H-1B Visa Advertising Director Jobs
Advertising Director jobs with H-1B visa sponsorship sit at the intersection of creative leadership and media strategy. Sponsoring employers file a Labor Condition Application with DOL and an I-129 petition with USCIS, covering a three-year initial status period. Because this role requires a bachelor's degree in advertising, marketing, communications, or a related field, it typically qualifies as a specialty occupation.
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Get Access To All JobsINTRODUCTION
Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
ROLE AND RESPONSIBILITIES
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions.
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
BASIC QUALIFICATIONS
Who You Are
- You have 15+ years of experience.
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
LOCATION
This role is based in New York.
We ask that you come into the office 2–3 times per week.
COMPENSATION
The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
OUR GLOBAL BENEFITS
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
INTRODUCTION
Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
ROLE AND RESPONSIBILITIES
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions.
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
BASIC QUALIFICATIONS
Who You Are
- You have 15+ years of experience.
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
LOCATION
This role is based in New York.
We ask that you come into the office 2–3 times per week.
COMPENSATION
The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
OUR GLOBAL BENEFITS
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
See all H-1B Visa Advertising Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Advertising Director Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Advertising Director
Frame your portfolio around measurable outcomes
USCIS adjudicators evaluate whether your role requires degree-level expertise. Present campaign results in quantifiable terms, such as audience growth, conversion lifts, or media budget performance, to demonstrate the analytical depth that distinguishes an Advertising Director from a generalist marketer.
Look up prevailing wages before salary negotiations
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your location and job title. Use the OFLC Wage Search to identify the wage level before discussing compensation, so you can flag any offer that falls below what USCIS will expect to see on the petition.
Target agencies and brands with LCA filing history
Search Migrate Mate to find employers with verified H-1B visa LCA filing history for advertising and marketing roles. This surfaces companies that have already navigated the specialty occupation argument for creative leadership positions, reducing friction when you raise sponsorship during the offer stage.
Clarify multi-office roles before the LCA is filed
If your Advertising Director role spans multiple offices or client sites, each worksite needs its own certified LCA. Raise this with HR early. Employers unfamiliar with the requirement sometimes assume one LCA covers remote or rotating locations, which can delay your start date.
Get your degree credential evaluated if needed
If your advertising or communications degree is from outside the U.S., have it evaluated by a NACES-member agency before the I-129 is filed. USCIS may issue a Request for Evidence if the foreign credential equivalency isn't documented upfront, adding months to your timeline.
Align your offer letter with the specialty occupation standard
Ask your employer to describe the Advertising Director role in the offer letter using duty language that maps to degree-level skills, such as integrated media planning, brand architecture, or audience research methodology. Vague job descriptions are a leading cause of Requests for Evidence on creative leadership petitions.
H-1B Visa Advertising Director: Frequently Asked Questions
Does an Advertising Director role qualify as a specialty occupation for H-1B purposes?
Yes, an Advertising Director typically qualifies as a specialty occupation because the position requires at least a bachelor's degree in advertising, marketing, communications, or a closely related field to perform its core duties. The employer must document in the I-129 petition that the role demands this specific theoretical and practical knowledge, distinguishing it from general management or sales positions that accept any degree.
How do I find employers who actively sponsor H-1B visas for Advertising Director roles?
Browse Migrate Mate to search for companies with verified H-1B LCA filing history in advertising and marketing. Focusing on employers who have previously filed for similar roles means they already understand the specialty occupation argument and have an internal process for handling the LCA and I-129, which makes the sponsorship conversation significantly more straightforward.
What documents should I prepare before asking an employer to sponsor my H-1B?
Gather your academic transcripts and degree certificates, a credential evaluation if your degree is from outside the U.S., and a detailed portfolio showing the analytical and strategic scope of your work. USCIS scrutinizes whether advertising roles truly require a specific degree, so concrete evidence of graduate-level duties, such as brand strategy development or multi-channel media planning, strengthens the petition considerably.
What is the timeline from job offer to H-1B approval for an Advertising Director?
After an offer is signed, the employer files the LCA with DOL, which certifies in approximately seven business days under standard processing. The I-129 petition is then filed with USCIS, with standard processing taking several months. Premium processing, available for an additional government fee, reduces the USCIS adjudication window to 15 business days. Your H-1B status is initially granted for up to three years and can be extended to a six-year maximum.
Can I transfer my H-1B to a new employer if I change advertising agencies?
Yes. H-1B portability under AC21 allows you to begin working for a new employer once the new I-129 petition is filed, without waiting for approval, provided your previous status was lawfully maintained. The new employer must file a fresh LCA and I-129 specific to their worksite and the new Advertising Director role, so the process essentially restarts even if your existing approval has time remaining.