H-1B Visa Director of Ecommerce Jobs
Director of Ecommerce roles typically qualify as H-1B visa specialty occupations when structured around a bachelor's degree in marketing, business, or information systems. Employers file an LCA with DOL and an I-129 petition with USCIS, sponsoring you for an initial three-year period with extensions up to six years total.
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Get Access To All JobsINTRODUCTION
Lead how customers shop, learn, and rent with Extra Space Storage online! As Director of eCommerce Marketing, you’ll own the strategy and continuous optimization of our eCommerce website, driving conversion, digital customer experience, and long-term digital capabilities. You'll also own the experimentation strategy across the site, uncovering new ways to improve every customer interaction. You'll apply emerging technologies, including AI, to speed up insight, personalization, and decision-making, and build AI-enabled experiences that lift performance and create a competitive edge.
DUTIES & RESPONSIBILITIES
Digital Experience & Conversion Optimization
- Set the strategy for improving the digital customer journey, with accountability for conversions, rental efficiency, and key digital KPIs.
- Prioritize optimization opportunities by expected customer and business impact.
- Partner with Paid Search, SEO, Social, UX, Brand, Operations, and Data Science to implement improvements across the journey.
- Monitor performance and customer behavior to spot opportunities and risks early.
Experimentation & Learning
- Own the vision, strategy, and roadmap for our experimentation program, building a testing-first culture with clear hypotheses and success measures.
- Work with CRM and CX teams on lifecycle experiments, including abandonment recovery, personalization, and promotions.
- Balance steady conversion gains with bold, transformational tests.
AI & Marketing Innovation
- Own the Digital Optimization innovation roadmap, spotting emerging technologies and customer behaviors that can move the needle.
- Responsibly embed AI in optimization workflows, from research and analytics to ideation and decisions.
- Pilot AI-powered personalization and conversational experiences that reduce friction.
Analytics & Customer Insight
- Partner with Data Science and Analytics to understand performance, behavior, and test outcomes.
- Work with UX to uncover why customers behave as they do, not just what they do.
- Turn complex analysis into clear recommendations for leaders and partners.
Team Leadership
- Lead, develop, and inspire a high-performing Digital Marketing team, with clear priorities and room for curiosity.
- Build team skills in AI, experimentation, analytics, and customer research, coaching toward hypothesis-driven problem solving and measurable impact.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, Analytics, Technology, or a related field, or equivalent experience; graduate degree is a plus.
- 8+ years of progressive experience in digital marketing, digital optimization, eCommerce, growth, digital product, or a related discipline.
- Proven experience leading teams and complex, cross-functional digital initiatives.
- Hands-on experience with experimentation platforms, web and behavioral analytics, and digital experience technologies.
- Experience applying AI-enabled tools to marketing, analytics, experimentation, or customer experience is strongly preferred.
COMPETENCIES
- Deep expertise in experimentation, web analytics, customer behavior, usability, and conversion optimization, with a track record of building and managing an optimization roadmap.
- Strong quantitative and qualitative skills; turns complex data into clear business decisions.
- Working knowledge of AI capabilities, limitations, and responsible use.
- Experience taking ideas from exploration through pilot, measurement, and scale.
- Experience partnering with UX, Creative, Engineering, Legal, and Risk.
- Sound business judgment: prioritizes by customer value, feasibility, risk, and financial impact.
- Communicates technical and emerging-tech concepts clearly to executives and nontechnical audiences.
- Strong project and program management across multiple complex initiatives.
- Entrepreneurial, curious, and willing to challenge the status quo.
- Strong coaching and relationship-building skills.
- Proficiency with Microsoft Office.
LOCATION
This is an in-office role, Monday through Friday, at our Cottonwood Heights, Utah corporate office.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Applications Deadline: Applications will be accepted until the position is filled.
INTRODUCTION
Lead how customers shop, learn, and rent with Extra Space Storage online! As Director of eCommerce Marketing, you’ll own the strategy and continuous optimization of our eCommerce website, driving conversion, digital customer experience, and long-term digital capabilities. You'll also own the experimentation strategy across the site, uncovering new ways to improve every customer interaction. You'll apply emerging technologies, including AI, to speed up insight, personalization, and decision-making, and build AI-enabled experiences that lift performance and create a competitive edge.
DUTIES & RESPONSIBILITIES
Digital Experience & Conversion Optimization
- Set the strategy for improving the digital customer journey, with accountability for conversions, rental efficiency, and key digital KPIs.
- Prioritize optimization opportunities by expected customer and business impact.
- Partner with Paid Search, SEO, Social, UX, Brand, Operations, and Data Science to implement improvements across the journey.
- Monitor performance and customer behavior to spot opportunities and risks early.
Experimentation & Learning
- Own the vision, strategy, and roadmap for our experimentation program, building a testing-first culture with clear hypotheses and success measures.
- Work with CRM and CX teams on lifecycle experiments, including abandonment recovery, personalization, and promotions.
- Balance steady conversion gains with bold, transformational tests.
AI & Marketing Innovation
- Own the Digital Optimization innovation roadmap, spotting emerging technologies and customer behaviors that can move the needle.
- Responsibly embed AI in optimization workflows, from research and analytics to ideation and decisions.
- Pilot AI-powered personalization and conversational experiences that reduce friction.
Analytics & Customer Insight
- Partner with Data Science and Analytics to understand performance, behavior, and test outcomes.
