Green Card Digital Marketing Assistant Jobs
Digital Marketing Assistant jobs with green card sponsorship are available through employers willing to file PERM labor certification, followed by I-140 petition approval and adjustment of status or consular processing. EB-3 covers bachelor's-degree holders and skilled workers with two or more years of experience, making this role accessible to foreign professionals with the right credentials and a sponsoring employer.
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DESCRIPTION:
The Assistant Director of Digital Enrollment Marketing is responsible for managing the technical CRM infrastructure, digital channels, and online prospective student experiences for the Division of Enrollment Management. This position provides oversight of communication queries, automated delivery workflows, event forms, portals, and quality assurance for all digital communications in Slate.
Additionally, this position leads planning and daily channel management for Admissions' organic social media, maintains content for the admissions and financial aid website, and manages interactive digital touchpoints, including the campus map and virtual tour. Working closely with the Assistant Director of Enrollment Marketing & Communications, this role combines technical CRM expertise, digital content administration, and compliance management to optimize the prospective student digital journey from initial inquiry through enrollment.
Outcomes
Serve as an integral team member within the Department of Marketing and Communications. Maintains CRM communications integrity and optimizes digital user experiences to support the Division of Enrollment Management and Marketing in achieving institutional student enrollment goals.
Essential Functions
Slate Operations, CRM Architecture & Compliance — 35%
- Oversees query logic, delivery rules, template configuration, and system automation for all email/SMS communications.
- Provide system-based mail lists to support print mail drip schedules and direct mail projects managed by Enrollment Marketing.
- Ensure digital communication compliance across all platforms, specifically enforcing CAN-SPAM, TCPA (SMS texting rules), and GDPR standards.
- Perform routine data audits and quality assurance checks on CRM communication flows to ensure accuracy and data integrity.
Website, Portals & Digital User Experience — 30%
- Build, maintain, and update web pages under the admissions and financial aid sections of the York College website, formatting and publishing assets in collaboration with division colleagues.
- Develop and configure event landing pages, event creation forms, registration templates, and overall event user experiences in Slate.
- Manage and update customized portals throughout the recruitment cycle, including admissions counselor portals, direct admit partnerships, and event portals.
- Manage the interactive campus map and virtual tour platforms, performing annual refreshes and ad hoc updates as campus facilities change.
- Track and report Year-over-Year (YoY) event registration and attendance metrics in Slate to support event optimization and yield tracking.
Organic Social Media & Channel Management — 25%
- Develop and execute an organic social media content plan for Admissions across primary channels (Instagram, Facebook, TikTok) in alignment with Institutional Marketing strategies.
- Schedule daily/weekly posts, maintain organic content calendars, monitor channel comments and direct messages, and drive prospective student engagement.
- Adapt raw storytelling materials, interview notes, and photo/video assets provided by team members into channel-appropriate social media captions, graphics, and finished posts.
- Provide collaborative support during bi-annual campus photoshoots by submitting digital/social shot-list requirements and assisting on-site to gather short-form video and digital assets.
- Monitor and analyze monthly social media engagement metrics (reach, interaction rates, link clicks) to identify high-performing content types and refine social posting schedules.
Additional Duties & Campus Support — 10%
- Represent the College and support the enrollment team, as needed, at open houses, orientation, other campus visit events, and other enrollment-related visit opportunities.
- Coordinate operational support and technical troubleshooting with IT, Institutional Marketing, and software support representatives for assigned digital platforms (Slate CRM, CMS, virtual tour, and interactive map).
- Perform other duties as necessary or as assigned by the Director of Enrollment Marketing.
Experience and Education Required
- Bachelor's degree is required
- At least three years of experience managing marketing campaigns within an enterprise CRM or database platform (e.g., Slate, Salesforce, HubSpot, or Marketo), with a demonstrated ability to learn complex software systems quickly
- At least two to three years of experience managing organic social media channels, website content management systems (CMS), and digital marketing tools.
Required Skills and Qualifications
- Excellent organizational, technical, and analytical skills.
- Proficiency or strong technical aptitude with enterprise CRM platforms (Slate, Salesforce, HubSpot) for building email/SMS workflows, running relational queries, and managing list segmentation. Direct Slate experience is a plus; training will be provided for an otherwise qualified technical candidate.
