Green Card Seo Manager Jobs
SEO Manager roles qualify for EB-2 or EB-3 green card sponsorship when employers file PERM labor certification with the DOL, confirming no qualified U.S. worker is available. Most positions require a bachelor's degree in marketing, communications, or a related field, making EB-3 the common path, though advanced-degree professionals may qualify under EB-2.
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Get Access To All JobsDepartment: Digital Marketing
Reports To: Director of Digital Growth and Web Conversion
Direct reports: 0
Location: Hybrid, Denver, CO or home-based, Boston, MA
Position Summary:
Why Join Bentley Digital Marketing Now?
There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward-thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it.
About the Role
We are seeking a forward-thinking and highly strategic Senior Manager of Discoverability whose primary mandate is to ensure our corporate B2B website, content, and e-commerce storefront are not only ranking in traditional search results but are also being cited as authoritative sources by Large Language Models (LLMs) and generative search experiences.
Reporting to the Director of Digital Growth and Web Conversion, you will lead our global organic discoverability strategy. This role requires a leader who can navigate the rapidly evolving landscape of how B2B buyers find information. You will own traditional Search Engine Optimization (SEO), pioneer our Answer Engine Optimization (AEO) and AI Optimization (AIO) strategies, and, in partnership with Content Strategy, develop the architectural and content strategies needed to feed algorithm-driven discovery platforms like YouTube and Reddit.
Responsibilities:
- Search Strategy & Innovation
- Lead the Discoverability Roadmap: Develop and execute a comprehensive organic growth strategy encompassing Technical SEO, On-Page SEO, Off-Page SEO, and AEO/AIO.
- Pioneer AI Optimization (AIO): Establish best practices for structuring content and data to ensure our brand and products are accurately represented and cited by generative AI engines (e.g., Google SGE, ChatGPT, Gemini, Perplexity).
-
Drive Organic Conversion: Partner closely with the CRO team to ensure that inbound organic traffic is effectively routed into high-converting digital funnels, ultimately driving MQLs and e-commerce revenue.
-
Technical & Content Optimization
- Technical SEO Excellence: Oversee site architecture, crawlability, indexation, JavaScript rendering, and Core Web Vitals to ensure optimal performance across search engines.
- Entity & Schema Management: Implement advanced structured data (Schema.org) and entity-based optimization strategies to feed search engine knowledge graphs and AI models.
-
Content Alignment & Evangelism: Audit existing content and establish SEO/AEO best practices for distributed marketing teams. Collaborate with content creators across the organization to ensure the production of keyword- and entity-rich content that satisfies user intent across the entire buyer's journey.
-
Analysis & Insights
- Data-Driven Discovery: Continuously monitor keyword rankings, organic share of voice, AI citations, and backlink profiles to identify new growth opportunities and competitive threats.
- Executive Communication: Track and report on the commercial impact of organic traffic using web analytics and data visualization tools. Effectively communicate key insights, search trends, and strategic plans to executive teams, translating complex data into clear business narratives.
-
Algorithm Monitoring: Stay ahead of major search engine algorithm updates and AI platform shifts, proactively adjusting strategies to mitigate risk and capitalize on new search behaviors.
-
Cross-Functional Collaboration
- Internal Advocacy: Act as the primary advocate for discoverability. Confidently "sell" SEO and AEO strategies to cross-functional stakeholders, securing buy-in and driving alignment across a decentralized content organization.
- Partner with Product & Distributed Content Creators: Work seamlessly with content creators embedded across various marketing functions and Product Marketing to inform editorial calendars with data-backed search concepts and ensure new product launches are optimized for discoverability.
- Work with Web & Engineering: Partner with web development teams to prioritize and implement technical SEO enhancements, schema markup, and site speed improvements.
- Marketing Alignment: Collaborate with the Paid Media team to align organic and paid search strategies, maximizing overall SERP real estate and optimizing customer acquisition costs (CAC).
Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Qualifications
- Experience: 8+ years of experience in digital marketing, with at least 5+ years dedicated to enterprise-level SEO and organic growth strategy.
- B2B Expertise: Proven experience scaling organic traffic and pipeline generation within a complex B2B enterprise software or tech environment.
- Executive Presence & Influence: Exceptional communication and presentation skills. Proven ability to pitch and "sell" strategies cross-functionally, build consensus without direct authority, and communicate key insights effectively to C-level executives.
- AI & Search Evolution: Demonstrated understanding of the shift from traditional search to AEO/AIO, with a strong grasp of how LLMs process, retrieve, and cite information.
