Senior Level Brand Marketing Lead Jobs
Senior level brand marketing lead jobs place experienced marketers in charge of brand direction, cross-functional campaign ownership, and the teams or initiatives that bring strategy to life. Openings cover 40% remote and hybrid settings across Consulting & Professional Services, Retail, and Investment & Asset Management, with employers like Fanatics, rag & bone, and JPMorganChase hiring at this level now.
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Showing 5 of 11+ Senior Level Brand Marketing Lead jobs
The Role
We’re looking for an experienced brand or integrated marketing leader who has developed strategies across multiple channels, including organic social, and can independently translate business priorities into compelling content programs that build brand reputation.
This is a marketer-first role with strong social media fluency. The right person starts with the business problem, builds the plan, makes the case to senior leaders and directs creative and production partners to bring it to life. They partner closely with Corporate Communications, HR, Talent Acquisition, Legal/Compliance and business leaders, and they are comfortable championing ideas through a thorough, multi-layer review process. This role focuses on organic channels and does not manage paid media. It does own content production budgets, including photography, video production and freelance/contractor resources.
Key Responsibilities
- Build and lead OneMain's integrated organic brand strategy, grounded in business priorities and measurable goals.
- Translate business challenges into marketing strategies and campaigns across social, employer brand and AI-driven discovery channels.
- Define the editorial strategy and content roadmap, and own the enterprise editorial calendar.
- Partner with paid media, SEO and integrated marketing teams to connect organic strategy to broader campaigns and business initiatives.
- Ensure a consistent, differentiated brand voice across customer, employer and reputation content.
- Present recommendations and performance insights to senior leaders, and advocate for new ideas, including when they meet initial resistance.
- Guide work through Legal/Compliance, Corporate Communications and business stakeholder review while keeping initiatives moving.
- Direct the creative team and external production partners through clear briefs, constructive feedback and high quality standards.
- Manage photography, video and freelance production budgets and external partner relationships.
- Own the cross-functional content governance process.
- Translate OneMain's Employer Value Proposition (EVP) into compelling recruiting and employer brand content across LinkedIn, Glassdoor, Handshake and other talent-facing channels.
- Partner with HR and Talent Acquisition to elevate employee stories, executive voices and authentic employee advocacy.
- Set the approach for community engagement across owned channels, ensuring it reflects brand voice and sound judgment.
- Monitor audience sentiment, industry trends and competitive activity to inform strategy and identify new growth opportunities.
- Own measurement and reporting across organic channels, connecting results to business outcomes rather than engagement alone.
- Turn data into clear, actionable recommendations for senior leaders.
- Partner with SEO/GEO initiatives to strengthen OneMain's visibility within AI-generated search and discovery experiences.
- Establish standards for responsible use of AI in content, including brand voice guardrails and review practices for accuracy and compliance.
- Continuously test new formats, platform features and storytelling approaches.
Qualifications Required
- 7+ years of marketing experience, with a proven track record of building strategies and campaigns tied to business problems and measurable results.
- Experience marketing a large, consumer-facing brand within an enterprise or matrixed organization.
- Strong understanding of organic social strategy and experience with social publishing, listening and analytics platforms.
- Experience developing employer brand and recruitment marketing content.
- Executive presence and experience influencing senior leaders, including gaining buy-in for new ideas.
- Experience directing creative teams, agencies or production partners and managing production budgets.
- Strong editorial judgment and brand storytelling skills.
- AI fluency, including an understanding of how brands appear in AI-powered search experiences.
- Strong project management skills and the ability to drive multiple initiatives independently.
- Bachelor's degree in Marketing, Communications or a related field.
Preferred
- Experience in financial services or another regulated industry, including partnering with Legal/Compliance on content review.
- Experience with GEO/AI search visibility initiatives or governance for AI-assisted content.
What Success Looks Like
- Organic brand strategy is clearly tied to business priorities, with results senior leaders can see.
- OneMain's reputation strengthens with customers, prospective employees and community audiences, including in AI-driven search.
- Strong ideas make it through review and into market.
- Serves as a trusted strategic partner across Marketing, HR and Corporate Communications.
- Keeps OneMain's brand presence modern, relevant and visible across evolving digital and AI-driven channels.
Compensation
- Target base salary range is $90,000-120,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
Location: Baltimore, MD Hybrid Schedule Tuesday Wednesday Thursday
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days’ vacation per year, prorated based on start date)
- Paid sick leave as determined by state or local ordinance (prorated based on start date)
- 11 Paid holidays (4 floating holidays, prorated based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
The Role
We’re looking for an experienced brand or integrated marketing leader who has developed strategies across multiple channels, including organic social, and can independently translate business priorities into compelling content programs that build brand reputation.
This is a marketer-first role with strong social media fluency. The right person starts with the business problem, builds the plan, makes the case to senior leaders and directs creative and production partners to bring it to life. They partner closely with Corporate Communications, HR, Talent Acquisition, Legal/Compliance and business leaders, and they are comfortable championing ideas through a thorough, multi-layer review process. This role focuses on organic channels and does not manage paid media. It does own content production budgets, including photography, video production and freelance/contractor resources.
Key Responsibilities
- Build and lead OneMain's integrated organic brand strategy, grounded in business priorities and measurable goals.
- Translate business challenges into marketing strategies and campaigns across social, employer brand and AI-driven discovery channels.
