Trade Marketing Manager Jobs in USA with Visa Sponsorship
Trade Marketing Managers coordinate campaigns between brands and retail partn visaers, a role that qualifies as a specialty occupation for H-1B visa and E-3 visas. Most sponsoring employers are consumer goods companies, retail chains, and agency groups that regularly hire international candidates with marketing degrees. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsAbout The Brand
Laneige is a globally renowned Korean skincare brand with over 25 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl’s, Amazon and its own brand e-commerce site. We are seeking a highly analytical and results-driven Trade Marketing Manager to support Laneige's retail business across Sephora US and Sephora at Kohl's. This role will be responsible for developing and executing retailer marketing strategies that drive sales, increase brand visibility, and improve overall business performance across both brick-and-mortar and digital channels. The ideal candidate has strong experience working with prestige beauty retailers, particularly Sephora, and understands how to leverage promotions, digital merchandising, retail media, product launches, and retailer partnerships to accelerate growth.
Title: Manager/ Sr. Manager, Trade Marketing
Retail Marketing Strategy & Performance
- Partner with Sales and leadership to support retailer-specific marketing strategies that drive brand awareness, visibility, and business growth.
- Evaluate the effectiveness of marketing programs, product launches, promos, and retailer activations, identifying opportunities for optimization.
- Analyze program performance and key retailer metrics to develop recommendations and support future planning.
- Track and report on key performance indicators related to marketing initiatives, launches, digital programs, and promotional events.
- Support forecasting and planning discussions for key launches, promotional moments, and retailer marketing programs.
Retail Marketing & Launch Execution
- Lead the planning and execution of retailer marketing programs, seasonal campaigns, promotional events, and innovation launches across Sephora US and Sephora at Kohl's.
- Manage retailer marketing calendars and ensure timely execution of all programs and deliverables.
- Partner closely with internal Brand, Creative, Sales, Education, and Operations teams to support successful program execution.
- Oversee retailer sampling strategy and priorities, ensuring programs align with brand objectives, support key launches, and drive consumer trial and awareness.
- Oversee retailer visual merchandising priorities, timelines, and secondary placement opportunities to maximize brand visibility and support key business objectives.
- Ensure all retailer marketing initiatives are aligned with brand priorities and retailer objectives.
- Support the development of launch strategies and retailer-specific marketing plans for key innovations and seasonal moments.
Digital Trade Marketing
- Lead retailer digital merchandising strategies, including PDP content, ratings and reviews, and ongoing content optimization.
- Lead retailer digital animation and co-op marketing programs, including onsite placements, co-op opportunities, and retailer-exclusive campaigns.
- Work cross-functionally with Paid Media, Digital, and Sales teams to maximize visibility and performance across retailer digital platforms.
- Monitor performance of digital programs and identify opportunities to improve engagement and conversion.
Retailer Partnership & Cross-Functional Collaboration
- Build and maintain strong working relationships with retailer marketing and merchandising teams.
- Serve as a key cross-functional partner across Sales, Demand Planning, Brand Marketing, Education, Creative, and Operations teams.
- Support retailer meetings, planning discussions, and marketing presentations.
- Maintain awareness of retailer priorities, industry trends, competitive activity, and emerging opportunities within prestige beauty.
Key Experience And Skills
Qualification and Experience
- 5-7+ years of industry-related marketing work experience
- Experience with Sephora retailer (2+ years)
- Gen Z brand experience preferred
- Bachelor or higher degree in Marketing, Business, Communications or related subject preferred
- Willingness to travel and work in a global team of professionals (less than 20%)
Skills & Personal Attributes
- Strong analytical mindset with the ability to translate performance data into actionable recommendations.
- Excellent project management and organizational skills.
- Strong communication and relationship-building abilities.
- Collaborative team player with experience working cross-functionally.
- Strategic thinker with strong attention to detail.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Proactive, resourceful, and solutions-oriented.
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
About The Brand
Laneige is a globally renowned Korean skincare brand with over 25 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl’s, Amazon and its own brand e-commerce site. We are seeking a highly analytical and results-driven Trade Marketing Manager to support Laneige's retail business across Sephora US and Sephora at Kohl's. This role will be responsible for developing and executing retailer marketing strategies that drive sales, increase brand visibility, and improve overall business performance across both brick-and-mortar and digital channels. The ideal candidate has strong experience working with prestige beauty retailers, particularly Sephora, and understands how to leverage promotions, digital merchandising, retail media, product launches, and retailer partnerships to accelerate growth.
Title: Manager/ Sr. Manager, Trade Marketing
Retail Marketing Strategy & Performance
- Partner with Sales and leadership to support retailer-specific marketing strategies that drive brand awareness, visibility, and business growth.
- Evaluate the effectiveness of marketing programs, product launches, promos, and retailer activations, identifying opportunities for optimization.
- Analyze program performance and key retailer metrics to develop recommendations and support future planning.
- Track and report on key performance indicators related to marketing initiatives, launches, digital programs, and promotional events.
- Support forecasting and planning discussions for key launches, promotional moments, and retailer marketing programs.
Retail Marketing & Launch Execution
- Lead the planning and execution of retailer marketing programs, seasonal campaigns, promotional events, and innovation launches across Sephora US and Sephora at Kohl's.
- Manage retailer marketing calendars and ensure timely execution of all programs and deliverables.
- Partner closely with internal Brand, Creative, Sales, Education, and Operations teams to support successful program execution.
- Oversee retailer sampling strategy and priorities, ensuring programs align with brand objectives, support key launches, and drive consumer trial and awareness.
- Oversee retailer visual merchandising priorities, timelines, and secondary placement opportunities to maximize brand visibility and support key business objectives.
