H-1B Visa Social Media Director Jobs
Social Media Director jobs at H-1B visa-sponsoring employers sit at the intersection of strategic leadership and measurable digital performance. Sponsoring employers file a Labor Condition Application and I-129 petition to bring you in under a specialty occupation classification, granting status for up to three years with extensions to a six-year maximum.
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Get Access To All JobsLocation: San Antonio, TX
Regular/Temporary: Regular
Job ID: 16658
Full/Part Time: Full Time
Salary Range: Commensurate with education, experience, and qualifications.
Job Type: Full Time
Posting Close Date: Applications will be accepted through 11:59 PM CDT on 11/08/2026. At the discretion of the hiring department, this posting may close once a sufficient number of qualified applications have been received.
Required Application Materials:
- Resume is required.
- Cover letter is preferred.
- Contact information for three professional contacts.
Job Summary
The Director of Social Media Strategy and Engagement is a strategic, senior leadership position for the recently merged UT San Antonio. The team member in this newly created position will set the comprehensive vision for social media brand promotion, audience engagement and reputation management through curation of the flagship (official) @UTSA channels.
A successful candidate proactively understands and applies social media trends while forecasting new channels and engagement strategies to expand the flagship presence and deliver business outcomes. Additionally, the candidate understands how to ethically apply AI models for social listening strategies, multimedia content and/or an effective workflow.
The position serves as a cross-functional, strategic advisor to senior executives and demonstrates exceptional judgment, discretion and the ability to operate effectively in a fast-paced, dynamic environment.
This leader is responsible for guiding and developing a high-performing team and contributes to designing and implementing strategies to bolster and/or protect the institution's reputation through social presence, creative storytelling, executive visibility and digital platform management.
Reporting to the Senior Executive Director of University Strategic Communications, the individual will be responsible for building internal and external relationships to include cross-divisional teams, peers, direct reports and student-workers.
Core Responsibilities
- Leads the university's flagship institutional social media strategy and engagement efforts while serving as a central strategic advisor to colleagues across the university on digital engagement, reputation management and emerging social media trends.
- Establishes systems, processes and standards informed by competitive data and insights, including AI, that ensures the flagship social presence is managed with the highest level of care.
- Evaluates emerging platforms, technologies and digital engagement strategies to support storytelling, innovation, audience growth and generative engine optimization. Recommends new approaches to enhance visibility, engagement and brand affinity across digital channels.
- Oversees the design, development, publication and distribution of multimedia content for the flagship social media channels to ensure consistency, quality, accessibility and alignment with institutional voice.
- Develops strategies to advance executive visibility and institutional thought leadership across digital channels.
- Monitors and analyzes social media conversations, emerging issues, news cycles and public discourse that may impact the university's reputation or operations. Synthesizes these discussions and competitive trends into real-time, actionable insights to support issues management, crisis communications and executive decision-making.
- Leads flagship social media communications during emergencies, operational disruptions and other reputational matters.
- Oversees social media analytics, measurement and reporting efforts to evaluate channel performance, audience engagement and institutional impact. Develops executive-level reports and presentations that communicate outcomes, trends, reputational insights and strategic recommendations.
- Empowers a multi-person social media team, including full-time staff members and student workers by delivering coaching and feedback, clarity and opportunities for professional development.
- Develops and oversees enterprise social media standards, governance and best practices. Leads the university's Social Media Collective.
- Performs other duties as assigned.
Required Qualifications
- Bachelor's Degree in a related field.
- Seven (7) years of related work experience, including at least five (5) years of full-time experience in social media strategy and engagement.
- A minimum of three (3) years of experience in supervising a full-time social media or digital media team.
- This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.
Knowledge, Skills, and Abilities
- Mastery of social media trends and audience behavior.
- Strategic leadership in social media, with the ability to translate insights into action.
- Demonstrated success in strategic communications and reputation management using social media.
- Strong people leadership skills, including team management and mentoring.
- Robust analytics, decision-making, forecasting and strategic thinking skills.
- Excellent verbal and written communications with executives.
- Broad understanding of how AI impacts social media.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
- Ability to support crisis communications and issues management.
