Lifecycle Marketing Manager Jobs in USA with Visa Sponsorship
Lifecycle Marketing Manager roles attract H-1B visa and O-1 visa sponsorship from technology, e-commerce, and SaaS companies that rely on retention and CRM expertise. Most positions require a bachelor's degree in marketing or a related field, and employers routinely sponsor foreign nationals for this specialty occupation. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsKikoff: The Fintech Powering Financial Security at Scale
Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money.
We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially.
Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
The Role
We're looking for a Senior Lifecycle Marketing Manager to own the hands-on scaling and optimization of our lifecycle comms. This is a role for someone who wants to set the point of view on how a modern lifecycle program should run — and then go build it. We're a small, ambitious team, and we lean on AI to move faster than our size would suggest: generating and iterating on creative, building segmentation logic, spinning up campaigns, and pulling and interrogating our own data. We're looking for someone who will define what best practice looks like here rather than inherit it from a previous playbook. We're looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, move quickly with attention to detail, and do big things. We have an ambitious mission to educate folks about the importance of their credit scores and encourage them to unlock their financial access.
What you'll own:
- Be a thought leader for lifecycle at Kikoff — setting the strategy and standards the team executes against, and raising the bar on what we test and how we measure it
- Expand our lifecycle programs to deepen engagement across a growing feature set, identifying where new products and use cases create untapped opportunities to drive value
- Increase retention and drive higher customer lifetime value
- Ship and test at high volume, running a rigorous split-testing program that produces conclusive results rather than directional signals
- Build AI-assisted workflows into how the team operates — creative production, audience building, campaign QA, performance summarization, post-test analysis — so the program's output compounds without growing headcount
- Advance our personalization capabilities from rules-based branching toward model-driven content selection, delivering the most relevant message to each user at the moment it will land best
- Improve the segmentation, cadence, timing, and touchpoint mix of our comms
- Mentor junior teammates through direct feedback, reusable frameworks, and leading by example
Who you are:
- 5+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
- A thought leader others look to for the point of view — you've shaped lifecycle strategy for an organization, not just executed against someone else's roadmap
- A fast-moving, detail-oriented, data-driven executor with an ownership mindset
- Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools
- Fluent with AI tools in your day-to-day workflow — you've used them to write, analyze, build, or automate, and you have opinions about where they work and where they don't
- Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
- Able to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
- Comfortable juggling multiple projects and executing on schedule at high velocity
- Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
- Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
- Strong instincts for direct response creative, and a framework for adjusting based on experimentation
- SQL proficient — you pull your own data and cross-validate your own results
- Experience in fintech or D2C is a bonus
Why Kikoff:
Kikoff exists to expand access to financial opportunity. Product marketing here means you're directly accountable for how customers understand and experience what we build. You'll have real ownership, close partnership with product, and the opportunity to do work that genuinely improves people's financial lives.
Base Range
$175,000 - $200,000 USD
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Kikoff: The Fintech Powering Financial Security at Scale
Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money.
We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially.
Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
The Role
We're looking for a Senior Lifecycle Marketing Manager to own the hands-on scaling and optimization of our lifecycle comms. This is a role for someone who wants to set the point of view on how a modern lifecycle program should run — and then go build it. We're a small, ambitious team, and we lean on AI to move faster than our size would suggest: generating and iterating on creative, building segmentation logic, spinning up campaigns, and pulling and interrogating our own data. We're looking for someone who will define what best practice looks like here rather than inherit it from a previous playbook. We're looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, move quickly with attention to detail, and do big things. We have an ambitious mission to educate folks about the importance of their credit scores and encourage them to unlock their financial access.
What you'll own:
- Be a thought leader for lifecycle at Kikoff — setting the strategy and standards the team executes against, and raising the bar on what we test and how we measure it
- Expand our lifecycle programs to deepen engagement across a growing feature set, identifying where new products and use cases create untapped opportunities to drive value
- Increase retention and drive higher customer lifetime value
- Ship and test at high volume, running a rigorous split-testing program that produces conclusive results rather than directional signals
- Build AI-assisted workflows into how the team operates — creative production, audience building, campaign QA, performance summarization, post-test analysis — so the program's output compounds without growing headcount
- Advance our personalization capabilities from rules-based branching toward model-driven content selection, delivering the most relevant message to each user at the moment it will land best
- Improve the segmentation, cadence, timing, and touchpoint mix of our comms
- Mentor junior teammates through direct feedback, reusable frameworks, and leading by example
Who you are:
- 5+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
- A thought leader others look to for the point of view — you've shaped lifecycle strategy for an organization, not just executed against someone else's roadmap
- A fast-moving, detail-oriented, data-driven executor with an ownership mindset
- Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools
- Fluent with AI tools in your day-to-day workflow — you've used them to write, analyze, build, or automate, and you have opinions about where they work and where they don't
- Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
- Able to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
- Comfortable juggling multiple projects and executing on schedule at high velocity
- Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
- Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
- Strong instincts for direct response creative, and a framework for adjusting based on experimentation
- SQL proficient — you pull your own data and cross-validate your own results
- Experience in fintech or D2C is a bonus
Why Kikoff:
Kikoff exists to expand access to financial opportunity. Product marketing here means you're directly accountable for how customers understand and experience what we build. You'll have real ownership, close partnership with product, and the opportunity to do work that genuinely improves people's financial lives.