- Proficiency with web content management systems (CMS), basic HTML, and web publishing tools.
- Solid understanding of digital privacy laws and communication compliance (CAN-SPAM, TCPA, GDPR).
- Knowledge of admissions marketing, student recruitment, and digital engagement strategies.
- Strong attention to detail and ability to work independently in a fast-paced environment.
- Must be available to work some Saturdays and evenings.
- Must possess a valid driver's license.
Additional Information
York College of Pennsylvania is an Equal Opportunity Employer and Non-Discriminatory. For a copy of York College's Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report.
Position Summary
DESCRIPTION:
The Assistant Director of Digital Enrollment Marketing is responsible for managing the technical CRM infrastructure, digital channels, and online prospective student experiences for the Division of Enrollment Management. This position provides oversight of communication queries, automated delivery workflows, event forms, portals, and quality assurance for all digital communications in Slate.
Additionally, this position leads planning and daily channel management for Admissions' organic social media, maintains content for the admissions and financial aid website, and manages interactive digital touchpoints, including the campus map and virtual tour. Working closely with the Assistant Director of Enrollment Marketing & Communications, this role combines technical CRM expertise, digital content administration, and compliance management to optimize the prospective student digital journey from initial inquiry through enrollment.
Outcomes
Serve as an integral team member within the Department of Marketing and Communications. Maintains CRM communications integrity and optimizes digital user experiences to support the Division of Enrollment Management and Marketing in achieving institutional student enrollment goals.
Essential Functions
Slate Operations, CRM Architecture & Compliance — 35%
- Oversees query logic, delivery rules, template configuration, and system automation for all email/SMS communications.
- Provide system-based mail lists to support print mail drip schedules and direct mail projects managed by Enrollment Marketing.
- Ensure digital communication compliance across all platforms, specifically enforcing CAN-SPAM, TCPA (SMS texting rules), and GDPR standards.
- Perform routine data audits and quality assurance checks on CRM communication flows to ensure accuracy and data integrity.
Website, Portals & Digital User Experience — 30%
- Build, maintain, and update web pages under the admissions and financial aid sections of the York College website, formatting and publishing assets in collaboration with division colleagues.
- Develop and configure event landing pages, event creation forms, registration templates, and overall event user experiences in Slate.
- Manage and update customized portals throughout the recruitment cycle, including admissions counselor portals, direct admit partnerships, and event portals.
- Manage the interactive campus map and virtual tour platforms, performing annual refreshes and ad hoc updates as campus facilities change.
- Track and report Year-over-Year (YoY) event registration and attendance metrics in Slate to support event optimization and yield tracking.
Organic Social Media & Channel Management — 25%
- Develop and execute an organic social media content plan for Admissions across primary channels (Instagram, Facebook, TikTok) in alignment with Institutional Marketing strategies.
- Schedule daily/weekly posts, maintain organic content calendars, monitor channel comments and direct messages, and drive prospective student engagement.
- Adapt raw storytelling materials, interview notes, and photo/video assets provided by team members into channel-appropriate social media captions, graphics, and finished posts.
- Provide collaborative support during bi-annual campus photoshoots by submitting digital/social shot-list requirements and assisting on-site to gather short-form video and digital assets.
- Monitor and analyze monthly social media engagement metrics (reach, interaction rates, link clicks) to identify high-performing content types and refine social posting schedules.
Additional Duties & Campus Support — 10%
- Represent the College and support the enrollment team, as needed, at open houses, orientation, other campus visit events, and other enrollment-related visit opportunities.
- Coordinate operational support and technical troubleshooting with IT, Institutional Marketing, and software support representatives for assigned digital platforms (Slate CRM, CMS, virtual tour, and interactive map).
- Perform other duties as necessary or as assigned by the Director of Enrollment Marketing.
Experience and Education Required
- Bachelor's degree is required
- At least three years of experience managing marketing campaigns within an enterprise CRM or database platform (e.g., Slate, Salesforce, HubSpot, or Marketo), with a demonstrated ability to learn complex software systems quickly
- At least two to three years of experience managing organic social media channels, website content management systems (CMS), and digital marketing tools.
Required Skills and Qualifications
- Excellent organizational, technical, and analytical skills.
