H-1B Visa Social Media Jobs
Social media roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field, and the employer can document that requirement in the Labor Condition Application. Most sponsoring employers are mid-size to large tech, media, and e-commerce companies with established HR and immigration infrastructure.
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INTRODUCTION
We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.
Two Circles' Content capability maximizes the impact of sports content through consultancy, multi-format content production and channel management. Services include creative and video content production, digital marketing campaigns, strategy, consultancy, full management of digital and social media platforms and commercialization of digital platforms.
ROLE AND RESPONSIBILITIES
We’re looking for someone immersed in the world of TikTok. You live and breathe the platform, know what resonates with different audiences and can ideate, produce and edit content that has as broad a reach and impact as possible.
You know how and why audiences interact with vertical video, understand what success on platforms looks like and how to replicate that success. You’ll be at home talking to fans, like a fan – cultivating communities on behalf of our clients.
You are comfortable working alongside a team of social media experts, crafting the perfect posts that will excite and delight across our clients’ channels, for some of the most recognizable sports rightsholders in the world.
What you’ll be doing:
- A TikTok native who understands the platform, its trends and engagement intimately
- Able to advise Leads and Clients on best practice, comfortable mapping out high-level platform strategies
- Concepting, editing, and producing cutting-edge content for vertical-first social output
- Maximizing live broadcasts to ensure the very best content is presented on social in a dynamic, creative, and engaging way
- Comfortable working with a range of content types, from utilizing real-time highlights and breathing new life into existing archive footage, to maximizing on-site event coverage and working with Creators, influencers, fans and athletes
- Generating compelling ideas that drive views and engagement on our clients' channels
- Fully versed in the cultural spaces of sport and how that translates into great content
- Excellent knowledge of the vertical video space across platforms, especially YouTube Shorts and IG Reels
- Serving as an internal expert, advising and developing alongside social media and creative teams to generate unrivalled vertical video content and strategies
- Adapting to various channels with distinct tones of voice
BASIC QUALIFICATIONS
Must Haves:
- Extensive experience of creating vertical-first videos, ideally for a sports team or publisher or college
- In-app video editing capabilities with Capcut, Slate and other relevant apps as well as proficiency in Premiere Pro
- Comprehensive knowledge of sports, particularly the top global soccer leagues
- Ability to work under tight and, owing to the nature of live sport, fluctuating deadlines
- A proactive attitude, coupled with a desire to consistently improve the accounts you help manage
- Flexibility to work around the sports schedule including evenings and weekends
- Capability to thrive under the unique pressures of live publishing
- Professional-level proficiency with Microsoft Office
PREFERRED QUALIFICATIONS
Nice to Haves:
- Good knowledge of the creator/influencer landscape
- General social media channel management experience
- Experience in front of camera
- Working knowledge of other social platforms (Instagram, X)
- Experience presenting to clients
- A grasp of insights and reporting
- Basic to intermediate Adobe Photoshop skills
COMPENSATION
The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
- $65,000-$90,000
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Social Media
Frame your degree around specialty occupation
USCIS requires your role to demand a specific bachelor's degree, not just any degree. Document how your marketing, communications, or digital media degree directly connects to the social media responsibilities in your job description before your employer files.
Check prevailing wages before negotiating salary
Use the OFLC Wage Search to look up the prevailing wage for Social Media Specialist or Marketing roles in your target city. Your offered salary must meet or exceed that level, or the Labor Condition Application won't be certified.
Target employers with LCA filing history
Use Migrate Mate to filter social media roles by employers who have filed Labor Condition Applications for marketing and communications positions, so you're applying to companies that have already cleared the H-1B sponsorship path for your occupation.
Clarify the specialty occupation case with your employer
Social media roles face more RFEs than engineering positions because USCIS scrutinizes whether the job genuinely requires a degree. Ask your employer to document specific technical duties, like analytics platforms, paid media strategy, or SEO, that justify the specialty occupation classification.
Confirm the employer's cap-subject filing timeline
H-1B cap-subject petitions can only be filed once per year, with registration in March and an October 1 start date. If you're on OPT, confirm your EAD expiration date and whether cap-gap coverage will bridge the gap so you don't have a work authorization lapse.
Use O*NET to strengthen your job description
Pull the O*NET occupation profile for your specific social media role and cross-reference the listed knowledge areas and required skills with your actual job duties. Employers can use this to build a more defensible specialty occupation argument in the I-129 petition.
H-1B Visa Social Media: Frequently Asked Questions
Do social media jobs qualify for H-1B sponsorship?
Social media roles can qualify for H-1B sponsorship, but they're not automatically approved. USCIS requires the position to be a specialty occupation, meaning it must normally require a bachelor's degree in a specific field like marketing, communications, or digital media. Roles that accept any degree or lack degree requirements in the job posting are harder to sponsor. Employers need to document why the role demands a specialized degree.
Which employers sponsor H-1B visas for social media roles?
Mid-size to large tech companies, e-commerce platforms, media agencies, and consumer brands with dedicated marketing departments are the most active H-1B sponsors for social media positions. Smaller agencies and startups sponsor less frequently because of the legal and administrative overhead. Migrate Mate shows you which employers have LCA filing history for marketing and communications roles, so you can focus your search on companies that have actually gone through the process.
Can a social media manager role face an H-1B RFE?
Yes. USCIS issues Requests for Evidence for social media and marketing roles more often than for STEM occupations because the agency questions whether these positions genuinely require a specific bachelor's degree. If your job title is broad or your duties include tasks that don't require a degree, your employer's attorney will need to submit additional evidence showing the specialized nature of the role, including platform-specific technical skills and your educational background.
How does the H-1B prevailing wage apply to social media positions?
Your employer must file a Labor Condition Application certifying your salary meets the DOL's prevailing wage for your specific role and work location. Prevailing wages for social media and marketing roles vary significantly by city and job level. You can look up the applicable wage tier using the OFLC Wage Search before accepting an offer. If the offered salary falls below the prevailing wage, the LCA won't be certified and the H-1B petition can't proceed.
Is a social media role eligible for H-1B cap exemption?
Only if the employer qualifies, not the role itself. Social media positions at universities, nonprofit research organizations, and certain government research entities are cap-exempt, meaning no lottery and no annual quota restriction. Social media roles at standard for-profit companies are cap-subject and go through the H-1B registration lottery each March. If you're a cap-subject candidate, you can only start on October 1 of the fiscal year your petition is approved.