Trade Marketing Manager Jobs in USA with Visa Sponsorship
Trade Marketing Manager roles qualify for H-1B visa and TN visa sponsorship when tied to a business degree in a directly related field. Employers file a Labor Condition Application before sponsorship can begin, and CPG, retail, and consumer goods companies are among the most active filers for this specialty occupation. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsFunction: Sales
Location: New York, NY, US
Work Arrangement: Hybrid
Position Title: Manager, Trade Marketing, Retail Hair - FDM
Location: New York, NY (Hybrid – 3 Days Onsite)
Reports to: Sr Trade Marketing Manager, Retail
Scope / Brands: Retail division – all customers
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
We are seeking a hands-on, strategic Trade Marketing Manager (TMM) that thrives in a dynamic environment, to lead the Go-To-Market (GTM) strategy for the U.S. Clairol, Retail Hair portfolio across Food, Drug, Mass and eCommerce channels. This role translates brand and innovation strategies into external category growth opportunities across channels, enabling sales teams to deliver against 4Ps and driving business performance. The TMM owns the 4Ps strategy on execution and enables the sales teams to deliver against them. The TMM also guides the Brand innovation team to solve the needs of the market by conducting clear analysis of the category and competitive opportunities.
KEY RESPONSIBILITIES
- Develop and implement GTM strategies for new innovations and base business
- Own the 4Ps strategy and execution, defining KPIs and success models by channel.
- Analyze business drivers and category trends to identify growth opportunities.
- Lead initiative and base business forecasting, ensuring readiness for launches.
- Create and deliver best in class sales enabling tools (concept sell decks, seasonal materials, local success model).
- Deliver consistent customer/competitive understanding while executing with speed.
- Partner with cross-functional teams (Sales, Marketing, Finance, Demand Planning) to execute promotional plans, pricing, and deployment strategies.
- Track performance against KPIs, consolidate insights, and report to stakeholders.
- Partners, challenges, and pushes cross functional teams to deliver better outcomes together.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in Business, Marketing, or related fields
- 5+ years prior experience in CPG sales, trade marketing, or customer strategy environment
- US Market/channel experience in FMCG/CPG industry a must
- Strong understanding of sales, retail, and B2B marketing
- Ability Experience in developing and executing marketing strategies
- Works collaboratively with cross-functional teams and external partners
- Excellent analytical, problem solving, and project management skills
- Strategic thinking – leverages strategic ambitions to inform and develop clear recommendations
- Proficient in Outlook, Excel, Powerpoint, Nielsen
- Agile; comfortable flexing to shifting priorities and evolving business needs in a dynamic environment
- Equally skilled at driving detailed strategies, and translating it to clear, concrete, tangible actions to support flawless execution
- Proactive and solution-oriented – takes initiative to do what’s needed for the business
- Strives for continuous improvement, managing factors within scope of control/influence
- Adept at citing fact-based data points, generating new and refreshing existing reports, and deriving key insights with clear actions, owners, and timing from them
- Bias for being decisive, and making well informed decisions with a growth mindset
- Balances detail orientation with ability to see the bigger picture, and drive overall business value
- Effective communication skills (written and verbal); Strong presentation skills (ppt)
We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $90,000 - $120,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
NOTICES
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.
LI-LS1
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Function: Sales
Location: New York, NY, US
Work Arrangement: Hybrid
Position Title: Manager, Trade Marketing, Retail Hair - FDM
Location: New York, NY (Hybrid – 3 Days Onsite)
Reports to: Sr Trade Marketing Manager, Retail
Scope / Brands: Retail division – all customers
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
We are seeking a hands-on, strategic Trade Marketing Manager (TMM) that thrives in a dynamic environment, to lead the Go-To-Market (GTM) strategy for the U.S. Clairol, Retail Hair portfolio across Food, Drug, Mass and eCommerce channels. This role translates brand and innovation strategies into external category growth opportunities across channels, enabling sales teams to deliver against 4Ps and driving business performance. The TMM owns the 4Ps strategy on execution and enables the sales teams to deliver against them. The TMM also guides the Brand innovation team to solve the needs of the market by conducting clear analysis of the category and competitive opportunities.
KEY RESPONSIBILITIES
- Develop and implement GTM strategies for new innovations and base business
- Own the 4Ps strategy and execution, defining KPIs and success models by channel.
- Analyze business drivers and category trends to identify growth opportunities.
- Lead initiative and base business forecasting, ensuring readiness for launches.
- Create and deliver best in class sales enabling tools (concept sell decks, seasonal materials, local success model).
- Deliver consistent customer/competitive understanding while executing with speed.
- Partner with cross-functional teams (Sales, Marketing, Finance, Demand Planning) to execute promotional plans, pricing, and deployment strategies.
- Track performance against KPIs, consolidate insights, and report to stakeholders.
