H-1B Visa Head Of Growth Jobs
Head Of Growth roles sit at the intersection of marketing, product, and data, making them strong candidates for H-1B visa specialty occupation classification when the position requires a directly related bachelor's degree. Employers in SaaS, fintech, and e-commerce are among the most active H-1B filers for growth-focused leadership roles.
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Get Access To All JobsABOUT SLATE
At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.
WHO WE ARE LOOKING FOR
Slate sells direct to consumer. Every truck is reserved, designed, purchased and accessorized through channels we own: our website, vehicle configurator, online marketplace and app. That puts growth at the center of how Slate operates.
We’re looking for a Head of Growth to own the full customer funnel: from first visit to reservation, from reservation to order and delivery, and from delivery to accessories, wraps and referrals. Reporting to the Head of Marketing, you will lead performance marketing, lifecycle and CRM, conversion optimization and marketing analytics. You’ll be accountable for the numbers that matter most as Slate moves into its first customer deliveries and beyond: reservation-to-order conversion, customer acquisition cost, accessory attach rate and payback.
The ideal candidate has built and scaled growth for a direct-to-consumer brand with a considered purchase. You are as comfortable in a media plan as you are in an experiment readout or a funnel query, and you run a team that is fast, frugal and scrappy with every dollar.
WHAT YOU GET TO DO
Growth Strategy & Ownership:
- Own Slate’s growth strategy and targets across the customer lifecycle: awareness to order, order to delivery, and post-purchase accessories, wraps, service, loyalty, retention and referral.
- Build and maintain the growth model and forecast in partnership with Finance; set targets for volume, CAC, conversion and payback, and report against them every week.
- Own the paid media and growth budget, moving spend quickly toward what works and away from what doesn’t.
- Partner with the Head of Marketing to turn brand and launch plans into measurable demand programs, and represent growth performance in leadership reviews.
Acquisition:
- Lead paid acquisition across search, direct, paid social, online video and CTV, programmatic, affiliate and emerging channels, with in-house and agency partners.
- Build launch and regional demand plans that match vehicle availability, SI&OP, delivery geography and Slate’s regional service and wrap installation network.
- Work with PR, Influencer and Brand teams to turn earned media, creator content, events and owner community into measurable acquisition.
- Design and launch referral and owner-advocacy programs that make Slate owners part of the growth engine.
- Partner with Fleet Sales on demand generation for small business and commercial fleet buyers.
Lifecycle, CRM & Retention:
- Own lifecycle marketing across email, SMS, push and in-app, guiding reservation holders through configuration, financing, order and delivery.
- Grow post-purchase revenue through accessory, wrap and merchandise programs timed to the ownership journey.
- Build audience segmentation and personalized journeys in Salesforce Marketing Cloud.
Conversion & Experimentation:
- Own the experimentation program across the website, configurator, reservation and checkout flows, with clear hypotheses, success metrics and guardrails.
- Partner with Digital Experience Design, Product and Engineering to prioritize the funnel improvements with the largest impact on conversion.
- Lead the CRO function, including test implementation, tooling and site performance during testing.
- Work with eCommerce Merchandising to improve accessory discovery and attach rate across the marketplace.
Measurement & Analytics:
- Evolve a growth measurement stack leadership trusts: attribution, incrementality testing, media mix modeling and funnel dashboards.
- Define north-star and channel-level growth metrics, and keep data definitions consistent across Marketing, Sales, Product and Finance.
- Use AI and automation to speed up analysis, creative testing, demand projections, forecasting, demand modeling, and campaign operations.
Team Building & Leadership:
- Lead and develop a team spanning performance marketing, lifecycle and CRM, CRO and marketing analytics, hiring to fill capability gaps as Slate scales.
- Select and manage agency, ad tech and martech partners with clear scopes, service levels and cost discipline.
Build a team culture of curiosity, speed and direct feedback, grounded in data and customer insight.
WHAT YOU BRING TO THE TEAM
Required
- 12+ years of experience in growth, performance or lifecycle marketing, including at least 5 years leading teams, with experience managing managers or leads.
- A track record of scaling a direct-to-consumer business with a high-consideration purchase (automotive, EV, consumer hardware, mobility, home or financial products), with results you can quantify.
- Hands-on ownership of a full-funnel growth model with budget accountability, including CAC, conversion, LTV and payback.
- Deep expertise in paid acquisition across major platforms, along with lifecycle and CRM program design.
- Experience running a disciplined experimentation program, with a working command of test design, statistical significance and incrementality.
- Strong analytical skills; comfortable working directly in GA4, Looker or similar BI tools, and in SQL or alongside analysts at the query level.
- Experience with Salesforce Marketing Cloud or a comparable ESP, CRM and CDP stack.
- Clear, structured writing and communication, with the ability to present plans and results to executive leadership.
- Bachelor’s degree in Marketing, Business, Economics, Statistics or a related field, or equivalent professional experience.
Preferred
- Experience leading growth through a major product launch, ideally from pre-order or reservations through first deliveries.