- Proficiency or strong technical aptitude with enterprise CRM platforms (Slate, Salesforce, HubSpot) for building email/SMS workflows, running relational queries, and managing list segmentation. Direct Slate experience is a plus; training will be provided for an otherwise qualified technical candidate.
- Proficiency with web content management systems (CMS), basic HTML, and web publishing tools.
- Solid understanding of digital privacy laws and communication compliance (CAN-SPAM, TCPA, GDPR).
- Knowledge of admissions marketing, student recruitment, and digital engagement strategies.
- Strong attention to detail and ability to work independently in a fast-paced environment.
- Must be available to work some Saturdays and evenings.
- Must possess a valid driver's license.
Additional Information
York College of Pennsylvania is an Equal Opportunity Employer and Non-Discriminatory. For a copy of York College's Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report.
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Digital Marketing Assistant
Match your credentials to EB-2 or EB-3
If you hold a bachelor's degree in marketing, communications, or a related field, you likely qualify under EB-3. If you have a master's degree or five years of progressive experience, ask your employer to evaluate EB-2 eligibility before filing PERM.
Look up the prevailing wage before negotiating
DOL sets the wage floor for your PERM filing based on your job zone, location, and experience level. Run your title and metro area through the OFLC Wage Search so you know what Level I through Level IV wages apply before your employer finalizes the offer.
Find sponsors using Migrate Mate
Search Migrate Mate to identify employers with verified employment-based green card sponsorship history in digital marketing roles. Targeting companies that have completed PERM filings before cuts months off your search and avoids employers unfamiliar with the process.
Build a portfolio that documents specialty tasks
PERM requires the employer to prove the role has specific requirements tied to the position, not just the person. A portfolio showing campaign analytics, SEO strategy, or paid-media management strengthens the job description and reduces the risk of a DOL audit or denial.
Ask about priority dates before accepting an offer
Nationals of India and China face per-country backlogs on EB-2 and EB-3 categories that can extend your wait significantly. Ask the employer whether they've sponsored workers from your country before and whether their immigration counsel tracks the USCIS Visa Bulletin monthly.
Protect your priority date if you change employers
Once your original I-140 is approved, your priority date can transfer to a new employer's I-140 petition. If your I-485 has been pending 180 days or more, AC21 portability also lets you move to a same or similar occupation without restarting the green card process from scratch.
Green Card Digital Marketing Assistant: Frequently Asked Questions
Can a Digital Marketing Assistant role qualify for PERM labor certification?
Yes. PERM applies to roles where the employer can demonstrate a specific minimum requirement tied to the position, such as a bachelor's degree in marketing, communications, or a directly related field. The employer must also complete DOL's recruitment test, showing no qualified U.S. workers were available, before filing. Digital marketing roles with defined technical duties, like SEO management or paid-media analytics, typically support a defensible PERM filing.
How does green card sponsorship differ from H-1B for this role?
H-1B visa grants temporary work authorization, usually in three-year increments, and requires annual cap competition or lottery selection for most applicants. Green card sponsorship through EB-2 or EB-3 leads to lawful permanent residence with no renewal cycle. The process is longer: PERM labor certification, I-140 approval, and then adjustment of status or consular processing. There is no lottery, but per-country numerical limits can create priority-date backlogs for nationals of high-demand countries.
Where can I find Digital Marketing Assistant jobs with green card sponsorship?
Migrate Mate lists employers with verified employment-based green card sponsorship history, searchable by role and location. This lets you focus on companies that have already navigated the PERM and I-140 process rather than employers who may be open to sponsorship in theory but have no prior experience with it, which significantly reduces delays and failed offers.
What experience level qualifies for EB-3 sponsorship in this role?
EB-3 covers two categories relevant here: professionals with a bachelor's degree in a qualifying field, and skilled workers with at least two years of training or experience. For a Digital Marketing Assistant role, an employer filing under the skilled worker category must document that the position genuinely requires two or more years of experience in its PERM job description, and that requirement must have existed before the recruitment test was run.
What happens to my green card if I change employers mid-process?
If your I-140 has been approved, your priority date can be transferred to a new employer's I-140 petition, so you don't lose your place in line. If your I-485 has been pending for at least 180 days, AC21 portability lets you move to a same or similar occupation without the new employer restarting PERM. Both rules require USCIS confirmation and careful timing, so notify your immigration counsel before accepting a new offer.