Content Lead Jobs
Content Lead jobs are open across technology, media, e-commerce, healthcare, and financial services, at levels from senior specialist to director, with common specializations in editorial strategy, content operations, and SEO-driven content programs. Find a role that fits from the openings below and apply directly.
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Job Title: Lifecycle & Content Marketing Lead
Location: Remote (United States)
Reports to: Vice President of Marketing
Employment Type: Exempt/Full-Time
About StrongMind:
StrongMind is a remote-first education and technology company on a mission to transform learning for students, families, and educators across the country. For more than 25 years, we’ve partnered with schools and districts to deliver innovative, student-centered learning experiences powered by technology, compassion, and bold thinking.
We believe education should be flexible, human, and built for real life. That belief shapes how we design our products, support our partners, and work together as a team. At StrongMind, you’ll find smart people doing meaningful work, a culture rooted in trust and accountability, and leaders who genuinely care about both outcomes and people.
The Team You Will Join:
You’ll join StrongMind’s Marketing organization and shared Marketing Center of Excellence, supporting multiple business units, including Managed Schools and StrongMind Products.
You’ll work closely with Marketing leaders and shared Creative, Brand, Web, Digital, Production, and business-unit teams to build integrated campaigns and customer journeys across the full customer lifecycle.
The team is modernizing its technology and operating systems, building AI-native ways of working, and creating clearer ownership around the business outcomes Marketing drives. This is a hands-on, collaborative environment where you’ll have the opportunity to set strategy, build programs, optimize campaigns, and help shape how StrongMind connects with its audiences.
The Difference You Will Make:
In this role, your work will help StrongMind communicate with the right people, at the right time, with the right message.
You’ll build lifecycle programs and content experiences that move audiences from awareness to action—from helping families take the next step toward enrollment to supporting customers through a product journey, re-engaging audiences, and strengthening StrongMind’s presence across organic search and content channels.
You’ll bring together customer journey strategy, messaging, content, lifecycle marketing, conversion, paid media, and testing to create experiences that are more relevant, useful, and effective.
Most importantly, you’ll help StrongMind move beyond one-off communications and toward intentional customer journeys and campaigns that create measurable business impact.
A Typical Day Looks Like:
While no two days are exactly the same, you can expect to:
- Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention.
- Partner with Marketing and business-unit leaders to understand audiences, business goals, and funnel opportunities.
- Develop paid digital strategies based on audience, business goals, funnel stage, geography, budget, and performance.
- Advise on and support campaign architecture, targeting, bidding, budgeting, creative strategy, conversion tracking, testing, and optimization.
- Build, launch, audit, and optimize campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, and emerging platforms.
- Analyze cross-channel performance and translate platform data into clear recommendations about where to invest, what to change, what to test, and what to stop.
- Stay current on platform changes, advertising capabilities, measurement practices, privacy changes, and emerging channels.
- Develop messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels.
- Review performance data to identify customer drop-off points and opportunities to improve messaging.
- Write or refine copy for lifecycle programs, campaigns, websites, and conversion-focused content.
- Build segmentation strategies based on audience behavior, lifecycle stage, interests, and customer needs.
- Partner with Creative, Brand, Web, Production, and business-unit Marketing teams to bring integrated campaigns and customer journeys to life.
- Develop and test subject lines, calls to action, landing-page messaging, nurture paths, and content formats.
- Support AEO/GEO and organic content strategies to make StrongMind content easier to discover through traditional and AI-powered search.
- Identify opportunities to repurpose high-performing content across channels and audiences.
- Use AI to accelerate research, drafting, personalization, testing, content optimization, and workflow efficiency.
- Track results, share learnings, and continuously improve Marketing programs.
This role balances strategy and hands-on execution, creative thinking and data analysis, independent ownership and cross-functional collaboration and is well-suited for someone who enjoys understanding what drives customer behavior and turning insights into action.
Your Expertise Includes:
We’re looking for someone who brings:
- 5+ years of experience across lifecycle, growth, digital, performance, content, or integrated Marketing.
- Demonstrated hands-on experience managing both lifecycle programs and paid digital campaigns.
- Experience building and optimizing lifecycle or nurture programs.
- Strong writing and messaging skills, with the ability to adapt voice and content for different audiences.
- Experience with customer journey mapping, segmentation, conversion, and retention strategies.
- Strong understanding of email, CRM, Marketing automation, and campaign performance.
- Hands-on knowledge of major digital advertising platforms, including Google Ads and Meta Ads, with experience across additional platforms such as TikTok Ads, Snapchat Ads, Reddit Ads, YouTube, programmatic, or emerging channels.
- Experience building and managing paid digital campaigns, including campaign structure, objectives, audiences, keyword strategy, bidding, budgets, placements, creative testing, remarketing, lead generation, and optimization.
