Channel Marketing Manager Jobs in Boston, MA

Klaviyo's mission is helping businesses grow by owning their data and experiences. The Director of Product, Channel Infrastructure and Mobile will lead shared infrastructure for all channels, with deep ownership of email, push, and in-app messaging. This leader will advance robust, global infrastructure and manage the full product lifecycle, focusing on mobile ecosystems (iOS, Android, and SDKs). You will own the strategic roadmap and collaborate across engineering, design, and marketing to deliver impactful customer solutions.

Influence how top brands communicate at scale within a fast-growing company. You will work with industry leaders to foster a culture of innovation and excellence aligned with Klaviyo's values. This unique opportunity places you at the helm of a transforming omnichannel platform. Your contributions will shape global business interactions and leave a lasting mark on Klaviyo's growth journey.

How You'll Make a Difference

• Define, develop, and execute a strategic roadmap for Klaviyo's messaging platforms to enhance their scalability and performance across multiple channels. This effort will directly support our mission of customer data ownership.
• Lead cross-functional teams to innovate and implement new features in mobile ecosystems, increasing our value proposition for iOS and Android. Strengthening these platforms will fortify Klaviyo's leadership in the market.
• Drive the end-to-end product lifecycle management, from ideation through delivery, ensuring product offerings meet high-quality standards and align with customer expectations. This will contribute to customer satisfaction and retention.
• Establish key performance metrics for the channel infrastructure and use data-driven insights to make informed decisions that propel performance improvements. This approach will foster data ownership and business growth.
• Cultivate relationships with major platform partners and stakeholders to strengthen Klaviyo's market position and enhance collaborative innovation. Such partnerships are essential for maintaining our customer-first proposition.
• Manage a team of talented product managers, providing mentorship and guidance to develop their skills and align their work with Klaviyo's strategic goals. Talented teams are crucial to achieving our mission.
• Continuously assess market trends and consumer feedback to identify opportunities for new channel features or enhancements. Responding to changing dynamics will ensure competitiveness and relevance.
• Enhance communication processes to better coordinate and unify efforts across Klaviyo's global teams, ensuring the seamless integration of channel and mobile functionalities. Streamlining communication maximizes efficiency.
• Champion an agile development approach to bring flexibility and adaptability to product development processes. This methodology supports rapid iteration and faster time-to-market for new features.
• Facilitate feedback loops with customers to ensure product developments resonate with end-user needs, reinforcing Klaviyo's commitment to customer-first solutions.
• Implement rigorous testing methodologies to ensure product reliabilities, such that each channel release is dependable and meets enterprise-grade standards.
• Advocate for a customer-centric approach in all development initiatives, ensuring that our channels deliver personalized and impactful experiences that resonate with our clients' audiences.

Who You Are

• You have at least 3+ years of direct management experience and 10 years of experience in product management with a proven track record in scaling messaging platforms like email, SMS, RCS, WhatsApp, and mobile push notifications.
• Your technical depth is exemplary, with robust understanding of iOS, Android, and mobile SDK ecosystems, enabling you to make informed strategic decisions that drive innovation and scalability.
• You excel at cross-functional leadership, effectively bringing together teams from engineering, marketing, and customer success to deliver cohesive and effective product strategies.
• Your data-driven mindset is impeccable, enabling you to employ analytics effectively in monitoring success metrics and iterating product strategies that enhance user experiences and business growth.
• Familiarity with AI and machine learning technologies is a plus, as these are increasingly influential in designing intuitive, predictive customer communication strategies.
• You are a visionary leader, capable of inspiring and mentoring teams to achieve strategic objectives while fostering a collaborative and high-performance work environment.
• Your strategic acumen is backed by hands-on experience in managing end-to-end product development lifecycles, from ideation and planning through to launch and iteration.
• You thrive in fast-paced, dynamic environments and can deliver results in high-pressure situations, maintaining a focus on customer satisfaction and business value creation.
• Your exceptional communication skills allow you to articulate complex technical concepts to diverse audiences, thereby facilitating mutual understanding and stakeholder alignment.
• A natural innovator, you enjoy exploring uncharted territories, taking risks, and seizing opportunities to disrupt markets with new, compelling product adventures.
• You demonstrate a customer-first mindset, continuously advocating for the end-user and striving to enhance customer engagement, satisfaction, and loyalty through groundbreaking tech solutions.

Nice to Haves

• An advanced degree in a relevant field such as Computer Science, Engineering, or an MBA is advantageous, reflecting a sophisticated grasp of business and technology integration.
• Experience working with global teams and managing products in international markets will be beneficial, offering a broader perspective on diverse customer needs and market dynamics.
• Previous experience in a startup or rapidly scaling tech company is valued, granting agility and insight into navigating high-growth environments effectively.
• A track record of successful product launches in a highly competitive landscape will further differentiate candidates, showcasing an ability to manage complexity and deliver impactful results.
• A track record of experience working with large Enterprise customers, understanding their needs around scale, data governance, and data reliability.

Why This Role Matters

The Director of Product, Channel Infrastructure and Mobile is essential to Klaviyo's goal of leading in personalized customer experiences. As businesses grow, they require the scalable and flexible communication platforms this role oversees.

Tasked with enhancing omnichannel messaging, the director empowers customers to maximize their preferred channels, driving engagement and substantive growth. This position highlights technology's power to forge deeper relationships and expand businesses.

Ideal candidates will lead Klaviyo's product development during this high-growth phase, impacting how global brands interact with millions of consumers. This role offers a unique opportunity for professional impact at the forefront of innovation.