Mid Level Gtm Strategy Lead Jobs
Mid level gtm strategy lead jobs go to professionals ready to own go-to-market projects end to end, align cross-functional teams, and drive strategic decisions with minimal oversight. Hiring covers remote, hybrid, and on-site roles across Technology & Software and Consulting & Professional Services, with employers like TikTok, DoorDash, and Zip competing for gtm strategy leads at this level now.
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Showing 5 of 6+ Mid Level Gtm Strategy Lead jobs
Responsibilities
The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights. This is an ideal opportunity for analytically-minded candidates who want to develop expertise in strategic planning, business intelligence, and data storytelling in a high-growth digital advertising environment.
- Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights
- Support the development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives
- Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation
- Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities
- Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership
Qualifications
Minimum Qualifications:
- 3+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.
- Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
- Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
- Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
- Detail oriented, analytical and a creative problem solver
- English must be used as a working language, with strong communication skills and good teamwork abilities, capable of influencing and motivating others
- Self-driven, resilient, curious about new things, and able to make judgments on complex matters
Preferred Qualifications
- Strong quantitative and analytical background, with coursework or experience in statistics, economics, business analytics, data science, or related fields
- Advanced proficiency in Excel (pivot tables, VLOOKUP, complex formulas) and data visualization tools (Tableau, Power BI, or similar)
- Experience with SQL, Python, R, or other data analysis tools is a strong plus
- Demonstrated ability to structure ambiguous problems, conduct hypothesis-driven analysis, and derive actionable recommendations from data
- Experience with strategy consulting, investment banking, business analytics, or tech company internships
- Strong business acumen with the ability to connect quantitative insights to commercial outcomes
- Exceptional communication and presentation skills, with the ability to translate complex analysis into clear, compelling narratives
- Familiarity with digital advertising metrics (CPM, CPA, ROAS, LTV, etc.) or willingness to learn quickly
- Experience building dashboards, reports, or BI solutions in professional or academic settings
- Comfortable managing multiple workstreams and prioritizing based on impact and urgency
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $108000 - $168000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights. This is an ideal opportunity for analytically-minded candidates who want to develop expertise in strategic planning, business intelligence, and data storytelling in a high-growth digital advertising environment.
- Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights
- Support the development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives
- Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation
- Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities
- Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership
Qualifications
Minimum Qualifications:
- 3+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.
- Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
- Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
- Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
- Detail oriented, analytical and a creative problem solver
- English must be used as a working language, with strong communication skills and good teamwork abilities, capable of influencing and motivating others
- Self-driven, resilient, curious about new things, and able to make judgments on complex matters
Preferred Qualifications
- Strong quantitative and analytical background, with coursework or experience in statistics, economics, business analytics, data science, or related fields
- Advanced proficiency in Excel (pivot tables, VLOOKUP, complex formulas) and data visualization tools (Tableau, Power BI, or similar)
- Experience with SQL, Python, R, or other data analysis tools is a strong plus
- Demonstrated ability to structure ambiguous problems, conduct hypothesis-driven analysis, and derive actionable recommendations from data
- Experience with strategy consulting, investment banking, business analytics, or tech company internships
- Strong business acumen with the ability to connect quantitative insights to commercial outcomes
- Exceptional communication and presentation skills, with the ability to translate complex analysis into clear, compelling narratives
- Familiarity with digital advertising metrics (CPM, CPA, ROAS, LTV, etc.) or willingness to learn quickly
- Experience building dashboards, reports, or BI solutions in professional or academic settings
- Comfortable managing multiple workstreams and prioritizing based on impact and urgency
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $108000 - $168000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
Mid Level Gtm Strategy Lead Jobs: Frequently Asked Questions
How do I get a mid level gtm strategy lead job?
Position your experience around ownership, not just contribution. Highlight campaigns or launches you led, the cross-functional teams you coordinated, and the business outcomes you drove. Tailor your resume to show strategic thinking alongside execution. Mid level gtm roles prioritize candidates who can operate with limited direction, so make that independence visible in every application.
Which companies hire mid level gtm strategy leads?
Companies hiring mid level gtm strategy leads right now include TikTok, DoorDash, and Zip, based on current listings on Migrate Mate as of August 2026. At this level, hiring tends to come from growth-stage technology companies, enterprise software firms, and consumer brands scaling into new markets.
Are there remote mid level gtm strategy lead jobs?
Yes, and a meaningful share of openings offer location flexibility. About 0% of mid level gtm strategy lead openings are remote or hybrid as of August 2026, reflecting how broadly companies have accepted distributed strategy work. On-site roles remain common at companies that run frequent cross-functional planning sessions or require close collaboration with sales and product teams.
How do I move up to a mid level gtm strategy lead role?
The path into mid level gtm strategy work runs through demonstrated ownership of go-to-market projects, not just support work. Build depth in market positioning, competitive analysis, and launch execution. Seek out projects where you define the strategy and measure the results. Consistent delivery on cross-functional initiatives, paired with the ability to communicate strategic rationale clearly, is what earns the step up.
Which industries hire the most mid level gtm strategy leads?
Mid Level gtm strategy lead roles concentrate in Technology & Software and Consulting & Professional Services, based on current listings on Migrate Mate as of August 2026. These sectors drive hiring because they operate in fast-moving competitive markets where structured go-to-market strategy directly affects revenue growth and market share.