Working Conditions
Office environment. Ability to travel to and from meetings, training sessions, or other business-related events. Workdays, areas, and work hours may vary depending on the department's needs.
Physical Demands
Jobs are sedentary; if walking and standing are required, only occasionally. Ability to exert up to 10 pounds of force to lift, carry, push, pull, or otherwise move objects.
This position will work both on campus and remotely in Texas. Travel and parking expenses are the employee's responsibility.
This position is contingent upon a successful background check. Verification of a valid driver's license and Motor Vehicle Record (MVR) may be completed as applicable. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
Equal Employment Opportunity
As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination.
Location: San Antonio, TX
Regular/Temporary: Regular
Job ID: 16658
Full/Part Time: Full Time
Salary Range: Commensurate with education, experience, and qualifications.
Job Type: Full Time
Posting Close Date: Applications will be accepted through 11:59 PM CDT on 11/08/2026. At the discretion of the hiring department, this posting may close once a sufficient number of qualified applications have been received.
Required Application Materials:
- Resume is required.
- Cover letter is preferred.
- Contact information for three professional contacts.
Job Summary
The Director of Social Media Strategy and Engagement is a strategic, senior leadership position for the recently merged UT San Antonio. The team member in this newly created position will set the comprehensive vision for social media brand promotion, audience engagement and reputation management through curation of the flagship (official) @UTSA channels.
A successful candidate proactively understands and applies social media trends while forecasting new channels and engagement strategies to expand the flagship presence and deliver business outcomes. Additionally, the candidate understands how to ethically apply AI models for social listening strategies, multimedia content and/or an effective workflow.
The position serves as a cross-functional, strategic advisor to senior executives and demonstrates exceptional judgment, discretion and the ability to operate effectively in a fast-paced, dynamic environment.
This leader is responsible for guiding and developing a high-performing team and contributes to designing and implementing strategies to bolster and/or protect the institution's reputation through social presence, creative storytelling, executive visibility and digital platform management.
Reporting to the Senior Executive Director of University Strategic Communications, the individual will be responsible for building internal and external relationships to include cross-divisional teams, peers, direct reports and student-workers.
Core Responsibilities
- Leads the university's flagship institutional social media strategy and engagement efforts while serving as a central strategic advisor to colleagues across the university on digital engagement, reputation management and emerging social media trends.
- Establishes systems, processes and standards informed by competitive data and insights, including AI, that ensures the flagship social presence is managed with the highest level of care.
- Evaluates emerging platforms, technologies and digital engagement strategies to support storytelling, innovation, audience growth and generative engine optimization. Recommends new approaches to enhance visibility, engagement and brand affinity across digital channels.
- Oversees the design, development, publication and distribution of multimedia content for the flagship social media channels to ensure consistency, quality, accessibility and alignment with institutional voice.
- Develops strategies to advance executive visibility and institutional thought leadership across digital channels.
- Monitors and analyzes social media conversations, emerging issues, news cycles and public discourse that may impact the university's reputation or operations. Synthesizes these discussions and competitive trends into real-time, actionable insights to support issues management, crisis communications and executive decision-making.
- Leads flagship social media communications during emergencies, operational disruptions and other reputational matters.
- Oversees social media analytics, measurement and reporting efforts to evaluate channel performance, audience engagement and institutional impact. Develops executive-level reports and presentations that communicate outcomes, trends, reputational insights and strategic recommendations.
- Empowers a multi-person social media team, including full-time staff members and student workers by delivering coaching and feedback, clarity and opportunities for professional development.
- Develops and oversees enterprise social media standards, governance and best practices. Leads the university's Social Media Collective.
- Performs other duties as assigned.
Required Qualifications
- Bachelor's Degree in a related field.
- Seven (7) years of related work experience, including at least five (5) years of full-time experience in social media strategy and engagement.
- A minimum of three (3) years of experience in supervising a full-time social media or digital media team.
- This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.
Knowledge, Skills, and Abilities
- Mastery of social media trends and audience behavior.
- Strategic leadership in social media, with the ability to translate insights into action.
- Demonstrated success in strategic communications and reputation management using social media.
- Strong people leadership skills, including team management and mentoring.
- Robust analytics, decision-making, forecasting and strategic thinking skills.
