H-1B Visa Salesforce Marketing Cloud Jobs
Salesforce Marketing Cloud roles qualify as H-1B visa specialty occupations when the position requires a bachelor's degree in marketing, computer science, or a related field. Employers in tech, retail, and financial services regularly file LCAs for these roles, and the H-1B cap applies unless you're at a qualifying nonprofit or university.
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Get Access To All JobsINTRODUCTION
We're looking for a Salesforce Marketing Cloud Manager to lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You'll be at the intersection of technology, marketing, and innovation—helping us elevate our digital experience and drive measurable results.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Platform Ownership
- Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC).
- Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns.
- Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases.
- Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).
Drive Strategy
- Serve as the Product Owner for SFMC—manage the vision, roadmap, and backlog to align with broader marketing and business goals.
- Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion.
Lead and Collaborate
- Manage and mentor a team of Marketing Cloud Developers—fostering professional growth and technical excellence.
- Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences.
Execute High-Impact Campaigns
- Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics.
- Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features.
Measure and Optimize
- Build dashboards and reports to track KPIs—such as open rates, click-through rates, and conversion performance.
- Use insights and root cause analysis to drive continuous improvement and marketing efficiency.
Innovate
- Stay ahead of industry trends, emerging technologies, and platform enhancements.
- Identify new opportunities to enhance customer experience and improve ROI.
- Bring artificial intelligence into the day-to-day workflow to further improve team outcomes.
QUALIFICATIONS AND EDUCATION:
- 5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio).
- Strong working knowledge of AMPscript, SQL, SSJS, and APIs.
- Proven success managing end-to-end marketing automation strategy and execution.
- Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
- Strong project management skills and ability to lead in a fast-paced environment.
- Experience using Jira to manage backlogs and organize work.
- Ability to communicate complex technical topics to business stakeholders.
- Experience with Salesforce Data Cloud and Agentforce is a plus.
- Salesforce Marketing Cloud Certifications are preferred.
PERKS AND BENEFITS
- 4 weeks accrued paid time off + 9 paid national holidays per year
- Free onsite gym at our Boston Location
- Tuition Reimbursement
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
- Robust health and wellness program and fitness reimbursements
- Auto and home insurance discounts
- Matching gift opportunities
- Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
- Various Paid Family leave options including Paid Parental Leave
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
- Convenient location directly across from South Station and Pre-Tax Commuter Benefits
SALARY RANGE
- Salary Range: $122,000-$170,000 a year. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
ABOUT THE COMPANY
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
INTRODUCTION
We're looking for a Salesforce Marketing Cloud Manager to lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You'll be at the intersection of technology, marketing, and innovation—helping us elevate our digital experience and drive measurable results.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Platform Ownership
- Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC).
- Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns.
- Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases.
- Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).
Drive Strategy
- Serve as the Product Owner for SFMC—manage the vision, roadmap, and backlog to align with broader marketing and business goals.
- Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion.
Lead and Collaborate
- Manage and mentor a team of Marketing Cloud Developers—fostering professional growth and technical excellence.
- Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences.
Execute High-Impact Campaigns
- Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics.
- Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features.
Measure and Optimize
- Build dashboards and reports to track KPIs—such as open rates, click-through rates, and conversion performance.
- Use insights and root cause analysis to drive continuous improvement and marketing efficiency.
Innovate
- Stay ahead of industry trends, emerging technologies, and platform enhancements.
- Identify new opportunities to enhance customer experience and improve ROI.
- Bring artificial intelligence into the day-to-day workflow to further improve team outcomes.
QUALIFICATIONS AND EDUCATION:
- 5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio).
- Strong working knowledge of AMPscript, SQL, SSJS, and APIs.
- Proven success managing end-to-end marketing automation strategy and execution.
- Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
- Strong project management skills and ability to lead in a fast-paced environment.
- Experience using Jira to manage backlogs and organize work.
- Ability to communicate complex technical topics to business stakeholders.
- Experience with Salesforce Data Cloud and Agentforce is a plus.
- Salesforce Marketing Cloud Certifications are preferred.
