Green Card Media Relations Specialist Jobs
Media Relations Specialist roles qualify for EB-2 or EB-3 green card sponsorship through PERM labor certification when employers verify no qualified U.S. workers are available. Positions requiring a bachelor's degree in communications or public relations fit the EB-3 professional category, while roles demanding a master's degree or equivalent specialized credentials can qualify under EB-2.
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Description
At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.
We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.
ROLE AND RESPONSIBILITIES
- Develop written public relations materials, including fact sheets, press releases and pitches.
- Facilitate outgoing pitches and incoming media inquiries via public relations inbox.
- Responsible for the end-to-end product sampling, mailer and media seeding process, from creative concept through execution, ensuring every touchpoint reflects Bath & Body Works’ brand standards and creates memorable experiences for media and creators.
- Develop fresh, newsworthy PR concepts and creative storytelling ideas that elevate product launches and drive earned media opportunities.
- Maintain relationships with external vendors, production partners and agencies to deliver best-in-class mailers, sampling programs and PR experiences.
- Support ongoing media coverage audits, distributing updates to cross-functional partners and/or leaders as necessary.
- Support the execution of press events and experiences; participate as a representative of the PR team.
- Partner closely with Social, Influencer, Marketing, Merchandising and International teams to ensure integrated communications planning and consistent storytelling across channels.
- Develop a deep understanding of the product innovation pipeline, launch calendar and business priorities to proactively identify compelling storytelling opportunities.
- Work hand-in-hand with key partners as situationally appropriate in pursuit of assigned priorities and initiatives.
- Bring curiosity, creativity and an editor’s approach to identifying stories that will resonate with consumers, media and other collaborators.
BASIC QUALIFICATIONS
- 2–4 years of PR experience in-house or at an agency; experience in beauty, consumer goods, fashion or retail preferred.
- Excellent written and verbal communication skills.
- Strong creative instincts with a passion for consumer products, storytelling and earned media.
- Experience developing product mailers, gifting programs, media events, or brand activations preferred.
- Exceptional project management skills running multiple launches and handling competing priorities simultaneously.
- Highly organized and very agile, efficient, and diligent, with a bias toward action and proactive ownership.
- Collaborative attitude and a proactive approach to work, with the ability to build strong partnerships across functions.
- Proficient in Microsoft Office (Word, Excel and PowerPoint) with a working knowledge of PR tools (e.g., Meltwater, Cision/PR Newswire, Muck Rack, Critical Mention).
- Interest in new technology and potential future application for communications (e.g., design tools, AI and new vendor capabilities).
Education
Bachelor's degree or equivalent experience
CORE COMPETENCIES
- Drives Results
- Action Oriented
- Collaborates
- Decision Making
- Nimble Learning
BENEFITS
Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:
- Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- No-cost mental health and well-being support through our Employee Assistance Program (EAP).
- 401(k) with company match and Associate Stock Purchase Program with discount.
- Opportunity for paid time off, paid parental leave and access to family building benefits.
- Home, auto and pet insurance and a company-provided Care.com subscription.
- Tuition reimbursement and scholarship opportunities for post-secondary education.
- Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
- Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Media Relations Specialist
Document your communications credentials before applying
Gather transcripts, press kits, media coverage portfolios, and any awards or bylines that demonstrate specialized expertise. PERM audits for communications roles frequently request proof that your background matches the job requirements exactly, not just generally.
Target employers with active PERM filing history
Use Migrate Mate to filter Media Relations Specialist openings by employers who have filed PERM labor certifications before. Repeat filers understand the process, have immigration counsel on retainer, and are far less likely to back out after an offer.
Understand how EB-3 differs from H-1B for this role
Unlike H-1B visa, EB-3 sponsorship has no lottery and leads to permanent residency. The tradeoff is a longer timeline, typically two to four years for most countries, because PERM, I-140, and adjustment of status are sequential steps, not a single filing.
Verify your role qualifies as a specialty occupation
Review the O*NET profile for Media Relations Specialists to confirm your job duties align with the listed knowledge domains. USCIS uses occupational definitions to evaluate whether a role genuinely requires a specialized degree, so your job description must mirror that language precisely.
Ask employers about prevailing wage compliance upfront
DOL requires employers to pay the prevailing wage for your location and experience level before filing PERM. Cross-check the offered salary against the OFLC Wage Search for your metro area so you can flag any wage-level issues before the sponsorship process begins.
Time your job search around PERM recruitment windows
Employers must complete a mandatory DOL recruitment period before submitting your PERM application, which typically spans 30 to 180 days. Starting your search at least six months before your current work authorization expires gives you realistic runway to clear this phase without gaps.
Green Card Media Relations Specialist: Frequently Asked Questions
Does a Media Relations Specialist role qualify for EB-2 or EB-3 sponsorship?
Most Media Relations Specialist positions qualify under EB-3 as professional roles requiring a bachelor's degree in communications, public relations, or journalism. If your role requires a master's degree or you have at least a decade of progressively specialized experience that substitutes for an advanced degree, the employer may sponsor you under EB-2 instead. The specific category depends on how the employer writes the PERM job description.
How does green card sponsorship differ from H-1B for this role?
H-1B is a temporary work visa capped at 85,000 annually with a lottery, while EB-2 and EB-3 green card sponsorship has no annual cap for most countries and results in permanent residency. The green card process takes longer, usually two to five years for most nationalities, but it isn't subject to randomized selection and doesn't require renewal every few years.
Which employers sponsor Media Relations Specialists for green cards?
Large corporations with in-house communications departments, healthcare systems, universities, nonprofits, and government contractors are the most consistent sponsors because they have established HR processes and immigration counsel. Smaller PR agencies rarely sponsor because they lack the infrastructure to manage a multi-year PERM process. Use Migrate Mate to search specifically for Media Relations Specialist roles at employers with verified green card sponsorship history.
What does the PERM labor certification process involve for this job?
PERM requires your employer to run a formal recruitment campaign, posting the job publicly and documenting that no qualified U.S. workers applied. DOL then reviews whether the recruitment was conducted correctly before certifying the application. The employer must pay you at or above the prevailing wage for your location and experience level, verified through the OFLC Wage Search, before PERM can be filed.
Can I change jobs after my employer files my green card petition?
Once your I-140 immigrant petition is approved and your priority date is current, you can port to a similar role at a new employer under AC21 portability rules without restarting the entire process. Media relations and communications roles are generally considered similar enough to allow porting if the new position falls within the same occupational category. Confirm the role similarity with an immigration attorney before making a move.