Engagement Director Visa Sponsorship Jobs in Massachusetts
Engagement director jobs in Massachusetts draw from the state's dense concentration of life sciences, higher education, and technology employers. Boston, Cambridge, and Worcester anchor most hiring activity, with institutions like Mass General Brigham, edtech firms, and enterprise software companies regularly seeking senior engagement talent with demonstrated stakeholder leadership and program oversight experience.
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Associate Director, HCP Omnichannel Marketing & Engagement
About the Role:
Takeda is hiring 2 Associate Directors, HCP Omnichannel Marketing & Engagement. In this role, you will lead the strategy, development, and execution of integrated healthcare professional (HCP) engagement programs across digital non-personal channels.
This role will be instrumental in shaping how healthcare professionals experience our brand by creating personalized, data-driven engagement journeys that connect content, channels, field teams, analytics, and technology into a seamless customer experience.
The ideal candidate combines strategic thinking with executional excellence and has a passion for leveraging omnichannel capabilities, CRM, digital media, AI-powered personalization, and analytics to drive measurable business impact.
This role reports to the Director, HCP Omnichannel Marketing & NPP and partners closely with HCP Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Market Access, and agency partners.
How you will contribute:
Drive HCP Omnichannel Strategy
- Translate brand objectives, customer insights, and market dynamics into integrated omnichannel engagement plans, and lead roadmap planning and pull-through of omnichannel engagement capabilities
- Develop and implement HCP engagement strategies journeys, across field, CRM, web, media, email, and congress channels, that support successful product launches, in collaboration with cross-functional brand teams
- Translate insights into personalized engagement plans that improve HCP experience and drive adoption
- Monitor industry trends, emerging technologies, and evolving customer expectations to inform future engagement models
Drive CRM & Personalization Excellence
- Advance CRM strategy and build of brand's Salesforce Marketing Cloud instance
- Optimize automated HCP journeys using advanced targeting and personalization techniques
- Implement MQL, Next Best Action and intelligent engagement capabilities to increase HCP relevance and effectiveness
- Connect personal and non-personal promotion into a coordinated customer experience in partnership with field teams
Own Digital Media & Channel Activation
- Lead HCP digital media strategy across programmatic, paid search, display, online video, point-of-care, and emerging channels
- Translate brand priorities into audience targeting, media investment, and channel activation strategies
- Partner with agency teams to optimize media performance and maximize return on investment
- Identify innovative opportunities to improve reach, engagement, and customer conversion
Enable Technology & Innovation
- Drive the evolution of omnichannel capabilities across CRM, marketing automation, customer data, analytics, and engagement platforms
- Partner with Digital, Data & Technology teams to strengthen the commercial technology ecosystem and data strategy
- Drive adoption of AI-enabled personalization, predictive analytics, intelligent customer journeys, and marketing optimization solutions
Measure, Optimize & Scale
- Establish performance measurement frameworks and omnichannel dashboards
- Define KPIs across engagement, channel effectiveness, customer progression, adoption, and business impact
- Champion a test-and-learn culture through experimentation, A/B testing, and continuous optimization working in partnership with the MCE team, Commercial Analytics & Insights and Digital, Data & Technology, and Brand Strategy translating performance data into actionable insights
Cross-Functional Leadership & Ways of Working
- Partner with HCP Marketing on annual planning to ensure alignment and pull-through of messaging and campaigns across all channels
- Through agile process prioritize work plan supporting the implementation of omnichannel tactics, in collaboration with Brand Strategy Leads and the Marketing & Content Enablement (MCE) team, that execute on the digital vision
- Partner with MCE team on development of derivative content across channels
- Manage relationships with digital agencies, media partners, web development teams, cross-functional marketing partners, and CRM/Martech vendors while working with internal MCE team to drive agency process and value
- Champion an agile, customer-first, and test-and-learn mindset, driving continuous improvement, innovation, and operational excellence
Minimum Requirements/Qualifications:
Required
- Bachelor's degree required
- 7+ years of experience in omnichannel marketing, digital marketing, CRM, and customer engagement roles
- Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels
