Mid Level Content Marketing Lead Jobs
Mid level content marketing lead jobs go to marketers ready to own campaigns end to end, guide junior writers, and make strategic content decisions without constant oversight. Roles are spread across Technology & Software, Banking & Financial Services, and Fashion & Apparel, with a mix of on-site, remote, and hybrid settings, and employers like Veeva Systems, Stripe, and Influ2 hiring at this level now.
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Showing 5 of 14+ Mid Level Content Marketing Lead jobs
Purpose & Overall Relevance for the Organization:
The Manager of Affiliate Marketing will be hands-on, managing the day-to-day Affiliate Content Marketing and supporting the adidas US business objectives to drive high quality traffic to the US website, with a clear focus on generating incremental revenue and ROI. This position will utilize Affiliate Marketing, Brand Marketing and Digital Marketing expertise to develop a healthy and profitable mid-funnel channel focused on elevated brand storytelling and driving incremental sales. It is expected to contribute to our global best practice guidelines and standards with original input from the key US market. The Manager of Affiliate Marketing will have a primary focus on eCommerce traffic and revenue and will also connect with Brand Marketing and other US based colleagues to fully exploit all opportunities in driving profitable incremental channel growth in the US. Together with the broader US eCommerce Marketing team and the Global Online Marketing team, this position will help position this team as a US based center of excellence, educating and supporting internal stakeholders. The Manager of Affiliate Marketing will be responsible for budget oversight, execution and will work with a team.
KEY RESPONSIBILITIES:
- Manage day-to-day Affiliate Marketing activities with mid-funnel content partners/networks to meet channel KPIs and customer acquisition goals, definition of the Affiliate Marketing calendar (closely aligned to the local Marketing Activation calendar) and optimization of the campaigns
- Responsible for top and bottom line growth of our mid-funnel affiliate program to achieve incremental sales, traffic, ROI and total contribution goals. Manage a sizeable media budget.
- Manage the overall mid-funnel strategy and campaign execution in partnership with the Senior Manager and Assistant Manager
- Establish long-term effective relationships with our key editorial publishers, creators and influencer agencies
- Proactively look for new opportunities with new or existing affiliate partners
- Work cross-functionally with Merchandising, Online Marketing, Marketing Activations and Analytics teams to create synergies and explore and exploit opportunities to tell our priority Brand stories, drive acquisition, and evolve our app space.
- Dig into channel data to drive testing, reporting, optimization and analysis on affiliate marketing performance to identify key levers and opportunities for improvements
- Contribute to the development of the adidas US eCommerce affiliate marketing strategy
- Work closely with the Global Online Marketing team and the European Affiliate & B2B Managers in order to share best practices and apply learnings from other markets around the globe
- Analyze current processes continuously and seek opportunities to automate, where possible, to improve the efficiency of the affiliate channel
- KPIs: affiliate marketing incremental revenue, traffic and ROI
KEY RELATIONSHIPS:
- adidas US eCom team, PDX Digital Marketing (all channels, especially paid and organic search), Merchandising, Marketing Activations and Analytics)
- Global eCommerce Online Marketing team, Amsterdam (especially affiliate marketing, paid search and SEO experts), Global Product Owners (incl. App teams).
- Affiliate network and publishers
- Local US based Brand/Digital Marketing, SPOMA and EIM teams
KNOWLEDGE, SKILLS AND ABILITIES:
- Creative in exploring new opportunities in order to drive brand hype, new audiences and more incremental sales through the affiliate marketing channel
- Brand Marketer or PR expert who understands where adidas should be online and how to leverage affiliate marketing to create online buzz
- Ability to effectively manage third party partners
- A solid network in the affiliate marketing or PR industry is beneficial
- Experience executing brand or PR campaigns and working with editorial sites and influencers
- Interest in fashion trends, sports or fitness a plus
- Experience with web analytics and adserving platforms (e.g. Google Analytics, Adobe Analytics and DoubleClick Campaign Manager).
- Analytical, logical and data driven
- Motivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experience
- An interest in exploiting technology (Excel, Smartsheets, feeds, scripts and the like) to automate and scale key processes
- Experience and interest in managing and motivating others, both directly and indirectly
- An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes
- Strong English language (written and verbal) communication skills
- Good relationship building skills; an ability to create rapport
- Strong time management, planning and organizational skills
- Ability to work well under pressure and to tight deadlines
- Strong quantitative and qualitative analytical skills
- Advanced computer skills, proven experience in Excel
MINIMUM QUALIFICATIONS
- Bachelor or Masters degree required, 3-5 years in ecommerce and 2-3 years online marketing experience (acquired either agency, network or client side)
- Brand marketing or PR experience
- Affiliate marketing experience is beneficial, but not required. Strong analytical, content, and commercial skills are the priority.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Manager, Affiliate Marketing - Content
Purpose & Overall Relevance for the Organization:
The Manager of Affiliate Marketing will be hands-on, managing the day-to-day Affiliate Content Marketing and supporting the adidas US business objectives to drive high quality traffic to the US website, with a clear focus on generating incremental revenue and ROI. This position will utilize Affiliate Marketing, Brand Marketing and Digital Marketing expertise to develop a healthy and profitable mid-funnel channel focused on elevated brand storytelling and driving incremental sales. It is expected to contribute to our global best practice guidelines and standards with original input from the key US market. The Manager of Affiliate Marketing will have a primary focus on eCommerce traffic and revenue and will also connect with Brand Marketing and other US based colleagues to fully exploit all opportunities in driving profitable incremental channel growth in the US. Together with the broader US eCommerce Marketing team and the Global Online Marketing team, this position will help position this team as a US based center of excellence, educating and supporting internal stakeholders. The Manager of Affiliate Marketing will be responsible for budget oversight, execution and will work with a team.
