Growth Marketing Director Jobs at Affirm with Visa Sponsorship
Affirm hires Growth Marketing Directors to lead acquisition, lifecycle, and partnership channels across its buy now, pay later platform. The company has a consistent track record of sponsoring work visas for senior marketing talent, making it a realistic target for international candidates in financial technology.
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Get Access To All JobsINTRODUCTION
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are looking for a strategic and inspiring Senior Director of Product Marketing to lead our go-to-market strategy and narrative development across Affirm’s commerce, payments, and merchant ecosystem. This role is pivotal in shaping how Affirm shows up in the market — influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors. You’ll play a critical role in connecting product strategy to business impact, ensuring our messaging is consistent, differentiated, and grounded in customer truth. You will collaborate cross-functionally with Product, Sales, Marketing, Communications, and Data Science, and work closely with senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption, and growth. This is a high-impact, highly visible role — ideal for someone who thrives at the intersection of storytelling, systems thinking, and strategy, and who can build scalable programs that connect market insights to product decisions.
ROLE AND RESPONSIBILITIES
Lead Product Marketing Strategy
Define and execute Affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go-to-market strategies that differentiate Affirm in the market.
Champion Product Narratives and External Storytelling
Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market.
Drive Go-To-Market Excellence
Partner with cross-functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success. Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position Affirm’s value.
Create Feedback Systems and Market Insight Loops
Build and operationalize structured feedback loops between customer-facing teams (Sales, Success, Merchant Operations) and Product. Translate market, customer, and competitive insights into actionable product and business recommendations. Ensure that insights from merchants, partners, and consumers inform future product strategy and roadmap prioritization.
Partner Cross-Functionally to Drive Impact
Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions. Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences and moments.
Represent Affirm Externally
Serve as a visible, credible voice of the company — participating in key customer meetings, industry panels, and thought leadership events. Act as a trusted advisor to enterprise partners, communicating Affirm’s innovation roadmap and market vision.
BASIC QUALIFICATIONS
- 15+ years of experience in Product Marketing, with deep expertise in enterprise, B2B, and payments or commerce ecosystems.
- Proven ability to translate complex product capabilities into differentiated market narratives.
- Experience building and leading feedback systems that connect customer insights to product decisions.
- Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech.
- Demonstrated success leading go-to-market strategy for enterprise or platform products.
- Exceptional storytelling, communication, and executive influence skills — both written and verbal.
- Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and customer advisory boards.
- Data-driven mindset with the ability to synthesize qualitative and quantitative insights.
- Comfortable operating in high-visibility, cross-functional environments with senior leaders and external stakeholders.
- A systems thinker who can connect dots between market forces, customer needs, and company strategy.
COMPENSATION
- Pay Grade - U
- Equity Grade - 17
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
USA base pay range (CA, WA, NY, NJ, CT) per year: $285,000 - $355,000
USA base pay range (all other U.S. states) per year: $253,000 - $323,000
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
BENEFITS
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.
INTRODUCTION
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are looking for a strategic and inspiring Senior Director of Product Marketing to lead our go-to-market strategy and narrative development across Affirm’s commerce, payments, and merchant ecosystem. This role is pivotal in shaping how Affirm shows up in the market — influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors. You’ll play a critical role in connecting product strategy to business impact, ensuring our messaging is consistent, differentiated, and grounded in customer truth. You will collaborate cross-functionally with Product, Sales, Marketing, Communications, and Data Science, and work closely with senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption, and growth. This is a high-impact, highly visible role — ideal for someone who thrives at the intersection of storytelling, systems thinking, and strategy, and who can build scalable programs that connect market insights to product decisions.
ROLE AND RESPONSIBILITIES
Lead Product Marketing Strategy
Define and execute Affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go-to-market strategies that differentiate Affirm in the market.
Champion Product Narratives and External Storytelling
Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market.
Drive Go-To-Market Excellence
Partner with cross-functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success. Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position Affirm’s value.
Create Feedback Systems and Market Insight Loops
Build and operationalize structured feedback loops between customer-facing teams (Sales, Success, Merchant Operations) and Product. Translate market, customer, and competitive insights into actionable product and business recommendations. Ensure that insights from merchants, partners, and consumers inform future product strategy and roadmap prioritization.
Partner Cross-Functionally to Drive Impact
Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions. Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences and moments.
Represent Affirm Externally
Serve as a visible, credible voice of the company — participating in key customer meetings, industry panels, and thought leadership events. Act as a trusted advisor to enterprise partners, communicating Affirm’s innovation roadmap and market vision.
