Lifecycle Marketing Manager Jobs in USA with Visa Sponsorship
Lifecycle Marketing Manager roles attract H-1B visa and O-1 visa sponsorship from technology, e-commerce, and SaaS companies that rely on retention and CRM expertise. Most positions require a bachelor's degree in marketing or a related field, and employers routinely sponsor foreign nationals for this specialty occupation. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsPosition Summary
The Email & Lifecycle Marketing Manager is responsible for building and scaling ProCaps Laboratories' customer retention engine from the ground up. This role owns lifecycle strategy and execution across email and SMS — including Klaviyo architecture, customer segmentation, automated journeys, voice-of-customer programs, and lifecycle reporting. This is a foundational, hands-on build role. The ideal candidate combines strong lifecycle marketing expertise with a builder mentality and genuine customer empathy. They are equally comfortable architecting automation flows in Klaviyo, analyzing customer behavior, and presenting insights to leadership. Over time, this role evolves into the organization's primary steward of customer understanding and retention strategy.
Requirements
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8+ years of lifecycle marketing, CRM, retention, or email marketing experience
- Demonstrated experience building lifecycle programs and automation frameworks from scratch
- Strong hands-on Klaviyo expertise
- Experience with customer segmentation, lifecycle reporting, and retention analysis
- Proven success improving customer engagement and retention metrics
- Excellent written communication skills; ability to write in an educational, credibility-based brand voice
- Strong analytical and problem-solving abilities
Preferred Qualifications
- Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
- Subscription business experience
- Loyalty program implementation or management experience
- Voice-of-customer or customer research experience
- SMS marketing experience
- Experience following platform migrations or greenfield lifecycle launches
Leadership & Professional Skills
- Builder mentality; comfortable creating systems from scratch
- Strong customer empathy and curiosity
- Strategic thinker with strong hands-on execution skills
- Highly organized and detail-oriented
- Comfortable influencing cross-functional teams without direct authority
- Excellent communication and presentation abilities
WHAT YOU'LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)
Lifecycle Infrastructure & Foundation
- Own Klaviyo platform architecture, setup, and ongoing optimization
- Develop lifecycle marketing framework, segmentation strategy, and measurement approach
- Build email and SMS template systems aligned with ProCaps brand standards
- Establish list growth and subscriber acquisition programs
- Create lifecycle reporting dashboards and performance tracking processes
- Develop lifecycle governance, testing, and optimization cadence
Customer Journey Development
- Design and optimize customer journeys from first purchase through long-term loyalty
- Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
- Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
Email & SMS Execution
- Own lifecycle email and SMS strategy and execution
- Develop campaign calendars aligned with customer lifecycle stages
- Build targeted segmentation and personalization strategies
- Execute structured A/B testing programs to improve engagement, repeat purchase behavior, and LTV
- Ensure all communications reflect ProCaps' educational, founder-led brand voice
Voice of Customer & Customer Insights
- Establish and manage a formal Voice of Customer program
- Collect and analyze customer feedback from surveys, reviews, Customer Care interactions, social listening, and behavioral data
- Maintain customer personas and lifecycle journey maps
- Translate customer insights into actionable recommendations for Marketing, Product, and Customer Care
- Present recurring customer themes and lifecycle findings to cross-functional stakeholders
Loyalty & Retention Strategy
- Develop retention strategies that increase repeat purchase behavior and customer lifetime value
- Evaluate loyalty and rewards platform options and recommend program structure
- Support loyalty program implementation and measure effectiveness
Analytics & Reporting
- Define and monitor lifecycle KPIs including LTV, repeat purchase rate, retention rate, subscription performance, and email/SMS contribution
- Analyze customer cohorts, retention trends, and repeat purchase behavior
- Develop recurring lifecycle performance reporting for marketing leadership
Cross-Functional Collaboration
- Partner with DTC & Performance Marketing Manager to align acquisition and retention strategies
- Coordinate with Customer Care to capture feedback and identify experience opportunities
- Work with Creative to develop lifecycle assets consistent with ProCaps brand standards
- Share customer insights with Social Media, Product, and leadership teams
WORKING CONDITIONS
- Duties are performed primarily in a smoke-free manufacturing environment
- We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space
- Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere
- We are dedicated to professionalism and growth, continually striving to improve and excel in all we do
Physical Requirements
- Frequent sitting, standing, walking
- Able to lift up to 25 lbs
Benefits
ProCaps provide:
- Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
- Eligible for a discretionary company-wide bonus
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match - up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
- Cash Reward Employee Referral Program
- Pet Insurance
- Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE:
This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY:
Click below to apply directly through our career portal.
