Trade Marketing Manager Jobs in USA with Visa Sponsorship
Trade Marketing Managers coordinate campaigns between brands and retail partn visaers, a role that qualifies as a specialty occupation for H-1B visa and E-3 visas. Most sponsoring employers are consumer goods companies, retail chains, and agency groups that regularly hire international candidates with marketing degrees. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
JOB DESCRIPTION
Who we are looking for
We are looking for an experienced marketer with knowledge of the North American commercial market to partner with our most important strategic accounts in the region. In this role, you will be accountable for developing and executing marketing strategy within the reseller channel to achieve marketing goals and business results. You will partner with many cross functional partners across Bose including our sales organization, omnichannel marketing team, search marketing team, consumer insights team and partnerships teams. You will work closely with the marketing analytics team to unlock digital growth opportunities and advance our data maturity with our partners. You will play a critical role in championing our reseller partners within Bose and driving consideration and conversion of Bose at our reseller partners.
What you will be responsible for
- Define the optimal strategy for the implementation of the global marketing plan at Trade level, and accountable for the execution and the results.
- Lead the marketing input to the ongoing business plan required to achieve the monthly and quarterly revenue targets.
- Partner multifunctionally in the identification of consumer & category opportunities and lead its marketing execution.
- Build strong relationships with external marketing partners to unlock differentiated activations driving mutually beneficial results.
- Understand the marketing impact on the business plan and build quarterly Trade Marketing plans to drive Bose’s Annual Operating Plan.
- Execute against aligned local retail marketing plan to meet retail merchandising guideline, digital marketing campaigns, investment guidelines, priorities and goals.
- Identify additional creative needs based on customized channel requirements.
- Identify and set specific KPIs to measure success and effectiveness of retail marketing activities to drive continuous improvement in sell-thru.
- Track results from the activities carried out & ensure adequate ROI on trade marketing investments.
- Collaborate with the merchandising team to deliver in-store solutions that achieve aligned objectives.
- Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment.
- Analyze market trends and retail sell-thru data to recommend adaptions to current plans & inform future activations.
What we value
Qualifications
- 5+ years of experience in trade/reseller marketing/digital marketing roles.
- Must have experience working with resellers and reseller media networks.
- Bachelor’s degree in marketing and/or business management or similar.
- Business travel required – support reseller discussion on-site as needed.
- Knowledge about retail trade / channel marketing is highly preferred.
- Proven results in marketing strategy development and execution.
- Experience with accountability for sales and marketing targets and working with cross-functional teams and alongside a sales organization.
- Have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey.
At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Framingham, Massachusetts is: $106,000-$145,750. The hiring range for other Bose work locations may vary.
In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let’s Make Waves.
Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to applicant_disability_accommodationrequest@bose.com. Please include "Application Accommodation Request" in the subject of the email.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
INTRODUCTION
At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
JOB DESCRIPTION
Who we are looking for
We are looking for an experienced marketer with knowledge of the North American commercial market to partner with our most important strategic accounts in the region. In this role, you will be accountable for developing and executing marketing strategy within the reseller channel to achieve marketing goals and business results. You will partner with many cross functional partners across Bose including our sales organization, omnichannel marketing team, search marketing team, consumer insights team and partnerships teams. You will work closely with the marketing analytics team to unlock digital growth opportunities and advance our data maturity with our partners. You will play a critical role in championing our reseller partners within Bose and driving consideration and conversion of Bose at our reseller partners.
What you will be responsible for
- Define the optimal strategy for the implementation of the global marketing plan at Trade level, and accountable for the execution and the results.
- Lead the marketing input to the ongoing business plan required to achieve the monthly and quarterly revenue targets.
- Partner multifunctionally in the identification of consumer & category opportunities and lead its marketing execution.
- Build strong relationships with external marketing partners to unlock differentiated activations driving mutually beneficial results.
- Understand the marketing impact on the business plan and build quarterly Trade Marketing plans to drive Bose’s Annual Operating Plan.
- Execute against aligned local retail marketing plan to meet retail merchandising guideline, digital marketing campaigns, investment guidelines, priorities and goals.
- Identify additional creative needs based on customized channel requirements.
- Identify and set specific KPIs to measure success and effectiveness of retail marketing activities to drive continuous improvement in sell-thru.
- Track results from the activities carried out & ensure adequate ROI on trade marketing investments.
- Collaborate with the merchandising team to deliver in-store solutions that achieve aligned objectives.
- Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment.
- Analyze market trends and retail sell-thru data to recommend adaptions to current plans & inform future activations.
What we value
Qualifications
- 5+ years of experience in trade/reseller marketing/digital marketing roles.
