and emerging channels.
- Strong understanding of social analytics, listening tools, and performance measurement.
- Proven ability to translate data and cultural insights into actionable recommendations.
- Excellent communication, collaboration, and organizational skills.
PREFERRED QUALIFICATION
- Strong understanding of Medicaid members, supported by in-depth knowledge of Medicaid plans and operations.
- Experience operating in highly regulated Medicaid environments.
- Strong storytelling instincts and audience-centric mindset.
- Experience managing high-volume digital community interactions or social care environments.
- Ability to operate effectively in fast-paced, high-visibility settings.
Education
- Bachelor’s degree or equivalent work experience.
PAY RANGE
The typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 06/06/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Customer Marketing Manager Job Roles in Connecticut
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Search Customer Marketing Manager Jobs in ConnecticutCustomer Marketing Manager Jobs in Connecticut: Frequently Asked Questions
Which companies in Connecticut sponsor visas for customer marketing managers?
Connecticut's largest visa sponsors for marketing roles include The Hartford, Aetna (a CVS Health company), Synchrony Financial, and Cigna, all of which have submitted H-1B visa Labor Condition Applications for marketing positions. UTC and Pitney Bowes have also sponsored marketing managers historically. Mid-sized SaaS and fintech firms in Stamford and New Haven occasionally sponsor as well, though sponsorship is less consistent outside the Fortune 500 tier.
Which visa types are most common for customer marketing manager roles in Connecticut?
The H-1B is the most common visa for customer marketing managers in Connecticut, as the role typically requires a bachelor's degree in marketing, business, or communications, meeting the specialty occupation standard. Candidates already holding an L-1B or L-1A through a multinational employer with a Connecticut office can also transfer internally. Those with extraordinary achievement in marketing may explore the O-1A, though it requires substantial documented recognition.
How to find customer marketing manager visa sponsorship jobs in Connecticut?
Migrate Mate filters job listings specifically for visa sponsorship eligibility, making it straightforward to search customer marketing manager openings in Connecticut without sorting through roles that exclude international candidates. You can filter by state and role type to surface positions at Hartford-area insurers, Stamford financial firms, and Connecticut-based tech employers that have an active history of H-1B sponsorship for marketing functions.
Which cities in Connecticut have the most customer marketing manager sponsorship jobs?
Stamford leads for customer marketing manager sponsorship opportunities, driven by its concentration of financial services, media, and technology companies with international hiring programs. Hartford follows closely, anchored by insurance and healthcare employers that maintain large marketing departments. New Haven sees activity tied to Yale-affiliated organizations and life sciences firms, while Norwalk and Shelton host mid-sized companies that occasionally sponsor experienced marketing hires.
Are there state-specific considerations for customer marketing managers pursuing sponsorship in Connecticut?
Connecticut falls within the New York City metro labor market for prevailing wage purposes in Stamford and Fairfield County, which means DOL wage levels for customer marketing managers in that region reflect a higher-cost area. Hartford-area positions reference a separate wage determination. Connecticut's deep insurance and financial services industry concentration means many sponsoring employers expect familiarity with B2B or regulated-industry customer marketing, which influences how roles are scoped and petitioned.
What is the prevailing wage for sponsored customer marketing manager jobs in Connecticut?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.