- Strong understanding of digital advertising measurement, including conversion tracking, attribution, pixels/tags, UTMs, platform reporting, GA4, and core performance metrics such as CPM, CPC, CTR, CPL, CPA, conversion rate, and ROAS.
- Ability to translate performance data into actionable business recommendations, channel strategy, budget decisions, and testing priorities.
- Experience using data to improve content, messaging, customer journeys, and conversion.
- Working knowledge of landing pages, CRO, SEO, AEO/GEO, and organic content strategy.
- Experience collaborating with Creative, Web, Digital, Product, and business stakeholders.
- Strong project ownership and follow-through.
- Comfort working in a fast-moving environment where priorities may evolve.
- An AI-native approach to work, including using AI to research, write, analyze, test, personalize, and improve efficiency.
Bonus points if you also have:
- Experience in K–12 education or education-focused brands.
- Experience with Customer.io, HubSpot, or similar lifecycle/CRM platforms.
- Experience with programmatic advertising or emerging digital platforms.
- Advanced GA4, attribution, or conversion tracking experience.
- AEO/GEO strategy experience.
- Conversion-focused copywriting experience.
- Customer research experience.
- Experience with monday.com or similar project-management tools.
- A Bachelor’s degree in Marketing, Business, Communications, or a related field.
Equivalent professional experience and demonstrated results matter more than checking a degree box.
Our Commitment to Inclusion & Belonging:
We believe the best ideas come from bringing together people with different perspectives, experiences, and ways of thinking. We are committed to welcoming a broad range of talent and encouraging all qualified individuals to apply. We strive to create an environment where everyone feels a sense of belonging and is empowered to contribute, grow, and do meaningful work.
How We'll Take Care of You:
We believe that when people feel supported, they do their best work.
Our commitment to you includes:
- A competitive total compensation package, including medical, dental, vision, and voluntary benefits
- Well-being that works for real life—from an on-site gym, virtual wellness programs, and wellness coaching to flexible work options for select roles, because your well-being fuels your brilliance
- Unlimited PTO for salaried roles and “life happens” days when you need flexibility
- A fully paid holiday week off at Christmas, so you can truly rest, reset, and reconnect
- Recognition and rewards that celebrate birthdays, meaningful anniversary milestones, and community service hours that let you give back
- Quarterly Town Halls that keep communication transparent, honest, and human
- Annual social events and traditions we genuinely look forward to—like Halloween celebrations, Wellness Fairs, and other moments that bring our community together
We’re intentional about building a workplace where people feel valued, connected, and empowered to thrive—at work and beyond.
Additional Info:
We welcome all qualified candidates eligible to work in the United States. At this time, we are unable to sponsor visas.
We are proud to be an Equal Opportunity Employer and provide consideration to all applicants regardless of race, religion, color, sex, gender, national origin, age, veteran status, marital status, or disability protected by law.
Job Title: Lifecycle & Content Marketing Lead
Location: Remote (United States)
Reports to: Vice President of Marketing
Employment Type: Exempt/Full-Time
About StrongMind:
StrongMind is a remote-first education and technology company on a mission to transform learning for students, families, and educators across the country. For more than 25 years, we’ve partnered with schools and districts to deliver innovative, student-centered learning experiences powered by technology, compassion, and bold thinking.
We believe education should be flexible, human, and built for real life. That belief shapes how we design our products, support our partners, and work together as a team. At StrongMind, you’ll find smart people doing meaningful work, a culture rooted in trust and accountability, and leaders who genuinely care about both outcomes and people.
The Team You Will Join:
You’ll join StrongMind’s Marketing organization and shared Marketing Center of Excellence, supporting multiple business units, including Managed Schools and StrongMind Products.
You’ll work closely with Marketing leaders and shared Creative, Brand, Web, Digital, Production, and business-unit teams to build integrated campaigns and customer journeys across the full customer lifecycle.
The team is modernizing its technology and operating systems, building AI-native ways of working, and creating clearer ownership around the business outcomes Marketing drives. This is a hands-on, collaborative environment where you’ll have the opportunity to set strategy, build programs, optimize campaigns, and help shape how StrongMind connects with its audiences.
The Difference You Will Make:
In this role, your work will help StrongMind communicate with the right people, at the right time, with the right message.
You’ll build lifecycle programs and content experiences that move audiences from awareness to action—from helping families take the next step toward enrollment to supporting customers through a product journey, re-engaging audiences, and strengthening StrongMind’s presence across organic search and content channels.
You’ll bring together customer journey strategy, messaging, content, lifecycle marketing, conversion, paid media, and testing to create experiences that are more relevant, useful, and effective.
