Chief Marketing Officer Jobs in New Jersey

At Coinme, we’re redefining access to financial services in a digital world. By combining the cutting-edge power of blockchain technology with everyday simplicity, we make digital currencies accessible and usable for all. As the world's largest network of cryptocurrency kiosks with over 40,000 locations nationwide, we're breaking down barriers to crypto adoption through our seamless mobile app, secure digital wallet, and DeFi integrations. Beyond our consumer offerings, we're also the infrastructure powering the crypto revolution for businesses. Through our enterprise Crypto-as-a-Service (CaaS) platform, we enable businesses to launch crypto capabilities in weeks, not months. Our modular, API-first infrastructure provides everything from KYC and payment processing to liquidity and custody solutions—all fully licensed and compliant. We’re big enough to lead the charge in decentralized finance but small enough that your ideas will make waves. Every role at Coinme contributes to building a financial future where everyone has the tools to thrive. At Coinme, your growth fuels our mission. Together, we RISE.

About The Dollar Foundation

The Dollar Foundation is the non-profit steward of the Bitcoin Dollar — a DeFi yield platform built on BTCD, a collateralized token holding 50/50 BTC/USD exposure. BTCD itself isn't the product; it's the foundation. Staking BTCD mints sBTCD, a yield-bearing token that captures returns from the full underlying portfolio — productive BTC (ybBTC), productive dollars (sUSDS, sUSDe etc.), and the portfolio's volatility-monetization engine. That makes sBTCD one of DeFi's most powerful collateral primitives: it earns from both sides of the balance sheet. Using sBTCD as collateral, the platform builds isolated, structured products on top:
- USD Vault — borrows BTC against sBTCD for 12–19% APY in dollar terms, with zero BTC price risk to the depositor.
- BTC Vault — borrows USD against sBTCD for 6–14% APY denominated in BTC, preserving full Bitcoin exposure. Depositors simply choose USDC or wBTC; the vaults handle leverage, rebalancing, and risk. Today, that engine drives BTCD TVL. Tomorrow it powers a family of assets — an ETH Dollar, a HYPE Dollar, an XRP Dollar and beyond — each a new productive collateral primitive on the same rails. The protocol is live, audited, and in market, built by crypto leaders from Coinme, Bullish, ShapeShift, Credora, and ether.fi, and backed by Polygon Labs and Coinme.

Role Overview

We are hiring a founding CEO to own capital formation, TVL growth, and the FISC token economy. This is not a foundation steward role and not a TradFi executive seat. It is a hands-on, commercial, crypto-native operating role for someone who has personally scaled a DeFi protocol, knows tokenomics as a craft, has credibility with curators, funds and risk firms and can champion a vision for the ecosystem online and onstage.

Key Responsibilities

- Own TVL growth across token demand, staking, and vault deposits — and set, track, and report the growth and financial metrics that govern it.
- Lead capital formation end-to-end — raise the Series A from crypto-native investors and secure the seed liquidity and incentive capital needed to bootstrap and retain TVL.
- Own the FISC token economy and capital-markets strategy — tokenomics, emissions, points and incentive programs, liquidity mining, and bribe-market deployment.
- Convert and deepen the curator and risk pipeline — turn warm relationships into live, endorsed integrations. Curator trust is the protocol's #1 conversion unlock.
- Build the capital stack beyond the raise — crypto hedge funds, LPs, and ecosystem partners now; institutional and TradFi allocators as the platform matures.
- Be the public face of Bitcoin Dollar and FISC — conferences, podcasts, Twitter Spaces, and forums — carrying a credible, transparent narrative.
- Drive the trust-infrastructure agenda — real-time Proof of Reserves, DeFiLlama and aggregator listings, public risk assessments, and curator endorsements — and forge integrations (Pendle, Morpho, Aave, cross-chain) that extend sBTCD composability and distribution.
- Lead a small, senior team — hire selectively, set the operating cadence, manage runway and burn, and steward the long-term roadmap toward the multi-asset "Dollar" family, FISC seasons, and DAO governance.

Qualifications

- Personally drove measurable TVL or AUM growth at a DeFi protocol with specific, defensible numbers
- Deep crypto-capital-markets fluency — tokenomics and incentive design, lending markets, vaults, leverage, PT/YT and bribe markets, liquidity provisioning, and on-chain analytics.
- Credible, existing curator and risk-firm relationships, with a proven ability to convert skeptics into live integrations.
- Demonstrated fundraising — you've raised from crypto VCs and/or allocated as an investor, and can run a Series A.
- A strong public presence — comfortable as the named face of a protocol on stage, on podcasts, and on X — able to explain novel yield and rebalancing mechanics to a sophisticated, skeptical audience.
- A player-coach who thrives hands-on in a sub-20-person senior team and builds the playbook rather than managing a large org.
- High integrity and conviction, genuine comfort with token-weighted comp and early-stage ambiguity, and sound regulatory awareness as the public executive of a Cayman non-profit foundation and token issuer.

Nice to Have

- Direct working relationships with curators like Re7, Block Analitica, Gauntlet, Steakhouse, or Veda
- Prior founder or CEO experience at a DeFi protocol
- Stablecoin, yield, or RWA protocol depth
- Network into Pendle, Morpho, Aave, or Sky ecosystems

Check out our AI Usage Guidelines to understand how we approach AI tools during the hiring process.