Demand Generation Manager Green Card Jobs
Demand Generation Manager roles qualify for EB-2 or EB-3 green card sponsorship when the position requires a bachelor's degree in marketing, business, or a related field and involves specialized skills in pipeline strategy and revenue marketing. Your employer files a PERM labor certification with DOL before sponsoring your permanent residency.
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Get Access To All JobsINTRODUCTION
Alloy helps solve the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Over 800 of the world’s largest financial institutions and fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers.
Through our values: Be Bold, Get Scrappy, Collaborate, and Celebrate Our Differences, we are creating a workplace where you can grow, thrive, and belong. See how we’ve been continuously recognized and named one of Inc. Magazine’s Best Workplaces, Forbes America’s Best Startup Employers, Best Fintech to Work for by American Banker, year after year.
ABOUT THE TEAM
We’re looking for a highly capable demand generation operator to own campaign execution and performance across Alloy’s go-to-market segments, including banks, fintechs, and emerging markets.
As our marketing strategy becomes more segmented and sophisticated, we are looking to scale our execution velocity. This role exists to translate strategy into pipeline — building, launching, and optimizing multi-channel campaigns that drive measurable revenue impact.
Reporting to the Director, Demand Generation, you’ll sit at the center of campaign activation, partnering with Marketing, Sales, Customer Success and RevOps to execute programs across lifecycle, paid, and digital channels. You’ll also leverage AI tools and workflows to accelerate execution, improve targeting, and drive more efficient, data-informed decision making.
This is a hands-on role for someone who is fluent in marketing automation, comfortable running multi-channel programs, and motivated by improving pipeline performance — not just launching campaigns.
Alloy operates in a hybrid-work environment. We look to foster collaboration and community by having our local employees onsite three days a week.
WHAT YOU'LL BE DOING
Own Campaign Execution Across Channels
- Translate segment campaign strategy into multi-channel execution plans across email, paid, webinars, website, and events
- Launch and manage campaigns end-to-end, ensuring timelines, targeting, and assets are aligned
- Operationalize pre- and post-event and webinar programs in partnership with Field and Partner Marketing
- Ensure consistent campaign tracking, tagging, and reporting in partnership with RevOps
- Align with Sales and Customer Success to ensure strong campaign follow-through
- Leverage AI tools to accelerate campaign execution, including content iteration, audience targeting, and campaign setup
Build and Optimize Acquisition Programs
- Design and execute segmented nurture programs based on persona, segment, funnel stage, and engagement signals
- Drive acquisition performance across campaigns by optimizing targeting, messaging, channel mix, and conversion paths
- Own performance of paid and digital channels (LinkedIn, Search, Reachdesk, and emerging programs) as part of integrated campaign strategy
- Test and refine audience targeting, creative, and landing page alignment to improve conversion rates and cost per opportunity
- Evaluate and pilot new acquisition channels (e.g., B2B media, newsletters, sponsorships)
Drive Funnel Performance
- Monitor campaign and channel performance from lead to opportunity
- Identify and address bottlenecks in conversion, engagement, and pipeline progression
- Partner with RevOps to improve lead scoring, routing, attribution, and reporting accuracy
- Use performance data to inform optimization decisions, budget recommendations, and future campaign strategy
- Apply AI-driven analysis and insights to identify trends, optimize conversion paths, and inform campaign and budget decisions
WHO WE’RE LOOKING FOR
- 6–9 years of experience in B2B SaaS demand generation, growth marketing, integrated marketing, or campaign management
- Proven track record of owning and executing multi-channel campaigns that drive pipeline
- Hands-on experience with marketing automation and CRM platforms (Marketo, SalesForce preferred), including building nurture programs and segmentation
- Experience using AI tools (e.g., ChatGPT, Claude, Clay, and similar platforms) within demand generation workflows to scale campaign execution, optimization and improve performance
- Strong experience managing and optimizing paid channels, especially LinkedIn (Google Search a plus)
- Solid understanding of funnel metrics, conversion rates, and pipeline reporting
- Ability to operate independently in a fast-paced, cross-functional environment
- Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously
We're a lean team, so your impact will be felt immediately, and opportunities will grow as the company scales up. If this all sounds like a good fit for you, why not join us?
Alloy is committed to fair and equitable compensation practices. Below is the anticipated starting base compensation range for this role; however, pay may vary depending on job-related knowledge, in-demand skills, relevant experience, and/or geography. In addition to a competitive base salary, this position is also eligible for equity awards in the form of stock options (ISOs) as well as a competitive total benefits package. Your recruiter will be happy to walk you through the details and what compensation could look like for you specifically!
