Green Card Global Marketing Director Jobs
Global Marketing Director roles with green card sponsorship require employers to complete PERM labor certification with the Department of Labor, proving no qualified U.S. workers are available for the position. EB-2 candidates need an advanced degree or a bachelor's degree plus five years of progressive marketing experience, while EB-3 covers degreed professionals. Priority-date backlogs vary by country of birth.
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Get Access To All JobsINTRODUCTION
Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
ROLE AND RESPONSIBILITIES
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions.
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
BASIC QUALIFICATIONS
Who You Are
- You have 15+ years of experience.
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
LOCATION
This role is based in New York.
We ask that you come into the office 2–3 times per week.
COMPENSATION
The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
OUR GLOBAL BENEFITS
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
INTRODUCTION
Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
ROLE AND RESPONSIBILITIES
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions.
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
BASIC QUALIFICATIONS
Who You Are
- You have 15+ years of experience.
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
LOCATION
This role is based in New York.
We ask that you come into the office 2–3 times per week.
COMPENSATION
The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
OUR GLOBAL BENEFITS
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
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Get Access To All JobsTips for Finding Green Card Sponsorship in Global Marketing Director
Document progressive leadership before applying
PERM requires your employer to define the job requirements before recruiting, so your resume must already show progressive marketing leadership. Catalog campaigns you owned end-to-end, budget authority, and team size now, before a job offer makes documentation urgent.
Target companies with dedicated PERM infrastructure
Large CPG, tech, and pharmaceutical firms run PERM filings routinely and have immigration counsel on retainer. Search Migrate Mate to find employers with verified green card sponsorship history specifically for marketing leadership roles, so you're not educating an HR team from scratch.
Use OFLC Wage Search to frame salary expectations
PERM locks your employer into paying at least the DOL prevailing wage for your SOC code and work location. Run the OFLC Wage Search for your target metro before negotiations so your offer lands at or above the wage level your employer will be legally required to certify.
Distinguish EB-2 and EB-3 fit with your credentials
If you hold an MBA or master's in marketing, communications, or a related discipline, you're likely EB-2-eligible. A strong undergraduate degree plus substantial progressive experience may still qualify under EB-3. Clarify your category early because it affects both the PERM job description and your priority date strategy.
Check your country's priority date before accepting an offer
EB-2 and EB-3 both carry per-country annual limits. Nationals of high-demand countries may face multi-year waits after I-140 approval before an I-485 can be filed. Review the monthly USCIS Visa Bulletin with your employer before finalizing an offer to understand the realistic path to permanent residence.
Understand AC21 portability before the I-140 is approved
Once your I-485 has been pending 180 days or more, AC21 portability lets you change employers if the new Global Marketing Director role is in the same or a similar occupation. Negotiate this understanding upfront so a future employer change doesn't jeopardize years of accumulated priority date progress.
Green Card Global Marketing Director: Frequently Asked Questions
How does green card sponsorship for a Global Marketing Director differ from H-1B sponsorship?
Green card sponsorship leads to lawful permanent residence, not a temporary status. For a Global Marketing Director role, the employer must complete PERM labor certification with the Department of Labor, documenting a formal recruitment test and a prevailing wage determination, before filing the I-140 immigrant petition with USCIS. H-1B visa sponsorship involves a Labor Condition Application and a cap lottery. PERM has no lottery, but EB-2 and EB-3 both carry per-country annual limits that can create priority-date backlogs.
What does the PERM recruitment test require for a director-level marketing role?
Your employer must run a formal recruitment campaign before filing PERM, including print or online job ads, internal job postings, and documentation that no qualified U.S. workers applied and were rejected without lawful cause. For a Global Marketing Director position, the employer must define minimum requirements carefully because PERM locks those requirements in permanently. Any requirement listed must be tied to genuine business necessity, not set artificially high to favor a foreign national candidate.
Where can I find employers who actively sponsor green cards for Global Marketing Director roles?
Migrate Mate lists employers with verified green card sponsorship history for marketing leadership positions, so you can identify companies that have already navigated PERM for comparable roles rather than relying on job postings that may not disclose sponsorship willingness. Filtering by role and location lets you prioritize outreach to organizations with established immigration infrastructure, which significantly reduces the risk of an employer declining to sponsor after an offer is extended.
Does my marketing degree need to be in a specific field to qualify for EB-2?
EB-2 requires an advanced degree or a bachelor's degree plus five years of progressive experience in a field directly related to the job. For a Global Marketing Director role, degrees in marketing, business administration, communications, or international business typically satisfy the requirement. A degree in an unrelated field may still qualify if your five-plus years of progressive marketing leadership are well-documented and the PERM job description is drafted to reflect those requirements. USCIS evaluates the connection between your credentials and the specific role.
Can I change employers after my green card sponsorship is underway?
Once your I-485 adjustment of status application has been pending for 180 days or more, AC21 portability allows you to move to a new employer if the new Global Marketing Director role is in the same or a similar occupation. Separately, an approved I-140 petition generally allows you to carry your priority date to a new employer's petition. These are two distinct rules, and neither protects you if the I-485 hasn't yet been filed or the I-140 hasn't been approved.