- Excellent verbal and written communications with executives.
- Broad understanding of how AI impacts social media.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
- Ability to support crisis communications and issues management.
Working Conditions
Office environment. Ability to travel to and from meetings, training sessions, or other business-related events. Workdays, areas, and work hours may vary depending on the department's needs.
Physical Demands
Jobs are sedentary; if walking and standing are required, only occasionally. Ability to exert up to 10 pounds of force to lift, carry, push, pull, or otherwise move objects.
This position will work both on campus and remotely in Texas. Travel and parking expenses are the employee's responsibility.
This position is contingent upon a successful background check. Verification of a valid driver's license and Motor Vehicle Record (MVR) may be completed as applicable. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
Equal Employment Opportunity
As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination.
See all 1,469+ H-1B Visa Social Media Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Social Media Director Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Social Media Director
Frame your degree for specialty occupation
Your H-1B petition must show the Social Media Director role requires at least a bachelor's degree in a directly related field like marketing, communications, or digital media. Pull the O*NET occupation profile for this title to document the academic requirements USCIS adjudicators expect to see.
Verify prevailing wage before negotiating offers
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your location and job title. Run the OFLC Wage Search using the correct SOC code before you receive a written offer so you know the floor going into negotiations.
Target companies with dedicated in-house social teams
Employers who run social media internally rather than outsourcing to agencies are far more likely to sponsor a director-level H-1B because the role is permanent, strategic, and tied to their core operations. Use Migrate Mate to browse verified H-1B-sponsoring employers by role.
Account for each worksite in your LCA
If your Social Media Director role involves work at client sites, satellite offices, or remote locations in a different metro area, each worksite needs its own certified LCA before you can legally work there. Raise this with your employer's immigration counsel before your start date, not after.
Build a portfolio that documents strategic impact
USCIS scrutinizes whether a Social Media Director role truly requires a degree-level specialist. A portfolio showing audience growth tied to channel strategy, budget ownership, and cross-functional leadership strengthens the specialty occupation argument far better than a job title alone.
File premium processing if your start date is firm
USCIS premium processing upgrades adjudication to 15 business days. For director-level roles with a negotiated start date, the upgrade fee is often worth it to avoid a gap between your offer acceptance and authorized start, especially if you're changing employers while already in H-1B status.
H-1B Visa Social Media Director: Frequently Asked Questions
Does a Social Media Director role qualify as a specialty occupation for H-1B purposes?
It can, but it depends on how the employer defines and structures the position. When the role requires a bachelor's degree or higher in marketing, communications, digital media, or a closely related field as a minimum requirement, it typically qualifies. Employers strengthen the case by writing job descriptions that emphasize strategic planning, analytics, and cross-functional leadership over execution-level tasks.
Which employers sponsor H-1B visas for Social Media Director roles?
Large consumer brands, technology companies, media groups, and financial institutions with in-house digital teams are the most consistent sponsors at the director level. Agencies are less likely to sponsor because project-based work complicates the LCA worksite requirements. Browse verified H-1B-sponsoring employers by role on Migrate Mate to identify companies currently filing for this title.
How long does the H-1B sponsorship process take for a Social Media Director?
From LCA filing to an approved I-129 petition, standard processing typically runs three to six months. The LCA itself certifies within seven business days under normal DOL timelines. If your employer files premium processing with USCIS, you'll receive a decision within 15 business days of receipt. Cap-subject petitions involve a separate selection process, and the selection rules have changed recently.
What documents do I need to support an H-1B petition for this role?
You'll need academic credentials showing a bachelor's degree or higher in a related field, a portfolio or resume demonstrating director-level strategic responsibilities, and any professional certifications relevant to digital marketing or social platforms. Your employer's immigration counsel will also need an offer letter with a confirmed worksite address, since each location requires its own certified LCA.
Can I switch employers while on H-1B status as a Social Media Director?
Yes. Under H-1B portability, once your new employer files an I-129 petition on your behalf, you can start the new job without waiting for USCIS to approve it, as long as you're maintaining valid H-1B status and the petition is non-frivolous. Your new employer must file a fresh LCA reflecting the new worksite and wage level before or at the time of filing.