Social Media Coordinator Jobs in USA with Visa Sponsorship
Social Media Coordinator roles are regularly sponsored under the H-1B visa as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Employers across tech, retail, and media actively hire and sponsor international candidates for this position. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsWHO WE ARE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
We are seeking a creative, detail-oriented, and proactive Social Media Coordinator to support the growth of Skechers Performance and help bring our brand to life through compelling social media storytelling, with a strong focus on key product launches, athlete-driven campaigns, and event-based content. In this role, you will work closely with the Marketing Manager on planning, ideation, and creative initiatives across major launches, athlete appearances, and key events, as well as broader day-to-day storytelling with Skechers athletes and influencers. This position is ideal for someone who is passionate about social storytelling and athlete marketing, and who thrives in a collaborative, fast-paced environment where capturing and creating dynamic content is core to success.
WHAT YOU'LL DO:
Content Creation and Management:
-
Work closely with the internal Graphics team to create high-quality, engaging, on-brand content that accurately reflects the Performance brand and brand voice, along with drafting compelling captions that drive engagement.
-
This includes photos, videos and reels.
-
Develop and maintain a content calendar aligning with all Performance product launches, campaigns, events, key athlete moments, seasonal campaigns, and brand initiatives.
- Assist in copywriting needs across social posts and athlete campaign initiatives.
- Regularly bring new ideas and emerging content styles and insights to the team.
- Work closely with internal Advertising team to ensure all posts are approved and accurately represent the brand and brand voice appropriately.
Community Management:
- Closely monitor and respond to comments, messages, and mentions across all platforms.
- Engage with followers, Skechers Performance athletes, brand partners, and influencers to build community.
- Manage incoming inquiries and direct them to appropriate internal team members.
- Foster relationships with brand ambassadors, event partners, and influencers.
- Support influencer marketing campaigns for all Performance sports.
Strategy:
- Execute social media strategies to support marketing objectives.
- Track and analyze performance metrics and build out monthly reporting on engagement, insights and best practices.
- Use performance metrics to support data-informed content planning.
Analytics & Performance Measurement:
- Track and report on key Instagram KPIs including follower growth, reach, impressions, engagement rate, saves, shares, and video views.
- Monitor content performance across product launches, athlete moments, events, and campaigns to identify trends and optimization opportunities.
- Analyze audience behavior and growth patterns to inform content strategy, posting cadence, and creative direction.
- Provide weekly and monthly performance recaps with actionable insights for the broader marketing team.
- Support KPI tracking for paid vs. organic content in partnership with the Paid Media team.
Event & On-Site Content Capture:
- Occasionally support on-site content capture at athlete appearances, retail activations, product launches, and key brand events.
- Assist with real-time posting, story coverage, and live updates during events.
- Capture behind-the-scenes moments and athlete-driven content for social-first storytelling.
Additional Responsibilities
- Serve as a flexible team player who can assist in supporting broader social initiatives, projects, and brand moments as needed.
- Jump in on miscellaneous tasks as needed, supporting operational, creative, and logistical needs.
- Available to occasionally cover weekends or special events on social platforms as needed.
WHAT YOU'LL BRING:
- 2+ years of experience in social media management, displaying a strong knowledge of social media metrics, analytics, and reporting tools.
- Basic photography and video editing tools with experience in Photoshop, Canva, Adobe Creative suite and/or similar.
- Excellent organization and time management skills with the ability to prioritize/coordinate multiple projects simultaneously in a fast-paced, high pressure, ever-changing environment.
- Innovative thinker who thrives at finding ways to drive engagement and elevate the overall experience for all key constituents.
- Exceptional project & time management skills with the ability to handle multiple projects at different stages of development.
- Professional image and behavior. Strong team player. Ability to establish and maintain a positive work environment and work with a wide range of people (personalities, cultures).
- General availability to support the department outside of regular working hours when necessary.
- Light travel may be required.
REQUIREMENTS
- Bachelor's degree.
- Excellent written and verbal communication skills with attention to the audience.
- Demonstrated enthusiasm for the sports and fitness industry with proven ability to engage and build relationships within athletic communities.
The pay range for this role is $70,304-$75,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
WHO WE ARE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
We are seeking a creative, detail-oriented, and proactive Social Media Coordinator to support the growth of Skechers Performance and help bring our brand to life through compelling social media storytelling, with a strong focus on key product launches, athlete-driven campaigns, and event-based content. In this role, you will work closely with the Marketing Manager on planning, ideation, and creative initiatives across major launches, athlete appearances, and key events, as well as broader day-to-day storytelling with Skechers athletes and influencers. This position is ideal for someone who is passionate about social storytelling and athlete marketing, and who thrives in a collaborative, fast-paced environment where capturing and creating dynamic content is core to success.
WHAT YOU'LL DO:
Content Creation and Management:
-
Work closely with the internal Graphics team to create high-quality, engaging, on-brand content that accurately reflects the Performance brand and brand voice, along with drafting compelling captions that drive engagement.
-
This includes photos, videos and reels.
-
Develop and maintain a content calendar aligning with all Performance product launches, campaigns, events, key athlete moments, seasonal campaigns, and brand initiatives.
- Assist in copywriting needs across social posts and athlete campaign initiatives.
- Regularly bring new ideas and emerging content styles and insights to the team.
- Work closely with internal Advertising team to ensure all posts are approved and accurately represent the brand and brand voice appropriately.
Community Management:
- Closely monitor and respond to comments, messages, and mentions across all platforms.
- Engage with followers, Skechers Performance athletes, brand partners, and influencers to build community.
- Manage incoming inquiries and direct them to appropriate internal team members.
