Campaign Coordinator Jobs in USA with Visa Sponsorship
Campaign Coordinator roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application with DOL before sponsoring, and the annual cap and selection process means timing your job search matters. No lottery applies to E-3 visa or TN visa candidates who qualify.
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Get Access To All JobsINTRODUCTION
When you join Sallie Mae, you become a champion for all students.
We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.
We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
ROLE AND RESPONSIBILITIES
The Manager, Marketing Automation & Campaign Operations will manage the day-to-day execution and optimization of Sallie’s email and automated marketing programs and serve as the subject matter expert for HubSpot’s email and SMS marketing tools. This role will be responsible for building and deploying campaigns, developing and maintaining automated workflows, managing audience segmentation, and ensuring campaigns are executed accurately and efficiently.
- Serve as the day-to-day HubSpot subject matter expert, managing audience lists, suppression logic, contact data quality, campaign troubleshooting, reporting, and platform administration to ensure reliable campaign execution and accurate measurement.
- Manage the end-to-end production of email campaigns, including setup, segmentation, HTML development/editing, testing, QA, approvals, scheduling, and deployment.
- Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys within HubSpot.
- Leverage audience data, behavioral signals, segmentation, and personalization to identify and implement new opportunities for relevant, automated communications.
- Continuously monitor campaign performance, analyze data, and identify areas for optimization to maximize campaign effectiveness.
- Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other campaign variables; analyze results and recommend improvements.
- Establish and maintain campaign operations processes, documentation, and quality standards, including workflow logic, audience definitions, QA procedures, naming conventions, and desktop procedures.
- Monitor email deliverability and implement best practices to improve overall email health, sender reputation, and list hygiene.
- Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues.
- Proactively identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and new or underutilized HubSpot tools.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
BASIC QUALIFICATIONS
Minimum: Indicate minimum education, skills and experience required.
- Strong understanding of marketing campaign management, including campaign setup, execution, and optimization.
- Proficiency in using marketing automation tools, email service providers (ESPs), and CRM systems, preferably HubSpot.
- Strong knowledge of email marketing best practices, including deliverability, consent and preference management, CAN-SPAM requirements, and list hygiene.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Proven ability to independently identify opportunities for improvement and take initiative to develop and implement solutions.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Strong organizational and time management abilities with a keen eye for detail.
PREFERRED QUALIFICATIONS
Preferred: Indicate “nice to haves” regarding education, skills, and experience.
- Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
- 5 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns.
- HubSpot certifications and/or demonstrated advanced expertise with HubSpot Marketing Hub, or similar platforms.
- Experience in a membership, subscription, financial services, fintech, higher education or other lifecycle-driven business.
BENEFITS
Feeling your best helps you do your best:
Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements.
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
EEO STATEMENT
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
INTRODUCTION
When you join Sallie Mae, you become a champion for all students.
We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.
We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
ROLE AND RESPONSIBILITIES
The Manager, Marketing Automation & Campaign Operations will manage the day-to-day execution and optimization of Sallie’s email and automated marketing programs and serve as the subject matter expert for HubSpot’s email and SMS marketing tools. This role will be responsible for building and deploying campaigns, developing and maintaining automated workflows, managing audience segmentation, and ensuring campaigns are executed accurately and efficiently.
- Serve as the day-to-day HubSpot subject matter expert, managing audience lists, suppression logic, contact data quality, campaign troubleshooting, reporting, and platform administration to ensure reliable campaign execution and accurate measurement.
- Manage the end-to-end production of email campaigns, including setup, segmentation, HTML development/editing, testing, QA, approvals, scheduling, and deployment.
- Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys within HubSpot.
- Leverage audience data, behavioral signals, segmentation, and personalization to identify and implement new opportunities for relevant, automated communications.
- Continuously monitor campaign performance, analyze data, and identify areas for optimization to maximize campaign effectiveness.
- Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other campaign variables; analyze results and recommend improvements.
- Establish and maintain campaign operations processes, documentation, and quality standards, including workflow logic, audience definitions, QA procedures, naming conventions, and desktop procedures.
- Monitor email deliverability and implement best practices to improve overall email health, sender reputation, and list hygiene.
- Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues.
- Proactively identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and new or underutilized HubSpot tools.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
BASIC QUALIFICATIONS
Minimum: Indicate minimum education, skills and experience required.
- Strong understanding of marketing campaign management, including campaign setup, execution, and optimization.