Most importantly, you’ll help StrongMind move beyond one-off communications and toward intentional customer journeys and campaigns that create measurable business impact.
A Typical Day Looks Like:
While no two days are exactly the same, you can expect to:
- Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention.
- Partner with Marketing and business-unit leaders to understand audiences, business goals, and funnel opportunities.
- Develop paid digital strategies based on audience, business goals, funnel stage, geography, budget, and performance.
- Advise on and support campaign architecture, targeting, bidding, budgeting, creative strategy, conversion tracking, testing, and optimization.
- Build, launch, audit, and optimize campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, and emerging platforms.
- Analyze cross-channel performance and translate platform data into clear recommendations about where to invest, what to change, what to test, and what to stop.
- Stay current on platform changes, advertising capabilities, measurement practices, privacy changes, and emerging channels.
- Develop messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels.
- Review performance data to identify customer drop-off points and opportunities to improve messaging.
- Write or refine copy for lifecycle programs, campaigns, websites, and conversion-focused content.
- Build segmentation strategies based on audience behavior, lifecycle stage, interests, and customer needs.
- Partner with Creative, Brand, Web, Production, and business-unit Marketing teams to bring integrated campaigns and customer journeys to life.
- Develop and test subject lines, calls to action, landing-page messaging, nurture paths, and content formats.
- Support AEO/GEO and organic content strategies to make StrongMind content easier to discover through traditional and AI-powered search.
- Identify opportunities to repurpose high-performing content across channels and audiences.
- Use AI to accelerate research, drafting, personalization, testing, content optimization, and workflow efficiency.
- Track results, share learnings, and continuously improve Marketing programs.
This role balances strategy and hands-on execution, creative thinking and data analysis, independent ownership and cross-functional collaboration and is well-suited for someone who enjoys understanding what drives customer behavior and turning insights into action.
Your Expertise Includes:
We’re looking for someone who brings:
- 5+ years of experience across lifecycle, growth, digital, performance, content, or integrated Marketing.
- Demonstrated hands-on experience managing both lifecycle programs and paid digital campaigns.
- Experience building and optimizing lifecycle or nurture programs.
- Strong writing and messaging skills, with the ability to adapt voice and content for different audiences.
- Experience with customer journey mapping, segmentation, conversion, and retention strategies.
- Strong understanding of email, CRM, Marketing automation, and campaign performance.
- Hands-on knowledge of major digital advertising platforms, including Google Ads and Meta Ads, with experience across additional platforms such as TikTok Ads, Snapchat Ads, Reddit Ads, YouTube, programmatic, or emerging channels.
- Experience building and managing paid digital campaigns, including campaign structure, objectives, audiences, keyword strategy, bidding, budgets, placements, creative testing, remarketing, lead generation, and optimization.
- Strong understanding of digital advertising measurement, including conversion tracking, attribution, pixels/tags, UTMs, platform reporting, GA4, and core performance metrics such as CPM, CPC, CTR, CPL, CPA, conversion rate, and ROAS.
- Ability to translate performance data into actionable business recommendations, channel strategy, budget decisions, and testing priorities.
- Experience using data to improve content, messaging, customer journeys, and conversion.
- Working knowledge of landing pages, CRO, SEO, AEO/GEO, and organic content strategy.
- Experience collaborating with Creative, Web, Digital, Product, and business stakeholders.
- Strong project ownership and follow-through.
- Comfort working in a fast-moving environment where priorities may evolve.
- An AI-native approach to work, including using AI to research, write, analyze, test, personalize, and improve efficiency.
Bonus points if you also have:
- Experience in K–12 education or education-focused brands.
- Experience with Customer.io, HubSpot, or similar lifecycle/CRM platforms.
- Experience with programmatic advertising or emerging digital platforms.
- Advanced GA4, attribution, or conversion tracking experience.
- AEO/GEO strategy experience.
- Conversion-focused copywriting experience.
- Customer research experience.
- Experience with monday.com or similar project-management tools.
- A Bachelor’s degree in Marketing, Business, Communications, or a related field.
Equivalent professional experience and demonstrated results matter more than checking a degree box.
Our Commitment to Inclusion & Belonging:
We believe the best ideas come from bringing together people with different perspectives, experiences, and ways of thinking. We are committed to welcoming a broad range of talent and encouraging all qualified individuals to apply. We strive to create an environment where everyone feels a sense of belonging and is empowered to contribute, grow, and do meaningful work.
How We'll Take Care of You:
We believe that when people feel supported, they do their best work.