BASIC QUALIFICATIONS
- 15+ years of experience in Product Marketing, with deep expertise in enterprise, B2B, and payments or commerce ecosystems.
- Proven ability to translate complex product capabilities into differentiated market narratives.
- Experience building and leading feedback systems that connect customer insights to product decisions.
- Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech.
- Demonstrated success leading go-to-market strategy for enterprise or platform products.
- Exceptional storytelling, communication, and executive influence skills — both written and verbal.
- Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and customer advisory boards.
- Data-driven mindset with the ability to synthesize qualitative and quantitative insights.
- Comfortable operating in high-visibility, cross-functional environments with senior leaders and external stakeholders.
- A systems thinker who can connect dots between market forces, customer needs, and company strategy.
COMPENSATION
- Pay Grade - U
- Equity Grade - 17
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
USA base pay range (CA, WA, NY, NJ, CT) per year: $285,000 - $355,000
USA base pay range (all other U.S. states) per year: $253,000 - $323,000
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
BENEFITS
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.
See all 38+ Growth Marketing Director at Affirm jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Growth Marketing Director at Affirm roles.
Get Access To All JobsTips for Finding Growth Marketing Director Jobs at Affirm Jobs
Frame fintech growth experience in your resume
Affirm evaluates Growth Marketing Directors on their ability to scale user acquisition and merchant partnerships in regulated financial products. Highlight campaigns tied to lending, payments, or financial services verticals, not just general consumer growth work.
Target roles with cross-functional scope
Growth Marketing Director postings at Affirm frequently require collaboration with product and data science teams. Roles with that cross-functional language tend to qualify more cleanly as specialty occupations under USCIS H-1B criteria, which strengthens your petition.
Raise sponsorship early in recruiter screens
Affirm's talent team handles a high volume of applications for marketing leadership roles. Disclosing your visa status on the first recruiter call prevents late-stage surprises and signals that you understand how sponsorship fits into their hiring process.
Use Migrate Mate to find open Growth Marketing roles
Affirm's sponsorship-eligible Growth Marketing Director openings aren't always easy to filter on general job boards. Use Migrate Mate to surface roles at Affirm that are open to visa sponsorship candidates and track new postings as they go live.
Understand the PERM timeline if you want permanence
If Affirm extends a full-time offer and you want a Green Card pathway, PERM labor certification through DOL typically takes 12 to 18 months before an I-140 petition can be filed. Discussing this during offer negotiation sets realistic expectations for both sides.
Growth Marketing Director at Affirm jobs are hiring across the US. Find yours.
Find Growth Marketing Director at Affirm JobsFrequently Asked Questions
Does Affirm sponsor H-1B visas for Growth Marketing Directors?
Yes, Affirm sponsors H-1B visas for Growth Marketing Director roles. The position typically qualifies as a specialty occupation given its requirements around data analysis, performance marketing strategy, and financial product knowledge. Affirm has an established process for filing H-1B petitions, including premium processing when timelines are tight, though you should confirm current practices directly with their recruiting team.
How do I apply for Growth Marketing Director jobs at Affirm?
Applications go through Affirm's careers page, where Growth Marketing Director roles are posted with department and location filters. Before applying, review the job description carefully for product-specific language around buy now, pay later or merchant growth, as tailoring your resume to those details improves screening outcomes. Migrate Mate also lists Affirm's sponsorship-eligible openings, making it easier to track new postings in one place.
Which visa types does Affirm commonly use for Growth Marketing Directors?
Affirm sponsors H-1B visas most commonly for senior marketing roles, along with TN visas for Canadian and Mexican nationals in qualifying categories. F-1 OPT and CPT are supported for candidates currently in the U.S. on student status, and EB-2 or EB-3 Green Card pathways are available for employees pursuing permanent residence after establishing tenure.
What qualifications does Affirm expect for a Growth Marketing Director?
Affirm typically looks for a bachelor's degree in marketing, business, economics, or a related field, along with substantial experience leading growth or performance marketing programs. Background in financial services, fintech, or two-sided marketplace businesses carries meaningful weight. Strong analytical skills and familiarity with paid acquisition, lifecycle marketing, and attribution modeling are consistently emphasized across postings for this level.
How do I plan my timeline around Affirm's visa sponsorship process?
For H-1B candidates, the annual cap lottery runs in March with an October 1 start date, so an offer extended in late spring may require an H-1B extension or OPT bridge to cover the gap. TN status can typically be obtained faster, often within weeks. Building at least three months of runway between your application and your intended start date gives both you and Affirm's immigration counsel enough time to file properly.
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