Green Card Lifecycle Marketing Manager Jobs
Lifecycle Marketing Manager roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, which requires employers to document recruitment efforts before filing your I-140 petition. Marketing operations expertise tied to a bachelor's or advanced degree in marketing, business, or a related field supports PERM eligibility, making this a sponsorship-viable path to permanent U.S. residency.
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Get Access To All JobsPosition Summary
The Email & Lifecycle Marketing Manager is responsible for building and scaling ProCaps Laboratories' customer retention engine from the ground up. This role owns lifecycle strategy and execution across email and SMS — including Klaviyo architecture, customer segmentation, automated journeys, voice-of-customer programs, and lifecycle reporting. This is a foundational, hands-on build role. The ideal candidate combines strong lifecycle marketing expertise with a builder mentality and genuine customer empathy. They are equally comfortable architecting automation flows in Klaviyo, analyzing customer behavior, and presenting insights to leadership. Over time, this role evolves into the organization's primary steward of customer understanding and retention strategy.
Requirements
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8+ years of lifecycle marketing, CRM, retention, or email marketing experience
- Demonstrated experience building lifecycle programs and automation frameworks from scratch
- Strong hands-on Klaviyo expertise
- Experience with customer segmentation, lifecycle reporting, and retention analysis
- Proven success improving customer engagement and retention metrics
- Excellent written communication skills; ability to write in an educational, credibility-based brand voice
- Strong analytical and problem-solving abilities
Preferred Qualifications
- Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
- Subscription business experience
- Loyalty program implementation or management experience
- Voice-of-customer or customer research experience
- SMS marketing experience
- Experience following platform migrations or greenfield lifecycle launches
Leadership & Professional Skills
- Builder mentality; comfortable creating systems from scratch
- Strong customer empathy and curiosity
- Strategic thinker with strong hands-on execution skills
- Highly organized and detail-oriented
- Comfortable influencing cross-functional teams without direct authority
- Excellent communication and presentation abilities
WHAT YOU'LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)
Lifecycle Infrastructure & Foundation
- Own Klaviyo platform architecture, setup, and ongoing optimization
- Develop lifecycle marketing framework, segmentation strategy, and measurement approach
- Build email and SMS template systems aligned with ProCaps brand standards
- Establish list growth and subscriber acquisition programs
- Create lifecycle reporting dashboards and performance tracking processes
- Develop lifecycle governance, testing, and optimization cadence
Customer Journey Development
- Design and optimize customer journeys from first purchase through long-term loyalty
- Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
- Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
Email & SMS Execution
- Own lifecycle email and SMS strategy and execution
- Develop campaign calendars aligned with customer lifecycle stages
- Build targeted segmentation and personalization strategies
- Execute structured A/B testing programs to improve engagement, repeat purchase behavior, and LTV
- Ensure all communications reflect ProCaps' educational, founder-led brand voice
Voice of Customer & Customer Insights
- Establish and manage a formal Voice of Customer program
- Collect and analyze customer feedback from surveys, reviews, Customer Care interactions, social listening, and behavioral data
- Maintain customer personas and lifecycle journey maps
- Translate customer insights into actionable recommendations for Marketing, Product, and Customer Care
- Present recurring customer themes and lifecycle findings to cross-functional stakeholders
Loyalty & Retention Strategy
- Develop retention strategies that increase repeat purchase behavior and customer lifetime value
- Evaluate loyalty and rewards platform options and recommend program structure
- Support loyalty program implementation and measure effectiveness
Analytics & Reporting
- Define and monitor lifecycle KPIs including LTV, repeat purchase rate, retention rate, subscription performance, and email/SMS contribution
- Analyze customer cohorts, retention trends, and repeat purchase behavior
- Develop recurring lifecycle performance reporting for marketing leadership
Cross-Functional Collaboration
- Partner with DTC & Performance Marketing Manager to align acquisition and retention strategies
- Coordinate with Customer Care to capture feedback and identify experience opportunities
- Work with Creative to develop lifecycle assets consistent with ProCaps brand standards
- Share customer insights with Social Media, Product, and leadership teams
WORKING CONDITIONS
- Duties are performed primarily in a smoke-free manufacturing environment
- We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space
- Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere
- We are dedicated to professionalism and growth, continually striving to improve and excel in all we do
Physical Requirements
- Frequent sitting, standing, walking
- Able to lift up to 25 lbs
Benefits
ProCaps provide:
- Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
- Eligible for a discretionary company-wide bonus
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match - up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
- Cash Reward Employee Referral Program
- Pet Insurance
- Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE:
This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY:
Click below to apply directly through our career portal.
