Ecommerce Specialist Jobs in California
Ecommerce Specialist jobs in California sit at the center of one of the most active digital commerce markets in the country, with demand concentrated in direct-to-consumer brands, consumer electronics, apparel, and beauty across Los Angeles, San Francisco, and San Diego. Companies like Amazon, Target, and Sephora maintain significant California operations and consistently hire ecommerce specialists from coordinator through senior manager level. The most sought-after specialties in the state are marketplace management, conversion rate optimization, and paid digital merchandising. Find a role that fits below and apply directly.
Find Ecommerce Specialist JobsOverview
Showing 5 of 14+ Ecommerce Specialist jobs
INTRODUCTION
eCommerce Product Specialist (Auto Parts Aftermarket / Korean Bilingual) DIR-HLU
ROLE AND RESPONSIBILITIES
The Product Specialist is responsible for managing and expanding assigned automotive aftermarket product lines through strategic planning, product development, and lifecycle management.
The ideal candidate combines strong aftermarket product knowledge, analytical capability, and channel expertise to support growth across traditional Warehouse Distributor (WD) networks and major automotive retail programs.
This position works cross-functionally with sales, supply chain, engineering, and marketing teams to develop competitive product programs that meet market demand and drive profitable growth.
Key Responsibilities
Product Strategy & Lifecycle Management:
- Develop and execute product strategies aligned with company growth objectives.
Market & Competitive Analysis:
- Conduct ongoing analysis of automotive aftermarket trends and competitive product offerings.
- Evaluate competitor pricing, product coverage, and brand positioning.
- Provide actionable insights and recommendations to strengthen competitive advantage.
Product Development & Launch:
- Collaborate with engineering, sourcing, and quality teams to develop new aftermarket parts.
- Define product specifications, application coverage, and quality standards.
- Manage new product launches including catalog data, packaging, and sales enablement materials.
Channel & Sales Support:
- Partner with sales teams to support customers including traditional Warehouse Distributors and major automotive retailers.
- Provide product training, technical support, and competitive positioning.
- Support key customer programs, product presentations, and growth initiatives.
Pricing & Profitability Management:
- Develop and maintain pricing strategies aligned with market positioning.
- Monitor cost structures and margins to ensure product profitability.
- Recommend pricing adjustments based on market conditions and competitive analysis.
Product Data & Catalog Management:
- Maintain accurate product data including vehicle applications and technical specifications.
- Support aftermarket catalog standards such as ACES and PIES.
- Ensure proper product information distribution across customer platforms and catalog systems.
- Manage the full product lifecycle including product introduction, pricing, positioning, and phase-out.
- Identify product line gaps and expansion opportunities based on vehicle population and market demand.
- Monitor product performance, sales trends, and profitability.
BASIC QUALIFICATIONS
- Bachelor’s degree in business, Engineering, Automotive Technology, or related field.
- 5–10 years of experience in product management, category management, or product development in the automotive aftermarket.
- Strong understanding of automotive components, vehicle applications, and aftermarket product lifecycle management.
- Experience supporting traditional Warehouse Distributor (WD) networks and large automotive retailer channels.
- Strong analytical, problem-solving, and project management skills.
- Excellent communication and cross-functional collaboration abilities.
Travel Requirements
- Ability to travel internationally as needed.
Required Technical / Tool Skills
- Proficiency in BI Tools, Advanced Excel Functions, Catalog Systems, and ERP Systems.
Soft Skills / Leadership Skills
- Vendor Management
- Time Management and Prioritization
PREFERRED QUALIFICATIONS
- Experience working with major automotive aftermarket retailers such as AutoZone, O'Reilly Auto Parts, Advance Auto Parts, or NAPA Auto Parts.
- Experience working with major WD groups such as Parts Authority, Federated Auto Parts, or The Automotive Parts Services Group (APSG).
- Knowledge of aftermarket catalog standards (ACES / PIES).
- Experience launching or managing private label or OE-alternative automotive product lines.
Key Competencies
- Product lifecycle management
- Automotive aftermarket market knowledge
- Strategic thinking and market analysis
- Cross-functional leadership
- Data-driven decision making
- Customer and channel focus
Job Type: Full-time
Why work at BTI?
We’re committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.
We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.
INTRODUCTION
eCommerce Product Specialist (Auto Parts Aftermarket / Korean Bilingual) DIR-HLU
ROLE AND RESPONSIBILITIES
The Product Specialist is responsible for managing and expanding assigned automotive aftermarket product lines through strategic planning, product development, and lifecycle management.
The ideal candidate combines strong aftermarket product knowledge, analytical capability, and channel expertise to support growth across traditional Warehouse Distributor (WD) networks and major automotive retail programs.
This position works cross-functionally with sales, supply chain, engineering, and marketing teams to develop competitive product programs that meet market demand and drive profitable growth.
Key Responsibilities
Product Strategy & Lifecycle Management:
- Develop and execute product strategies aligned with company growth objectives.
Market & Competitive Analysis:
- Conduct ongoing analysis of automotive aftermarket trends and competitive product offerings.
- Evaluate competitor pricing, product coverage, and brand positioning.
- Provide actionable insights and recommendations to strengthen competitive advantage.
Product Development & Launch:
- Collaborate with engineering, sourcing, and quality teams to develop new aftermarket parts.
- Define product specifications, application coverage, and quality standards.
- Manage new product launches including catalog data, packaging, and sales enablement materials.
Channel & Sales Support:
- Partner with sales teams to support customers including traditional Warehouse Distributors and major automotive retailers.
- Provide product training, technical support, and competitive positioning.