- SEO Tools: Advanced, hands-on expertise with enterprise SEO platforms (e.g., Semrush, Ahrefs, BrightEdge) and technical crawling tools (e.g., Screaming Frog, Botify).
- Analytics & Visualization: Proficiency in Google Search Console, Google Analytics 4, and data visualization tools (e.g., Power BI, Data Studio) to analyze organic funnels and report on performance.
- Technical Acumen: Strong understanding of web technologies (HTML, CSS, JavaScript) and how they impact search engine crawling and indexing. Deep expertise in implementing structured data/schema markup.
What We Offer:
- A great Team and culture – please see our colleague video.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction – watch this short documentary about how we got our start.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
LI-CS1
About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice
Request an Accommodation:
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
Department: Digital Marketing
Reports To: Director of Digital Growth and Web Conversion
Direct reports: 0
Location: Hybrid, Denver, CO or home-based, Boston, MA
Position Summary:
Why Join Bentley Digital Marketing Now?
There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward-thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it.
About the Role
We are seeking a forward-thinking and highly strategic Senior Manager of Discoverability whose primary mandate is to ensure our corporate B2B website, content, and e-commerce storefront are not only ranking in traditional search results but are also being cited as authoritative sources by Large Language Models (LLMs) and generative search experiences.
Reporting to the Director of Digital Growth and Web Conversion, you will lead our global organic discoverability strategy. This role requires a leader who can navigate the rapidly evolving landscape of how B2B buyers find information. You will own traditional Search Engine Optimization (SEO), pioneer our Answer Engine Optimization (AEO) and AI Optimization (AIO) strategies, and, in partnership with Content Strategy, develop the architectural and content strategies needed to feed algorithm-driven discovery platforms like YouTube and Reddit.
Responsibilities:
- Search Strategy & Innovation
- Lead the Discoverability Roadmap: Develop and execute a comprehensive organic growth strategy encompassing Technical SEO, On-Page SEO, Off-Page SEO, and AEO/AIO.
- Pioneer AI Optimization (AIO): Establish best practices for structuring content and data to ensure our brand and products are accurately represented and cited by generative AI engines (e.g., Google SGE, ChatGPT, Gemini, Perplexity).
-
Drive Organic Conversion: Partner closely with the CRO team to ensure that inbound organic traffic is effectively routed into high-converting digital funnels, ultimately driving MQLs and e-commerce revenue.
-
Technical & Content Optimization
- Technical SEO Excellence: Oversee site architecture, crawlability, indexation, JavaScript rendering, and Core Web Vitals to ensure optimal performance across search engines.
- Entity & Schema Management: Implement advanced structured data (Schema.org) and entity-based optimization strategies to feed search engine knowledge graphs and AI models.
-
Content Alignment & Evangelism: Audit existing content and establish SEO/AEO best practices for distributed marketing teams. Collaborate with content creators across the organization to ensure the production of keyword- and entity-rich content that satisfies user intent across the entire buyer's journey.
-
Analysis & Insights
- Data-Driven Discovery: Continuously monitor keyword rankings, organic share of voice, AI citations, and backlink profiles to identify new growth opportunities and competitive threats.
- Executive Communication: Track and report on the commercial impact of organic traffic using web analytics and data visualization tools. Effectively communicate key insights, search trends, and strategic plans to executive teams, translating complex data into clear business narratives.
-
Algorithm Monitoring: Stay ahead of major search engine algorithm updates and AI platform shifts, proactively adjusting strategies to mitigate risk and capitalize on new search behaviors.
-
Cross-Functional Collaboration
- Internal Advocacy: Act as the primary advocate for discoverability. Confidently "sell" SEO and AEO strategies to cross-functional stakeholders, securing buy-in and driving alignment across a decentralized content organization.
- Partner with Product & Distributed Content Creators: Work seamlessly with content creators embedded across various marketing functions and Product Marketing to inform editorial calendars with data-backed search concepts and ensure new product launches are optimized for discoverability.
- Work with Web & Engineering: Partner with web development teams to prioritize and implement technical SEO enhancements, schema markup, and site speed improvements.
- Marketing Alignment: Collaborate with the Paid Media team to align organic and paid search strategies, maximizing overall SERP real estate and optimizing customer acquisition costs (CAC).
Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Qualifications
- Experience: 8+ years of experience in digital marketing, with at least 5+ years dedicated to enterprise-level SEO and organic growth strategy.
