Green Card Demand Generation Manager Jobs
Demand Generation Manager roles qualify for EB-2 or EB-3 green card sponsorship when the position requires a bachelor's degree in marketing, business, or a related field and involves specialized skills in pipeline strategy and revenue marketing. Your employer files a PERM labor certification with DOL before sponsoring your permanent residency.
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Get Access To All JobsDemand Generation Manager, Paid Media
Our Company: At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you! impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go.
Your Role at impact.com: As a Demand Generation Manager, Paid Media, you will own the execution and optimization of paid media programs across Google Ads, LinkedIn, and Paid Social channels. You’ll partner closely with Demand Generation, Sales, Content and Design teams to drive scalable pipeline growth, support ABM initiatives, and continuously improve performance through testing and experimentation. In this role, you will work closely with the Director of Demand Generation, Sales, Marketing Programs, Content, and Web/Design teams.
What You’ll Do: Day-to-day job duties include:
Paid Media Strategy & Execution:
- Own end-to-end paid campaign execution—from ideation and audience targeting to ad trafficking, creative optimization, and performance analysis.
- Build, launch, and optimize paid media campaigns across the full funnel (TOFU → BOFU), driving efficient pipeline and revenue impact.
- Manage multi-channel demand generation programs and budgets with a focus on scale, efficiency, and measurable results.
Experimentation, Testing & Optimization:
- Design and execute A/B tests across creative, audiences, formats, bidding strategies, and budget allocation.
- Build a roadmap of high-impact experiments to improve acquisition efficiency and pipeline quality.
- Drive continuous learning by turning test results into repeatable frameworks, best practices, and internal documentation.
- Partner with Content and Design teams to iterate on evergreen programs and creative variants.
Paid Social & Channel Expansion:
- Execute and optimize Paid Social campaigns across Meta, LinkedIn, YouTube, and emerging platforms (e.g., TikTok).
- Support channel innovation by identifying, testing, and scaling new digital strategies across a diversified media mix.
Reporting and Insights:
- Measure and report on campaign, program, and channel performance using Salesforce and other analytics tools.
- Identify which campaigns, ads, and content are driving pipeline and revenue impact.
- Present clear, actionable insights and recommendations to improve funnel performance and unlock new growth opportunities.
Manage ABM Campaigns:
- Support Sales in executing Account-Based Marketing (ABM) campaigns for priority target accounts.
- Run ABM programs across social and display to maintain consistent account coverage.
- Analyze account-level engagement, buying signals, and progression to better inform Sales outreach and prioritization.
What You Bring
Experience & Background:
- Proven ability to manage budgets and deliver measurable performance outcomes.
- 3+ years of Demand Generation and Paid Media experience.
- 1+ years of Salesforce experience.
- Strong collaboration and project management experience.
- Experience tracking and reporting on campaign performance.
- Strong critical thinking and analytical skills.
- Ability to be flexible and pivot in a fast-paced/changing environment.
Technical & Tooling Skills
Hands-on experience with:
- Google Ads
- LinkedIn Campaign Manager
- Paid Social platforms (Meta required; TikTok, Reddit Ads and YouTube a plus)
- ABM platforms (6sense, ZoomInfo ABM, Demandbase, Terminus, etc.)
- Comfortable working in Salesforce (1+ years experience)
Salary range: $130,000.00 - $150,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant. This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Benefits (Perks):
- Medical, Dental and Vision insurance
- Unlimited responsible PTO
- Flexible work hours
- Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
- Parental Leave
- Technology Stipend
- Office only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled.
- Flexible spending accounts and 401(k)
- An employee-led culture team that plans inclusive events—meaning time together and other events to celebrate our many successes!
- An established company with a cool, high-velocity work ethos, where each person can make a difference!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
LOCATION: NewYork Hybrid
Demand Generation Manager, Paid Media
Our Company: At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you! impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go.
Your Role at impact.com: As a Demand Generation Manager, Paid Media, you will own the execution and optimization of paid media programs across Google Ads, LinkedIn, and Paid Social channels. You’ll partner closely with Demand Generation, Sales, Content and Design teams to drive scalable pipeline growth, support ABM initiatives, and continuously improve performance through testing and experimentation. In this role, you will work closely with the Director of Demand Generation, Sales, Marketing Programs, Content, and Web/Design teams.
What You’ll Do: Day-to-day job duties include:
Paid Media Strategy & Execution:
- Own end-to-end paid campaign execution—from ideation and audience targeting to ad trafficking, creative optimization, and performance analysis.
- Build, launch, and optimize paid media campaigns across the full funnel (TOFU → BOFU), driving efficient pipeline and revenue impact.
- Manage multi-channel demand generation programs and budgets with a focus on scale, efficiency, and measurable results.
Experimentation, Testing & Optimization:
- Design and execute A/B tests across creative, audiences, formats, bidding strategies, and budget allocation.
- Build a roadmap of high-impact experiments to improve acquisition efficiency and pipeline quality.
- Drive continuous learning by turning test results into repeatable frameworks, best practices, and internal documentation.
- Partner with Content and Design teams to iterate on evergreen programs and creative variants.
Paid Social & Channel Expansion:
- Execute and optimize Paid Social campaigns across Meta, LinkedIn, YouTube, and emerging platforms (e.g., TikTok).
- Support channel innovation by identifying, testing, and scaling new digital strategies across a diversified media mix.
