Brand Partnerships Manager Jobs in USA with Visa Sponsorship
Brand Partn visaerships Managers are sponsored under the H-1B visa and O-1 visas, with roles typically classified as specialty occupations requiring a bachelor's degree in marketing, communications, or business. Tech, media, and consumer brands are the most active sponsors. For detailed occupation requirements, see the O*NET profile.
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Brand Partnerships Manager CPG - Global Business Solutions - New York
Location:
New York
Employment Type:
Regular
Job Code:
A125328
ABOUT THE ROLE AND TEAM:
TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.
The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.
Responsibilities:
- Analyze account performance data to offer clients data-driven business insights, and at the same time, use those insights to improve our account and advertising offerings.
- Sustain close communication and alignment with clients and internal stakeholders to maximize client strategies and foster trust and collaboration.
- Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on the power of TikTok's platform and drive revenue opportunities.
- Conduct regular business reviews and take a consultative, long-term approach to building productive relationships with clients, in collaboration with the global sales teams, sales operations, and other key cross-functional stakeholders.
- Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs.
- Lead account planning process that aligns brand and TikTok resources to maximize opportunities.
- Grow revenue, educate and lead strategic conversations with clients and navigate complex relationships.
MINIMUM QUALIFICATIONS:
- 4+ Experience in media sales, digital marketing, brand advertising, and/or online advertising experience.
PREFERRED QUALIFICATIONS:
- Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.)
- Track record of building compelling presentations leveraging industry and internal proof points
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Proven ability to establish relationships with advertisers, agencies and C-level relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker and strategist
- A team player and collaborator
COMPENSATION
- Compensation Description (Annually):
The base salary range for this position in the selected city is $85,943 - $141,715 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TIKTOK ACCOMMODATION
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
INTRODUCTION
Brand Partnerships Manager CPG - Global Business Solutions - New York
Location:
New York
Employment Type:
Regular
Job Code:
A125328
ABOUT THE ROLE AND TEAM:
TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.
The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.
Responsibilities:
- Analyze account performance data to offer clients data-driven business insights, and at the same time, use those insights to improve our account and advertising offerings.
- Sustain close communication and alignment with clients and internal stakeholders to maximize client strategies and foster trust and collaboration.
- Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on the power of TikTok's platform and drive revenue opportunities.
- Conduct regular business reviews and take a consultative, long-term approach to building productive relationships with clients, in collaboration with the global sales teams, sales operations, and other key cross-functional stakeholders.
- Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs.
- Lead account planning process that aligns brand and TikTok resources to maximize opportunities.
- Grow revenue, educate and lead strategic conversations with clients and navigate complex relationships.
MINIMUM QUALIFICATIONS:
- 4+ Experience in media sales, digital marketing, brand advertising, and/or online advertising experience.
PREFERRED QUALIFICATIONS:
- Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.)
- Track record of building compelling presentations leveraging industry and internal proof points
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Proven ability to establish relationships with advertisers, agencies and C-level relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker and strategist
- A team player and collaborator
COMPENSATION
- Compensation Description (Annually):
The base salary range for this position in the selected city is $85,943 - $141,715 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TIKTOK ACCOMMODATION
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
See all 152+ Brand Partnerships Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Brand Partnerships Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Brand Partnerships Manager
Target companies with established visa programs
Large media companies, consumer tech brands, and entertainment studios sponsor Brand Partnerships Managers regularly. Focus your search on employers with dedicated HR and legal teams, they have the infrastructure to handle H-1B sponsorship without friction.
Frame your degree as a specialty occupation match
USCIS requires a specific degree field tied to the role. A marketing, communications, business, or advertising degree maps cleanly. If your degree is in an unrelated field, document how it applies to the specific functions of brand partnership work.
Build a portfolio of measurable partnership outcomes
Sponsoring employers want proof that you deliver results. Quantify past campaign performance, deal sizes managed, and revenue impact. Concrete numbers make the case that your skills are specialized and not easily replaceable by a domestic hire.
Understand the H-1B lottery timing and plan around it
H-1B registrations open in March with a lottery in late March and a filing window starting April 1. If you miss one cycle, you wait a full year. Start employer conversations by October to ensure sponsorship decisions are made well before the registration deadline.
Consider O-1A if you have industry recognition
Brand Partnerships Managers with speaking credits, published work, awards, or documented influence in their industry may qualify for the O-1A visa. It has no lottery and no cap, making it a strong alternative if H-1B selection is not guaranteed.
Negotiate sponsorship explicitly before accepting an offer
Many employers will sponsor but only if the candidate raises it. Bring up visa needs after demonstrating your value in the interview process. Waiting until the offer stage gives you the strongest leverage to secure a clear sponsorship commitment in writing.
Brand Partnerships Manager jobs are hiring across the US. Find yours.
Find Brand Partnerships Manager JobsFrequently Asked Questions
Does a Brand Partnerships Manager role qualify as an H-1B specialty occupation?
Yes, in most cases. USCIS requires that the position normally require a bachelor's degree or higher in a specific field. Brand Partnerships Manager roles typically require a degree in marketing, business, communications, or advertising, which satisfies the specialty occupation standard. Roles where any degree is accepted regardless of field are at higher risk of a Request for Evidence.
Which employers sponsor Brand Partnerships Managers for H-1B visas?
Sponsors are concentrated in tech platforms, consumer goods companies, entertainment studios, and digital media agencies. Companies that run large affiliate, influencer, or co-marketing programs tend to hire at volume and have established sponsorship processes. Browse current sponsored openings on Migrate Mate, which filters specifically for visa-sponsoring employers in this category.
What degree do I need for H-1B sponsorship as a Brand Partnerships Manager?
A bachelor's degree in marketing, business administration, communications, or advertising is the strongest foundation. A degree in an adjacent field like psychology or economics can work if you can draw a direct line to the role's functions. A general arts or unrelated STEM degree creates more risk and may prompt USCIS to question whether the position truly requires a specialized degree.
Can I get sponsored on an O-1 visa for Brand Partnerships roles?
Yes, the O-1A is a viable path for Brand Partnerships Managers who have built a recognizable professional profile. Qualifying evidence includes keynote speaking, published industry articles, awards, documented leadership of high-profile campaigns, or a track record of deal-making at scale. Unlike the H-1B, the O-1A has no annual cap and no lottery, so it can be filed at any point in the year.
How competitive is H-1B sponsorship for marketing and partnerships roles compared to technical roles?
Marketing and partnerships roles face the same H-1B lottery odds as any other category, roughly 25 to 30 percent selection in recent years. However, they face more RFE risk post-selection because USCIS scrutinizes whether the role truly requires a specialized degree. Employers with a history of approvals in this occupation and a strong job description tied to specific degree requirements tend to have better outcomes.
What is the prevailing wage requirement for sponsored Brand Partnerships Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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