Green Card Digital Marketing Consultant Jobs
Digital Marketing Consultant roles qualify for EB-2 or EB-3 green card sponsorship when the position requires an advanced degree or a bachelor's degree with substantial progressive experience. Your employer files PERM labor certification with DOL, then an I-140 petition with USCIS, putting you on the path to lawful permanent residency.
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Get Access To All JobsINTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary: Regular
Language Fluency: English (Required)
Work Shift: 1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office expectations, this role will be in office 5 days/week.
The Digital Marketing Strategist is responsible for the strategy to drive revenue and engagement on Truist.com. You will lead channel-generated initiatives aligned to business strategy, along with continuously supporting Small Business Deposits and Digital Banking campaign activities.
Partner with marketing and LOB stakeholders to align website experiences with business objectives, product priorities, and client needs. Drive content, experience, and functionality enhancements across Truist.com through collaboration with marketing, content, UX Design & Research, SEO, authoring, QA, and technology teams. Utilize analytics and client behavior insights to inform strategy, prioritize enhancements, and execute optimization initiatives that improve engagement, conversion, and revenue. Communicate performance results, recommendations, and business impact to stakeholders while championing a measurement-driven approach to digital experience management.
Duties of the Digital Marketing Strategist include:
-
Research, develop and execute strategies for Truist digital channels which increase acquisition, retention, profitability, and cross-sell of clients across Truist’s Small Business and Wholesale site sections and product lines. Primary focus on Small Business deposit products and digital banking services.
-
Partner with marketing partners, channel leads, and platform product owners to develop product specific roadmaps which assist in achieving revenue goals through digital marketing strategies.
-
Demonstrate a solid understanding of the business owner behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning business needs with Truist offerings.
-
Leverage web analytics, site performance data, voice-of-client and user experience research to develop and refine digital marketing strategies, drive qualified traffic, improve conversion rates, and enhance client experiences across digital devices. Maintain appropriate reporting capabilities to establish and track KPIs and communicate the value of marketing placements and digital marketing strategies to business marketing partners and senior management.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
INTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary: Regular
Language Fluency: English (Required)
Work Shift: 1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office expectations, this role will be in office 5 days/week.
The Digital Marketing Strategist is responsible for the strategy to drive revenue and engagement on Truist.com. You will lead channel-generated initiatives aligned to business strategy, along with continuously supporting Small Business Deposits and Digital Banking campaign activities.
Partner with marketing and LOB stakeholders to align website experiences with business objectives, product priorities, and client needs. Drive content, experience, and functionality enhancements across Truist.com through collaboration with marketing, content, UX Design & Research, SEO, authoring, QA, and technology teams. Utilize analytics and client behavior insights to inform strategy, prioritize enhancements, and execute optimization initiatives that improve engagement, conversion, and revenue. Communicate performance results, recommendations, and business impact to stakeholders while championing a measurement-driven approach to digital experience management.
Duties of the Digital Marketing Strategist include:
-
Research, develop and execute strategies for Truist digital channels which increase acquisition, retention, profitability, and cross-sell of clients across Truist’s Small Business and Wholesale site sections and product lines. Primary focus on Small Business deposit products and digital banking services.
-
Partner with marketing partners, channel leads, and platform product owners to develop product specific roadmaps which assist in achieving revenue goals through digital marketing strategies.
-
Demonstrate a solid understanding of the business owner behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning business needs with Truist offerings.
-
Leverage web analytics, site performance data, voice-of-client and user experience research to develop and refine digital marketing strategies, drive qualified traffic, improve conversion rates, and enhance client experiences across digital devices. Maintain appropriate reporting capabilities to establish and track KPIs and communicate the value of marketing placements and digital marketing strategies to business marketing partners and senior management.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
See all 211+ Green Card Digital Marketing Consultant Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Digital Marketing Consultant Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Digital Marketing Consultant
Document your progressive experience carefully
EB-3 skilled worker eligibility requires two or more years of qualifying experience, while EB-2 requires a bachelor's degree plus five years of progressive experience in lieu of an advanced degree. Collect dated offer letters, performance reviews, and project records now, before your employer starts the PERM process.
Find sponsors using Migrate Mate
Search Migrate Mate to identify U.S. employers with verified green card sponsorship history for digital marketing roles. Targeting companies that have completed PERM filings before is more effective than approaching firms with no prior employment-based sponsorship track record.
Verify your role meets specialty occupation standards
Before PERM begins, confirm your Digital Marketing Consultant position is defined to require a specific bachelor's degree field, not just any degree. DOL scrutinizes vaguely worded job requirements during the prevailing wage determination and recruitment test phases of PERM.
Check prevailing wage tiers before negotiating salary
Your employer must pay at least the DOL prevailing wage for your occupation, location, and experience level. Run your job title and metro area through the OFLC Wage Search before accepting an offer so you understand the wage floor your employer is legally obligated to meet.
Track your priority date against the Visa Bulletin
Nationals of high-demand countries like India and China can face multi-year backlogs in the EB-2 and EB-3 categories due to per-country limits. Check the monthly State Department Visa Bulletin to monitor when your priority date becomes current and you can file for adjustment of status.
Understand AC21 portability before changing jobs
If your I-485 has been pending 180 days or more, AC21 portability lets you move to a new employer in the same or a similar occupation without losing your place in line. Confirm your O*NET occupation code matches closely enough before accepting any new Digital Marketing Consultant offer.
Green Card Digital Marketing Consultant: Frequently Asked Questions
Does a Digital Marketing Consultant role qualify for EB-2 or EB-3 green card sponsorship?
It can qualify under either category depending on how the position is defined. EB-2 applies when the role requires an advanced degree or a bachelor's degree plus five years of progressive experience. EB-3 covers roles requiring a bachelor's degree or at least two years of skilled work experience. Your employer's attorney will determine the category based on the actual job requirements before filing PERM.
How is green card sponsorship different from H-1B sponsorship for this role?
H-1B visa grants temporary work authorization, typically in two or three-year increments, while an employment-based green card leads to lawful permanent residency. The PERM process for a green card requires your employer to conduct a formal DOL-supervised recruitment test and obtain a prevailing wage determination before filing an I-140 petition with USCIS. There is no annual lottery for employment-based green cards, but per-country numerical limits can create significant priority-date backlogs, particularly for nationals of India and China.
What does the PERM labor certification process involve for a Digital Marketing Consultant?
PERM requires your employer to request a prevailing wage determination from DOL, conduct a prescribed recruitment campaign to test the U.S. labor market, document that no minimally qualified U.S. workers applied, and then file an ETA Form 9089 with DOL. The job description must specify degree and experience requirements that genuinely reflect the position, not requirements inflated to favor your profile. Only after PERM certification can your employer file the I-140 immigrant petition with USCIS.
How do I find employers willing to sponsor a green card for a digital marketing role?
Use Migrate Mate to search for U.S. employers with verified employment-based green card sponsorship history in digital marketing and related fields. Targeting companies that have successfully completed PERM filings before is significantly more efficient than cold-applying to firms with no prior sponsorship experience, as those employers already understand the process and costs involved.
Can I change jobs while my green card application is pending?
Once your I-485 adjustment of status application has been pending for 180 days or more and your I-140 has been approved, AC21 portability lets you move to a new employer in the same or a similar occupation without abandoning your place in the queue. Your O*NET occupation code for the new Digital Marketing Consultant role must align closely enough with your original sponsored position, so confirm this with an immigration attorney before accepting any new offer.