Lifecycle Marketing Manager Jobs in USA with Visa Sponsorship
Lifecycle Marketing Manager roles attract H-1B and O-1 visa sponsorship from technology, e-commerce, and SaaS companies that rely on retention and CRM expertise. Most positions require a bachelor's degree in marketing or a related field, and employers routinely sponsor foreign nationals for this specialty occupation. For detailed occupation requirements, see the O*NET profile.
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AWS Marketing is seeking a talented Lifecycle Marketing Manager to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this technical role, you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer-centric marketing experiences. You'll play a critical role in translating journey frameworks into technical reality, orchestrating data-driven, personalized experiences that help AWS customers adopt and grow with our services.
Key job responsibilities
Technical Implementation & Operations (Primary Focus)
- Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
- Build and configure journey orchestration workflows, segmentation logic, and personalization rules
- Execute technical implementations based on journey frameworks and requirements from Digital Strategists
- Implement shared foundations approach to enable scalable, reusable journey components
- Ensure data integrity and proper integration across marketing technology stack
- Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
- Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
Journey Strategy & Framework Support
- Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
- Provide technical feasibility and best practice input during journey design workshops and planning sessions
- Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
- Support the development of next best action and next best content recommendation strategies
- Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
Cross-Functional Collaboration
- Partner with CX team on customer journey progression metrics and reporting
- Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
- Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
- Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
- Present technical implementations and results to stakeholders
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
- Experience working in a fast-paced and highly cross-functional organization
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities
- Hands-on experience with marketing automation platforms and customer journey orchestration tools
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Technical aptitude with ability to configure and troubleshoot marketing technology platforms
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
DESCRIPTION
AWS Marketing is seeking a talented Lifecycle Marketing Manager to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this technical role, you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer-centric marketing experiences. You'll play a critical role in translating journey frameworks into technical reality, orchestrating data-driven, personalized experiences that help AWS customers adopt and grow with our services.
Key job responsibilities
Technical Implementation & Operations (Primary Focus)
- Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
- Build and configure journey orchestration workflows, segmentation logic, and personalization rules
- Execute technical implementations based on journey frameworks and requirements from Digital Strategists
- Implement shared foundations approach to enable scalable, reusable journey components
- Ensure data integrity and proper integration across marketing technology stack
- Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
- Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
Journey Strategy & Framework Support
- Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
- Provide technical feasibility and best practice input during journey design workshops and planning sessions
- Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
- Support the development of next best action and next best content recommendation strategies
- Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
Cross-Functional Collaboration
- Partner with CX team on customer journey progression metrics and reporting
- Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
- Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
- Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
- Present technical implementations and results to stakeholders
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
- Experience working in a fast-paced and highly cross-functional organization
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities
- Hands-on experience with marketing automation platforms and customer journey orchestration tools
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Technical aptitude with ability to configure and troubleshoot marketing technology platforms
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
How to Get Visa Sponsorship as a Lifecycle Marketing Manager
Frame your degree as a specialty occupation match
USCIS classifies Lifecycle Marketing Manager as a specialty occupation when a bachelor's degree in marketing, communications, or a related field is required. Highlight your specific degree field on your resume and in interviews to make the H-1B petition straightforward for employers.
Target companies with established CRM and retention teams
SaaS, fintech, and e-commerce companies with dedicated lifecycle or CRM functions sponsor more reliably than generalist marketing shops. These employers have immigration infrastructure in place and understand the value of retention-focused specialists who are difficult to hire domestically.
Lead with measurable retention and revenue impact
Sponsoring employers want evidence that you move metrics. Quantify churn reduction, email-driven revenue, or reactivation campaign results in your resume. Concrete numbers make it easier for a hiring manager to justify the sponsorship investment to finance and legal teams.
Ask about sponsorship policy before your second interview
Many companies sponsor but have not documented it publicly. Raise the question after the first call once there is mutual interest. Asking too early can stall conversations, but waiting until an offer is made leaves too little time to confirm legal and HR approval.
Demonstrate platform depth, not just campaign breadth
Hiring managers for this role want deep expertise in platforms like Braze, Klaviyo, or Iterable, not a list of tools you have touched. Deep platform knowledge signals you can operate independently, which reduces the perceived risk of sponsoring someone without a long domestic work history.
Use Migrate Mate to filter for verified sponsoring employers
Migrate Mate surfaces Lifecycle Marketing Manager roles from employers with confirmed sponsorship history, saving you the time of screening dozens of postings manually. Filtering by visa type lets you focus your applications on companies already set up to support your immigration process.
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Get Access To All JobsFrequently Asked Questions
Does Lifecycle Marketing Manager qualify as a specialty occupation for H-1B sponsorship?
Yes, in most cases. USCIS evaluates specialty occupation status based on whether the role normally requires a bachelor's degree or higher in a specific field. Lifecycle Marketing Manager roles that require a degree in marketing, communications, or a related discipline consistently meet this standard. Roles where any degree satisfies the requirement regardless of field are harder to petition successfully, so the job description language matters significantly.
Which industries sponsor Lifecycle Marketing Managers most frequently?
SaaS, e-commerce, fintech, and consumer subscription companies sponsor this role most often because retention and lifecycle strategy are core to their business models, not support functions. Companies with large CRM stacks and dedicated marketing automation teams tend to have immigration counsel already retained, which makes the sponsorship process faster. Browse verified sponsoring employers by industry on Migrate Mate to narrow your search.
What degree do I need to qualify for an H-1B as a Lifecycle Marketing Manager?
A bachelor's degree in marketing, communications, business, or a closely related field is the standard requirement. Some employers also accept degrees in data analytics or psychology if the role has a strong behavioral or analytical component. A degree in an unrelated field weakens the specialty occupation argument unless you have substantial directly relevant coursework or a graduate degree in a qualifying discipline.
Can I get sponsored for an O-1A visa as a Lifecycle Marketing Manager?
O-1A sponsorship is possible but requires demonstrating extraordinary ability, which is a high bar for most marketing professionals. Qualifying evidence could include published industry research, speaking at recognized marketing conferences, a high salary relative to peers, or leading campaigns that received significant industry recognition. Most lifecycle marketers pursue H-1B first and consider O-1A only if they have a documented record of exceptional achievement that counsel can substantiate with strong evidence.
How do I find Lifecycle Marketing Manager jobs that offer visa sponsorship?
Migrate Mate is the most direct way to find Lifecycle Marketing Manager roles from employers with confirmed sponsorship history. Generic job boards mix sponsored and non-sponsored postings without distinction, which wastes significant time when you are on a visa deadline. Filtering by visa type on Migrate Mate surfaces roles where sponsorship is already part of the hiring plan, so you can focus on employers prepared to move through the petition process with you.
What is the prevailing wage requirement for sponsored Lifecycle Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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