Mid Level Associate Brand Manager Jobs
Mid level associate brand manager jobs go to marketers ready to own campaigns end to end, guide junior teammates, and move brand decisions forward without constant oversight. Roles run across Food & Beverage, Consumer Goods, and Distribution & Wholesale, with a mix of on-site, hybrid, and remote settings, and employers like Bimbo Bakeries USA, Amazon, and Upper Deck hiring at this level now.
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Joining King’s Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you’re excited to rise with our team, come and join our `ohana!
Reporting to the Director of Brand Commercialization, the Associate Brand Manager will play a key role in driving growth across King's Hawaiian’s core portfolio by leading cross-functional projects from concept through launch. As an Associate Brand Manager on the Brand Commercialization team, you will lead a variety of initiatives across King’s Hawaiian’s established platforms (Rolls, Grilling, Bites), including line extensions, packaging initiatives, optimization projects, and new offerings. Partnering with experts across the organization, you will coordinate the strategy, people, plans, and resources needed to align teams and guide projects through opportunity identification, development, commercialization, and launch. Your curiosity, self-initiative, and adaptability will enable you to navigate ambiguity, solve problems, and drive progress as you support growth and continuous improvement across the business.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Act as a key driver of core platform innovation initiatives at KING'S HAWAIIAN®, supporting the successful identifying of the opportunity and execution of product, packaging, and optimization projects.
Lead the planning and execution of cross-functional innovation projects from concept through commercialization, ensuring alignment on objectives, scope, timelines, resources, and deliverables.
Develop and manage detailed project plans and critical path timelines, identifying milestones, risks, and dependencies.
Mobilize and lead cross-functional project teams (Innovation, Insights, Sales, Food Science, Engineering, Manufacturing, Supply Chain, and other stakeholders) through the strategic alignment, development, and launch process.
Exercise effective communication, collaboration, and decision-making among project teams and stakeholders to ensure projects remain on track and aligned to objectives.
Identify, assess, and proactively mitigate project risks, barriers, and resource constraints to maintain momentum and achieve project objectives.
Drive accountability across teams by monitoring progress, tracking key deliverables, and ensuring adherence to project timelines and commitments.
Coordinate project resources, budgets, and priorities in partnership with functional leaders, aligning to brand and business objectives to support successful execution.
Promote an entrepreneurial, agile, and collaborative team culture across innovation projects and initiatives.
Prepare and deliver project updates, status reports, and recommendations to senior leadership and key stakeholders, ensuring clear communication of project progress, risks, key decisions, and milestones.
Leverage project management tools, processes, and best practices to drive effective execution, while identifying opportunities for continuous improvement.
Manage multiple projects simultaneously while balancing competing priorities, resources, and timelines.
Perform other duties as required or assigned which are reasonably within the scope of this role.
BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)
Bachelor’s degree and/or higher education in Business Administration preferred.
5+ years of marketing, innovation, new product development, project management or other relevant cross-functional experience preferred.
Marketing agency, brand management, and/or CPG innovation or commercialization experience a plus.
ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITIES, KNOWLEDGE)
Strong project management skills, including planning, prioritization, organization, and execution.
Experience using project management software is a plus (e.g., MS Project, MS Planner, Asana, etc.).
Excellent communication and presentation skills, with the ability to build strong relationships, lead cross-functional teams, and influence outcomes in a collaborative environment.
Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities and timelines.
Highly organized, proactive, adaptable, and comfortable navigating ambiguity and evolving priorities.
Ability to travel up to 20%.
Ability to activate and amplify aloha via King’s values of excellence, dignity, saying it like it is in a way it can be heard; and curiosity, collaboration, critical thinking, and emotional intelligence.
King's Hawaiian operates in a hybrid work environment. We are in the office Monday - Wednesday and remote on Thursday and Friday unless there is a business need to go in.
The annual compensation range for this role is $90,000 to $130,000 plus a potential bonus. The final offer will be determined by several factors, including experience, internal equity, bbudget, etc.
King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.
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- Food & Beverage
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Mid Level Associate Brand Manager Jobs: Frequently Asked Questions
How do I get a mid level associate brand manager job?
Lead with ownership. Hiring managers at this level want to see that you ran something, not just supported it. Highlight campaigns or product lines you managed independently, decisions you drove, and results you can point to. Tailor your resume to show cross-functional collaboration and comfort presenting recommendations to stakeholders. A portfolio of work samples or case studies strengthens your application significantly.
Which companies hire mid level associate brand managers?
Companies hiring mid level associate brand managers right now include Bimbo Bakeries USA, Amazon, and Upper Deck, based on current listings on Migrate Mate as of November 2026. Consumer goods companies, retailers, and fast-growing challenger brands tend to hire most actively at this level, where the role handles real brand equity with meaningful autonomy.
Are there remote mid level associate brand manager jobs?
Yes, though availability varies by company and category. About 0% of mid level associate brand manager openings are remote or hybrid as of November 2026, reflecting how much brand work can be done collaboratively across distributed teams. On-site roles still appear in companies where in-store presence or agency relationships drive day-to-day work.
How do I move up to a mid level associate brand manager role?
Moving into a mid level associate brand manager role typically means building a record of project ownership rather than task completion. Focus on taking full responsibility for a campaign or brand segment, measuring its performance, and presenting findings to leadership. Developing comfort with cross-functional partners in sales, creative, and insights, alongside clear and consistent results, signals readiness for the step up.
Which industries hire the most mid level associate brand managers?
Mid Level associate brand manager roles concentrate in Food & Beverage, Consumer Goods, and Distribution & Wholesale, based on current listings on Migrate Mate as of November 2026. These sectors invest heavily in brand differentiation and repeat-purchase marketing, which creates sustained demand for mid level managers who can run category strategy without senior oversight on every decision.