Green Card Demand Generation Manager Jobs
Demand Generation Manager roles qualify for EB-2 or EB-3 green card sponsorship when the position requires a bachelor's degree in marketing, business, or a related field and involves specialized skills in pipeline strategy and revenue marketing. Your employer files a PERM labor certification with DOL before sponsoring your permanent residency.
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Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.
About the Role:
We are seeking an experienced Senior Director of Demand Generation to own the global demand generation function for Pacvue's enterprise business, reporting into our SVP of Marketing. This role owns the demand engine end-to-end, the pipeline, the program budget, and distinct growth channels: paid media, lifecycle marketing and integrated campaigns, industry demand generation partnerships, and our paid referral program.
The Senior Director will lead the demand generation organization through a team of managers and ICs, each owning a discipline, and will set the global demand methodology, standards, and measurement that regional teams execute against. As the senior voice for demand generation, you will reconcile competing priorities across sales, product, regional leadership, and global functional heads, and you will be the single point of accountability for marketing pipeline across every channel that generates it.
This is a role for someone who is equal parts strategist, operator, and dealmaker. You will decide where our demand dollars go, set the campaign and lifecycle strategy that carries prospects from first touch to closed-won, and personally build the partner and referral relationships that put Pacvue in front of buyers we cannot reach on our own.
Responsibilities:
- Set and own the global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets
- Establish the methodology the demand function runs on globally; campaign frameworks, performance standards, channel playbooks, and measurement
- Partner with regional marketing leaders, including the Director of EMEA Marketing, so global campaigns land with regional market fit and sales alignment
- Own paid strategy across search, social, display, and content syndication, with Google Ads, Meta, and LinkedIn as core channels, holding the team to targets for CPL, cost per opportunity, and ROAS on pipeline
- Own the lifecycle strategy across email, nurture, and in-product touchpoints, building segmented programs that convert existing database demand rather than only buying new leads
- Partner with Product Marketing to turn positioning and messaging frameworks into campaigns that convert, and with Content and Events so every program lands as one coherent story
- Align demand generation goals with Sales leadership on shared definitions and targets; own the lead-to-opportunity handoff and support SDR/BDR effectiveness
- Own industry partnerships as a demand channel — identify, negotiate, and scale co-marketing relationships with retailers, technology partners, agencies, and industry media that generate qualified pipeline
- Own the paid referral program end-to-end: partner recruitment, incentive and commission structure, enablement, tracking, payout operations, and performance reporting
- Partner with Sales, Legal, and Finance on partner agreements, referral terms, deal registration, and attribution of partner-sourced pipeline
- Manage through leaders — set direction and standards for disciplines you do not execute yourself, and develop your managers into stronger leaders
- Measure demand performance and ROI through data analytics; provide regular reporting to leadership on funnel health across all regions
- Drive a continuous testing agenda across channels, audiences, creative, and landing page conversion, and improve lead quality at every stage handoff in partnership with Sales and Marketing Operations
Skills & Qualifications:
- 12+ years of marketing experience with deep specialization in B2B demand generation or growth. This role requires career depth in the demand discipline itself, not oversight of it as one of several functions
- Senior leadership responsibility for a global or multi-region functional area, owning the standards and measurement regional teams operate against
- Proven experience leading demand generation teams through a layer of managers
- Demonstrated ownership of a demand budget and pipeline target across multiple channels simultaneously; breadth across the funnel, not depth in one channel alone
- Deep, hands-on performance marketing background, with significant paid budgets owned across Google Ads, LinkedIn, and Bing
- Strong lifecycle and nurture expertise, with working command of marketing automation and Salesforce CRM
- Experience building co-marketing, channel, affiliate, or referral programs as a measurable source of pipeline, including structuring the incentives and negotiating the agreements behind them
- Strong analytical skills with real fluency in funnel math and attribution
- Experience working in matrix organizations and driving alignment with regional counterparts you do not directly manage
- Strong expertise in B2B marketing (SaaS, eCommerce, retail media, or commerce advertising preferred); experience in a scale-up environment
- Ability to work effectively in a fast-paced, results-driven environment
- Ability to challenge the "status-quo" and not be afraid to test new, bold ideas
Benefits:
- Flexible Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
- Company-subsidized membership to Wellhub and Peloton
- Fertility and family-building information platform through Carrot
The annual base salary range for this position is $180,000-$215,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be provided during the recruitment process.