- Proficiency in using marketing automation tools, email service providers (ESPs), and CRM systems, preferably HubSpot.
- Strong knowledge of email marketing best practices, including deliverability, consent and preference management, CAN-SPAM requirements, and list hygiene.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Proven ability to independently identify opportunities for improvement and take initiative to develop and implement solutions.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Strong organizational and time management abilities with a keen eye for detail.
PREFERRED QUALIFICATIONS
Preferred: Indicate “nice to haves” regarding education, skills, and experience.
- Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
- 5 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns.
- HubSpot certifications and/or demonstrated advanced expertise with HubSpot Marketing Hub, or similar platforms.
- Experience in a membership, subscription, financial services, fintech, higher education or other lifecycle-driven business.
BENEFITS
Feeling your best helps you do your best:
Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements.
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
EEO STATEMENT
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Campaign Coordinator
Frame your degree as directly related
Campaign Coordinator positions must meet the specialty occupation standard, so your resume and cover letter should explicitly connect your marketing, communications, or advertising degree to the role's core duties. Vague degree-to-job links invite Requests for Evidence.
Search LCA filings by job title
Use Migrate Mate to browse Campaign Coordinator roles at employers with verified H-1B or E-3 LCA sponsorship history. This surfaces companies that have already navigated the filing process for this exact title, cutting your research time significantly.
Target agencies over in-house teams first
Marketing and PR agencies file LCAs for Campaign Coordinators more frequently than single-brand in-house teams because they sponsor across multiple client campaigns. Agency roles also often have established immigration counsel on retainer, speeding up the offer-to-filing timeline.
Verify prevailing wage before negotiating
Your employer must certify your salary meets the DOL prevailing wage for Campaign Coordinator roles in your work location. Use OFLC Wage Search to look up the Level I through Level IV wage tiers before entering salary discussions, so you're not caught off guard after an offer.
Prepare a portfolio tied to measurable outcomes
Immigration officers reviewing an H-1B petition for a Campaign Coordinator role scrutinize whether the job genuinely requires a degree. A portfolio showing campaign analytics, budget management, and cross-functional project leadership strengthens the specialty occupation case your employer builds.
Clarify PERM timing if you need a green card path
Campaign Coordinator roles are sponsorable through EB-3 with PERM labor certification, but the recruitment and filing process takes months before USCIS even sees the petition. Ask prospective employers early whether they've run PERM for similar roles and whether legal counsel is already engaged.
Frequently Asked Questions
Does a Campaign Coordinator role qualify as a specialty occupation for H-1B?
It depends on how the employer defines the position. If the job description requires a bachelor's degree specifically in marketing, communications, advertising, or a closely related field, it generally meets the specialty occupation standard. Generic coordinator roles where any degree qualifies are more likely to draw a Request for Evidence from USCIS, so the job description wording matters a great deal.
Which visas can cover a Campaign Coordinator working in the U.S.?
H-1B is the most common path for non-Australian, non-Canadian, and non-Mexican nationals in this role. Australian citizens can pursue the E-3, which has no lottery and renews indefinitely in two-year increments. Canadian and Mexican nationals may qualify for TN status if the role fits an applicable USMCA profession. Each option has different employer filing requirements and timelines.
How do I find Campaign Coordinator jobs where employers will sponsor a visa?
Migrate Mate lists Campaign Coordinator roles at employers with verified sponsorship filing history, so you can focus your applications on companies that have already committed to the process for this job title rather than guessing which employers are open to it.
Will a three-year bachelor's degree from outside the U.S. qualify for H-1B specialty occupation?
USCIS evaluates foreign degrees based on equivalency to a U.S. bachelor's in a relevant field. A three-year degree, common in countries like Australia and India, can qualify if a credential evaluation confirms it's equivalent to a four-year U.S. degree in marketing or communications. Some employers request an evaluation from a recognized credential assessment organization before filing the petition.
Can a Campaign Coordinator role be sponsored for a green card?
Yes. Campaign Coordinator positions can be sponsored under the EB-3 skilled worker category using PERM labor certification. The employer must conduct a good-faith domestic recruitment effort, demonstrate no qualified U.S. workers are available, and then file a PERM application with DOL before USCIS can adjudicate the immigrant petition. Priority date backlogs vary significantly by country of birth.
What is the prevailing wage requirement for sponsored Campaign Coordinator jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.