Position Summary
The Email & Lifecycle Marketing Manager is responsible for building and scaling ProCaps Laboratories' customer retention engine from the ground up. This role owns lifecycle strategy and execution across email and SMS — including Klaviyo architecture, customer segmentation, automated journeys, voice-of-customer programs, and lifecycle reporting. This is a foundational, hands-on build role. The ideal candidate combines strong lifecycle marketing expertise with a builder mentality and genuine customer empathy. They are equally comfortable architecting automation flows in Klaviyo, analyzing customer behavior, and presenting insights to leadership. Over time, this role evolves into the organization's primary steward of customer understanding and retention strategy.
Requirements
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8+ years of lifecycle marketing, CRM, retention, or email marketing experience
- Demonstrated experience building lifecycle programs and automation frameworks from scratch
- Strong hands-on Klaviyo expertise
- Experience with customer segmentation, lifecycle reporting, and retention analysis
- Proven success improving customer engagement and retention metrics
- Excellent written communication skills; ability to write in an educational, credibility-based brand voice
- Strong analytical and problem-solving abilities
Preferred Qualifications
- Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
- Subscription business experience
- Loyalty program implementation or management experience
- Voice-of-customer or customer research experience
- SMS marketing experience
- Experience following platform migrations or greenfield lifecycle launches
Leadership & Professional Skills
- Builder mentality; comfortable creating systems from scratch
- Strong customer empathy and curiosity
- Strategic thinker with strong hands-on execution skills
- Highly organized and detail-oriented
- Comfortable influencing cross-functional teams without direct authority
- Excellent communication and presentation abilities
WHAT YOU'LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)
Lifecycle Infrastructure & Foundation
- Own Klaviyo platform architecture, setup, and ongoing optimization
- Develop lifecycle marketing framework, segmentation strategy, and measurement approach
- Build email and SMS template systems aligned with ProCaps brand standards
- Establish list growth and subscriber acquisition programs
- Create lifecycle reporting dashboards and performance tracking processes
- Develop lifecycle governance, testing, and optimization cadence
Customer Journey Development
- Design and optimize customer journeys from first purchase through long-term loyalty
- Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
- Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
Email & SMS Execution
- Own lifecycle email and SMS strategy and execution
- Develop campaign calendars aligned with customer lifecycle stages
- Build targeted segmentation and personalization strategies
- Execute structured A/B testing programs to improve engagement, repeat purchase behavior, and LTV
- Ensure all communications reflect ProCaps' educational, founder-led brand voice
Voice of Customer & Customer Insights
- Establish and manage a formal Voice of Customer program
- Collect and analyze customer feedback from surveys, reviews, Customer Care interactions, social listening, and behavioral data
- Maintain customer personas and lifecycle journey maps
- Translate customer insights into actionable recommendations for Marketing, Product, and Customer Care
- Present recurring customer themes and lifecycle findings to cross-functional stakeholders
Loyalty & Retention Strategy
- Develop retention strategies that increase repeat purchase behavior and customer lifetime value
- Evaluate loyalty and rewards platform options and recommend program structure
- Support loyalty program implementation and measure effectiveness
Analytics & Reporting
- Define and monitor lifecycle KPIs including LTV, repeat purchase rate, retention rate, subscription performance, and email/SMS contribution
- Analyze customer cohorts, retention trends, and repeat purchase behavior
- Develop recurring lifecycle performance reporting for marketing leadership
Cross-Functional Collaboration
- Partner with DTC & Performance Marketing Manager to align acquisition and retention strategies
- Coordinate with Customer Care to capture feedback and identify experience opportunities
- Work with Creative to develop lifecycle assets consistent with ProCaps brand standards
- Share customer insights with Social Media, Product, and leadership teams
WORKING CONDITIONS
- Duties are performed primarily in a smoke-free manufacturing environment
- We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space
- Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere
- We are dedicated to professionalism and growth, continually striving to improve and excel in all we do
Physical Requirements
- Frequent sitting, standing, walking
- Able to lift up to 25 lbs
Benefits
ProCaps provide:
- Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
- Eligible for a discretionary company-wide bonus
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match - up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
- Cash Reward Employee Referral Program
- Pet Insurance
- Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE:
This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY:
Click below to apply directly through our career portal.