Base Range
$175,000 - $200,000 USD
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
See all 43+ Lifecycle Marketing Manager Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Lifecycle Marketing Manager
Frame your degree as a specialty occupation match
USCIS classifies Lifecycle Marketing Manager as a specialty occupation when a bachelor's degree in marketing, communications, or a related field is required. Highlight your specific degree field on your resume and in interviews to make the H-1B petition straightforward for employers.
Target companies with established CRM and retention teams
SaaS, fintech, and e-commerce companies with dedicated lifecycle or CRM functions sponsor more reliably than generalist marketing shops. These employers have immigration infrastructure in place and understand the value of retention-focused specialists who are difficult to hire domestically.
Lead with measurable retention and revenue impact
Sponsoring employers want evidence that you move metrics. Quantify churn reduction, email-driven revenue, or reactivation campaign results in your resume. Concrete numbers make it easier for a hiring manager to justify the sponsorship investment to finance and legal teams.
Ask about sponsorship policy before your second interview
Many companies sponsor but have not documented it publicly. Raise the question after the first call once there is mutual interest. Asking too early can stall conversations, but waiting until an offer is made leaves too little time to confirm legal and HR approval.
Demonstrate platform depth, not just campaign breadth
Hiring managers for this role want deep expertise in platforms like Braze, Klaviyo, or Iterable, not a list of tools you have touched. Deep platform knowledge signals you can operate independently, which reduces the perceived risk of sponsoring someone without a long domestic work history.
Use Migrate Mate to filter for verified sponsoring employers
Migrate Mate surfaces Lifecycle Marketing Manager roles from employers with confirmed sponsorship history, saving you the time of screening dozens of postings manually. Filtering by visa type lets you focus your applications on companies already set up to support your immigration process.
Frequently Asked Questions
Does Lifecycle Marketing Manager qualify as a specialty occupation for H-1B sponsorship?
Yes, in most cases. USCIS evaluates specialty occupation status based on whether the role normally requires a bachelor's degree or higher in a specific field. Lifecycle Marketing Manager roles that require a degree in marketing, communications, or a related discipline consistently meet this standard. Roles where any degree satisfies the requirement regardless of field are harder to petition successfully, so the job description language matters significantly.
Which industries sponsor Lifecycle Marketing Managers most frequently?
SaaS, e-commerce, fintech, and consumer subscription companies sponsor this role most often because retention and lifecycle strategy are core to their business models, not support functions. Companies with large CRM stacks and dedicated marketing automation teams tend to have immigration counsel already retained, which makes the sponsorship process faster. Browse verified sponsoring employers by industry on Migrate Mate to narrow your search.
What degree do I need to qualify for an H-1B as a Lifecycle Marketing Manager?
A bachelor's degree in marketing, communications, business, or a closely related field is the standard requirement. Some employers also accept degrees in data analytics or psychology if the role has a strong behavioral or analytical component. A degree in an unrelated field weakens the specialty occupation argument unless you have substantial directly relevant coursework or a graduate degree in a qualifying discipline.
Can I get sponsored for an O-1A visa as a Lifecycle Marketing Manager?
O-1A sponsorship is possible but requires demonstrating extraordinary ability, which is a high bar for most marketing professionals. Qualifying evidence could include published industry research, speaking at recognized marketing conferences, a high salary relative to peers, or leading campaigns that received significant industry recognition. Most lifecycle marketers pursue H-1B visa first and consider O-1A only if they have a documented record of exceptional achievement that counsel can substantiate with strong evidence.
How do I find Lifecycle Marketing Manager jobs that offer visa sponsorship?
Migrate Mate is the most direct way to find Lifecycle Marketing Manager roles from employers with confirmed sponsorship history. Generic job boards mix sponsored and non-sponsored postings without distinction, which wastes significant time when you are on a visa deadline. Filtering by visa type on Migrate Mate surfaces roles where sponsorship is already part of the hiring plan, so you can focus on employers prepared to move through the petition process with you.
What is the prevailing wage requirement for sponsored Lifecycle Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.