This position has a salary range of $154,000 - $181,000
BENEFITS AND PERKS
- Unlimited PTO and flexible work policy
- Employee stock options
- Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
- 401k with 100% match up to 4% of annual employee compensation
- Eligible new parents receive 16 weeks of paid parental leave
- Home office stipend for new employees
- Annual Learning & Development annual stipend
- Well-being benefits include access to ClassPass, OneMedical, UrbanSitter, and Spring Health
- Hybrid work environment: employees are expected to work Tuesdays through Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Friday most employees Zoom into work from home while some take advantage of the quieter office.
HOW TO APPLY
Apply right here! You've found the application!
Alloy is proud to be an equal-opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. We are committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter.
All Alloy jobs are listed on our careers page. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with an alloy.com email address. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information during the recruiting process. If you’re ever unsure, please contact us directly via our website before sharing personal information.
INTRODUCTION
Alloy helps solve the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Over 800 of the world’s largest financial institutions and fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers.
Through our values: Be Bold, Get Scrappy, Collaborate, and Celebrate Our Differences, we are creating a workplace where you can grow, thrive, and belong. See how we’ve been continuously recognized and named one of Inc. Magazine’s Best Workplaces, Forbes America’s Best Startup Employers, Best Fintech to Work for by American Banker, year after year.
ABOUT THE TEAM
We’re looking for a highly capable demand generation operator to own campaign execution and performance across Alloy’s go-to-market segments, including banks, fintechs, and emerging markets.
As our marketing strategy becomes more segmented and sophisticated, we are looking to scale our execution velocity. This role exists to translate strategy into pipeline — building, launching, and optimizing multi-channel campaigns that drive measurable revenue impact.
Reporting to the Director, Demand Generation, you’ll sit at the center of campaign activation, partnering with Marketing, Sales, Customer Success and RevOps to execute programs across lifecycle, paid, and digital channels. You’ll also leverage AI tools and workflows to accelerate execution, improve targeting, and drive more efficient, data-informed decision making.
This is a hands-on role for someone who is fluent in marketing automation, comfortable running multi-channel programs, and motivated by improving pipeline performance — not just launching campaigns.
Alloy operates in a hybrid-work environment. We look to foster collaboration and community by having our local employees onsite three days a week.
WHAT YOU'LL BE DOING
Own Campaign Execution Across Channels
- Translate segment campaign strategy into multi-channel execution plans across email, paid, webinars, website, and events
- Launch and manage campaigns end-to-end, ensuring timelines, targeting, and assets are aligned
- Operationalize pre- and post-event and webinar programs in partnership with Field and Partner Marketing
- Ensure consistent campaign tracking, tagging, and reporting in partnership with RevOps
- Align with Sales and Customer Success to ensure strong campaign follow-through
- Leverage AI tools to accelerate campaign execution, including content iteration, audience targeting, and campaign setup
Build and Optimize Acquisition Programs
- Design and execute segmented nurture programs based on persona, segment, funnel stage, and engagement signals
- Drive acquisition performance across campaigns by optimizing targeting, messaging, channel mix, and conversion paths
- Own performance of paid and digital channels (LinkedIn, Search, Reachdesk, and emerging programs) as part of integrated campaign strategy
- Test and refine audience targeting, creative, and landing page alignment to improve conversion rates and cost per opportunity
- Evaluate and pilot new acquisition channels (e.g., B2B media, newsletters, sponsorships)
Drive Funnel Performance
- Monitor campaign and channel performance from lead to opportunity
- Identify and address bottlenecks in conversion, engagement, and pipeline progression
- Partner with RevOps to improve lead scoring, routing, attribution, and reporting accuracy
- Use performance data to inform optimization decisions, budget recommendations, and future campaign strategy
- Apply AI-driven analysis and insights to identify trends, optimize conversion paths, and inform campaign and budget decisions
WHO WE’RE LOOKING FOR
- 6–9 years of experience in B2B SaaS demand generation, growth marketing, integrated marketing, or campaign management
- Proven track record of owning and executing multi-channel campaigns that drive pipeline
- Hands-on experience with marketing automation and CRM platforms (Marketo, SalesForce preferred), including building nurture programs and segmentation
- Experience using AI tools (e.g., ChatGPT, Claude, Clay, and similar platforms) within demand generation workflows to scale campaign execution, optimization and improve performance
- Strong experience managing and optimizing paid channels, especially LinkedIn (Google Search a plus)
- Solid understanding of funnel metrics, conversion rates, and pipeline reporting
- Ability to operate independently in a fast-paced, cross-functional environment
- Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously
We're a lean team, so your impact will be felt immediately, and opportunities will grow as the company scales up. If this all sounds like a good fit for you, why not join us?
Alloy is committed to fair and equitable compensation practices. Below is the anticipated starting base compensation range for this role; however, pay may vary depending on job-related knowledge, in-demand skills, relevant experience, and/or geography. In addition to a competitive base salary, this position is also eligible for equity awards in the form of stock options (ISOs) as well as a competitive total benefits package. Your recruiter will be happy to walk you through the details and what compensation could look like for you specifically!