- Partners, challenges, and pushes cross functional teams to deliver better outcomes together.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in Business, Marketing, or related fields
- 5+ years prior experience in CPG sales, trade marketing, or customer strategy environment
- US Market/channel experience in FMCG/CPG industry a must
- Strong understanding of sales, retail, and B2B marketing
- Ability Experience in developing and executing marketing strategies
- Works collaboratively with cross-functional teams and external partners
- Excellent analytical, problem solving, and project management skills
- Strategic thinking – leverages strategic ambitions to inform and develop clear recommendations
- Proficient in Outlook, Excel, Powerpoint, Nielsen
- Agile; comfortable flexing to shifting priorities and evolving business needs in a dynamic environment
- Equally skilled at driving detailed strategies, and translating it to clear, concrete, tangible actions to support flawless execution
- Proactive and solution-oriented – takes initiative to do what’s needed for the business
- Strives for continuous improvement, managing factors within scope of control/influence
- Adept at citing fact-based data points, generating new and refreshing existing reports, and deriving key insights with clear actions, owners, and timing from them
- Bias for being decisive, and making well informed decisions with a growth mindset
- Balances detail orientation with ability to see the bigger picture, and drive overall business value
- Effective communication skills (written and verbal); Strong presentation skills (ppt)
We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $90,000 - $120,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
NOTICES
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.
LI-LS1
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
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Get Access To All JobsTips for Finding Visa Sponsorship as a Trade Marketing Manager
Frame your degree as directly related
H-1B eligibility requires a bachelor's degree in a field directly related to the role. Marketing, business administration, or communications degrees work. A degree in an unrelated field, even with years of trade marketing experience, can trigger an RFE from USCIS.
Target CPG and retail holding companies
Large consumer goods and retail organizations file LCAs for Trade Marketing Manager roles far more consistently than boutique agencies. Focus your search on companies with established brand portfolios and regional field marketing teams, where this title recurs at scale.
Verify prevailing wage before negotiating offers
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your location and role. Use the OFLC Wage Search to look up the Level I through Level IV wage tiers for your metro area before you enter salary discussions.
Use Migrate Mate to find verified sponsors
Search Migrate Mate to identify U.S. employers with verified LCA filing history for Trade Marketing Manager roles. This shows you which companies have already committed to the sponsorship process, so you're not guessing from job descriptions alone.
Get your O*NET profile ready for specialty occupation proof
If your employer needs to demonstrate specialty occupation status, O*NET lists marketing management as requiring a degree in a related field. Align your resume and offer letter job duties to the task descriptions in O*NET before the LCA is filed.
Clarify TN eligibility if you hold Canadian or Mexican citizenship
TN status covers Management Consultants under USMCA, but Trade Marketing Manager is not a named TN profession. If your role involves substantive consulting or strategy functions, confirm with your employer whether the duties map to a listed TN category before the offer stage.
Frequently Asked Questions
Does a Trade Marketing Manager role qualify as a specialty occupation for H-1B purposes?
Yes, provided the employer can demonstrate the position normally requires a bachelor's degree in a directly related field such as marketing, business administration, or communications. Generic management titles can face scrutiny, so the offer letter and job duties should explicitly tie the role to a specific degree discipline. USCIS evaluates each petition on the actual duties described, not the job title alone.
Which visa types are realistic for a Trade Marketing Manager seeking U.S. sponsorship?
H-1B is the primary path for most nationalities, subject to the annual cap and selection process. Australian citizens can pursue the E-3 visa, which has a separate cap that has never been exhausted and requires no lottery. Canadian and Mexican nationals should evaluate TN visa status carefully, since Trade Marketing Manager is not an explicitly listed USMCA profession. F-1 students may bridge on OPT or STEM OPT if the degree qualifies.
How do I find employers who actively sponsor Trade Marketing Manager roles?
Migrate Mate lists U.S. employers with verified LCA filing history for marketing management roles, so you can identify companies that have already gone through the sponsorship process rather than cold-applying and hoping. CPG companies, retail chains, and regional distributors are the most consistent sponsors for this title.
What documents should I prepare before approaching an employer about sponsorship?
Gather your academic transcripts and degree certificates early, since the employer's attorney will need to confirm your degree field aligns with the role. If your degree is from outside the U.S., a credential evaluation from a NACES-approved service speeds up the LCA and I-129 process. Also prepare a detailed resume that maps your job duties to the marketing or business discipline your degree covers.
Can a Trade Marketing Manager role qualify for a green card through PERM?
Yes, EB-2 and EB-3 green cards are both possible through the PERM labor certification process. The employer must conduct a good-faith recruitment process to demonstrate no qualified U.S. workers are available, then file PERM with DOL before filing an I-140 petition with USCIS. EB-3 requires at least two years of relevant experience with no minimum degree, while EB-2 requires an advanced degree or a bachelor's plus five years of progressive experience.
What is the prevailing wage requirement for sponsored Trade Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.