- Must have experience working with resellers and reseller media networks.
- Bachelor’s degree in marketing and/or business management or similar.
- Business travel required – support reseller discussion on-site as needed.
- Knowledge about retail trade / channel marketing is highly preferred.
- Proven results in marketing strategy development and execution.
- Experience with accountability for sales and marketing targets and working with cross-functional teams and alongside a sales organization.
- Have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey.
At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Framingham, Massachusetts is: $106,000-$145,750. The hiring range for other Bose work locations may vary.
In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let’s Make Waves.
Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to applicant_disability_accommodationrequest@bose.com. Please include "Application Accommodation Request" in the subject of the email.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Trade Marketing Manager
Lead with brand and channel experience
Trade marketing sits at the intersection of brand strategy and retail execution. Emphasize experience managing shopper marketing programs, category management, or promotional campaigns with named retail partners. This specificity signals specialty occupation eligibility to visa-sponsoring employers.
Target consumer goods companies first
FMCG companies like beverage, personal care, and packaged food brands sponsor trade marketing roles more consistently than retail employers. These organizations have established immigration counsel and recurring international hiring, which makes the sponsorship process faster and more predictable.
Frame your degree as directly relevant
H-1B and E-3 specialty occupation approval requires your degree field to match the role. A marketing, business, or communications degree supports most trade marketing applications. If your degree is in another field, document relevant coursework and professional training carefully.
Prepare to explain the specialty occupation case
Some employers hesitate on sponsorship because trade marketing sounds broad. Come prepared to explain that the role requires a specific marketing degree and advanced analytical skills, distinguishing it from general sales or coordinator positions that may not qualify as specialty occupations.
Australians should ask about E-3 specifically
Australian citizens can use the E-3 visa instead of entering the H-1B lottery. The E-3 has no annual cap and can be filed at a U.S. consulate in Australia without waiting for an October start date, giving you a significant scheduling advantage over H-1B candidates.
Document cross-functional impact in your resume
Trade marketing managers work across sales, supply chain, and brand teams. Quantifying outcomes from joint business planning, sell-in campaigns, or retailer partnerships demonstrates the complexity employers need to justify sponsorship and supports the specialty occupation classification with USCIS.
Frequently Asked Questions
Does a Trade Marketing Manager role qualify as a specialty occupation for H-1B sponsorship?
Yes, trade marketing manager positions generally qualify as specialty occupations when the job requires a bachelor's degree or higher in marketing, business administration, or a related field. USCIS looks at whether a specific degree is a standard entry requirement for the role, not just a preference. Job descriptions that list a degree as required rather than preferred significantly strengthen the petition. Roles emphasizing category management, shopper insights, and strategic planning carry the strongest cases.
Which employers are most likely to sponsor a Trade Marketing Manager?
Consumer packaged goods companies, beverage manufacturers, personal care brands, and large retail agency groups sponsor trade marketing roles most consistently. These employers have dedicated HR infrastructure and immigration counsel accustomed to H-1B visa and E-3 filings. Smaller brands or regional distributors may be willing but lack internal experience with sponsorship. Browse Migrate Mate to filter specifically for trade marketing roles at verified sponsoring employers, which saves significant time in your search.
Can I get an H-1B for a Trade Marketing Manager role if my degree is not in marketing?
It depends on how closely your degree relates to the position. USCIS accepts degrees in business administration, communications, or consumer behavior as supporting specialty occupation status for trade marketing roles. If your degree is in an unrelated field, you can supplement with a combination of coursework and progressive work experience, though the petition faces higher scrutiny. An immigration attorney can assess whether a three-for-one experience substitution applies to your situation.
What is the H-1B approval rate for marketing roles, and does trade marketing face more scrutiny?
Marketing occupations see moderate USCIS approval rates, generally in the range of 80 to 90 percent when petitions are well-documented. Trade marketing can attract additional scrutiny if USCIS determines the duties overlap with non-specialty sales or coordinator work. The strongest petitions clearly distinguish strategic responsibilities, such as joint business planning, promotional ROI analysis, and cross-functional campaign management, from execution-level tasks that a non-degree holder could perform.
How long does H-1B sponsorship take for a Trade Marketing Manager starting a new job?
For cap-subject H-1B petitions, the standard timeline runs from lottery registration in March to an October 1 start date, assuming selection. Premium processing shortens USCIS adjudication to 15 business days but does not accelerate the October start. If you are already in H-1B status and changing employers, your new employer can file an H-1B transfer and you can begin work once USCIS receives the petition, with no need to wait for approval.
What is the prevailing wage requirement for sponsored Trade Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.