- B2B Expertise: Proven experience scaling organic traffic and pipeline generation within a complex B2B enterprise software or tech environment.
- Executive Presence & Influence: Exceptional communication and presentation skills. Proven ability to pitch and "sell" strategies cross-functionally, build consensus without direct authority, and communicate key insights effectively to C-level executives.
- AI & Search Evolution: Demonstrated understanding of the shift from traditional search to AEO/AIO, with a strong grasp of how LLMs process, retrieve, and cite information.
- SEO Tools: Advanced, hands-on expertise with enterprise SEO platforms (e.g., Semrush, Ahrefs, BrightEdge) and technical crawling tools (e.g., Screaming Frog, Botify).
- Analytics & Visualization: Proficiency in Google Search Console, Google Analytics 4, and data visualization tools (e.g., Power BI, Data Studio) to analyze organic funnels and report on performance.
- Technical Acumen: Strong understanding of web technologies (HTML, CSS, JavaScript) and how they impact search engine crawling and indexing. Deep expertise in implementing structured data/schema markup.
What We Offer:
- A great Team and culture – please see our colleague video.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction – watch this short documentary about how we got our start.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
LI-CS1
About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice
Request an Accommodation:
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
See all Green Card Seo Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Seo Manager Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Seo Manager
Match your degree to the role
PERM labor certification ties your green card to a specific job description. Make sure your degree field aligns with the role as advertised, since a mismatch between your credentials and the employer's listed requirements can trigger an RFE at the I-140 stage.
Target employers with PERM filing history
Search DOL OFLC disclosure data to find companies that have previously filed PERM applications for SEO or digital marketing roles. Employers who have done it before understand the timeline and are far less likely to withdraw sponsorship mid-process.
Use Migrate Mate to filter sponsoring employers
Search Migrate Mate to identify SEO Manager roles at companies with active green card sponsorship history. Filtering by job title and sponsorship type saves weeks of manual research across OFLC filings.
Ask about prevailing wage before accepting an offer
Your employer must pay at least the DOL prevailing wage for your role and location throughout the PERM process. Use the OFLC Wage Search to check the Level II or III wage for SEO Manager in your metro area before negotiating your offer.
File I-140 concurrently to protect your priority date
Once PERM is certified, ask your employer to file the I-140 petition with USCIS as quickly as possible. Your priority date locks in from the I-140 receipt, which matters significantly if you're from a country with EB-3 backlog.
Document your SEO credentials before the PERM audit
DOL audits PERM applications and may request proof that the role genuinely requires a degree-level skill set. Compile performance reports, campaign analytics, tool certifications, and any evidence that your SEO work requires specialized knowledge above general marketing duties.
Green Card Seo Manager: Frequently Asked Questions
Does an SEO Manager role qualify for EB-2 or EB-3 green card sponsorship?
Most SEO Manager positions qualify under EB-3 as a professional role requiring at least a bachelor's degree in marketing, communications, or a related field. EB-2 applies if the role requires an advanced degree or if you have a combination of education and progressive experience that meets the higher standard. Your employer's PERM job description determines which category fits.
How does green card sponsorship differ from H-1B sponsorship for SEO Managers?
Green card sponsorship through PERM and I-140 leads to permanent residency, not a temporary work visa. Unlike the H-1B visa, EB-3 has no annual lottery, so there's no random selection risk. The tradeoff is timeline: the PERM labor certification process alone typically runs six months to over a year before USCIS even reviews your I-140 petition.
What does the DOL prevailing wage requirement mean for my SEO Manager job offer?
Before filing PERM, your employer must request a prevailing wage determination from the DOL's OFLC. They're required to pay at least that wage for the duration of your sponsorship. You can preview the applicable wage level for your location using the OFLC Wage Search tool, which helps you evaluate whether an offer is structured to survive the process.
Where can I find SEO Manager jobs that offer green card sponsorship?
Migrate Mate indexes job listings by sponsorship type, so you can filter specifically for EB-2 and EB-3 green card roles rather than wading through postings that only offer H-1B or no sponsorship at all. Searching by job title and location within Migrate Mate surfaces employers with verified PERM filing history in digital marketing and SEO functions.
Can I switch employers after my PERM is approved but before I get my green card?
Portability rules under AC21 allow you to change employers after your I-140 is approved and your adjustment of status application has been pending for at least 180 days, as long as the new role is in the same or a similar occupational classification. For SEO Managers, a move to a comparable digital marketing role at a new company can qualify, but confirm the occupational match with USCIS guidelines before switching.