This position has a salary range of $154,000 - $181,000
BENEFITS AND PERKS
- Unlimited PTO and flexible work policy
- Employee stock options
- Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
- 401k with 100% match up to 4% of annual employee compensation
- Eligible new parents receive 16 weeks of paid parental leave
- Home office stipend for new employees
- Annual Learning & Development annual stipend
- Well-being benefits include access to ClassPass, OneMedical, UrbanSitter, and Spring Health
- Hybrid work environment: employees are expected to work Tuesdays through Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Friday most employees Zoom into work from home while some take advantage of the quieter office.
HOW TO APPLY
Apply right here! You've found the application!
Alloy is proud to be an equal-opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. We are committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter.
All Alloy jobs are listed on our careers page. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with an alloy.com email address. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information during the recruiting process. If you’re ever unsure, please contact us directly via our website before sharing personal information.
See all 17+ Demand Generation Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Demand Generation Manager roles.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Demand Generation Manager
Document your specialized marketing credentials early
Gather degree transcripts, performance data tied to pipeline and revenue outcomes, and any certifications before applying. PERM requires your employer to demonstrate your qualifications match a bona fide role, so clean documentation shortens the labor certification review.
Target employers with active PERM filing history
Search DOL OFLC disclosure data for employers who have filed PERM applications for marketing management roles. Demand generation sits between product marketing and sales ops, so filter for job titles like 'Marketing Manager' and 'Growth Manager' alongside the exact title.
Use Migrate Mate to filter green card sponsoring employers
Filter by employers with verified EB-2 and EB-3 filing history for demand generation and marketing roles. Migrate Mate surfaces this sponsorship data by role and employer, so you don't need to manually cross-reference OFLC disclosure files.
Clarify whether your role qualifies under EB-2 or EB-3
EB-2 requires the position to demand an advanced degree or show you have a bachelor's degree plus five or more years of progressive experience. EB-3 covers roles requiring a standard four-year degree. Ask the employer's immigration counsel which category they plan to file under before accepting an offer.
Negotiate the PERM start date into your offer letter
PERM labor certification can take six months to over a year at DOL, followed by I-140 adjudication at USCIS. Requesting that your employer begin the PERM process within your first year of employment protects you if you later want to change roles without losing your priority date.
Understand how prevailing wage affects your compensation
Your employer must pay the DOL prevailing wage for your specific demand generation role and work location. Use the OFLC Wage Search to look up Wage Level II or III rates for marketing managers in your metro area before evaluating whether an offer will clear the PERM requirement.
Demand Generation Manager jobs are hiring across the US. Find yours.
Find Demand Generation Manager JobsDemand Generation Manager Green Card Sponsorship: Frequently Asked Questions
Does a Demand Generation Manager role qualify for EB-2 or EB-3 green card sponsorship?
Demand Generation Manager positions typically qualify for EB-3 when the role requires a bachelor's degree in marketing, business, or a related field. EB-2 applies when the position requires an advanced degree or when your employer can demonstrate the role demands graduate-level expertise. Your employer's immigration counsel determines which category fits the specific job description and your credentials.
How does PERM green card sponsorship differ from H-1B sponsorship for this role?
H-1B is a temporary nonimmigrant status capped at 85,000 visas annually and subject to a lottery. PERM-based green card sponsorship leads to permanent residency with no annual cap at the EB-3 level for most countries. The PERM process takes longer upfront, often one to two years before visa availability, but there is no lottery and approval is not revoked if you maintain qualifying employment.
How do I find employers who will sponsor a green card for a Demand Generation Manager?
Use Migrate Mate to search for employers with verified EB-2 and EB-3 filing history specifically for marketing and demand generation roles. Employers who have sponsored PERM applications before are far more likely to have internal processes and immigration counsel in place, which reduces delays on your sponsorship timeline.
Can I switch employers after my PERM is filed without losing my place in line?
Once your I-140 petition has been approved and your priority date is more than 180 days old, you may be able to port your green card application to a new employer in the same or similar occupational classification under AC21 portability rules. Demand generation management generally falls under the same SOC category as marketing management, which can support a portability claim, but your new employer and immigration counsel must confirm the job is sufficiently similar before you resign.
What does the PERM labor certification process involve for a Demand Generation Manager role?
Your employer must conduct a DOL-supervised recruitment process to demonstrate no qualified U.S. workers are available for the role. This includes posting the position, conducting interviews, and documenting results. The employer then files the PERM application with DOL. The job duties and minimum requirements filed in PERM must accurately reflect the role, which means job descriptions used in PERM cannot be inflated to match your specific resume.
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