See all 52+ Lifecycle Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Lifecycle Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Lifecycle Marketing Manager
Frame your degree as a specialty occupation match
USCIS classifies Lifecycle Marketing Manager as a specialty occupation when a bachelor's degree in marketing, communications, or a related field is required. Highlight your specific degree field on your resume and in interviews to make the H-1B petition straightforward for employers.
Target companies with established CRM and retention teams
SaaS, fintech, and e-commerce companies with dedicated lifecycle or CRM functions sponsor more reliably than generalist marketing shops. These employers have immigration infrastructure in place and understand the value of retention-focused specialists who are difficult to hire domestically.
Lead with measurable retention and revenue impact
Sponsoring employers want evidence that you move metrics. Quantify churn reduction, email-driven revenue, or reactivation campaign results in your resume. Concrete numbers make it easier for a hiring manager to justify the sponsorship investment to finance and legal teams.
Ask about sponsorship policy before your second interview
Many companies sponsor but have not documented it publicly. Raise the question after the first call once there is mutual interest. Asking too early can stall conversations, but waiting until an offer is made leaves too little time to confirm legal and HR approval.
Demonstrate platform depth, not just campaign breadth
Hiring managers for this role want deep expertise in platforms like Braze, Klaviyo, or Iterable, not a list of tools you have touched. Deep platform knowledge signals you can operate independently, which reduces the perceived risk of sponsoring someone without a long domestic work history.
Use Migrate Mate to filter for verified sponsoring employers
Migrate Mate surfaces Lifecycle Marketing Manager roles from employers with confirmed sponsorship history, saving you the time of screening dozens of postings manually. Filtering by visa type lets you focus your applications on companies already set up to support your immigration process.
Frequently Asked Questions
Does Lifecycle Marketing Manager qualify as a specialty occupation for H-1B sponsorship?
Yes, in most cases. USCIS evaluates specialty occupation status based on whether the role normally requires a bachelor's degree or higher in a specific field. Lifecycle Marketing Manager roles that require a degree in marketing, communications, or a related discipline consistently meet this standard. Roles where any degree satisfies the requirement regardless of field are harder to petition successfully, so the job description language matters significantly.
Which industries sponsor Lifecycle Marketing Managers most frequently?
SaaS, e-commerce, fintech, and consumer subscription companies sponsor this role most often because retention and lifecycle strategy are core to their business models, not support functions. Companies with large CRM stacks and dedicated marketing automation teams tend to have immigration counsel already retained, which makes the sponsorship process faster. Browse verified sponsoring employers by industry on Migrate Mate to narrow your search.
What degree do I need to qualify for an H-1B as a Lifecycle Marketing Manager?
A bachelor's degree in marketing, communications, business, or a closely related field is the standard requirement. Some employers also accept degrees in data analytics or psychology if the role has a strong behavioral or analytical component. A degree in an unrelated field weakens the specialty occupation argument unless you have substantial directly relevant coursework or a graduate degree in a qualifying discipline.
Can I get sponsored for an O-1A visa as a Lifecycle Marketing Manager?
O-1A sponsorship is possible but requires demonstrating extraordinary ability, which is a high bar for most marketing professionals. Qualifying evidence could include published industry research, speaking at recognized marketing conferences, a high salary relative to peers, or leading campaigns that received significant industry recognition. Most lifecycle marketers pursue H-1B visa first and consider O-1A only if they have a documented record of exceptional achievement that counsel can substantiate with strong evidence.
How do I find Lifecycle Marketing Manager jobs that offer visa sponsorship?
Migrate Mate is the most direct way to find Lifecycle Marketing Manager roles from employers with confirmed sponsorship history. Generic job boards mix sponsored and non-sponsored postings without distinction, which wastes significant time when you are on a visa deadline. Filtering by visa type on Migrate Mate surfaces roles where sponsorship is already part of the hiring plan, so you can focus on employers prepared to move through the petition process with you.
What is the prevailing wage requirement for sponsored Lifecycle Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.