- Work with UX to uncover why customers behave as they do, not just what they do.
- Turn complex analysis into clear recommendations for leaders and partners.
Team Leadership
- Lead, develop, and inspire a high-performing Digital Marketing team, with clear priorities and room for curiosity.
- Build team skills in AI, experimentation, analytics, and customer research, coaching toward hypothesis-driven problem solving and measurable impact.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, Analytics, Technology, or a related field, or equivalent experience; graduate degree is a plus.
- 8+ years of progressive experience in digital marketing, digital optimization, eCommerce, growth, digital product, or a related discipline.
- Proven experience leading teams and complex, cross-functional digital initiatives.
- Hands-on experience with experimentation platforms, web and behavioral analytics, and digital experience technologies.
- Experience applying AI-enabled tools to marketing, analytics, experimentation, or customer experience is strongly preferred.
COMPETENCIES
- Deep expertise in experimentation, web analytics, customer behavior, usability, and conversion optimization, with a track record of building and managing an optimization roadmap.
- Strong quantitative and qualitative skills; turns complex data into clear business decisions.
- Working knowledge of AI capabilities, limitations, and responsible use.
- Experience taking ideas from exploration through pilot, measurement, and scale.
- Experience partnering with UX, Creative, Engineering, Legal, and Risk.
- Sound business judgment: prioritizes by customer value, feasibility, risk, and financial impact.
- Communicates technical and emerging-tech concepts clearly to executives and nontechnical audiences.
- Strong project and program management across multiple complex initiatives.
- Entrepreneurial, curious, and willing to challenge the status quo.
- Strong coaching and relationship-building skills.
- Proficiency with Microsoft Office.
LOCATION
This is an in-office role, Monday through Friday, at our Cottonwood Heights, Utah corporate office.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Applications Deadline: Applications will be accepted until the position is filled.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Director of Ecommerce
Frame your credentials around specialty occupation
Pull your degree transcripts and map your coursework to ecommerce-specific duties: conversion optimization, digital analytics, platform architecture. USCIS scrutinizes whether your degree field directly relates to the role, so a business or marketing degree needs explicit connection to the job description.
Verify prevailing wage before salary negotiations
Use the OFLC Wage Search to look up the wage level for your target metro area before you receive an offer. Your employer's LCA must certify a wage at or above that threshold, so knowing Level III or IV rates in advance protects you from offers that can't support a valid LCA.
Target employers with active ecommerce investment
Retailers and brands mid-platform-migration or scaling direct-to-consumer channels are most likely to sponsor: they need strategic leadership, not contractors. Search Migrate Mate to find employers with verified H-1B LCA filing history in ecommerce and digital marketing management roles.
Clarify multi-site scope before the LCA is filed
If your Director of Ecommerce role involves overseeing teams in multiple cities or visiting satellite offices regularly, each worksite needs its own certified LCA. Raise this with HR before the petition is drafted so your employer doesn't file a single-location LCA that creates compliance gaps later.
Distinguish your role from general management on the I-129
USCIS expects the I-129 petition to show that ecommerce direction requires specialized theoretical knowledge, not just managerial authority. Work with your employer's counsel to document platform-specific expertise, P&L accountability tied to digital channels, and technical tool proficiency in the support letter.
Use your 60-day grace period strategically between jobs
If you leave one employer before a new H-1B transfer petition is filed and approved, you have a 60-day grace period to secure a new sponsoring role. Prioritize companies that file I-129 transfer petitions quickly and confirm they'll request premium processing to minimize your authorization gap.
H-1B Visa Director of Ecommerce: Frequently Asked Questions
Does a Director of Ecommerce role qualify as an H-1B specialty occupation?
Yes, when the position is structured around duties that require at least a bachelor's degree in a directly related field such as marketing, business administration, or information systems. The employer's job description must demonstrate that the theoretical and practical application of that degree is a baseline requirement, not just a preference. Titles alone don't determine eligibility; the actual duties do.
How do I find employers who sponsor H-1B visas for Director of Ecommerce positions?
Search Migrate Mate to browse employers with verified H-1B LCA filing history in ecommerce and digital marketing leadership roles. DOL discloses every certified LCA publicly, so you can confirm an employer has actually sponsored similar roles before applying, rather than discovering sponsorship reluctance late in the interview process.
What happens to my H-1B status if the ecommerce role changes significantly after I start?
A material change in job duties, location, or salary can require your employer to file an amended I-129 petition with USCIS before the change takes effect. If you're promoted, reorganized, or moved to a new worksite, your employer must assess whether the original LCA and petition still accurately describe your role and certify a new LCA if necessary.
Can my employer use a single LCA if my Director of Ecommerce role covers multiple office locations?
No. DOL requires a separate certified LCA for each worksite where you perform work for more than 60 days per year, with limited exceptions for short-term placements. If your role regularly involves work at offices in different metro areas, your employer must file location-specific LCAs before you work at those sites, each reflecting local prevailing wages.
How long does the H-1B sponsorship process take for a Director of Ecommerce role?
DOL typically certifies an LCA within seven business days of submission. USCIS then adjudicates the I-129 petition under standard processing in roughly three to six months, or within 15 business days with premium processing. For a Director-level hire, most employers elect premium processing to avoid lengthy onboarding delays and maintain business continuity during the transition.