Our commitment to you includes:
- A competitive total compensation package, including medical, dental, vision, and voluntary benefits
- Well-being that works for real life—from an on-site gym, virtual wellness programs, and wellness coaching to flexible work options for select roles, because your well-being fuels your brilliance
- Unlimited PTO for salaried roles and “life happens” days when you need flexibility
- A fully paid holiday week off at Christmas, so you can truly rest, reset, and reconnect
- Recognition and rewards that celebrate birthdays, meaningful anniversary milestones, and community service hours that let you give back
- Quarterly Town Halls that keep communication transparent, honest, and human
- Annual social events and traditions we genuinely look forward to—like Halloween celebrations, Wellness Fairs, and other moments that bring our community together
We’re intentional about building a workplace where people feel valued, connected, and empowered to thrive—at work and beyond.
Additional Info:
We welcome all qualified candidates eligible to work in the United States. At this time, we are unable to sponsor visas.
We are proud to be an Equal Opportunity Employer and provide consideration to all applicants regardless of race, religion, color, sex, gender, national origin, age, veteran status, marital status, or disability protected by law.
Content Lead Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Marketing & Advertising
- Banking & Financial Services
- Manufacturing
- Medical Devices
What Employers Look For
The qualifications that appear most often in content lead jobs.
- 5 or more years of content creation and content strategy experience
- Demonstrated ability to manage editorial calendars and content workflows at scale
- Proficiency with CMS platforms such as WordPress, Contentful, or similar tools
- Experience leading or mentoring a team of writers, editors, or content specialists
- Strong working knowledge of SEO principles and content performance analytics
- Bachelor's degree in English, journalism, communications, or a related field
Tips for Your Content Lead Job Search
Reframe your resume around content ROI
Content lead hiring managers want to see what your programs produced, not just what you managed. Replace task-based bullets with outcomes tied to pipeline, organic growth, or audience retention. Quantify the scale of the team or volume you owned.
Tailor your portfolio to the vertical
A portfolio that worked for a B2C brand won't automatically translate to a B2B SaaS role. Pull samples that match the content type the company actually publishes, whether that's long-form editorial, product-led content, or lifecycle email, before you apply.
Apply early to roles that fit
Migrate Mate lists content lead openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter openings by your editorial strengths
Content lead roles split into editorial-heavy positions and content-operations-heavy positions. Read each job description carefully for signals like 'editorial calendar ownership' versus 'workflow optimization' to target openings that match how you work.
Prepare a content strategy brief as a work sample
Many content lead interviews include a take-home or live brief exercise. Draft a short strategy document for the company's actual audience before your first interview. Arriving with unprompted thinking is one of the clearest signals of readiness for this role.
Negotiate scope before you negotiate title
Content lead offers vary widely in what the role actually controls: budget, headcount, channel mix, and cross-functional authority. Clarify these in the final-round conversation so you can evaluate the offer on the full picture, not just the job title.
Content Lead Jobs: Frequently Asked Questions
Which companies are hiring the most content leads?
The companies hiring the most content leads right now include ADP, Meta, and Braze, with the largest share of openings in California, New York, and Florida, based on current listings on Migrate Mate as of September 2026. Technology companies and scaled e-commerce brands consistently post the highest volume of content lead openings.
How many content lead jobs are remote?
About 71% of content lead openings are fully remote or hybrid as of September 2026, making it one of the more location-flexible senior individual contributor roles in marketing. Content operations and editorial strategy positions tend to be the most remote-friendly, while roles tied to in-person creative production or executive editorial leadership more often require on-site presence.
How do you become a content lead?
Most content leads move up from senior writer or content strategist roles after building a record of owning a content program end to end. The clearest path is to take on editorial calendar ownership, start managing freelancers or junior writers, and lead at least one initiative you can tie to a measurable business outcome. Developing fluency in SEO, content analytics, and cross-functional stakeholder communication accelerates the transition from individual contributor to lead.
How do you get hired as a content lead with limited experience?
If your formal title hasn't been content lead, lead with function over title by describing the actual scope you owned. Hiring managers respond to candidates who managed a content calendar, briefed and edited other writers, or drove a content channel independently, even without the formal designation. A portfolio showing strategic thinking alongside execution quality, plus a writing sample set that demonstrates range, can offset a shorter resume.
What does the content lead interview process look like?
Content lead interviews typically run three to four rounds. The first is a recruiter screen focused on background and role fit. A hiring manager conversation follows, covering content strategy philosophy and past program ownership. Most processes include a take-home assignment or a live brief exercise where you propose a content strategy for the company. Final rounds often bring in cross-functional partners from SEO, product, or demand generation to assess collaboration style.
Where can I find and apply to content lead jobs?
You can find and apply to content lead jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience, specialization, and preferred location or work arrangement, then apply directly to each listing that fits.
See All 100 Content Lead Jobs
Find roles that match your experience and apply in just a few clicks.
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