Green Card Integrated Marketing Manager Jobs
Integrated Marketing Manager roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, which requires employers to document that no qualified U.S. workers are available. Multinational consumer brands, SaaS companies, and agencies regularly sponsor foreign professionals in this role, making it a viable path to permanent residency.
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Job Description
The Cadillac Assistant Integrated Marketing Manager is responsible for planning and execution of advertising projects, activities and channels used to reach luxury target consumers. The Assistant Integrated Marketing Manager is a key role within the Global Brand Strategy organization and collaborates with internal (product marketing, brand strategy, performance, CRM, social, Design) and external (Ad agencies and vendors) teams to ensure Advertising deliverables and assets are executed on time, within budget, meet strategic business outcomes & brand objectives, and aligned consistently across channels.
You will support the Advertising Manager in the development and execution of marketing campaigns and branded content across various platforms. This role requires strong communication and decision-making skills, creativity, project management skills, and analytical thinking to effectively contribute to the Cadillac advertising brand and retail strategy.
KEY RESPONSIBILITIES/ACCOUNTABILITIES:
- Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences
- Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved
- Work closely with Brand Strategy and agencies to develop compelling ad creative strategy, copy, visuals, and other content that aligns with Cadillac tone of voice and brand objectives
- Support the review of inbound creative assets to ensure Brand Guidelines and Viz Identity compliance
- Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies
- Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities
- Assist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources
- Ensure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelines
- Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation
- Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules
- Track and manage talent, music and licensing rights
- Implement and adhere to GM process and enforce it within the team and agency partners
- Oversee and authorize purchase orders (POs) as part of managing marketing campaigns
- Monitor and uphold project budgets to ensure financial adherence and efficiency
- Verify that project briefs are approved and align with budget
- You will be required to work some after-hours and weekends when asked upon
ESSENTIAL QUALIFICATIONS/REQUIREMENTS:
- Bachelor's Degree required
- 5+ years of marketing or advertising experience required
- Strong project management abilities with attention to detail and organization
- Excellent written and verbal communication skills
- Proficiency in advertising platforms, digital marketing tools, and analytics software
- Creative thinking with a strong understanding of branding and visual communication
- Ability to work collaboratively in a fast-paced environment and manage multiple priorities
- Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
- Experience with both traditional and digital advertising channels
LI-MO1
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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Get Access To All JobsTips for Finding Green Card Sponsorship as an Integrated Marketing Manager
Translate your portfolio into PERM language
PERM requires your employer to define a minimum degree and field for the role. Audit your resume to make sure your campaign results and cross-channel experience map to the specialty occupation criteria DOL will evaluate during labor certification.
Target employers with active EB sponsorship infrastructure
Companies with a dedicated immigration counsel and an established PERM filing track record move faster and deny fewer cases mid-process. Look for marketing teams inside publicly traded firms or large agencies that have sponsored international hires before.
Search green-card-sponsoring roles using Migrate Mate
Migrate Mate filters Integrated Marketing Manager openings by employers with documented green card sponsorship history, saving you from applying to roles where sponsorship is never offered or where the employer has no PERM experience.
Negotiate the EB tier before signing your offer
EB-2 requires a master's degree or a bachelor's plus five years of progressive experience; EB-3 covers professionals with a bachelor's degree. Clarify which category your employer intends to file under before accepting, since the PERM job description gets locked in early.
Understand how the prevailing wage affects your offer
Your employer must pay at least the DOL prevailing wage for your role and location. Cross-check your offer letter against the OFLC Wage Search tool for the Integrated Marketing Manager O*NET code to confirm compliance before PERM is filed.
Plan your status bridge during the PERM timeline
PERM labor certification alone can take 12 to 18 months, and I-140 and adjustment of status add more time. If you're currently on H-1B visa or OPT, confirm with your employer's counsel how your existing status will be maintained throughout the green card process.
Green Card Integrated Marketing Manager: Frequently Asked Questions
Does the Integrated Marketing Manager role qualify as a specialty occupation for green card purposes?
Yes. An Integrated Marketing Manager role typically requires at least a bachelor's degree in marketing, communications, or a related field, which satisfies the specialty occupation standard under EB-2 and EB-3. Your employer's PERM job description must specify that degree requirement explicitly, since DOL will verify that the role genuinely demands specialized knowledge and that the listed minimum is standard in the industry.
How does EB-3 green card sponsorship differ from H-1B sponsorship for this role?
H-1B is a temporary nonimmigrant visa with an annual cap and a lottery, while EB-3 is an employment-based immigrant visa leading to permanent residency with no lottery. The EB-3 process involves PERM labor certification, an I-140 petition, and then adjustment of status or consular processing. For most countries outside India and China, EB-3 priority dates are current or close to current, meaning the wait for a green card can be significantly shorter than many candidates expect.
How do I find Integrated Marketing Manager jobs that actually include green card sponsorship?
Migrate Mate is built specifically to surface roles where employers have a documented history of EB-2 or EB-3 sponsorship. Most general job boards don't filter by sponsorship type, so you can spend weeks applying to roles where immigration support was never on the table. Searching through Migrate Mate narrows your pool to employers already familiar with the PERM process.
What role does the PERM labor certification play, and how long does it take?
PERM is the DOL process your employer must complete before filing an I-140 petition on your behalf. The employer must conduct a supervised recruitment campaign to show no qualified U.S. workers are available for the role. Standard PERM processing runs approximately 12 to 18 months, though supervised recruitment cases or audits can extend that timeline. Your employer's immigration counsel manages this process, but you'll need to provide documentation of your qualifications early.
Can I switch employers after my I-140 is approved without losing my green card progress?
Once your I-140 has been approved and your priority date is established, you have meaningful portability rights under AC21 if your adjustment of status application has been pending for 180 days or more. You can move to a new employer in a same or similar Integrated Marketing Manager role without losing your priority date. Changing jobs before your I-140 is approved typically means starting the PERM process over with the new employer.