Green Card Performance Marketing Analyst Jobs
Performance Marketing Analyst roles qualify for EB-2 or EB-3 green card sponsorship through PERM labor certification when the position requires a bachelor's degree in marketing, analytics, or a related field. Employers file with DOL before submitting an I-140 petition to USCIS, making sponsorship a multi-step process that leads to permanent residency.
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Get Access To All JobsAbout Upstart
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you’ll have the support to work in the way that works best for you.
If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.
The Team:
Upstart’s Digital Marketing team drives scalable, data-driven customer acquisition across our lending products via performance marketing channels. We design, execute, and optimize digital media strategies that connect consumers to credit at the moments that matter most. Through rigorous experimentation, channel optimization, and disciplined CAC management, the team plays a critical role in fueling Upstart’s growth while maintaining strong unit economics for the business.
As the Performance Marketing Manager, Emerging Products and channels at Upstart, you will own and scale paid digital acquisition across key channels including SEM, paid social, display, and emerging performance channels. This zero-to-one role with the opportunity to build Upstart’s Home Equity Line of Credit (HELOC) performance marketing engine from the ground up.
You will be responsible for day-to-day media buying and optimization in platform, including campaign setup, keyword and audience management, bidding, budgeting, creative testing, and landing page optimization. You will partner closely with Product Marketing, Analytics, Creative, and the HELOC General Manager to launch new campaigns, unlock new audiences, and rapidly test and iterate across messaging, targeting, and channel mix.
This role offers exceptional ownership and visibility, with the chance to make a material impact on one of Upstart’s newest and most strategic product lines while laying the foundation for long-term growth.
How you’ll make an impact
- Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels, managing strategy, execution, and optimization end to end.
- Scale Upstart’s HELOC performance marketing engine, establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment.
- Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets.
- Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels.
- Manage and forecast significant media budgets, balancing growth and efficiency while adapting quickly to performance trends and market dynamics.
Minimum Qualifications
- 5+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display.
- Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets.
- Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.
- Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments.
- Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key.
Preferred Qualifications
- Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces).
- Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch.
- Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration.
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
United States | Remote - Anticipated Base Salary Range
$138,600—$192,000 USD
What you'll love
At Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)
For roles based in Canada, please note that we are not currently able to hire in Quebec.
Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com
About Upstart
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you’ll have the support to work in the way that works best for you.
If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.
The Team:
Upstart’s Digital Marketing team drives scalable, data-driven customer acquisition across our lending products via performance marketing channels. We design, execute, and optimize digital media strategies that connect consumers to credit at the moments that matter most. Through rigorous experimentation, channel optimization, and disciplined CAC management, the team plays a critical role in fueling Upstart’s growth while maintaining strong unit economics for the business.
As the Performance Marketing Manager, Emerging Products and channels at Upstart, you will own and scale paid digital acquisition across key channels including SEM, paid social, display, and emerging performance channels. This zero-to-one role with the opportunity to build Upstart’s Home Equity Line of Credit (HELOC) performance marketing engine from the ground up.
You will be responsible for day-to-day media buying and optimization in platform, including campaign setup, keyword and audience management, bidding, budgeting, creative testing, and landing page optimization. You will partner closely with Product Marketing, Analytics, Creative, and the HELOC General Manager to launch new campaigns, unlock new audiences, and rapidly test and iterate across messaging, targeting, and channel mix.
This role offers exceptional ownership and visibility, with the chance to make a material impact on one of Upstart’s newest and most strategic product lines while laying the foundation for long-term growth.
How you’ll make an impact
- Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels, managing strategy, execution, and optimization end to end.
- Scale Upstart’s HELOC performance marketing engine, establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment.
- Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets.
- Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels.
- Manage and forecast significant media budgets, balancing growth and efficiency while adapting quickly to performance trends and market dynamics.
Minimum Qualifications
- 5+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display.
- Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets.
- Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.
- Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments.
- Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key.
Preferred Qualifications
- Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces).
- Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch.
- Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration.
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
United States | Remote - Anticipated Base Salary Range
$138,600—$192,000 USD
What you'll love
At Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)
For roles based in Canada, please note that we are not currently able to hire in Quebec.
Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com
See all 1,148+ Green Card Performance Marketing Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Performance Marketing Analyst Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Performance Marketing Analyst
Document your analytics credentials before applying
Gather degree transcripts, certifications in platforms like Google Analytics or paid media tools, and performance records showing campaign ROI. PERM requires your credentials match the employer's stated minimum requirements exactly, so inconsistencies cause costly delays.
Target employers with active PERM filing history
Search DOL PERM disclosure data to identify companies that have sponsored marketing analyst roles before. Repeat PERM filers have established HR processes and legal counsel, which reduces the risk of a sponsorship falling apart mid-process.
Use Migrate Mate to filter green card sponsoring roles
Search Migrate Mate to surface Performance Marketing Analyst positions where employers have demonstrated green card sponsorship history. Filtering by sponsorship track record saves you from pursuing roles where sponsorship is theoretical rather than practiced.
Confirm the job duties match EB-2 or EB-3 requirements
EB-2 requires the role to genuinely demand an advanced degree or its equivalent. EB-3 covers bachelor's-level professionals. Ask the hiring manager whether the posted job description aligns with what DOL's O*NET classifies for this occupation before accepting an offer.
Negotiate sponsorship terms before signing an offer
Ask the employer to confirm they will file PERM and cover associated legal fees. Understand whether they use a dedicated immigration attorney and whether your offer letter explicitly commits to I-140 filing. Verbal assurances during interviews rarely survive staff changes.
Plan your timeline around PERM processing realities
PERM labor certification currently averages well over a year at DOL when analyst review is triggered. Build that into your current visa status runway, especially if you're on OPT or nearing an H-1B visa cap deadline, so your work authorization doesn't lapse mid-process.
Green Card Performance Marketing Analyst: Frequently Asked Questions
Does a Performance Marketing Analyst role qualify for EB-2 or EB-3 sponsorship?
It depends on how the employer defines the position. If the role genuinely requires a master's degree or equivalent, EB-2 applies. Most Performance Marketing Analyst postings specify a bachelor's degree in marketing, statistics, or a related field, which qualifies under EB-3 as a skilled professional. The PERM application must reflect the actual minimum requirements the employer enforces, not inflated credentials.
How does green card sponsorship differ from H-1B for this role?
H-1B is temporary and subject to an annual lottery, creating uncertainty every registration cycle. PERM-based green card sponsorship has no annual cap at the EB-3 level for most countries, and leads to permanent residency rather than a renewable visa. The process takes longer overall, but once your I-140 is approved, your priority date is locked even if you change employers, provided you use AC21 portability.
What does PERM labor certification involve for a marketing analytics role?
Your employer must advertise the Performance Marketing Analyst position through DOL-mandated recruitment steps and demonstrate that no qualified U.S. worker was available. The job duties and requirements in the PERM application must match the role precisely. DOL then certifies the application before your employer files an I-140 petition with USCIS. Any mismatch between the advertised role and your actual duties can trigger an audit.
How can I find employers who actually sponsor green cards for marketing analyst roles?
Use Migrate Mate to search for Performance Marketing Analyst positions filtered by employers with green card sponsorship history. Many employers list sponsorship as possible in job postings but have never filed a PERM application. Filtering for companies with a demonstrated filing record through DOL disclosure data, which Migrate Mate surfaces, helps you focus on employers who follow through rather than those who intend to.
Can I switch employers after my I-140 is approved without losing my green card progress?
Yes, if your I-140 has been approved for at least 180 days and your adjustment of status application is pending, AC21 portability lets you move to a similar role without losing your priority date. For Performance Marketing Analyst positions, the new role must be in the same or a substantially similar occupational classification. Consult an immigration attorney before making a move to confirm the roles align.