- Automotive, EV or direct-to-consumer vehicle experience.
- E-commerce or marketplace experience with accessories, add-ons or attach-rate economics.
- Experience with small business or B2B demand generation.
- Multicultural or Spanish-language marketing experience.
Practical experience applying generative AI to marketing operations, creative testing or analytics.
LOCATION: This role can sit in any of the following:
Troy, MI, Carson, CA, NYC, NY
SALARY RANGE
The compensation for this position is the range Slate reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; work location; and other relevant business and organizational factors.
Annual Base Pay Range: $141,000 to $233,000 USD
ADDITIONAL COMPENSATION AND BENEFITS
Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.
WHY JOIN TEAM SLATE?
At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.
- Safety First
- Delight Customers
- One Team
- Relentless Improvement
- Fast, Frugal, and Scrappy
- Respectful Collaboration
- Positive Legacy
WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.
Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at slate-talent_acquisition@slate.auto.
ABOUT SLATE
At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.
WHO WE ARE LOOKING FOR
Slate sells direct to consumer. Every truck is reserved, designed, purchased and accessorized through channels we own: our website, vehicle configurator, online marketplace and app. That puts growth at the center of how Slate operates.
We’re looking for a Head of Growth to own the full customer funnel: from first visit to reservation, from reservation to order and delivery, and from delivery to accessories, wraps and referrals. Reporting to the Head of Marketing, you will lead performance marketing, lifecycle and CRM, conversion optimization and marketing analytics. You’ll be accountable for the numbers that matter most as Slate moves into its first customer deliveries and beyond: reservation-to-order conversion, customer acquisition cost, accessory attach rate and payback.
The ideal candidate has built and scaled growth for a direct-to-consumer brand with a considered purchase. You are as comfortable in a media plan as you are in an experiment readout or a funnel query, and you run a team that is fast, frugal and scrappy with every dollar.
WHAT YOU GET TO DO
Growth Strategy & Ownership:
- Own Slate’s growth strategy and targets across the customer lifecycle: awareness to order, order to delivery, and post-purchase accessories, wraps, service, loyalty, retention and referral.
- Build and maintain the growth model and forecast in partnership with Finance; set targets for volume, CAC, conversion and payback, and report against them every week.
- Own the paid media and growth budget, moving spend quickly toward what works and away from what doesn’t.
- Partner with the Head of Marketing to turn brand and launch plans into measurable demand programs, and represent growth performance in leadership reviews.
Acquisition:
- Lead paid acquisition across search, direct, paid social, online video and CTV, programmatic, affiliate and emerging channels, with in-house and agency partners.
- Build launch and regional demand plans that match vehicle availability, SI&OP, delivery geography and Slate’s regional service and wrap installation network.
- Work with PR, Influencer and Brand teams to turn earned media, creator content, events and owner community into measurable acquisition.
- Design and launch referral and owner-advocacy programs that make Slate owners part of the growth engine.
- Partner with Fleet Sales on demand generation for small business and commercial fleet buyers.
Lifecycle, CRM & Retention:
- Own lifecycle marketing across email, SMS, push and in-app, guiding reservation holders through configuration, financing, order and delivery.
- Grow post-purchase revenue through accessory, wrap and merchandise programs timed to the ownership journey.
- Build audience segmentation and personalized journeys in Salesforce Marketing Cloud.
Conversion & Experimentation:
- Own the experimentation program across the website, configurator, reservation and checkout flows, with clear hypotheses, success metrics and guardrails.
- Partner with Digital Experience Design, Product and Engineering to prioritize the funnel improvements with the largest impact on conversion.
- Lead the CRO function, including test implementation, tooling and site performance during testing.
- Work with eCommerce Merchandising to improve accessory discovery and attach rate across the marketplace.
Measurement & Analytics:
- Evolve a growth measurement stack leadership trusts: attribution, incrementality testing, media mix modeling and funnel dashboards.
- Define north-star and channel-level growth metrics, and keep data definitions consistent across Marketing, Sales, Product and Finance.
- Use AI and automation to speed up analysis, creative testing, demand projections, forecasting, demand modeling, and campaign operations.
Team Building & Leadership:
- Lead and develop a team spanning performance marketing, lifecycle and CRM, CRO and marketing analytics, hiring to fill capability gaps as Slate scales.
- Select and manage agency, ad tech and martech partners with clear scopes, service levels and cost discipline.
Build a team culture of curiosity, speed and direct feedback, grounded in data and customer insight.
WHAT YOU BRING TO THE TEAM
Required
- 12+ years of experience in growth, performance or lifecycle marketing, including at least 5 years leading teams, with experience managing managers or leads.
- A track record of scaling a direct-to-consumer business with a high-consideration purchase (automotive, EV, consumer hardware, mobility, home or financial products), with results you can quantify.
- Hands-on ownership of a full-funnel growth model with budget accountability, including CAC, conversion, LTV and payback.
- Deep expertise in paid acquisition across major platforms, along with lifecycle and CRM program design.
- Experience running a disciplined experimentation program, with a working command of test design, statistical significance and incrementality.
