Content Marketing Manager Jobs in Maryland

INTRODUCTION

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

JOB DESCRIPTION

The Senior Manager, Global Marketing - Tuberculosis (TB) & Infectious Diseases (ID) will lead the development and execution of global marketing strategies to drive awareness, adoption, and growth of the TB portfolio. This role is responsible for orchestrating product launches packages, integrated campaigns, and delivery of medical and scientific communications across diverse global markets, ensuring compelling, evidence-based messaging that resonates in both developed and emerging healthcare environments.

Key Responsibilities

Portfolio Launch & Commercialization

• Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements.
• Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy.
• Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing.

Campaign Strategy & Execution

• Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering.
• Create compelling messaging frameworks tailored to key customer segments and regional needs.
• Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs.
• Partner with regional marketing teams to localize campaigns and maximize market relevance and effectiveness.

Digital & Content Marketing

• Oversee content strategy and execution across key digital channels:

• Website and landing pages

• Social media platforms
• Digital advertising

• Email marketing campaigns

• Develop engaging content to support thought leadership, demand generation, and customer education.

• Lead development of conference-related content, including symposia materials and promotional assets.

Scientific & Clinical Communications

• Coordinate global clinical content strategy in collaboration with medical and R&D teams.
• Work with Clinical Marketing on the development of clinical publications, posters, and scientific presentations.
• Drive coordination with Clinical Marketing on webinars and clinical education around TB & ID to strengthen clinical credibility and customer engagement.

Performance Tracking & Optimization

• Establish KPIs and metrics to track campaign performance and marketing effectiveness.
• Monitor engagement, lead generation, and conversion metrics across channels.
• Use insights and analytics to continuously refine messaging, targeting, and campaign execution.
• Ensure campaigns resonate across diverse healthcare systems, from developed to emerging markets.

Cross-Functional & Global Collaboration

• Work closely with Product Management, Clinical Marketing, Commercial Ops, Medical Affairs, Regional Marketing, Sales, and External Agencies.
• Ensure alignment between global strategy and regional execution.
• Act as a key marketing partner in driving integrated commercial success across the TB and ID portfolio.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7–10+ years of experience in global marketing, preferably in diagnostics, medical devices, or healthcare.
• Demonstrated success in product launches and integrated marketing campaign development.
• Experience with TB, infectious diseases, or related clinical areas strongly preferred.
• Strong understanding of digital marketing, demand generation, and content strategy.
• Proven ability to translate complex scientific information into clear, compelling messaging.
• Experience working across global markets, including emerging regions.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

WHY JOIN US?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

LOCATION

Location
Sparks, Maryland

WORK SHIFT

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

SALARY RANGE INFORMATION

$134,100.00 - $214,500.00 USD Annual

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.