Trade Marketing Manager Jobs in USA with Visa Sponsorship
Trade Marketing Managers coordinate campaigns between brands and retail partners, a role that qualifies as a specialty occupation for H-1B and E-3 visas. Most sponsoring employers are consumer goods companies, retail chains, and agency groups that regularly hire international candidates with marketing degrees. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms. With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!
ROLE AND RESPONSIBILITIES
The Trade Marketing Manager leads the development and execution of CHANEL Trade Marketing strategy to drive brand elevation, commercial performance, and flawless in-store execution. This role requires exceptional cross-functional partnership, rigorous organization, and strong analytical discipline to manage multiple high-visibility initiatives simultaneously. Working in close alignment with Corporate Brand Marketing, CHANEL License and Sales Partners, the Marketing Manager ensures all programs are strategically conceived, impeccably executed, and benchmarked against business and brand objectives, always in accordance with CHANEL standards.
- Owns the end-to-end planning, execution, and follow-through of all Trade Marketing initiatives, ensuring strategic alignment with brand priorities and customer expectations.
- Serves as a key cross-functional integrator, building strong relationships with internal teams and external partners to optimize brand visibility and support major collection launches.
- Leads cross-functional working groups to identify opportunities, align priorities, and drive timely, high-quality execution.
- Plans, allocates, and manages the North American Trade Marketing budget with a strong ROI mindset, balancing commercial impact and brand image.
- Sources, briefs, and manages global and local vendors to develop permanent installations, custom in-store and window executions, and event kits.
- Partners directly with CHANEL designers, providing clear commercial and design feedback to ensure concepts are optimized for both brand expression and retail environments.
- Owns shop-space negotiations with key retailers and customers in partnership with Sales.
- Develops clear, detailed merchandising and execution guidelines for Sales teams and in-store specialists to ensure consistency and excellence at store level.
- Oversees the creation and deployment of collateral for seasonal in-store activations.
- Establishes tracking and reporting processes for all Trade Marketing activities, including post-execution recaps and ROI analysis, and communicates results to Corporate Visual Merchandising and internal stakeholders.
- Rigorous tracking of all expenses to ensure trade marketing budget is properly spent. Reconcile budget on a quarterly basis for key initiatives; share recap with Luxottica HQ.
BASIC QUALIFICATIONS
- BA/BS required
- 5+ years of Trade Marketing management experience
- Experience supporting retail partners
- Advanced proficiency in Excel, PowerPoint, and Word
- Proven ability to build and manage strong relationships across multiple teams and functions
- Ability to work with highly demanding partners
- Highly organized, detail-oriented, and able to manage multiple concurrent projects in a fast-paced environment
- Strong analytical and problem-solving skills, with comfort translating data into insights and actions
- Excellent verbal and written communication skills
- Ability to travel approximately 30%
PREFERRED QUALIFICATIONS
- BA/BS in Marketing, Business, or Sales
- 5+ years of Trade Marketing experience within luxury, beauty, or premium brands
- Strong understanding of SAP
COMPENSATION
- Pay Range: 110,521.60 - 164,385.20
This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.
INTRODUCTION
If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms. With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!
ROLE AND RESPONSIBILITIES
The Trade Marketing Manager leads the development and execution of CHANEL Trade Marketing strategy to drive brand elevation, commercial performance, and flawless in-store execution. This role requires exceptional cross-functional partnership, rigorous organization, and strong analytical discipline to manage multiple high-visibility initiatives simultaneously. Working in close alignment with Corporate Brand Marketing, CHANEL License and Sales Partners, the Marketing Manager ensures all programs are strategically conceived, impeccably executed, and benchmarked against business and brand objectives, always in accordance with CHANEL standards.
- Owns the end-to-end planning, execution, and follow-through of all Trade Marketing initiatives, ensuring strategic alignment with brand priorities and customer expectations.
- Serves as a key cross-functional integrator, building strong relationships with internal teams and external partners to optimize brand visibility and support major collection launches.
- Leads cross-functional working groups to identify opportunities, align priorities, and drive timely, high-quality execution.
- Plans, allocates, and manages the North American Trade Marketing budget with a strong ROI mindset, balancing commercial impact and brand image.
- Sources, briefs, and manages global and local vendors to develop permanent installations, custom in-store and window executions, and event kits.
- Partners directly with CHANEL designers, providing clear commercial and design feedback to ensure concepts are optimized for both brand expression and retail environments.
- Owns shop-space negotiations with key retailers and customers in partnership with Sales.
- Develops clear, detailed merchandising and execution guidelines for Sales teams and in-store specialists to ensure consistency and excellence at store level.
- Oversees the creation and deployment of collateral for seasonal in-store activations.
- Establishes tracking and reporting processes for all Trade Marketing activities, including post-execution recaps and ROI analysis, and communicates results to Corporate Visual Merchandising and internal stakeholders.