Position Summary
The Email & Lifecycle Marketing Manager is responsible for building and scaling ProCaps Laboratories' customer retention engine from the ground up. This role owns lifecycle strategy and execution across email and SMS — including Klaviyo architecture, customer segmentation, automated journeys, voice-of-customer programs, and lifecycle reporting. This is a foundational, hands-on build role. The ideal candidate combines strong lifecycle marketing expertise with a builder mentality and genuine customer empathy. They are equally comfortable architecting automation flows in Klaviyo, analyzing customer behavior, and presenting insights to leadership. Over time, this role evolves into the organization's primary steward of customer understanding and retention strategy.
Requirements
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8+ years of lifecycle marketing, CRM, retention, or email marketing experience
- Demonstrated experience building lifecycle programs and automation frameworks from scratch
- Strong hands-on Klaviyo expertise
- Experience with customer segmentation, lifecycle reporting, and retention analysis
- Proven success improving customer engagement and retention metrics
- Excellent written communication skills; ability to write in an educational, credibility-based brand voice
- Strong analytical and problem-solving abilities
Preferred Qualifications
- Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
- Subscription business experience
- Loyalty program implementation or management experience
- Voice-of-customer or customer research experience
- SMS marketing experience
- Experience following platform migrations or greenfield lifecycle launches
Leadership & Professional Skills
- Builder mentality; comfortable creating systems from scratch
- Strong customer empathy and curiosity
- Strategic thinker with strong hands-on execution skills
- Highly organized and detail-oriented
- Comfortable influencing cross-functional teams without direct authority
- Excellent communication and presentation abilities
WHAT YOU'LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)
Lifecycle Infrastructure & Foundation
- Own Klaviyo platform architecture, setup, and ongoing optimization
- Develop lifecycle marketing framework, segmentation strategy, and measurement approach
- Build email and SMS template systems aligned with ProCaps brand standards
- Establish list growth and subscriber acquisition programs
- Create lifecycle reporting dashboards and performance tracking processes
- Develop lifecycle governance, testing, and optimization cadence
Customer Journey Development
- Design and optimize customer journeys from first purchase through long-term loyalty
- Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
- Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
Email & SMS Execution
- Own lifecycle email and SMS strategy and execution
- Develop campaign calendars aligned with customer lifecycle stages
- Build targeted segmentation and personalization strategies
- Execute structured A/B testing programs to improve engagement, repeat purchase behavior, and LTV
- Ensure all communications reflect ProCaps' educational, founder-led brand voice
Voice of Customer & Customer Insights
- Establish and manage a formal Voice of Customer program
- Collect and analyze customer feedback from surveys, reviews, Customer Care interactions, social listening, and behavioral data
- Maintain customer personas and lifecycle journey maps
- Translate customer insights into actionable recommendations for Marketing, Product, and Customer Care
- Present recurring customer themes and lifecycle findings to cross-functional stakeholders
Loyalty & Retention Strategy
- Develop retention strategies that increase repeat purchase behavior and customer lifetime value
- Evaluate loyalty and rewards platform options and recommend program structure
- Support loyalty program implementation and measure effectiveness
Analytics & Reporting
- Define and monitor lifecycle KPIs including LTV, repeat purchase rate, retention rate, subscription performance, and email/SMS contribution
- Analyze customer cohorts, retention trends, and repeat purchase behavior
- Develop recurring lifecycle performance reporting for marketing leadership
Cross-Functional Collaboration
- Partner with DTC & Performance Marketing Manager to align acquisition and retention strategies
- Coordinate with Customer Care to capture feedback and identify experience opportunities
- Work with Creative to develop lifecycle assets consistent with ProCaps brand standards
- Share customer insights with Social Media, Product, and leadership teams
WORKING CONDITIONS
- Duties are performed primarily in a smoke-free manufacturing environment
- We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space
- Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere
- We are dedicated to professionalism and growth, continually striving to improve and excel in all we do
Physical Requirements
- Frequent sitting, standing, walking
- Able to lift up to 25 lbs
Benefits
ProCaps provide:
- Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
- Eligible for a discretionary company-wide bonus
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match - up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
- Cash Reward Employee Referral Program
- Pet Insurance
- Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE:
This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY:
Click below to apply directly through our career portal.
