Digital Marketing Lead Visa Sponsorship Jobs in Virginia
Digital marketing lead visa sponsorship jobs in Virginia are concentrated around Northern Virginia's technology corridor, where agencies, federal contractors, and SaaS companies like Booz Allen Hamilton, Leidos, and Comscore actively hire and have sponsored roles in marketing leadership. The D.C. metro market and Richmond's growing brand sector add further depth for international candidates.
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Get Access To All JobsJOB SUMMARY
Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.
CANDIDATE PROFILE
Education and Experience
- 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
CORE WORK ACTIVITIES
Marketing Strategy
-
Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
-
Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
-
Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
-
Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.
-
Serves as brand guardian / liaison, verifying all marketing reflects brand voice.
-
Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
-
Leads the strategic pull-through of continent and brand promotions and campaigns.
-
Partners with Revenue Management to develop and execute promotional strategy efforts.
-
Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.
-
Supports group lead generation efforts.
-
Runs, reviews, analyzes, and clearly articulate to stakeholders and owners the key marketing reports and adjusts strategy accordingly.
-
Manages internal and external partners to verify deliverables are executed to support hotel strategy.
-
Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
-
Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.
-
Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.
-
Identifies digital marketing opportunities on third party and local partner sites.
Content Management
-
Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
-
Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).
-
Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
-
Creates landing pages and Discovery Pages to enhance content, as applicable.
-
Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Partnerships and Public Relations Management
-
Sets overarching partnership strategy for hotel/cluster of hotels.
-
Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
-
Manages cluster marketing strategies.
-
Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
-
Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.
-
Manages PR agency, if applicable, or manage PR messaging.
-
Manages execution of PR events, promotions.
Outlet and Ancillary
-
Identifies outlet marketing opportunities on third party and local partner sites.
-
Defines in-house F&B programming in partnership with F&B Director and manages execution.
Social Media
-
Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
-
Develops and implements social strategy.
-
Manages paid social media budget and strategy.
-
Assists in reviewing social media content calendars and collect local area and property events.
General
-
Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
-
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
-
Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
-
Manages development, design of hotel collateral as needed.
-
Completes other reasonable duties as requested by leadership.
ADDITIONAL INFORMATION
Job Number 26128147
Job Category Sales & Marketing
Location 3111 Fairview Park Drive, Falls Church VA 22042, United States
Schedule Full Time
Located Remotely? N
Position Type Management
Bonus Eligible: Y
Pay Range: $96,000-$126,000 annually
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JOB SUMMARY
Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.
CANDIDATE PROFILE
Education and Experience
- 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
CORE WORK ACTIVITIES
Marketing Strategy
-
Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
-
Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
-
Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
-
Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.
-
Serves as brand guardian / liaison, verifying all marketing reflects brand voice.
-
Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
-
Leads the strategic pull-through of continent and brand promotions and campaigns.
-
Partners with Revenue Management to develop and execute promotional strategy efforts.
-
Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.
-
Supports group lead generation efforts.
-
Runs, reviews, analyzes, and clearly articulate to stakeholders and owners the key marketing reports and adjusts strategy accordingly.
-
Manages internal and external partners to verify deliverables are executed to support hotel strategy.
-
Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
-
Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.
-
Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.
-
Identifies digital marketing opportunities on third party and local partner sites.
Content Management
-
Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
-
Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).
-
Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
-
Creates landing pages and Discovery Pages to enhance content, as applicable.
-
Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Partnerships and Public Relations Management
-
Sets overarching partnership strategy for hotel/cluster of hotels.
-
Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
-
Manages cluster marketing strategies.
-
Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
-
Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.
-
Manages PR agency, if applicable, or manage PR messaging.
-
Manages execution of PR events, promotions.
Outlet and Ancillary
-
Identifies outlet marketing opportunities on third party and local partner sites.
-
Defines in-house F&B programming in partnership with F&B Director and manages execution.
Social Media
-
Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
-
Develops and implements social strategy.
-
Manages paid social media budget and strategy.
-
Assists in reviewing social media content calendars and collect local area and property events.
General
-
Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
-
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
-
Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
-
Manages development, design of hotel collateral as needed.
-
Completes other reasonable duties as requested by leadership.
ADDITIONAL INFORMATION
Job Number 26128147
Job Category Sales & Marketing
Location 3111 Fairview Park Drive, Falls Church VA 22042, United States
Schedule Full Time
Located Remotely? N
Position Type Management
Bonus Eligible: Y
Pay Range: $96,000-$126,000 annually
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Digital Marketing Lead Job Roles in Virginia
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Search Digital Marketing Lead Jobs in VirginiaDigital Marketing Lead Jobs in Virginia: Frequently Asked Questions
Which companies sponsor visas for digital marketing leads in Virginia?
Northern Virginia is home to several active sponsors for marketing leadership roles. Federal technology contractors such as Booz Allen Hamilton, Leidos, and SAIC regularly file H-1B visa petitions for corporate marketing functions. SaaS and analytics firms including Comscore and Alarm.com have also sponsored senior marketing roles. Large financial and consulting firms operating out of the D.C. metro area, such as Capital One and Deloitte, round out the sponsoring employer base in this state.
Which visa types realistically fit digital marketing lead roles in Virginia?
A digital marketing lead role qualifies as a specialty occupation when it requires a bachelor's degree in marketing, communications, or a directly related field, making H-1B the primary path. H-1B1 visa is available to Chilean nationals and Singapore nationals under separate sub-caps without a lottery. Australian citizens may apply for the E-3 visa, which also requires a qualifying degree and employer sponsorship but has no lottery. Longer-term, EB-2 or EB-3 employment-based green cards are available through PERM labor certification for permanent roles.
Which cities in Virginia have the most digital marketing lead sponsorship jobs?
Northern Virginia cities including McLean, Tysons, Arlington, and Reston account for the highest concentration of sponsored digital marketing roles, driven by proximity to federal agencies, defense contractors, and tech campuses. Richmond is a secondary hub where healthcare systems, financial services firms, and consumer brands occasionally sponsor marketing leadership positions. Virginia Beach has a smaller but active market through retail, logistics, and military-adjacent companies that maintain in-house marketing teams.
How to find digital marketing lead visa sponsorship jobs in Virginia?
Migrate Mate lists Virginia employers with verified visa sponsorship history for digital marketing lead roles, so you can focus on companies that have already filed for similar positions rather than applying broadly. Filtering by Northern Virginia and Richmond narrows results to the state's most active hiring markets. Because sponsorship for marketing leadership roles is tied to specialty occupation status, targeting employers with a consistent H-1B or E-3 visa filing record in marketing or communications functions improves your odds of a productive application.
Are there any Virginia-specific factors that affect visa sponsorship for digital marketing leads?
Virginia's high density of federal contractors creates a distinctive hiring pattern: many sponsors are large, compliance-aware organizations with established HR and immigration infrastructure, making formal sponsorship processes more predictable than at smaller firms. George Mason University and the University of Virginia produce marketing graduates who enter the OPT pipeline, creating a local talent pool that some employers already sponsor. Virginia's proximity to federal regulatory agencies also means marketing roles at contractors often intersect with government communications requirements, adding a niche specialization that can strengthen a specialty occupation argument.
What is the prevailing wage for sponsored digital marketing lead jobs in Virginia?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.