- Define the editorial strategy and content roadmap, and own the enterprise editorial calendar.
- Partner with paid media, SEO and integrated marketing teams to connect organic strategy to broader campaigns and business initiatives.
- Ensure a consistent, differentiated brand voice across customer, employer and reputation content.
- Present recommendations and performance insights to senior leaders, and advocate for new ideas, including when they meet initial resistance.
- Guide work through Legal/Compliance, Corporate Communications and business stakeholder review while keeping initiatives moving.
- Direct the creative team and external production partners through clear briefs, constructive feedback and high quality standards.
- Manage photography, video and freelance production budgets and external partner relationships.
- Own the cross-functional content governance process.
- Translate OneMain's Employer Value Proposition (EVP) into compelling recruiting and employer brand content across LinkedIn, Glassdoor, Handshake and other talent-facing channels.
- Partner with HR and Talent Acquisition to elevate employee stories, executive voices and authentic employee advocacy.
- Set the approach for community engagement across owned channels, ensuring it reflects brand voice and sound judgment.
- Monitor audience sentiment, industry trends and competitive activity to inform strategy and identify new growth opportunities.
- Own measurement and reporting across organic channels, connecting results to business outcomes rather than engagement alone.
- Turn data into clear, actionable recommendations for senior leaders.
- Partner with SEO/GEO initiatives to strengthen OneMain's visibility within AI-generated search and discovery experiences.
- Establish standards for responsible use of AI in content, including brand voice guardrails and review practices for accuracy and compliance.
- Continuously test new formats, platform features and storytelling approaches.
Qualifications Required
- 7+ years of marketing experience, with a proven track record of building strategies and campaigns tied to business problems and measurable results.
- Experience marketing a large, consumer-facing brand within an enterprise or matrixed organization.
- Strong understanding of organic social strategy and experience with social publishing, listening and analytics platforms.
- Experience developing employer brand and recruitment marketing content.
- Executive presence and experience influencing senior leaders, including gaining buy-in for new ideas.
- Experience directing creative teams, agencies or production partners and managing production budgets.
- Strong editorial judgment and brand storytelling skills.
- AI fluency, including an understanding of how brands appear in AI-powered search experiences.
- Strong project management skills and the ability to drive multiple initiatives independently.
- Bachelor's degree in Marketing, Communications or a related field.
Preferred
- Experience in financial services or another regulated industry, including partnering with Legal/Compliance on content review.
- Experience with GEO/AI search visibility initiatives or governance for AI-assisted content.
What Success Looks Like
- Organic brand strategy is clearly tied to business priorities, with results senior leaders can see.
- OneMain's reputation strengthens with customers, prospective employees and community audiences, including in AI-driven search.
- Strong ideas make it through review and into market.
- Serves as a trusted strategic partner across Marketing, HR and Corporate Communications.
- Keeps OneMain's brand presence modern, relevant and visible across evolving digital and AI-driven channels.
Compensation
- Target base salary range is $90,000-120,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
Location: Baltimore, MD Hybrid Schedule Tuesday Wednesday Thursday
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days’ vacation per year, prorated based on start date)
- Paid sick leave as determined by state or local ordinance (prorated based on start date)
- 11 Paid holidays (4 floating holidays, prorated based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
See All 11 Senior Level Brand Marketing Lead Jobs
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Who's Hiring
Top Industries Hiring
- Consulting & Professional Services
- Retail
- Investment & Asset Management
- Fintech
- Consumer Goods
Senior Level Brand Marketing Lead Jobs: Frequently Asked Questions
How do I get a senior level brand marketing lead job?
Employers hiring at the senior level look for candidates who can demonstrate ownership of brand strategy from brief through measurement, not just execution. A strong portfolio showing campaign outcomes you drove, evidence of cross-functional leadership, and experience mentoring junior marketers or guiding agency partners will set you apart. Tailoring your application to show business impact, not just activity, matters most at this stage.
Which companies hire senior level brand marketing leads?
Companies hiring senior level brand marketing leads right now include Fanatics, rag & bone, and JPMorganChase, based on current listings on Migrate Mate as of November 2026. At this level, hiring tends to come from organizations large enough to have dedicated brand functions, including consumer goods companies, technology firms, healthcare systems, and professional services firms with established marketing teams.
Are there remote senior level brand marketing lead jobs?
Yes, though availability varies by employer and industry. About 40% of senior level brand marketing lead openings are remote or hybrid as of November 2026, reflecting strong demand from companies that have built distributed marketing teams. Fully remote roles at this level tend to come from technology and media companies, while consumer brands and agencies more commonly require in-person or hybrid schedules.
What makes a brand marketing lead role senior level?
Senior level brand marketing lead roles are defined by scope and accountability rather than task execution. You own brand architecture decisions, set creative and messaging direction, and are responsible for outcomes across campaigns or entire product lines. These roles also carry a leadership dimension, whether formally managing a team or guiding the work of junior marketers, contractors, and cross-functional partners whose output reflects your direction.
Which industries hire the most senior level brand marketing leads?
Senior Level brand marketing lead roles concentrate in Consulting & Professional Services, Retail, and Investment & Asset Management, based on current listings on Migrate Mate as of November 2026. These sectors invest heavily in differentiated brand positioning because competitive pressure, customer acquisition costs, and retention all hinge on how clearly a brand communicates its value at scale.