Brand Manager Jobs in Maryland

JOB SUMMARY

At Marriott, you can be a part of something bigger than yourself. As part of the world’s largest hotel company, you will be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

As Senior Manager, People Brand Activation & Social Media, you’ll lead Marriott’s global people brand social media strategy and hands-on daily delivery, bringing Be, Marriott’s people brand, to life for prospective talent. Working within established People Brand strategy, creative standards, and narrative approvals, you’ll translate our employer value proposition (EVP) into compelling content that builds employer consideration, engages talent, and connects audiences with career opportunities. You’ll create and publish content, including on social media and our Life at Marriott blog, manage community responses, optimize channel performance, and deliver Centennial social activation. You’ll also equip the Marriott People Brand Network through scheduled training, reusable content, templates, and activation guidance; local teams retain local execution and people management. In partnership with the global storytelling lead, Talent Acquisition, Global Communications and Public Affairs, Marketing, and brand, property, and regional teams, you’ll connect approved stories and campaigns with talent-audience needs.

How success will be measured:

• Consistent, relevant, on-brand social publishing against agreed channel priorities and delivery commitments

• Meaningful engagement and relevant audience growth, with social-driven careers-site traffic and defined candidate actions measured where data is available; contribution to applications and hires assessed with partners rather than treated as sole accountability

• Timely, accurate, on-brand community responses within agreed coverage arrangements, with consistent moderation and appropriate escalation of sensitive issues

• Delivery of scheduled People Brand Network training and activation guidance, with participation, content reuse, and toolkit adoption used to improve enablement

CANDIDATE PROFILE

Education and Experience Required

• 4-year degree from an accredited university in Marketing, Communications, Journalism, or related major and 7+ years of relevant professional experience in employer brand, recruitment marketing, brand marketing, social media, content marketing, communications, or a related field, with progressively responsible experience delivering audience-focused content and campaigns;

• Demonstrated experience in employer branding or recruitment marketing, including translating an employer value proposition into candidate-facing content and campaigns, understanding candidate motivations, and partnering with Talent Acquisition on audience priorities and relevant next actions.

• Proven experience managing global or multi-market social media channels, including hands-on content creation, publishing, community moderation and responses, and reporting.

• Experience building data-based social media strategy at enterprise scale and translating it into daily channel delivery and optimization, and reporting ROI to leadership on a regular basis.

• Exceptional writing and editing skills, with range across voice and channel.

• Hands-on ability to adapt approved visual templates and existing assets for social channels, apply brand standards, and write clear production briefs for specialist design and video support.

• Experience delivering social campaigns from brief to publication, coordinating available creative support, and using social analytics to improve content, channel performance, and candidate engagement.

• Ability to influence cross-functional stakeholders in a matrixed organization.

Preferred

• 5+ years of dedicated employer brand and/or recruitment marketing experience

• Hospitality or multi-brand experience.

• Experience with social listening and publishing tools, such as Sprinklr.

• Experience creating and delivering training.

• Experience editing short-form video for social channels.

CORE WORK ACTIVITIES

Global Social Media Strategy & Daily Delivery

• Own global people brand social media strategy and channel plans, including talent audiences, channel objectives, content mix, platform adaptation, timing, and relevant pathways to career opportunities; partner with Talent Acquisition on audience needs.

• Own the global social media calendar and hands-on daily content creation, scheduling, publishing, and distribution within agreed channel coverage and publishing priorities; escalate competing requests and coverage gaps to People Brand leadership for reprioritization.

• Write and edit social copy, adapt approved visual templates and existing assets, and prepare channel-ready content using approved Be messaging and creative standards; brief and coordinate specialist design or video production within agreed resources and timelines.

• Partner with the global storytelling lead to translate editorial priorities, approved associate stories, and major narratives into platform-specific social content; independently manage routine publishing within established approval guidelines, coordinating with blog and careers-site content without owning those channels.

• Lead execution of Centennial social activation, translating approved narratives and creative direction into channel-specific content, publishing plans, and reusable assets for local activation.

• Coordinate social content and campaign delivery with Talent Acquisition, Global Communications and Public Affairs, Marketing, and brand, property, and regional teams, securing required approvals before publication.

• Use technology and tools within established content standards and workflows; partner with the global storytelling lead

Community Management & Channel Performance

• Manage daily community moderation and responses across global social channels within agreed coverage and backup arrangements, using approved guidance and escalating sensitive issues to People Brand leadership and other partners as appropriate.

• Own social channel reporting, testing, and optimization within the People Brand measurement framework, using content performance, community feedback, and social listening to improve meaningful engagement, relevant audience growth, and social-driven careers-site traffic. Agree definitions for candidate actions with relevant partners and report downstream outcomes only where data and attribution support them.

People Brand Network Enablement

• Deliver planned training, reusable social content, and activation guidance through a People Brand Network enablement calendar, helping local teams adapt global content and campaigns for their audiences.

• Develop and distribute reusable social content, templates, and activation toolkits within established creative standards, with clear guidance for local adaptation.

• Coordinate social-content needs and planned campaign contributions with the global storytelling lead and local teams.