- Ensure all retailer marketing initiatives are aligned with brand priorities and retailer objectives.
- Support the development of launch strategies and retailer-specific marketing plans for key innovations and seasonal moments.
Digital Trade Marketing
- Lead retailer digital merchandising strategies, including PDP content, ratings and reviews, and ongoing content optimization.
- Lead retailer digital animation and co-op marketing programs, including onsite placements, co-op opportunities, and retailer-exclusive campaigns.
- Work cross-functionally with Paid Media, Digital, and Sales teams to maximize visibility and performance across retailer digital platforms.
- Monitor performance of digital programs and identify opportunities to improve engagement and conversion.
Retailer Partnership & Cross-Functional Collaboration
- Build and maintain strong working relationships with retailer marketing and merchandising teams.
- Serve as a key cross-functional partner across Sales, Demand Planning, Brand Marketing, Education, Creative, and Operations teams.
- Support retailer meetings, planning discussions, and marketing presentations.
- Maintain awareness of retailer priorities, industry trends, competitive activity, and emerging opportunities within prestige beauty.
Key Experience And Skills
Qualification and Experience
- 5-7+ years of industry-related marketing work experience
- Experience with Sephora retailer (2+ years)
- Gen Z brand experience preferred
- Bachelor or higher degree in Marketing, Business, Communications or related subject preferred
- Willingness to travel and work in a global team of professionals (less than 20%)
Skills & Personal Attributes
- Strong analytical mindset with the ability to translate performance data into actionable recommendations.
- Excellent project management and organizational skills.
- Strong communication and relationship-building abilities.
- Collaborative team player with experience working cross-functionally.
- Strategic thinker with strong attention to detail.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Proactive, resourceful, and solutions-oriented.
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Trade Marketing Manager
Lead with brand and channel experience
Trade marketing sits at the intersection of brand strategy and retail execution. Emphasize experience managing shopper marketing programs, category management, or promotional campaigns with named retail partners. This specificity signals specialty occupation eligibility to visa-sponsoring employers.
Target consumer goods companies first
FMCG companies like beverage, personal care, and packaged food brands sponsor trade marketing roles more consistently than retail employers. These organizations have established immigration counsel and recurring international hiring, which makes the sponsorship process faster and more predictable.
Frame your degree as directly relevant
H-1B and E-3 specialty occupation approval requires your degree field to match the role. A marketing, business, or communications degree supports most trade marketing applications. If your degree is in another field, document relevant coursework and professional training carefully.
Prepare to explain the specialty occupation case
Some employers hesitate on sponsorship because trade marketing sounds broad. Come prepared to explain that the role requires a specific marketing degree and advanced analytical skills, distinguishing it from general sales or coordinator positions that may not qualify as specialty occupations.
Australians should ask about E-3 specifically
Australian citizens can use the E-3 visa instead of entering the H-1B lottery. The E-3 has no annual cap and can be filed at a U.S. consulate in Australia without waiting for an October start date, giving you a significant scheduling advantage over H-1B candidates.
Document cross-functional impact in your resume
Trade marketing managers work across sales, supply chain, and brand teams. Quantifying outcomes from joint business planning, sell-in campaigns, or retailer partnerships demonstrates the complexity employers need to justify sponsorship and supports the specialty occupation classification with USCIS.
Frequently Asked Questions
Does a Trade Marketing Manager role qualify as a specialty occupation for H-1B sponsorship?
Yes, trade marketing manager positions generally qualify as specialty occupations when the job requires a bachelor's degree or higher in marketing, business administration, or a related field. USCIS looks at whether a specific degree is a standard entry requirement for the role, not just a preference. Job descriptions that list a degree as required rather than preferred significantly strengthen the petition. Roles emphasizing category management, shopper insights, and strategic planning carry the strongest cases.
Which employers are most likely to sponsor a Trade Marketing Manager?
Consumer packaged goods companies, beverage manufacturers, personal care brands, and large retail agency groups sponsor trade marketing roles most consistently. These employers have dedicated HR infrastructure and immigration counsel accustomed to H-1B visa and E-3 filings. Smaller brands or regional distributors may be willing but lack internal experience with sponsorship. Browse Migrate Mate to filter specifically for trade marketing roles at verified sponsoring employers, which saves significant time in your search.
Can I get an H-1B for a Trade Marketing Manager role if my degree is not in marketing?
It depends on how closely your degree relates to the position. USCIS accepts degrees in business administration, communications, or consumer behavior as supporting specialty occupation status for trade marketing roles. If your degree is in an unrelated field, you can supplement with a combination of coursework and progressive work experience, though the petition faces higher scrutiny. An immigration attorney can assess whether a three-for-one experience substitution applies to your situation.
What is the H-1B approval rate for marketing roles, and does trade marketing face more scrutiny?
Marketing occupations see moderate USCIS approval rates, generally in the range of 80 to 90 percent when petitions are well-documented. Trade marketing can attract additional scrutiny if USCIS determines the duties overlap with non-specialty sales or coordinator work. The strongest petitions clearly distinguish strategic responsibilities, such as joint business planning, promotional ROI analysis, and cross-functional campaign management, from execution-level tasks that a non-degree holder could perform.
How long does H-1B sponsorship take for a Trade Marketing Manager starting a new job?
For cap-subject H-1B petitions, the standard timeline runs from lottery registration in March to an October 1 start date, assuming selection. Premium processing shortens USCIS adjudication to 15 business days but does not accelerate the October start. If you are already in H-1B status and changing employers, your new employer can file an H-1B transfer and you can begin work once USCIS receives the petition, with no need to wait for approval.
What is the prevailing wage requirement for sponsored Trade Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.