- Strong analytical skills; comfortable working directly in GA4, Looker or similar BI tools, and in SQL or alongside analysts at the query level.
- Experience with Salesforce Marketing Cloud or a comparable ESP, CRM and CDP stack.
- Clear, structured writing and communication, with the ability to present plans and results to executive leadership.
- Bachelor’s degree in Marketing, Business, Economics, Statistics or a related field, or equivalent professional experience.
Preferred
- Experience leading growth through a major product launch, ideally from pre-order or reservations through first deliveries.
- Automotive, EV or direct-to-consumer vehicle experience.
- E-commerce or marketplace experience with accessories, add-ons or attach-rate economics.
- Experience with small business or B2B demand generation.
- Multicultural or Spanish-language marketing experience.
Practical experience applying generative AI to marketing operations, creative testing or analytics.
LOCATION: This role can sit in any of the following:
Troy, MI, Carson, CA, NYC, NY
SALARY RANGE
The compensation for this position is the range Slate reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; work location; and other relevant business and organizational factors.
Annual Base Pay Range: $141,000 to $233,000 USD
ADDITIONAL COMPENSATION AND BENEFITS
Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.
WHY JOIN TEAM SLATE?
At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.
- Safety First
- Delight Customers
- One Team
- Relentless Improvement
- Fast, Frugal, and Scrappy
- Respectful Collaboration
- Positive Legacy
WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.
Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at slate-talent_acquisition@slate.auto.
See all 63+ H-1B Visa Head Of Growth Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Head Of Growth Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Head Of Growth
Align your degree to the role description
USCIS requires a direct relationship between your degree field and the Head Of Growth position. A degree in marketing, business analytics, or computer science maps cleanly. A general business degree with no quantitative focus can trigger an RFE, so document the connection explicitly in your application.
Target companies with active LCA filings
Use Migrate Mate to filter Head Of Growth openings by employers who have filed H-1B Labor Condition Applications for growth and marketing leadership roles. This narrows your search to companies already familiar with the sponsorship process, not those encountering it for the first time.
Verify the prevailing wage before negotiating
Your offer must meet the DOL prevailing wage for your job title and work location. Run the role through OFLC Wage Search under the relevant SOC code before accepting. Head Of Growth roles span multiple SOC codes, so confirm which one your employer uses in the LCA to avoid a wage shortfall.
Ask employers about cap-exempt status upfront
Universities, nonprofits, and certain research institutions are cap-exempt, meaning your H-1B petition bypasses the lottery entirely. If you're open to growth roles at mission-driven organizations, confirm their cap-exempt status during the first conversation rather than after an offer is extended.
Build a specialty occupation evidence file now
Head Of Growth is not a standardized job title in the DOL occupational framework. Compile your own evidence file: job postings requiring a specific degree, O*NET profiles for comparable roles, and any internal documentation showing the analytical complexity of your responsibilities. Your employer's attorney will need this material.
Plan your filing timeline around the lottery window
USCIS opens H-1B registration in March for an October 1 start date. If you're selected, your employer has until June to file the full petition. Growth leadership roles often involve extended offer negotiations, so align your job search to have an offer letter ready before the March registration window.
H-1B Visa Head Of Growth: Frequently Asked Questions
Does a Head Of Growth role qualify as an H-1B specialty occupation?
It can, but the classification isn't automatic. USCIS evaluates whether the specific position requires at least a bachelor's degree in a directly related field. Roles with defined quantitative, analytical, or technical requirements, such as growth modeling, funnel experimentation, or data-driven acquisition strategy, are more likely to qualify than broadly defined general management titles.
Which industries sponsor H-1B visas most frequently for growth roles?
SaaS companies, fintech firms, and consumer tech platforms file the highest volume of H-1B petitions for growth and marketing leadership positions. Employers in these sectors regularly file LCAs for roles involving product-led growth, user acquisition, and retention strategy. You can browse verified H-1B-sponsoring employers with open Head Of Growth positions on Migrate Mate.
What happens to my H-1B status if my Head Of Growth role changes significantly?
If your job duties, location, or compensation change materially after your H-1B is approved, your employer must file an amended petition with USCIS before the change takes effect. Growth roles evolve quickly, and a title change from Head Of Growth to VP of Growth or a shift to a new work location both typically require an amendment to keep your status valid.
Can I switch employers while on H-1B in a Head Of Growth role?
Yes. Under H-1B portability rules, you can start working for a new employer as soon as they file a new H-1B petition on your behalf, provided your current status is valid and you've been in lawful H-1B status for at least 180 days. You don't need to wait for USCIS approval before starting the new role.
What SOC code does USCIS use for Head Of Growth positions?
Head Of Growth doesn't have a dedicated Standard Occupational Classification code. Employers typically file under Marketing Managers (SOC 11-2021) or Market Research Analysts (SOC 19-3021) depending on how the role is structured. The SOC code determines your prevailing wage floor, so confirm with your employer's attorney which code they intend to use in the LCA before the offer is finalized.