KEY RESPONSIBILITIES:
- Manage day-to-day Affiliate Marketing activities with mid-funnel content partners/networks to meet channel KPIs and customer acquisition goals, definition of the Affiliate Marketing calendar (closely aligned to the local Marketing Activation calendar) and optimization of the campaigns
- Responsible for top and bottom line growth of our mid-funnel affiliate program to achieve incremental sales, traffic, ROI and total contribution goals. Manage a sizeable media budget.
- Manage the overall mid-funnel strategy and campaign execution in partnership with the Senior Manager and Assistant Manager
- Establish long-term effective relationships with our key editorial publishers, creators and influencer agencies
- Proactively look for new opportunities with new or existing affiliate partners
- Work cross-functionally with Merchandising, Online Marketing, Marketing Activations and Analytics teams to create synergies and explore and exploit opportunities to tell our priority Brand stories, drive acquisition, and evolve our app space.
- Dig into channel data to drive testing, reporting, optimization and analysis on affiliate marketing performance to identify key levers and opportunities for improvements
- Contribute to the development of the adidas US eCommerce affiliate marketing strategy
- Work closely with the Global Online Marketing team and the European Affiliate & B2B Managers in order to share best practices and apply learnings from other markets around the globe
- Analyze current processes continuously and seek opportunities to automate, where possible, to improve the efficiency of the affiliate channel
- KPIs: affiliate marketing incremental revenue, traffic and ROI
KEY RELATIONSHIPS:
- adidas US eCom team, PDX Digital Marketing (all channels, especially paid and organic search), Merchandising, Marketing Activations and Analytics)
- Global eCommerce Online Marketing team, Amsterdam (especially affiliate marketing, paid search and SEO experts), Global Product Owners (incl. App teams).
- Affiliate network and publishers
- Local US based Brand/Digital Marketing, SPOMA and EIM teams
KNOWLEDGE, SKILLS AND ABILITIES:
- Creative in exploring new opportunities in order to drive brand hype, new audiences and more incremental sales through the affiliate marketing channel
- Brand Marketer or PR expert who understands where adidas should be online and how to leverage affiliate marketing to create online buzz
- Ability to effectively manage third party partners
- A solid network in the affiliate marketing or PR industry is beneficial
- Experience executing brand or PR campaigns and working with editorial sites and influencers
- Interest in fashion trends, sports or fitness a plus
- Experience with web analytics and adserving platforms (e.g. Google Analytics, Adobe Analytics and DoubleClick Campaign Manager).
- Analytical, logical and data driven
- Motivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experience
- An interest in exploiting technology (Excel, Smartsheets, feeds, scripts and the like) to automate and scale key processes
- Experience and interest in managing and motivating others, both directly and indirectly
- An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes
- Strong English language (written and verbal) communication skills
- Good relationship building skills; an ability to create rapport
- Strong time management, planning and organizational skills
- Ability to work well under pressure and to tight deadlines
- Strong quantitative and qualitative analytical skills
- Advanced computer skills, proven experience in Excel
MINIMUM QUALIFICATIONS
- Bachelor or Masters degree required, 3-5 years in ecommerce and 2-3 years online marketing experience (acquired either agency, network or client side)
- Brand marketing or PR experience
- Affiliate marketing experience is beneficial, but not required. Strong analytical, content, and commercial skills are the priority.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Manager, Affiliate Marketing - Content
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- Technology & Software
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Mid Level Content Marketing Lead Jobs: Frequently Asked Questions
How do I get a mid level content marketing lead job?
Position yourself around ownership, not just execution. Highlight campaigns or content programs you led from brief to results, decisions you made independently, and any junior teammates you guided. Applications that show measurable impact, increased engagement, pipeline contribution, audience growth, stand out at this level. Tailor your portfolio to demonstrate strategic thinking alongside hands-on content production.
Which companies hire mid level content marketing leads?
Companies hiring mid level content marketing leads right now include Veeva Systems, Stripe, and Influ2, based on current listings on Migrate Mate as of November 2026. At this level, hiring tends to come from growth-stage startups building out content functions and established brands replacing or expanding their content leadership bench.
Are there remote mid level content marketing lead jobs?
Yes, remote and hybrid options are common at this level. About 75% of mid level content marketing lead openings are remote or hybrid as of November 2026, reflecting how content roles have shifted toward flexible arrangements. Fully remote positions exist alongside hybrid schedules, so filtering by work setting before applying helps narrow the right fit.
How do I move up to a mid level content marketing lead role?
Moving from entry level to mid level takes deepening your craft while taking on more ownership. Build a history of shipping content that ties to measurable outcomes, volunteer to lead a project or mentor a newer teammate, and develop fluency in content strategy beyond individual assignments. Employers promoting into mid level roles look for people who operate with less direction and advocate for content decisions with data.
Which industries hire the most mid level content marketing leads?
Mid Level content marketing lead roles concentrate in Technology & Software, Banking & Financial Services, and Fashion & Apparel, based on current listings on Migrate Mate as of November 2026. These sectors invest heavily in content as a scalable acquisition and retention channel, which creates consistent demand for mid level leads who can own programs without senior supervision on every decision.