- Expertise in digital media planning, targeting, activation, optimization, and performance measurement
- Familiarity with platforms such as Veeva CRM, Marketing Cloud Engagement, Data360, Adobe Experience Cloud, and Google Analytics
- Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions
- Proven ability to influence and align cross-functional stakeholders
Preferred
- MBA
- Prior pharmaceutical launch experience
- Experience with AI-powered personalization, predictive analytics, and customer engagement platforms
This is an opportunity to shape the future of HCP engagement at a pivotal time of growth and innovation. You'll help redefine how healthcare professionals interact with our brands by combining customer-centric strategy, advanced analytics, digital innovation, media excellence, and AI-enabled personalization to deliver meaningful experiences and measurable results.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500
U.S. Base Salary Range:
$154,400.00 - $242,550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
For information about our benefits, please click here.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
USA - MA - Cambridge - Kendall Square - 500
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Job Description
Associate Director, HCP Omnichannel Marketing & Engagement
About the Role:
Takeda is hiring 2 Associate Directors, HCP Omnichannel Marketing & Engagement. In this role, you will lead the strategy, development, and execution of integrated healthcare professional (HCP) engagement programs across digital non-personal channels.
This role will be instrumental in shaping how healthcare professionals experience our brand by creating personalized, data-driven engagement journeys that connect content, channels, field teams, analytics, and technology into a seamless customer experience.
The ideal candidate combines strategic thinking with executional excellence and has a passion for leveraging omnichannel capabilities, CRM, digital media, AI-powered personalization, and analytics to drive measurable business impact.
This role reports to the Director, HCP Omnichannel Marketing & NPP and partners closely with HCP Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Market Access, and agency partners.
How you will contribute:
Drive HCP Omnichannel Strategy
- Translate brand objectives, customer insights, and market dynamics into integrated omnichannel engagement plans, and lead roadmap planning and pull-through of omnichannel engagement capabilities
- Develop and implement HCP engagement strategies journeys, across field, CRM, web, media, email, and congress channels, that support successful product launches, in collaboration with cross-functional brand teams
- Translate insights into personalized engagement plans that improve HCP experience and drive adoption
- Monitor industry trends, emerging technologies, and evolving customer expectations to inform future engagement models
Drive CRM & Personalization Excellence
- Advance CRM strategy and build of brand's Salesforce Marketing Cloud instance
- Optimize automated HCP journeys using advanced targeting and personalization techniques
- Implement MQL, Next Best Action and intelligent engagement capabilities to increase HCP relevance and effectiveness
- Connect personal and non-personal promotion into a coordinated customer experience in partnership with field teams
Own Digital Media & Channel Activation
- Lead HCP digital media strategy across programmatic, paid search, display, online video, point-of-care, and emerging channels
- Translate brand priorities into audience targeting, media investment, and channel activation strategies
- Partner with agency teams to optimize media performance and maximize return on investment
- Identify innovative opportunities to improve reach, engagement, and customer conversion
Enable Technology & Innovation
- Drive the evolution of omnichannel capabilities across CRM, marketing automation, customer data, analytics, and engagement platforms
- Partner with Digital, Data & Technology teams to strengthen the commercial technology ecosystem and data strategy
- Drive adoption of AI-enabled personalization, predictive analytics, intelligent customer journeys, and marketing optimization solutions
Measure, Optimize & Scale
- Establish performance measurement frameworks and omnichannel dashboards
- Define KPIs across engagement, channel effectiveness, customer progression, adoption, and business impact
- Champion a test-and-learn culture through experimentation, A/B testing, and continuous optimization working in partnership with the MCE team, Commercial Analytics & Insights and Digital, Data & Technology, and Brand Strategy translating performance data into actionable insights
Cross-Functional Leadership & Ways of Working
- Partner with HCP Marketing on annual planning to ensure alignment and pull-through of messaging and campaigns across all channels
- Through agile process prioritize work plan supporting the implementation of omnichannel tactics, in collaboration with Brand Strategy Leads and the Marketing & Content Enablement (MCE) team, that execute on the digital vision