See all 44+ Green Card Lifecycle Marketing Manager Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Lifecycle Marketing Manager
Align your degree to PERM job requirements
PERM requires your employer to list a specific minimum degree requirement. A bachelor's in marketing, business, or communications maps cleanly to Lifecycle Marketing Manager duties; a mismatched degree field can trigger USCIS scrutiny during the I-140 review.
Document CRM and automation platform credentials
Employers filing PERM for lifecycle roles often list tools like marketing automation platforms as job requirements. Gather certifications and employment records showing hands-on experience with these systems before the labor certification recruitment period begins.
Target employers with active EB-3 filing history
Search for companies that have previously sponsored marketing professionals through PERM, not just H-1B visa. Employers comfortable with the 12-to-18-month PERM timeline are far more likely to extend a green card offer than those unfamiliar with the process.
Use Migrate Mate to filter sponsoring employers
Lifecycle marketing roles aren't always listed with explicit green card sponsorship details. Use Migrate Mate to surface employers with documented PERM filing history specifically for marketing operations roles, saving you from cold outreach to companies with no sponsorship infrastructure.
Negotiate PERM filing timing into your offer stage
Ask during negotiations whether the employer will initiate PERM within your first year. Earlier filing means earlier priority date, which matters significantly if you're from a country with EB-3 backlog. Get any sponsorship commitment confirmed in writing before signing.
Request a prevailing wage determination before filing
Your employer must submit a prevailing wage request to DOL before the PERM recruitment period opens. Cross-check the offered wage against the OFLC Wage Search for your specific SOC code and work location, since underpayment is a common PERM denial trigger.
Green Card Lifecycle Marketing Manager: Frequently Asked Questions
Does a Lifecycle Marketing Manager role qualify for EB-2 or EB-3 green card sponsorship?
Most Lifecycle Marketing Manager positions qualify under EB-3 as skilled workers requiring a bachelor's degree. Roles emphasizing advanced analytics, cross-functional leadership, or specialized platform architecture may support an EB-2 filing if the employer can document that the position genuinely requires an advanced degree. Your PERM job description determines which category applies, so the wording your employer uses matters.
How does PERM green card sponsorship differ from H-1B sponsorship for this role?
H-1B sponsorship is temporary, subject to an annual lottery, and caps out at six years without green card progression. PERM sponsorship is permanent and has no annual cap at the EB-3 level for most countries outside India and China. The tradeoff is timeline: PERM labor certification alone takes six to eighteen months before the I-140 petition even starts, so planning ahead with your employer is essential.
How can I find Lifecycle Marketing Manager jobs that include green card sponsorship?
Standard job boards rarely surface PERM-specific sponsorship details for marketing roles. Migrate Mate is built specifically for this search, letting you filter by employers with documented employment-based green card filing history. This gets you directly to companies with existing PERM infrastructure rather than employers who may consider sponsorship but have never done it.
What documentation should I prepare before a Lifecycle Marketing Manager PERM filing?
Gather your official academic transcripts and degree certificates, any foreign credential evaluation if your degree is from outside the U.S., employment verification letters covering your relevant experience, and records showing specific tools or platforms you've managed. Your employer's PERM attorney will need these to establish that you meet the minimum requirements listed in the labor certification, which USCIS will later verify during the I-140 review.
Can my employer start PERM sponsorship while I'm on a work visa like H-1B or OPT?
Yes. PERM filing is independent of your current visa status and can begin while you hold H-1B, OPT, or another authorized work status. Starting PERM early locks in your priority date, which determines your place in the green card queue. For nationals of backlogged countries, earlier priority dates translate directly into shorter total wait times for permanent residency.