Senior Director Of Product Marketing Jobs in USA with Visa Sponsorship
Senior Director of Product Marketing roles sit squarely in H-1B visa specialty occupation territory, requiring a directly related bachelor's degree and employer-filed LCA. Because these are senior individual-contributor or people-manager roles, employers sponsoring at this level typically file under EB-2 or EB-3 for permanent residence alongside the nonimmigrant petition. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
ROLE AND RESPONSIBILITIES
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions.
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
BASIC QUALIFICATIONS
Who You Are
- You have 15+ years of experience.
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
LOCATION
This role is based in New York.
We ask that you come into the office 2–3 times per week.
COMPENSATION
The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
OUR GLOBAL BENEFITS
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
INTRODUCTION
Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
ROLE AND RESPONSIBILITIES
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions.
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
BASIC QUALIFICATIONS
Who You Are
- You have 15+ years of experience.
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
LOCATION
This role is based in New York.
We ask that you come into the office 2–3 times per week.
COMPENSATION
The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
OUR GLOBAL BENEFITS
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
See all 8,481+ Senior Director Of Product Marketing Jobs
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Get Access To All JobsTips for Finding Senior Director Of Product Marketing Jobs
Align your degree to the role
USCIS requires a directly related field for H-1B specialty occupation. A degree in marketing, business, or communications supports a Product Marketing Director petition far more cleanly than a general management degree, so lead with your most relevant credential in every application.
Search LCA data before applying
Use Migrate Mate to identify employers with verified LCA filing history for senior marketing roles. This tells you which companies have already committed to sponsoring positions at your level, so you're targeting firms with a real track record rather than guessing at willingness.
Look beyond tech for consistent sponsors
Enterprise software, medtech, and financial services firms file LCAs for senior product marketing roles at high rates, often outside major tech hubs. Regional headquarters in cities like Austin, Chicago, and Boston can offer faster hiring timelines and less competition from other sponsored candidates.
Negotiate who covers filing costs at offer
H-1B filing fees are legally the employer's responsibility, but attorneys and premium processing costs are often negotiated. At the Senior Director level you have leverage to ask for employer-paid premium processing, which reduces USCIS adjudication time significantly and protects your start date.
Prepare your PERM strategy early
Many employers initiate PERM labor certification within the first year for Senior Director hires because EB-2 priority date backlogs can run long for certain nationalities. Ask your hiring team during late-stage interviews whether they start PERM concurrently with the H-1B petition.
Use O*NET to anchor your specialty occupation case
O*NET lists marketing management roles as requiring a bachelor's degree in a related field, which directly supports your H-1B specialty occupation classification. Reference this in your job description documentation to give the employer's immigration counsel a clean evidentiary foundation for the petition.
Frequently Asked Questions
Does a Senior Director of Product Marketing qualify as a specialty occupation for H-1B purposes?
Yes. Product marketing at the senior director level typically requires a bachelor's degree or higher in marketing, business, communications, or a related field, which meets USCIS's specialty occupation definition. The role's strategic scope, cross-functional leadership, and market positioning responsibilities all reinforce the degree requirement. If the job description is drafted carefully, an RFE on specialty occupation grounds is relatively uncommon at this seniority level.
Which visa types realistically cover a Senior Director of Product Marketing?
H-1B is the primary path for most candidates, covering an initial three years extendable to six. Australian citizens can apply for an E-3 visa, which has the same specialty occupation requirement but no lottery and a separate annual cap. Canadian and Mexican nationals may qualify under TN visa if the role maps cleanly to a marketing-category profession on the USMCA list. For longer-term residence, EB-2 or EB-3 green card sponsorship is common at this level.
How do I find employers who actively sponsor visas for senior product marketing roles?
Migrate Mate shows employers with verified sponsorship history for roles at this level, so you can focus your search on companies that have already filed for similar positions rather than cold-applying and hoping. This saves time and improves your odds of reaching an offer conversation with a hiring team that understands the sponsorship process.
Does my employer need to pay prevailing wage for a Senior Director of Product Marketing on H-1B?
Yes. The employer must file a Labor Condition Application certifying the offered wage meets or exceeds the prevailing wage for the role and location. You can look up the applicable wage level using the OFLC Wage Search tool before negotiations to understand where your offer stands. Senior Director titles typically map to wage levels three or four, which are the higher end of the LCA scale.
Can a Senior Director of Product Marketing self-petition for a green card without employer sponsorship?
It's possible but uncommon. An EB-1A extraordinary ability petition is self-sponsored and doesn't require PERM, but it demands documented evidence of sustained national or international acclaim, such as industry awards, published work with significant citations, or a track record of judging peers' work. Most senior product marketers find employer-sponsored EB-2 or EB-3 more practical, since the role's scope and compensation typically support a strong PERM application.
What is the prevailing wage requirement for sponsored Senior Director Of Product Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.