Green Card Group Marketing Manager Jobs
Group Marketing Manager jobs with green card sponsorship require employers to complete PERM labor certification with the Department of Labor before filing an I-140 immigrant petition with USCIS. EB-2 covers candidates with an advanced degree or a bachelor's plus five years of progressive marketing experience, while EB-3 covers degreed professionals. Per-country limits mean priority-date backlogs vary by nationality.
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Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives.
The position will lead development and ongoing refinement of commercial and go-to-market strategy, support executive strategic alignment, enable commercial planning and operations, identify and develop strategic partnership opportunities, and establish performance reporting that enables data-driven decision making. These areas directly reflect the Commercial Strategy charter in the current IHFM organization design.
How you'll make a difference:
We are looking for a Senior Manager, Commercial Strategy to help shape and advance the commercial growth strategy for Edwards Implantable Heart Failure Management (IHFM). This highly strategic role will translate market, customer, competitive, and business insights into actionable commercial strategies designed to accelerate adoption, utilization, and sustainable growth of the IHFM portfolio. The Senior Manager will serve as a key strategic partner across Marketing, Sales, Finance, Market Access, Clinical, Professional Education, and other cross-functional teams. The role will connect long-range business strategy with near-term commercial execution, helping the organization identify where to play, how to win, and how to measure progress.
Commercial Strategy & Go-to-Market Planning
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Lead development, refinement, and maintenance of IHFM commercial and go-to-market strategies, translating enterprise and business objectives into actionable commercial priorities.
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Develop strategic frameworks to define where to play and how to win, including customer segmentation, targeting, account prioritization, adoption pathways, and growth opportunities.
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Translate market dynamics, customer needs, competitive intelligence, clinical evidence, and business performance into commercial recommendations.
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Partner with Downstream and Upstream Marketing to ensure alignment between commercial strategy, product strategy, positioning, and future portfolio evolution.
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Support annual operating planning, strategic planning, scenario development, and other business-planning activities.
Market Development & Growth Strategy
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Identify opportunities to expand adoption and utilization across priority heart failure customer segments and care settings.
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Develop segment-specific commercial strategies that address differences in customer needs, clinical workflows, economics, adoption barriers, and competitive dynamics.
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Develop strategic approaches to move priority accounts from initial adoption through sustained utilization and expansion.
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Partner with Marketing and Field Leadership to translate strategy into scalable account-level commercial models and playbooks.
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Evaluate opportunities for new channels, customer models, partnerships, services, and other mechanisms that can accelerate market development.
Business & Commercial Analytics
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Establish frameworks and KPIs to measure progress against commercial strategy and growth priorities.
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Develop dashboards, business reviews, and executive-level performance reporting that identify trends, risks, opportunities, and recommended actions.
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Analyze commercial performance, customer adoption, utilization, segmentation, competitive activity, and market dynamics to inform strategic decisions.
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Partner with Sales Operations, Finance, Marketing, and other stakeholders to establish a consistent fact base for commercial decision making.
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Conduct scenario analyses and business cases to assess strategic growth opportunities and investment alternatives.
Strategic Initiatives & Partnerships
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Lead or support high-priority commercial initiatives that span functions and require structured strategy development and executive alignment.
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Identify, evaluate, and help execute potential downstream partnerships that expand IHFM capabilities, customer reach, or commercial effectiveness.
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Develop business cases and strategic recommendations for partnership and growth opportunities.
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Establish structured approaches for pilot programs, evaluate results, and recommend whether and how successful models should scale.
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Coordinate with relevant functional partners to translate strategic decisions into clear execution plans.
Executive Strategic Alignment
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Develop strategic analyses, recommendations, presentations, and decision materials for IHFM leadership.
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Facilitate alignment around commercial priorities, strategic trade-offs, investments, sequencing, and execution.
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Translate complex market and business information into clear executive-level insights and recommendations.
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Support operating reviews, annual planning, long-range planning, and other strategic leadership discussions.
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Monitor execution against major commercial priorities and proactively identify gaps requiring leadership attention.
Cross-Functional Leadership
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Act as a strategic integrator across Downstream Marketing, Upstream Marketing & Strategy, Sales, Clinical, Professional Education, Global Health Economics & Reimbursement, Finance, and other business partners.
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Build alignment around commercial priorities and help teams translate strategy into coordinated execution.
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Partner closely with field leadership to incorporate customer and field insights into commercial strategy.
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Influence across functions and organizational levels without direct authority.
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Represent commercial strategy in cross-functional initiatives and leadership discussions.
What you'll Need (Required):
Bachelor's Degree or Equivalent in related field, 10 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Required or
Master's Degree or equivalent in related field, 8 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Preferred
What else we look for (Preferred):
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Demonstrated experience developing commercial strategies and translating strategy into executable business plans.
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Experience analyzing markets, customers, competitors, and business performance to support strategic decision making.
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Experience leading complex cross-functional initiatives and influencing stakeholders without direct authority.
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Strong business and financial acumen with the ability to develop business cases and evaluate strategic opportunities.
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Experience working with commercial or field organizations in complex healthcare markets preferred.
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Exceptional strategic and analytical thinking, with the ability to synthesize complex information into clear recommendations.
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Strong business acumen and understanding of commercial drivers, customer adoption, market development, and competitive dynamics.
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Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making.
