H-1B Visa Social Media Jobs
Social media roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field, and the employer can document that requirement in the Labor Condition Application. Most sponsoring employers are mid-size to large tech, media, and e-commerce companies with established HR and immigration infrastructure.
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Get Access To All JobsINTRODUCTION
The David Eccles School of Business is seeking a collaborative and creative Social Media Manager to lead the strategy, coordination, content creation, and execution of the school’s social media presence across platforms. Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role is responsible for developing and advancing the school’s social media strategy to help elevate the visibility, reputation, and engagement of the Eccles School through compelling storytelling, audience-focused content, and consistent brand and messaging alignment.
Working closely with the Branding, Marketing, and Communications team and partners across the school, this position will help develop and execute integrated social media strategies and identify, capture, create, and promote stories related to student experiences, faculty research, events, programs, and institutional priorities through one of the school’s most visible marketing and communications channels. The role will produce a wide range of social media content, including short-form video, photography, interviews, and event coverage, while helping ensure content is timely, engaging, and aligned with the school’s brand and strategic priorities.
This position will lead social media analytics, performance reporting, content planning, and cross-school coordination to strengthen consistency, quality, and impact across platforms. The role will help evaluate performance trends, identify opportunities for improvement, and inform content and channel strategies through data-driven insights and reporting.
ROLE AND RESPONSIBILITIES
- Develop and lead the Eccles School’s social media strategy across platforms to support the school’s brand, reputation, engagement, and strategic priorities.
- Plan, create, capture, edit, and publish social media content, including short-form video, photography, interviews, event coverage, graphics, and written content tailored to platform audiences and best practices.
- Identify and elevate stories related to students, faculty, alumni, research, events, programs, and institutional initiatives through timely and audience-focused storytelling.
- Manage the day-to-day coordination and execution of the school’s social media channels, including content planning, scheduling, publishing, monitoring, and community engagement.
- Lead social media analytics and performance reporting to evaluate effectiveness, identify opportunities, and inform content and channel strategies.
- Partner with the Branding, Marketing, and Communications team and stakeholders across the school to coordinate content, align messaging, and strengthen consistency across channels.
- Help ensure social media content reflects the Eccles School’s brand, messaging, voice, and visual identity standards.
- Monitor social media trends, platform updates, and audience behaviors to continuously improve content performance and engagement.
- Support live and special-event social media coverage, including occasional evening and weekend responsibilities as needed.
MINIMUM QUALIFICATIONS
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.
PREFERRED QUALIFICATIONS
- Professional experience leading social media strategy, content creation, and execution across multiple platforms for an organization or brand.
- Experience capturing, filming, editing, and producing social media content, including short-form video, photography, interviews, and event coverage.
- Strong storytelling, writing, editing, and visual communication skills with the ability to adapt content for different audiences and platforms.
- Experience using social media analytics and reporting tools to evaluate performance and inform strategy and content decisions.
- Experience coordinating projects and collaborating with multiple stakeholders in a fast-moving environment.
- Understanding of brand strategy, messaging, and visual identity standards and how they translate across social media platforms.
- Experience in higher education, marketing, communications, media, journalism, or a related field is preferred.
LOCATION
Location: Campus
City: Salt Lake City, UT
COMPENSATION
Pay Rate Range: $60,000 - $75,000
TYPE
Type: Benefited Staff
SPECIAL INSTRUCTIONS SUMMARY
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non-Discrimination page.
Online reports may be submitted at https://oeo.utah.edu
This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.
INTRODUCTION
The David Eccles School of Business is seeking a collaborative and creative Social Media Manager to lead the strategy, coordination, content creation, and execution of the school’s social media presence across platforms. Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role is responsible for developing and advancing the school’s social media strategy to help elevate the visibility, reputation, and engagement of the Eccles School through compelling storytelling, audience-focused content, and consistent brand and messaging alignment.
Working closely with the Branding, Marketing, and Communications team and partners across the school, this position will help develop and execute integrated social media strategies and identify, capture, create, and promote stories related to student experiences, faculty research, events, programs, and institutional priorities through one of the school’s most visible marketing and communications channels. The role will produce a wide range of social media content, including short-form video, photography, interviews, and event coverage, while helping ensure content is timely, engaging, and aligned with the school’s brand and strategic priorities.
This position will lead social media analytics, performance reporting, content planning, and cross-school coordination to strengthen consistency, quality, and impact across platforms. The role will help evaluate performance trends, identify opportunities for improvement, and inform content and channel strategies through data-driven insights and reporting.
ROLE AND RESPONSIBILITIES
- Develop and lead the Eccles School’s social media strategy across platforms to support the school’s brand, reputation, engagement, and strategic priorities.
- Plan, create, capture, edit, and publish social media content, including short-form video, photography, interviews, event coverage, graphics, and written content tailored to platform audiences and best practices.
- Identify and elevate stories related to students, faculty, alumni, research, events, programs, and institutional initiatives through timely and audience-focused storytelling.
- Manage the day-to-day coordination and execution of the school’s social media channels, including content planning, scheduling, publishing, monitoring, and community engagement.