- Partner with MCE team on development of derivative content across channels
- Manage relationships with digital agencies, media partners, web development teams, cross-functional marketing partners, and CRM/Martech vendors while working with internal MCE team to drive agency process and value
- Champion an agile, customer-first, and test-and-learn mindset, driving continuous improvement, innovation, and operational excellence
Minimum Requirements/Qualifications:
Required
- Bachelor's degree required
- 7+ years of experience in omnichannel marketing, digital marketing, CRM, and customer engagement roles
- Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels
- Expertise in digital media planning, targeting, activation, optimization, and performance measurement
- Familiarity with platforms such as Veeva CRM, Marketing Cloud Engagement, Data360, Adobe Experience Cloud, and Google Analytics
- Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions
- Proven ability to influence and align cross-functional stakeholders
Preferred
- MBA
- Prior pharmaceutical launch experience
- Experience with AI-powered personalization, predictive analytics, and customer engagement platforms
This is an opportunity to shape the future of HCP engagement at a pivotal time of growth and innovation. You'll help redefine how healthcare professionals interact with our brands by combining customer-centric strategy, advanced analytics, digital innovation, media excellence, and AI-enabled personalization to deliver meaningful experiences and measurable results.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500
U.S. Base Salary Range:
$154,400.00 - $242,550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
For information about our benefits, please click here.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
USA - MA - Cambridge - Kendall Square - 500
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Engagement Director Job Roles in Massachusetts
See all Engagement Director Jobs in Massachusetts
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Search Engagement Director Jobs in MassachusettsEngagement Director Jobs in Massachusetts: Frequently Asked Questions
Which companies sponsor visas for engagement directors in Massachusetts?
Life sciences organizations such as Mass General Brigham and Biogen, enterprise technology firms headquartered in Boston and the Route 128 corridor, and major higher education institutions have filed Labor Condition Applications for senior engagement and program leadership roles. Consulting firms with large Massachusetts offices also appear in DOL disclosure data as sponsors for engagement director-level positions.
Which visa types realistically fit engagement director roles in Massachusetts?
The H-1B visa is the most common path, covering specialty occupations that require a directly related bachelor's degree or higher. Australian nationals can pursue the E-3 visa under the same specialty occupation standard without entering the H-1B lottery. Chilean and Singaporean nationals may qualify for the H-1B1 visa. F-1 graduates can bridge to sponsorship via OPT. Most engagement director roles in business development or marketing meet the specialty occupation threshold.
How to find engagement director visa sponsorship jobs in Massachusetts?
Migrate Mate lists Massachusetts employers with verified visa sponsorship history for engagement director roles, letting you search by location and seniority. This saves time compared to manually reviewing DOL disclosure filings. Boston and Cambridge dominate active postings, but positions also appear regularly in Worcester and suburban Route 128 technology corridors. Filtering for employers with prior LCA filings in marketing or program management gives you a practical starting list.
Which cities in Massachusetts have the most engagement director sponsorship jobs?
Boston and Cambridge account for the highest concentration, driven by the Seaport innovation district, Kendall Square's biotech cluster, and financial services firms along the city's waterfront. Worcester is a secondary market with hospital systems and higher education employers. Burlington and Waltham along Route 128 host technology and software companies that also sponsor engagement and program leadership roles at the director level.
Are there Massachusetts-specific factors that affect engagement director visa sponsorship?
Massachusetts employers in life sciences and edtech frequently hire engagement directors to manage partner and client relationships, which typically satisfies the specialty occupation requirement when backed by a relevant degree in marketing, communications, or business. The state's strong university pipeline means many candidates enter on OPT before transitioning to H-1B sponsorship. Employers in regulated industries like healthcare and biotech tend to have established immigration support processes for director-level hires.
What is the prevailing wage for sponsored engagement director jobs in Massachusetts?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.