Lifecycle Marketing Manager Jobs in USA with Visa Sponsorship
Lifecycle Marketing Manager roles attract H-1B visa and O-1 visa sponsorship from technology, e-commerce, and SaaS companies that rely on retention and CRM expertise. Most positions require a bachelor's degree in marketing or a related field, and employers routinely sponsor foreign nationals for this specialty occupation. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsCompany Name: IG US Holdings, Inc.
Role: Lifecycle Marketing Manager
Location: Chicago, IL - Hybrid 3 days/week in office
We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You'll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging.
You'll lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs.
What You’ll Do:
Strategy & Execution
- Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value
- Own acquisition, activation, engagement, retention, and win-back targets across the customer journey
- Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging
- Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage
- Manage marketing automation platforms and ensure seamless integration with our tech stack
Optimization & Analytics
- Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance
- Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership
- Use data analytics tools to derive actionable insights and drive continuous improvement
- Build sophisticated customer segmentation and personalization strategies at scale
Leadership & Collaboration
- Lead and mentor a team of up to 3 lifecycle marketing professionals
- Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals
- Work with Creative to develop compelling messaging and assets that resonate with traders
- Coordinate with Compliance to ensure all communications meet regulatory requirements
- Present channel strategy and campaign results to cross-functional partners and executive leadership
Who You Are:
- 5-7 years of lifecycle marketing experience building and scaling lifecycle programs
- 3+ years of people management experience
- Expert-level proficiency with marketing automation platforms
- Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app)
- Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies
- Deep experience with customer segmentation and personalization at scale
- Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes
- Strong project management skills managing multiple concurrent campaigns
- Excellent communication and presentation skills
- Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance
- Demonstrated ownership mindset with ability to execute end-to-end with autonomy
Preferred Experience
- Background in fintech, trading platforms, or financial services
- Experience in regulated industries (FinTech, Wealth Management)
- Knowledge of FINRA and SEC marketing requirements
Company Perks + Benefits:
- Performance Bonuses
- Stock Purchase Options
- Medical/Vision/Dental Benefits
- 401k Plan
- 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
- 10 Paid Sick Days
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- In-building gym
- Shuttle to/from Metra
Salary Range: $120,000 - $148,000
The actual salary offered will be based on the candidate's level of experience and qualifications.
Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance.
About IGNA + tasty
IG North America is home to tastytrade, tasty live, tastyfx, and tastycrypto—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof.
From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tasty live providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US. tastycrypto provides self-custody digital wallets for decentralized finance.
We're a lean, collaborative team that values autonomy, pragmatism, and impact. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative, embraces experimentation, and measures success by the value we create for our users. The bar is high – bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next. Join us at IG|tasty – the future gets built here.
Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.
Company Name: IG US Holdings, Inc.
Role: Lifecycle Marketing Manager
Location: Chicago, IL - Hybrid 3 days/week in office
We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You'll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging.
You'll lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs.
What You’ll Do:
Strategy & Execution
- Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value
- Own acquisition, activation, engagement, retention, and win-back targets across the customer journey
- Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging
- Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage
- Manage marketing automation platforms and ensure seamless integration with our tech stack
Optimization & Analytics
- Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance
- Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership
- Use data analytics tools to derive actionable insights and drive continuous improvement
- Build sophisticated customer segmentation and personalization strategies at scale
Leadership & Collaboration
- Lead and mentor a team of up to 3 lifecycle marketing professionals
- Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals
- Work with Creative to develop compelling messaging and assets that resonate with traders
- Coordinate with Compliance to ensure all communications meet regulatory requirements
- Present channel strategy and campaign results to cross-functional partners and executive leadership
Who You Are:
- 5-7 years of lifecycle marketing experience building and scaling lifecycle programs
- 3+ years of people management experience
- Expert-level proficiency with marketing automation platforms
- Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app)
- Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies
- Deep experience with customer segmentation and personalization at scale
- Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes
- Strong project management skills managing multiple concurrent campaigns
- Excellent communication and presentation skills
- Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance
- Demonstrated ownership mindset with ability to execute end-to-end with autonomy
Preferred Experience
- Background in fintech, trading platforms, or financial services
- Experience in regulated industries (FinTech, Wealth Management)
- Knowledge of FINRA and SEC marketing requirements
Company Perks + Benefits:
- Performance Bonuses
- Stock Purchase Options
- Medical/Vision/Dental Benefits
- 401k Plan
- 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
- 10 Paid Sick Days
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- In-building gym
- Shuttle to/from Metra
Salary Range: $120,000 - $148,000
The actual salary offered will be based on the candidate's level of experience and qualifications.
Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance.
About IGNA + tasty
IG North America is home to tastytrade, tasty live, tastyfx, and tastycrypto—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof.
From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tasty live providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US. tastycrypto provides self-custody digital wallets for decentralized finance.
We're a lean, collaborative team that values autonomy, pragmatism, and impact. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative, embraces experimentation, and measures success by the value we create for our users. The bar is high – bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next. Join us at IG|tasty – the future gets built here.
Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.
See all 51+ Lifecycle Marketing Manager jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Lifecycle Marketing Manager
Frame your degree as a specialty occupation match
USCIS classifies Lifecycle Marketing Manager as a specialty occupation when a bachelor's degree in marketing, communications, or a related field is required. Highlight your specific degree field on your resume and in interviews to make the H-1B petition straightforward for employers.
Target companies with established CRM and retention teams
SaaS, fintech, and e-commerce companies with dedicated lifecycle or CRM functions sponsor more reliably than generalist marketing shops. These employers have immigration infrastructure in place and understand the value of retention-focused specialists who are difficult to hire domestically.
Lead with measurable retention and revenue impact
Sponsoring employers want evidence that you move metrics. Quantify churn reduction, email-driven revenue, or reactivation campaign results in your resume. Concrete numbers make it easier for a hiring manager to justify the sponsorship investment to finance and legal teams.
Ask about sponsorship policy before your second interview
Many companies sponsor but have not documented it publicly. Raise the question after the first call once there is mutual interest. Asking too early can stall conversations, but waiting until an offer is made leaves too little time to confirm legal and HR approval.
Demonstrate platform depth, not just campaign breadth
Hiring managers for this role want deep expertise in platforms like Braze, Klaviyo, or Iterable, not a list of tools you have touched. Deep platform knowledge signals you can operate independently, which reduces the perceived risk of sponsoring someone without a long domestic work history.
Use Migrate Mate to filter for verified sponsoring employers
Migrate Mate surfaces Lifecycle Marketing Manager roles from employers with confirmed sponsorship history, saving you the time of screening dozens of postings manually. Filtering by visa type lets you focus your applications on companies already set up to support your immigration process.
Lifecycle Marketing Manager jobs are hiring across the US. Find yours.
Find Lifecycle Marketing Manager JobsFrequently Asked Questions
Does Lifecycle Marketing Manager qualify as a specialty occupation for H-1B sponsorship?
Yes, in most cases. USCIS evaluates specialty occupation status based on whether the role normally requires a bachelor's degree or higher in a specific field. Lifecycle Marketing Manager roles that require a degree in marketing, communications, or a related discipline consistently meet this standard. Roles where any degree satisfies the requirement regardless of field are harder to petition successfully, so the job description language matters significantly.
Which industries sponsor Lifecycle Marketing Managers most frequently?
SaaS, e-commerce, fintech, and consumer subscription companies sponsor this role most often because retention and lifecycle strategy are core to their business models, not support functions. Companies with large CRM stacks and dedicated marketing automation teams tend to have immigration counsel already retained, which makes the sponsorship process faster. Browse verified sponsoring employers by industry on Migrate Mate to narrow your search.
What degree do I need to qualify for an H-1B as a Lifecycle Marketing Manager?
A bachelor's degree in marketing, communications, business, or a closely related field is the standard requirement. Some employers also accept degrees in data analytics or psychology if the role has a strong behavioral or analytical component. A degree in an unrelated field weakens the specialty occupation argument unless you have substantial directly relevant coursework or a graduate degree in a qualifying discipline.
Can I get sponsored for an O-1A visa as a Lifecycle Marketing Manager?
O-1A sponsorship is possible but requires demonstrating extraordinary ability, which is a high bar for most marketing professionals. Qualifying evidence could include published industry research, speaking at recognized marketing conferences, a high salary relative to peers, or leading campaigns that received significant industry recognition. Most lifecycle marketers pursue H-1B first and consider O-1A only if they have a documented record of exceptional achievement that counsel can substantiate with strong evidence.
How do I find Lifecycle Marketing Manager jobs that offer visa sponsorship?
Migrate Mate is the most direct way to find Lifecycle Marketing Manager roles from employers with confirmed sponsorship history. Generic job boards mix sponsored and non-sponsored postings without distinction, which wastes significant time when you are on a visa deadline. Filtering by visa type on Migrate Mate surfaces roles where sponsorship is already part of the hiring plan, so you can focus on employers prepared to move through the petition process with you.
What is the prevailing wage requirement for sponsored Lifecycle Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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