- Lead social media analytics and performance reporting to evaluate effectiveness, identify opportunities, and inform content and channel strategies.
- Partner with the Branding, Marketing, and Communications team and stakeholders across the school to coordinate content, align messaging, and strengthen consistency across channels.
- Help ensure social media content reflects the Eccles School’s brand, messaging, voice, and visual identity standards.
- Monitor social media trends, platform updates, and audience behaviors to continuously improve content performance and engagement.
- Support live and special-event social media coverage, including occasional evening and weekend responsibilities as needed.
MINIMUM QUALIFICATIONS
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.
PREFERRED QUALIFICATIONS
- Professional experience leading social media strategy, content creation, and execution across multiple platforms for an organization or brand.
- Experience capturing, filming, editing, and producing social media content, including short-form video, photography, interviews, and event coverage.
- Strong storytelling, writing, editing, and visual communication skills with the ability to adapt content for different audiences and platforms.
- Experience using social media analytics and reporting tools to evaluate performance and inform strategy and content decisions.
- Experience coordinating projects and collaborating with multiple stakeholders in a fast-moving environment.
- Understanding of brand strategy, messaging, and visual identity standards and how they translate across social media platforms.
- Experience in higher education, marketing, communications, media, journalism, or a related field is preferred.
LOCATION
Location: Campus
City: Salt Lake City, UT
COMPENSATION
Pay Rate Range: $60,000 - $75,000
TYPE
Type: Benefited Staff
SPECIAL INSTRUCTIONS SUMMARY
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non-Discrimination page.
Online reports may be submitted at https://oeo.utah.edu
This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.
See all 2,267+ H-1B Visa Social Media Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Social Media
Frame your degree around specialty occupation
USCIS requires your role to demand a specific bachelor's degree, not just any degree. Document how your marketing, communications, or digital media degree directly connects to the social media responsibilities in your job description before your employer files.
Check prevailing wages before negotiating salary
Use the OFLC Wage Search to look up the prevailing wage for Social Media Specialist or Marketing roles in your target city. Your offered salary must meet or exceed that level, or the Labor Condition Application won't be certified.
Target employers with LCA filing history
Use Migrate Mate to filter social media roles by employers who have filed Labor Condition Applications for marketing and communications positions, so you're applying to companies that have already cleared the H-1B sponsorship path for your occupation.
Clarify the specialty occupation case with your employer
Social media roles face more RFEs than engineering positions because USCIS scrutinizes whether the job genuinely requires a degree. Ask your employer to document specific technical duties, like analytics platforms, paid media strategy, or SEO, that justify the specialty occupation classification.
Confirm the employer's cap-subject filing timeline
H-1B cap-subject petitions can only be filed once per year, with registration in March and an October 1 start date. If you're on OPT, confirm your EAD expiration date and whether cap-gap coverage will bridge the gap so you don't have a work authorization lapse.
Use O*NET to strengthen your job description
Pull the O*NET occupation profile for your specific social media role and cross-reference the listed knowledge areas and required skills with your actual job duties. Employers can use this to build a more defensible specialty occupation argument in the I-129 petition.
H-1B Visa Social Media: Frequently Asked Questions
Do social media jobs qualify for H-1B sponsorship?
Social media roles can qualify for H-1B sponsorship, but they're not automatically approved. USCIS requires the position to be a specialty occupation, meaning it must normally require a bachelor's degree in a specific field like marketing, communications, or digital media. Roles that accept any degree or lack degree requirements in the job posting are harder to sponsor. Employers need to document why the role demands a specialized degree.
Which employers sponsor H-1B visas for social media roles?
Mid-size to large tech companies, e-commerce platforms, media agencies, and consumer brands with dedicated marketing departments are the most active H-1B sponsors for social media positions. Smaller agencies and startups sponsor less frequently because of the legal and administrative overhead. Migrate Mate shows you which employers have LCA filing history for marketing and communications roles, so you can focus your search on companies that have actually gone through the process.
Can a social media manager role face an H-1B RFE?
Yes. USCIS issues Requests for Evidence for social media and marketing roles more often than for STEM occupations because the agency questions whether these positions genuinely require a specific bachelor's degree. If your job title is broad or your duties include tasks that don't require a degree, your employer's attorney will need to submit additional evidence showing the specialized nature of the role, including platform-specific technical skills and your educational background.
How does the H-1B prevailing wage apply to social media positions?
Your employer must file a Labor Condition Application certifying your salary meets the DOL's prevailing wage for your specific role and work location. Prevailing wages for social media and marketing roles vary significantly by city and job level. You can look up the applicable wage tier using the OFLC Wage Search before accepting an offer. If the offered salary falls below the prevailing wage, the LCA won't be certified and the H-1B petition can't proceed.
Is a social media role eligible for H-1B cap exemption?
Only if the employer qualifies, not the role itself. Social media positions at universities, nonprofit research organizations, and certain government research entities are cap-exempt, meaning no lottery and no annual quota restriction. Social media roles at standard for-profit companies are cap-subject and go through the H-1B registration lottery each March. If you're a cap-subject candidate, you can only start on October 1 of the fiscal year your petition is approved.