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Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
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Ability to move fluidly between strategy and execution.
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Strong financial and quantitative orientation.
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Excellent executive communication and storytelling skills.
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Demonstrated ability to structure ambiguous problems and develop fact-based recommendations.
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Strong project and program management capabilities.
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Ability to manage multiple priorities within a fast-moving commercial environment.
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Excellent stakeholder management, collaboration, and influencing skills.
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Strong proficiency with Microsoft Office and commercial analytics/reporting tools.
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Ability to frequently interact with internal and external management and senior-level stakeholders concerning projects, operational decisions, scheduling requirements, and/or contractual clarifications.
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Ability to provide leadership and direction to cross-functional teams to successfully implement global enterprise systems and related solutions.
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Ability to work and excel within a fast paced, dynamic, and constantly changing work environment.
Key Leadership & Behavioral Competencies
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Business Acumen – Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
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Problem Solving – Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
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Dealing with Ambiguity – Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
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Strategic Agility – Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
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Managing Through Systems – Can design practices, processes, and procedures which allow managing from a distance; is comfortable letting things manage themselves without intervening; can make things work through others without being there; can impact people and results remotely.
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Drive for Results – Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
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Customer Focus – Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
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Innovation and Continuous Improvement – Commitment to continuous learning and implementation of better methods, tools and practices to increase customer employee and stockholder satisfaction. A clear understanding of gaps in the organization learned through facts or data gathered & analyzed followed by a clear action plan to reduce the gaps through learning and training. By constantly striving to innovate and improve processes by reducing “waste or Noise” in the system, we believe we will have the ability to stay ahead of our competition in the marketplace.
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Operate within Ethical, Moral, & Regulatory Standards – Continuously demonstrates in actions and speech the highest level of commitment to honesty, transparency, and ethical behavior and compliance with all applicable laws and regulations.
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Other Incidental Duties
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control.
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $145,000 to $205,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Group Marketing Manager
Document progressive marketing leadership clearly
PERM requires your employer to demonstrate you meet the minimum job requirements. Compile performance reviews, campaign budget ownership records, and team management evidence now so your PERM labor certification reflects genuine seniority, not just a job title.
Use OFLC Wage Search before salary negotiations
Your employer must pay at least the DOL prevailing wage for Group Marketing Manager roles in your work location. Run an OFLC Wage Search for your SOC code and metro area so you enter salary discussions knowing the floor PERM will legally require.
Find PERM-sponsoring employers on Migrate Mate
Most job boards don't surface green card sponsorship history. Migrate Mate lists U.S. employers with verified employment-based green card sponsorship records, so you can target Group Marketing Manager roles where the company has already navigated PERM before.
Target mid-size firms with in-house legal counsel
Companies with in-house immigration counsel process PERM filings faster and absorb legal costs more readily than small businesses. Marketing agencies and consumer goods companies in this revenue tier sponsor Group Marketing Manager roles more consistently than startups.
Secure your priority date before switching employers
Once your original I-140 is approved, your priority date is preserved if a new employer files a fresh I-140 in the same or similar occupation. Confirm your priority date is on record with USCIS before resigning, especially if your country of birth has a backlog.
Align your O*NET profile to your PERM job description
PERM audits often compare your actual duties against standard occupation definitions. Cross-check the O*NET profile for Marketing Managers against your offer letter so your job description doesn't inadvertently narrow or mismatch the certified duties USCIS will evaluate.
Green Card Group Marketing Manager: Frequently Asked Questions
Can a Group Marketing Manager role qualify for EB-2 green card sponsorship?
Yes, if the position genuinely requires an advanced degree or a bachelor's degree plus five years of progressive experience in marketing. Your employer must document that the advanced-degree requirement is a business necessity during PERM, not just a preference. Roles overseeing brand strategy, multi-channel budgets, or cross-functional teams typically meet this standard. EB-3 remains available for positions requiring only a bachelor's degree.
How does green card sponsorship differ from H-1B sponsorship for this role?
H-1B visa is a temporary nonimmigrant status tied to a specific employer and subject to an annual lottery. Green card sponsorship through EB-2 or EB-3 leads to permanent residence and involves a multi-step process: PERM labor certification with the Department of Labor, an I-140 immigrant petition with USCIS, and either adjustment of status or consular processing. There is no lottery, but per-country numerical limits can create priority-date backlogs for nationals of high-demand countries.
What does the PERM recruitment test require for a Group Marketing Manager position?
The employer must conduct a good-faith recruitment campaign before filing PERM, demonstrating no minimally qualified U.S. workers were available for the role. For professional positions, this includes mandatory job postings in a Sunday newspaper, on the DOL job bank, and additional recruitment steps. The process typically spans several months before the PERM application is submitted to the Department of Labor.
How do I find employers who sponsor green cards for Group Marketing Manager roles?
Migrate Mate shows employers with verified employment-based green card sponsorship history, letting you target Group Marketing Manager openings at companies that have already completed PERM filings. This saves significant time compared to applying broadly and discovering sponsorship availability only after an offer is extended.
What happens to my green card case if I change employers mid-process?
If your I-485 adjustment of status application has been pending for 180 days or more and your new role is in the same or a similar occupation, AC21 job portability lets you change employers without restarting the process. Separately, once your original I-140 is approved, a new employer can file a fresh I-140 that retains your earlier priority date, protecting your place in the queue.