Reporting and Insights:
- Measure and report on campaign, program, and channel performance using Salesforce and other analytics tools.
- Identify which campaigns, ads, and content are driving pipeline and revenue impact.
- Present clear, actionable insights and recommendations to improve funnel performance and unlock new growth opportunities.
Manage ABM Campaigns:
- Support Sales in executing Account-Based Marketing (ABM) campaigns for priority target accounts.
- Run ABM programs across social and display to maintain consistent account coverage.
- Analyze account-level engagement, buying signals, and progression to better inform Sales outreach and prioritization.
What You Bring
Experience & Background:
- Proven ability to manage budgets and deliver measurable performance outcomes.
- 3+ years of Demand Generation and Paid Media experience.
- 1+ years of Salesforce experience.
- Strong collaboration and project management experience.
- Experience tracking and reporting on campaign performance.
- Strong critical thinking and analytical skills.
- Ability to be flexible and pivot in a fast-paced/changing environment.
Technical & Tooling Skills
Hands-on experience with:
- Google Ads
- LinkedIn Campaign Manager
- Paid Social platforms (Meta required; TikTok, Reddit Ads and YouTube a plus)
- ABM platforms (6sense, ZoomInfo ABM, Demandbase, Terminus, etc.)
- Comfortable working in Salesforce (1+ years experience)
Salary range: $130,000.00 - $150,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant. This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Benefits (Perks):
- Medical, Dental and Vision insurance
- Unlimited responsible PTO
- Flexible work hours
- Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
- Parental Leave
- Technology Stipend
- Office only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled.
- Flexible spending accounts and 401(k)
- An employee-led culture team that plans inclusive events—meaning time together and other events to celebrate our many successes!
- An established company with a cool, high-velocity work ethos, where each person can make a difference!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
LOCATION: NewYork Hybrid
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Demand Generation Manager
Document your specialized marketing credentials early
Gather degree transcripts, performance data tied to pipeline and revenue outcomes, and any certifications before applying. PERM requires your employer to demonstrate your qualifications match a bona fide role, so clean documentation shortens the labor certification review.
Target employers with active PERM filing history
Search DOL OFLC disclosure data for employers who have filed PERM applications for marketing management roles. Demand generation sits between product marketing and sales ops, so filter for job titles like 'Marketing Manager' and 'Growth Manager' alongside the exact title.
Use Migrate Mate to filter green card sponsoring employers
Filter by employers with verified EB-2 and EB-3 filing history for demand generation and marketing roles. Migrate Mate surfaces this sponsorship data by role and employer, so you don't need to manually cross-reference OFLC disclosure files.
Clarify whether your role qualifies under EB-2 or EB-3
EB-2 requires the position to demand an advanced degree or show you have a bachelor's degree plus five or more years of progressive experience. EB-3 covers roles requiring a standard four-year degree. Ask the employer's immigration counsel which category they plan to file under before accepting an offer.
Negotiate the PERM start date into your offer letter
PERM labor certification can take six months to over a year at DOL, followed by I-140 adjudication at USCIS. Requesting that your employer begin the PERM process within your first year of employment protects you if you later want to change roles without losing your priority date.
Understand how prevailing wage affects your compensation
Your employer must pay the DOL prevailing wage for your specific demand generation role and work location. Use the OFLC Wage Search to look up Wage Level II or III rates for marketing managers in your metro area before evaluating whether an offer will clear the PERM requirement.
Green Card Demand Generation Manager: Frequently Asked Questions
Does a Demand Generation Manager role qualify for EB-2 or EB-3 green card sponsorship?
Demand Generation Manager positions typically qualify for EB-3 when the role requires a bachelor's degree in marketing, business, or a related field. EB-2 applies when the position requires an advanced degree or when your employer can demonstrate the role demands graduate-level expertise. Your employer's immigration counsel determines which category fits the specific job description and your credentials.
How does PERM green card sponsorship differ from H-1B sponsorship for this role?
H-1B visa is a temporary nonimmigrant status capped at 85,000 visas annually and subject to a lottery. PERM-based green card sponsorship leads to permanent residency with no annual cap at the EB-3 level for most countries. The PERM process takes longer upfront, often one to two years before visa availability, but there is no lottery and approval is not revoked if you maintain qualifying employment.
How do I find employers who will sponsor a green card for a Demand Generation Manager?
Use Migrate Mate to search for employers with verified EB-2 and EB-3 filing history specifically for marketing and demand generation roles. Employers who have sponsored PERM applications before are far more likely to have internal processes and immigration counsel in place, which reduces delays on your sponsorship timeline.
Can I switch employers after my PERM is filed without losing my place in line?
Once your I-140 petition has been approved and your priority date is more than 180 days old, you may be able to port your green card application to a new employer in the same or similar occupational classification under AC21 portability rules. Demand generation management generally falls under the same SOC category as marketing management, which can support a portability claim, but your new employer and immigration counsel must confirm the job is sufficiently similar before you resign.
What does the PERM labor certification process involve for a Demand Generation Manager role?
Your employer must conduct a DOL-supervised recruitment process to demonstrate no qualified U.S. workers are available for the role. This includes posting the position, conducting interviews, and documenting results. The employer then files the PERM application with DOL. The job duties and minimum requirements filed in PERM must accurately reflect the role, which means job descriptions used in PERM cannot be inflated to match your specific resume.