- Rigorous tracking of all expenses to ensure trade marketing budget is properly spent. Reconcile budget on a quarterly basis for key initiatives; share recap with Luxottica HQ.
BASIC QUALIFICATIONS
- BA/BS required
- 5+ years of Trade Marketing management experience
- Experience supporting retail partners
- Advanced proficiency in Excel, PowerPoint, and Word
- Proven ability to build and manage strong relationships across multiple teams and functions
- Ability to work with highly demanding partners
- Highly organized, detail-oriented, and able to manage multiple concurrent projects in a fast-paced environment
- Strong analytical and problem-solving skills, with comfort translating data into insights and actions
- Excellent verbal and written communication skills
- Ability to travel approximately 30%
PREFERRED QUALIFICATIONS
- BA/BS in Marketing, Business, or Sales
- 5+ years of Trade Marketing experience within luxury, beauty, or premium brands
- Strong understanding of SAP
COMPENSATION
- Pay Range: 110,521.60 - 164,385.20
This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.
How to Get Visa Sponsorship as a Trade Marketing Manager
Lead with brand and channel experience
Trade marketing sits at the intersection of brand strategy and retail execution. Emphasize experience managing shopper marketing programs, category management, or promotional campaigns with named retail partners. This specificity signals specialty occupation eligibility to visa-sponsoring employers.
Target consumer goods companies first
FMCG companies like beverage, personal care, and packaged food brands sponsor trade marketing roles more consistently than retail employers. These organizations have established immigration counsel and recurring international hiring, which makes the sponsorship process faster and more predictable.
Frame your degree as directly relevant
H-1B and E-3 specialty occupation approval requires your degree field to match the role. A marketing, business, or communications degree supports most trade marketing applications. If your degree is in another field, document relevant coursework and professional training carefully.
Prepare to explain the specialty occupation case
Some employers hesitate on sponsorship because trade marketing sounds broad. Come prepared to explain that the role requires a specific marketing degree and advanced analytical skills, distinguishing it from general sales or coordinator positions that may not qualify as specialty occupations.
Australians should ask about E-3 specifically
Australian citizens can use the E-3 visa instead of entering the H-1B lottery. The E-3 has no annual cap and can be filed at a U.S. consulate in Australia without waiting for an October start date, giving you a significant scheduling advantage over H-1B candidates.
Document cross-functional impact in your resume
Trade marketing managers work across sales, supply chain, and brand teams. Quantifying outcomes from joint business planning, sell-in campaigns, or retailer partnerships demonstrates the complexity employers need to justify sponsorship and supports the specialty occupation classification with USCIS.
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Get Access To All JobsFrequently Asked Questions
Does a Trade Marketing Manager role qualify as a specialty occupation for H-1B sponsorship?
Yes, trade marketing manager positions generally qualify as specialty occupations when the job requires a bachelor's degree or higher in marketing, business administration, or a related field. USCIS looks at whether a specific degree is a standard entry requirement for the role, not just a preference. Job descriptions that list a degree as required rather than preferred significantly strengthen the petition. Roles emphasizing category management, shopper insights, and strategic planning carry the strongest cases.
Which employers are most likely to sponsor a Trade Marketing Manager?
Consumer packaged goods companies, beverage manufacturers, personal care brands, and large retail agency groups sponsor trade marketing roles most consistently. These employers have dedicated HR infrastructure and immigration counsel accustomed to H-1B and E-3 filings. Smaller brands or regional distributors may be willing but lack internal experience with sponsorship. Browse Migrate Mate to filter specifically for trade marketing roles at verified sponsoring employers, which saves significant time in your search.
Can I get an H-1B for a Trade Marketing Manager role if my degree is not in marketing?
It depends on how closely your degree relates to the position. USCIS accepts degrees in business administration, communications, or consumer behavior as supporting specialty occupation status for trade marketing roles. If your degree is in an unrelated field, you can supplement with a combination of coursework and progressive work experience, though the petition faces higher scrutiny. An immigration attorney can assess whether a three-for-one experience substitution applies to your situation.
What is the H-1B approval rate for marketing roles, and does trade marketing face more scrutiny?
Marketing occupations see moderate USCIS approval rates, generally in the range of 80 to 90 percent when petitions are well-documented. Trade marketing can attract additional scrutiny if USCIS determines the duties overlap with non-specialty sales or coordinator work. The strongest petitions clearly distinguish strategic responsibilities, such as joint business planning, promotional ROI analysis, and cross-functional campaign management, from execution-level tasks that a non-degree holder could perform.
How long does H-1B sponsorship take for a Trade Marketing Manager starting a new job?
For cap-subject H-1B petitions, the standard timeline runs from lottery registration in March to an October 1 start date, assuming selection. Premium processing shortens USCIS adjudication to 15 business days but does not accelerate the October start. If you are already in H-1B status and changing employers, your new employer can file an H-1B transfer and you can begin work once USCIS receives the petition, with no need to wait for approval.
What is the prevailing wage requirement for sponsored Trade Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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