Content Lead Jobs in Washington

INTRODUCTION

Avanade’s Small, Medium Enterprises & Channels (SME&C) business is at the forefront of unlocking growth in a rapidly expanding segment, aligned to Microsoft’s strategic focus on the SME&C market and its significant untapped opportunity. This dedicated business unit enables Avanade to bring enterprise-grade capabilities to a broader customer base through a fundamentally different delivery model. We combine pre-packaged, outcome-driven offerings (“Catalyst Solutions”) with agile, high-performing delivery teams (“Squads”) to deliver work faster, more consistently, and at greater value. This approach allows us to scale with Microsoft, serve more clients efficiently, and accelerate impact without the constraints of traditional delivery models. Joining SME&C means being part of a global growth engine where we are reshaping how technology services are sold and delivered, and creating new opportunities to drive repeatable success, innovation, and market leadership in a high-growth segment.

The Content Strategy Lead is accountable for defining and evolving Avanade’s content strategy for the new SME & C business unit to ensure we tell a clear, consistent, and compelling story to our priority audiences. This role sits at the intersection of strategy, storytelling, marketing, and sales enablement—translating enterprise priorities and growth strategies into content that drives understanding, engagement, and action.

The role ensures content is audience-led, outcome-focused, and scalable, supporting Avanade’s growth ambitions across markets, industries, and solutions.

ROLE AND RESPONSIBILITIES

Content strategy & direction:

• Define and maintain a clear content strategy aligned to Avanade SME & C’s strategy, growth priorities, and broader brand narrative.
• Translate complex strategies, offerings, and data into simple, compelling content frameworks and storylines.
• Establish content principles, standards, and guidance to ensure consistency of voice, tone, and message across the business.
• Agree on our key metrics and create an environment for regular progress updates with both data & stories.

Audience-led storytelling:

• Identify priority audiences (clients, sellers, partners, employees) and shape content approaches tailored to their needs and decision points.
• Curate and develop core narratives that connect strategy, value propositions, client outcomes, and proof points.
• Ensure content supports the full lifecycle—from awareness and engagement through to sales enablement and advocacy.

Execution enablement:

• Partner closely across SME & C as well as with Marketing, Sales, Growth Office, and Portfolio leaders to turn strategy into high-impact content assets.
• Guide creative and production teams with clear briefs, story arcs, and success measures.
• Oversee the evolution of reusable, modular content systems that scale globally and can be adapted locally.

Governance & quality:

• Establish governance for content creation, review, reuse, and retirement to avoid duplication and inconsistency.
• Act as a quality bar for strategic content—ensuring it is on-brand, audience-relevant, and commercially effective.
• Support prioritization decisions on where content investment will have the greatest impact.

Measurement & continuous improvement:

• Define success measures for strategic content and use insights to continuously improve effectiveness.
• Gather feedback from sellers, leaders, and stakeholders to refine narratives and formats.
• Explore how AI and modern tools can improve content quality, speed, and scale.

Stakeholders:

• Work closely with senior leaders across the SME & C business unit, Growth Office, Marketing, Sales, HR, and Practices.
• Operate comfortably in a matrixed, global environment—aligning multiple stakeholders across our regions & Areas without direct authority.
• Influence through clarity of thinking, strong storytelling, data, and pragmatic execution.
• Ability to coach and guide more than just content writer(s) as a direct report and across the organization.

BASIC QUALIFICATIONS

Skills & experience:

• Proven experience in content strategy, brand storytelling, or strategic communications in a B2B environment.
• Strong ability to simplify complex ideas and translate strategy into compelling narratives.
• Experience working closely with senior stakeholders and cross-functional teams.
• Strong written and verbal communication skills, with an eye for structure and clarity.
• Experience shaping content frameworks, playbooks, or enablement assets at scale.
• Comfort working in fast-moving, ambiguous environments and leading through influence.
• Familiarity with technology, professional services, or partner ecosystems is an advantage.

Personal attributes:

• Strategic thinker with a strong execution mindset.
• Naturally audience-focused and outcome-driven.
• Confident, credible communicator with good executive presence.
• Collaborative, pragmatic, and comfortable navigating complexity.
• Curious and continuously looking for better ways to tell the story.

KPIs

• Overall revenue growth of Avanade’s SME & C business unit.
• Sales growth of Avanade’s SME & C business unit.
• Audience engagement growth within the SMEC client segment.
• Internal employee feedback improving regarding the understanding of Avanade’s SME & C business unit and the role it plays in the corporate strategy.

COMPENSATION

Compensation for roles at Avanade varies depending on a wide array of factors including but not limited to role, skill set and level of experience. In compliance with local law, Avanade is disclosing a reasonable range of compensation for the role and information on benefits offered is here. The range of starting pay for this role is $147,000 - $170,000.