LI-Remote
Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
About us:
Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.
About the Role:
We are seeking an experienced Senior Director of Demand Generation to own the global demand generation function for Pacvue's enterprise business, reporting into our SVP of Marketing. This role owns the demand engine end-to-end, the pipeline, the program budget, and distinct growth channels: paid media, lifecycle marketing and integrated campaigns, industry demand generation partnerships, and our paid referral program.
The Senior Director will lead the demand generation organization through a team of managers and ICs, each owning a discipline, and will set the global demand methodology, standards, and measurement that regional teams execute against. As the senior voice for demand generation, you will reconcile competing priorities across sales, product, regional leadership, and global functional heads, and you will be the single point of accountability for marketing pipeline across every channel that generates it.
This is a role for someone who is equal parts strategist, operator, and dealmaker. You will decide where our demand dollars go, set the campaign and lifecycle strategy that carries prospects from first touch to closed-won, and personally build the partner and referral relationships that put Pacvue in front of buyers we cannot reach on our own.
Responsibilities:
- Set and own the global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets
- Establish the methodology the demand function runs on globally; campaign frameworks, performance standards, channel playbooks, and measurement
- Partner with regional marketing leaders, including the Director of EMEA Marketing, so global campaigns land with regional market fit and sales alignment
- Own paid strategy across search, social, display, and content syndication, with Google Ads, Meta, and LinkedIn as core channels, holding the team to targets for CPL, cost per opportunity, and ROAS on pipeline
- Own the lifecycle strategy across email, nurture, and in-product touchpoints, building segmented programs that convert existing database demand rather than only buying new leads
- Partner with Product Marketing to turn positioning and messaging frameworks into campaigns that convert, and with Content and Events so every program lands as one coherent story
- Align demand generation goals with Sales leadership on shared definitions and targets; own the lead-to-opportunity handoff and support SDR/BDR effectiveness
- Own industry partnerships as a demand channel — identify, negotiate, and scale co-marketing relationships with retailers, technology partners, agencies, and industry media that generate qualified pipeline
- Own the paid referral program end-to-end: partner recruitment, incentive and commission structure, enablement, tracking, payout operations, and performance reporting
- Partner with Sales, Legal, and Finance on partner agreements, referral terms, deal registration, and attribution of partner-sourced pipeline
- Manage through leaders — set direction and standards for disciplines you do not execute yourself, and develop your managers into stronger leaders
- Measure demand performance and ROI through data analytics; provide regular reporting to leadership on funnel health across all regions
- Drive a continuous testing agenda across channels, audiences, creative, and landing page conversion, and improve lead quality at every stage handoff in partnership with Sales and Marketing Operations
Skills & Qualifications:
- 12+ years of marketing experience with deep specialization in B2B demand generation or growth. This role requires career depth in the demand discipline itself, not oversight of it as one of several functions
- Senior leadership responsibility for a global or multi-region functional area, owning the standards and measurement regional teams operate against
- Proven experience leading demand generation teams through a layer of managers
- Demonstrated ownership of a demand budget and pipeline target across multiple channels simultaneously; breadth across the funnel, not depth in one channel alone
- Deep, hands-on performance marketing background, with significant paid budgets owned across Google Ads, LinkedIn, and Bing
- Strong lifecycle and nurture expertise, with working command of marketing automation and Salesforce CRM
- Experience building co-marketing, channel, affiliate, or referral programs as a measurable source of pipeline, including structuring the incentives and negotiating the agreements behind them
- Strong analytical skills with real fluency in funnel math and attribution
- Experience working in matrix organizations and driving alignment with regional counterparts you do not directly manage
- Strong expertise in B2B marketing (SaaS, eCommerce, retail media, or commerce advertising preferred); experience in a scale-up environment
- Ability to work effectively in a fast-paced, results-driven environment
- Ability to challenge the "status-quo" and not be afraid to test new, bold ideas
Benefits:
- Flexible Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
- Company-subsidized membership to Wellhub and Peloton
- Fertility and family-building information platform through Carrot
The annual base salary range for this position is $180,000-$215,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be provided during the recruitment process.