- Support key customer programs, product presentations, and growth initiatives.
Pricing & Profitability Management:
- Develop and maintain pricing strategies aligned with market positioning.
- Monitor cost structures and margins to ensure product profitability.
- Recommend pricing adjustments based on market conditions and competitive analysis.
Product Data & Catalog Management:
- Maintain accurate product data including vehicle applications and technical specifications.
- Support aftermarket catalog standards such as ACES and PIES.
- Ensure proper product information distribution across customer platforms and catalog systems.
- Manage the full product lifecycle including product introduction, pricing, positioning, and phase-out.
- Identify product line gaps and expansion opportunities based on vehicle population and market demand.
- Monitor product performance, sales trends, and profitability.
BASIC QUALIFICATIONS
- Bachelor’s degree in business, Engineering, Automotive Technology, or related field.
- 5–10 years of experience in product management, category management, or product development in the automotive aftermarket.
- Strong understanding of automotive components, vehicle applications, and aftermarket product lifecycle management.
- Experience supporting traditional Warehouse Distributor (WD) networks and large automotive retailer channels.
- Strong analytical, problem-solving, and project management skills.
- Excellent communication and cross-functional collaboration abilities.
Travel Requirements
- Ability to travel internationally as needed.
Required Technical / Tool Skills
- Proficiency in BI Tools, Advanced Excel Functions, Catalog Systems, and ERP Systems.
Soft Skills / Leadership Skills
- Vendor Management
- Time Management and Prioritization
PREFERRED QUALIFICATIONS
- Experience working with major automotive aftermarket retailers such as AutoZone, O'Reilly Auto Parts, Advance Auto Parts, or NAPA Auto Parts.
- Experience working with major WD groups such as Parts Authority, Federated Auto Parts, or The Automotive Parts Services Group (APSG).
- Knowledge of aftermarket catalog standards (ACES / PIES).
- Experience launching or managing private label or OE-alternative automotive product lines.
Key Competencies
- Product lifecycle management
- Automotive aftermarket market knowledge
- Strategic thinking and market analysis
- Cross-functional leadership
- Data-driven decision making
- Customer and channel focus
Job Type: Full-time
Why work at BTI?
We’re committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.
We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.
See All 14 Ecommerce Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Ecommerce Specialist JobsEcommerce Specialist Jobs by City in California
Where California roles are concentrated, by current openings.
Ecommerce Specialist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- AltaMed Health Services3
- Spigen2
- 2.7 August Apparel1
- Alo1
- Applied Industrial Technologies1
Top Industries Hiring
- Healthcare & Medical Services3
- Distribution & Wholesale2
- Technology & Software2
- Construction & Real Estate1
- Consulting & Professional Services1
What California Employers Look For
The qualifications that appear most often in ecommerce specialist jobs across California.
- Proven experience managing product listings on Amazon, Shopify, or similar ecommerce platforms
- Proficiency with Google Analytics, Adobe Analytics, or comparable web analytics tools
- Experience with paid search and shopping campaigns including Google Ads and Meta
- Strong understanding of SEO best practices as applied to product pages and category structure
- Ability to interpret sales data and translate findings into merchandising or campaign adjustments
- Familiarity with A/B testing tools and conversion rate optimization methodologies
Ecommerce Specialist Jobs in California: Frequently Asked Questions
How do you become a ecommerce specialist in California?
Most ecommerce specialists in California enter the field with a bachelor's degree in marketing, business, or communications, though employers increasingly weigh demonstrated platform experience over formal credentials. No state-issued license is required for this role. Candidates strengthen their candidacy by building hands-on experience with Shopify or Amazon Seller Central, earning platform certifications from Google or Meta, and assembling a portfolio that shows measurable results from past campaigns or product launches.
Which companies hire ecommerce specialists in California?
Employers hiring ecommerce specialists in California right now include AltaMed Health Services, Spigen, and 2.7 August Apparel, based on current listings on Migrate Mate as of June 2026. California's concentration of direct-to-consumer brands, technology companies, and large retail headquarters makes it one of the deepest hiring markets in the country for this role.
Which California cities have the most ecommerce specialist jobs?
Commerce, Irvine, and Los Angeles have the most ecommerce specialist openings in California. Los Angeles dominates because of its density of fashion, beauty, and consumer brand headquarters, while the San Francisco Bay Area draws demand from technology companies and digitally native retailers, and San Diego hosts a growing cluster of health, wellness, and direct-to-consumer brands with active ecommerce teams.
Are there remote ecommerce specialist jobs in California?
Yes, and more than most fields. About 0% of ecommerce specialist openings tied to California are remote or hybrid as of June 2026, reflecting how much of the role centers on platform management, data analysis, and digital campaign work that requires no physical presence. Fully remote arrangements are most common for roles focused on marketplace operations and performance marketing rather than hands-on product or warehouse coordination.
How can I get hired as a ecommerce specialist in California with little or no experience?
The most realistic entry path is a coordinator or associate ecommerce role at a mid-size California direct-to-consumer brand, where teams are lean and new hires quickly take on platform responsibilities. Large California retailers and consumer goods companies often hire from adjacent roles like digital marketing assistant, catalog coordinator, or retail buyer's assistant. Building a Shopify demo store, completing Google's free digital marketing certifications, and showing measurable results from any freelance or academic project gives candidates a concrete edge when competing without a full work history.
Where can I find and apply to ecommerce specialist jobs in California?
You can find and apply to ecommerce specialist jobs in California on Migrate Mate, which lists current California openings across industries and seniority levels. Find the roles that fit your background and apply directly.
See All 14 Ecommerce Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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