- Foster relationships with brand ambassadors, event partners, and influencers.
- Support influencer marketing campaigns for all Performance sports.
Strategy:
- Execute social media strategies to support marketing objectives.
- Track and analyze performance metrics and build out monthly reporting on engagement, insights and best practices.
- Use performance metrics to support data-informed content planning.
Analytics & Performance Measurement:
- Track and report on key Instagram KPIs including follower growth, reach, impressions, engagement rate, saves, shares, and video views.
- Monitor content performance across product launches, athlete moments, events, and campaigns to identify trends and optimization opportunities.
- Analyze audience behavior and growth patterns to inform content strategy, posting cadence, and creative direction.
- Provide weekly and monthly performance recaps with actionable insights for the broader marketing team.
- Support KPI tracking for paid vs. organic content in partnership with the Paid Media team.
Event & On-Site Content Capture:
- Occasionally support on-site content capture at athlete appearances, retail activations, product launches, and key brand events.
- Assist with real-time posting, story coverage, and live updates during events.
- Capture behind-the-scenes moments and athlete-driven content for social-first storytelling.
Additional Responsibilities
- Serve as a flexible team player who can assist in supporting broader social initiatives, projects, and brand moments as needed.
- Jump in on miscellaneous tasks as needed, supporting operational, creative, and logistical needs.
- Available to occasionally cover weekends or special events on social platforms as needed.
WHAT YOU'LL BRING:
- 2+ years of experience in social media management, displaying a strong knowledge of social media metrics, analytics, and reporting tools.
- Basic photography and video editing tools with experience in Photoshop, Canva, Adobe Creative suite and/or similar.
- Excellent organization and time management skills with the ability to prioritize/coordinate multiple projects simultaneously in a fast-paced, high pressure, ever-changing environment.
- Innovative thinker who thrives at finding ways to drive engagement and elevate the overall experience for all key constituents.
- Exceptional project & time management skills with the ability to handle multiple projects at different stages of development.
- Professional image and behavior. Strong team player. Ability to establish and maintain a positive work environment and work with a wide range of people (personalities, cultures).
- General availability to support the department outside of regular working hours when necessary.
- Light travel may be required.
REQUIREMENTS
- Bachelor's degree.
- Excellent written and verbal communication skills with attention to the audience.
- Demonstrated enthusiasm for the sports and fitness industry with proven ability to engage and build relationships within athletic communities.
The pay range for this role is $70,304-$75,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
How to Get Visa Sponsorship as a Social Media Coordinator
Target employers with a history of H-1B filings
Large tech, e-commerce, and media companies file H-1B petitions for Social Media Coordinators far more often than small agencies. Prioritize employers with established immigration programs who sponsor regularly, not just occasionally.
Frame your degree as a specialty occupation match
USCIS scrutinizes whether the role truly requires a bachelor's degree in a specific field. Emphasize your degree in marketing, communications, or digital media and show how it directly applies to the responsibilities listed in the job description.
Highlight platform-specific expertise and analytics skills
Employers sponsoring international candidates want demonstrable technical depth, not general social media familiarity. Lead with measurable results: audience growth percentages, engagement rates, and campaign performance data that justify the sponsorship investment.
Apply well before the H-1B registration window in March
H-1B petitions are lottery-based with registration opening each March for an October start. Target roles and build employer relationships months in advance so employers are prepared to register you when the window opens.
Ask about cap-exempt employers if the lottery is a concern
Universities, nonprofits, and certain research organizations are exempt from the H-1B cap and lottery. Social Media Coordinator roles at these institutions can be sponsored year-round without waiting for the annual registration period.
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Get Access To All JobsFrequently Asked Questions
Can Social Media Coordinator roles qualify for H-1B sponsorship?
Yes, but the role must qualify as a specialty occupation, meaning it requires a bachelor's degree or higher in a specific field like marketing, communications, or digital media. Roles framed as general administrative or entry-level social media work face higher USCIS scrutiny. Job descriptions emphasizing strategy, analytics, and platform expertise are more likely to clear the specialty occupation standard.
What degree do I need for an employer to sponsor a Social Media Coordinator visa?
A bachelor's degree in marketing, communications, journalism, digital media, or a closely related field is the standard requirement. A general business degree may work if your coursework included substantial marketing or communications content. Unrelated degrees, even from strong universities, can trigger USCIS requests for evidence unless you have significant related work experience supporting the application.
How competitive is H-1B sponsorship for marketing and social media roles compared to tech jobs?
Sponsorship for Social Media Coordinator roles is less common than for software engineering positions, but far from rare. Large consumer brands, media companies, and tech firms regularly sponsor marketing roles. The H-1B lottery applies equally regardless of occupation, so your odds depend on the number of registrations submitted, not the job title. Finding employers already comfortable sponsoring marketing hires is the key variable.
Where can I find Social Media Coordinator jobs that offer visa sponsorship?
Migrate Mate is built specifically for international candidates and filters job listings by visa sponsorship availability, making it the most direct way to find Social Media Coordinator roles where employers are already open to sponsoring. Searching general job boards means manually vetting each employer for sponsorship willingness, which wastes significant time during an already stressful job search.
Can my employer sponsor me for a green card as a Social Media Coordinator?
Yes, employer-sponsored green cards are possible for this role, typically through the EB-3 category, which covers skilled workers requiring at least a bachelor's degree. The process involves PERM labor certification, which requires the employer to demonstrate no qualified U.S. workers are available for the position. The full process from PERM filing to green card approval commonly takes several years, depending on your country of birth.
What is the prevailing wage requirement for sponsored Social Media Coordinator jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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