LI-Remote
Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
See all Green Card Demand Generation Manager Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Demand Generation Manager
Document your specialized marketing credentials early
Gather degree transcripts, performance data tied to pipeline and revenue outcomes, and any certifications before applying. PERM requires your employer to demonstrate your qualifications match a bona fide role, so clean documentation shortens the labor certification review.
Target employers with active PERM filing history
Search DOL OFLC disclosure data for employers who have filed PERM applications for marketing management roles. Demand generation sits between product marketing and sales ops, so filter for job titles like 'Marketing Manager' and 'Growth Manager' alongside the exact title.
Use Migrate Mate to filter green card sponsoring employers
Filter by employers with verified EB-2 and EB-3 filing history for demand generation and marketing roles. Migrate Mate surfaces this sponsorship data by role and employer, so you don't need to manually cross-reference OFLC disclosure files.
Clarify whether your role qualifies under EB-2 or EB-3
EB-2 requires the position to demand an advanced degree or show you have a bachelor's degree plus five or more years of progressive experience. EB-3 covers roles requiring a standard four-year degree. Ask the employer's immigration counsel which category they plan to file under before accepting an offer.
Negotiate the PERM start date into your offer letter
PERM labor certification can take six months to over a year at DOL, followed by I-140 adjudication at USCIS. Requesting that your employer begin the PERM process within your first year of employment protects you if you later want to change roles without losing your priority date.
Understand how prevailing wage affects your compensation
Your employer must pay the DOL prevailing wage for your specific demand generation role and work location. Use the OFLC Wage Search to look up Wage Level II or III rates for marketing managers in your metro area before evaluating whether an offer will clear the PERM requirement.
Green Card Demand Generation Manager: Frequently Asked Questions
Does a Demand Generation Manager role qualify for EB-2 or EB-3 green card sponsorship?
Demand Generation Manager positions typically qualify for EB-3 when the role requires a bachelor's degree in marketing, business, or a related field. EB-2 applies when the position requires an advanced degree or when your employer can demonstrate the role demands graduate-level expertise. Your employer's immigration counsel determines which category fits the specific job description and your credentials.
How does PERM green card sponsorship differ from H-1B sponsorship for this role?
H-1B visa is a temporary nonimmigrant status capped at 85,000 visas annually and subject to a lottery. PERM-based green card sponsorship leads to permanent residency with no annual cap at the EB-3 level for most countries. The PERM process takes longer upfront, often one to two years before visa availability, but there is no lottery and approval is not revoked if you maintain qualifying employment.
How do I find employers who will sponsor a green card for a Demand Generation Manager?
Use Migrate Mate to search for employers with verified EB-2 and EB-3 filing history specifically for marketing and demand generation roles. Employers who have sponsored PERM applications before are far more likely to have internal processes and immigration counsel in place, which reduces delays on your sponsorship timeline.
Can I switch employers after my PERM is filed without losing my place in line?
Once your I-140 petition has been approved and your priority date is more than 180 days old, you may be able to port your green card application to a new employer in the same or similar occupational classification under AC21 portability rules. Demand generation management generally falls under the same SOC category as marketing management, which can support a portability claim, but your new employer and immigration counsel must confirm the job is sufficiently similar before you resign.
What does the PERM labor certification process involve for a Demand Generation Manager role?
Your employer must conduct a DOL-supervised recruitment process to demonstrate no qualified U.S. workers are available for the role. This includes posting the position, conducting interviews, and documenting results. The employer then files the PERM application with DOL. The job duties and minimum requirements filed in PERM must accurately reflect the role, which means job descriptions used in PERM cannot be inflated to match your specific resume.