PERKS AND BENEFITS
- 4 weeks accrued paid time off + 9 paid national holidays per year
- Free onsite gym at our Boston Location
- Tuition Reimbursement
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
- Robust health and wellness program and fitness reimbursements
- Auto and home insurance discounts
- Matching gift opportunities
- Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
- Various Paid Family leave options including Paid Parental Leave
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
- Convenient location directly across from South Station and Pre-Tax Commuter Benefits
SALARY RANGE
- Salary Range: $122,000-$170,000 a year. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
ABOUT THE COMPANY
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
See all H-1B Visa Salesforce Marketing Cloud Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Salesforce Marketing Cloud
Verify your role meets specialty occupation standards
Pull the O*NET profile for your target job title and confirm the listed education requirements. USCIS denies H-1B petitions when the role description doesn't clearly require a specific bachelor's degree field, so match your credentials to the posting before applying.
Check employer LCA history before outreach
Use Migrate Mate to filter Salesforce Marketing Cloud roles by employers with verified LCA filing history. This eliminates companies that have never sponsored H-1B workers, so you focus your applications where sponsorship is already an established practice.
Document your Salesforce certifications as credential evidence
Gather your Marketing Cloud Email Specialist, Consultant, or Developer certifications before your employer files the I-129. USCIS increasingly requests these as supporting evidence that the role is genuinely specialized and not filled by a general marketing generalist.
Target cap-exempt employers for faster timelines
Universities, nonprofit research organizations, and government-affiliated entities are exempt from the annual H-1B cap and lottery. Salesforce Marketing Cloud roles exist at these institutions, and a cap-exempt petition can be filed and approved year-round without waiting for April registration.
Confirm your employer will file the LCA before your OPT expires
The DOL must certify your LCA before your employer can submit the I-129 to USCIS. If you're on OPT, build at least four weeks into your timeline for LCA certification so the petition isn't delayed past your authorization end date.
Request premium processing if your start date is firm
USCIS offers premium processing on I-129 petitions, which guarantees a decision within 15 business days. If your employer has a specific project start date tied to a Marketing Cloud implementation, ask HR early whether the company will cover the premium processing fee.
H-1B Visa Salesforce Marketing Cloud: Frequently Asked Questions
Does a Salesforce Marketing Cloud role qualify as an H-1B specialty occupation?
Yes, if the employer's job description requires a bachelor's degree or higher in a specific field such as marketing, computer science, information systems, or business analytics. USCIS evaluates the position itself, not just your credentials, so the role must genuinely require that degree level. Generic marketing coordinator postings that accept any degree field are more vulnerable to RFEs than roles that specify a technical or analytical discipline.
Which industries most commonly sponsor H-1B visas for Salesforce Marketing Cloud professionals?
Technology companies, retail and e-commerce brands, financial services firms, and marketing agencies are the most active sponsors for these roles. You can identify employers with verified H-1B LCA filings for Marketing Cloud-related positions by searching on Migrate Mate, which surfaces DOL Labor Condition Application data filtered by occupation and employer.
How does the prevailing wage requirement affect Salesforce Marketing Cloud job offers?
Before your employer can file the LCA with DOL, they must certify they'll pay at least the prevailing wage for your occupation and work location. You can look up applicable wage levels using the OFLC Wage Search tool before your offer is finalized. Wage Level II or III is typical for mid-career Marketing Cloud specialists, and any offer below the prevailing wage will result in LCA rejection.
Can I change employers mid-H-1B if I find a better Salesforce Marketing Cloud role?
Yes, under H-1B portability rules established by AC21, you can start working for a new employer as soon as they file an H-1B transfer petition, as long as your original petition has been approved and you've maintained valid status. Your new employer must file a new I-129 and LCA for the specific Marketing Cloud role before your last day at the current company.
Do Salesforce certifications strengthen an H-1B petition for Marketing Cloud roles?
Salesforce certifications such as the Marketing Cloud Email Specialist or Marketing Cloud Consultant credentials support the specialty occupation argument by demonstrating the role requires specialized, field-specific knowledge beyond a general degree. USCIS may issue an RFE if the job description looks similar to a standard marketing analyst role, and certifications help your employer's attorney distinguish the position and defend the petition.