H-1B Visa Senior Digital Marketing Manager Jobs
Senior Digital Marketing Manager roles qualify as H-1B visa specialty occupations because they require a bachelor's degree or higher in marketing, communications, or a related field. Employers filing H-1B petitions must certify a prevailing wage through DOL, making large enterprise tech, e-commerce, and media companies your most active sponsors.
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Get Access To All JobsWHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
WHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
See all 1,785+ H-1B Visa Senior Digital Marketing Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Senior Digital Marketing Manager
Align your degree to the role
USCIS scrutinizes specialty occupation eligibility for marketing roles. A degree in marketing, advertising, communications, or business with a marketing concentration strengthens your petition. A general business degree with no marketing focus invites Requests for Evidence.
Search LCA filings by occupation code
Use the OFLC Wage Search to find employers who have certified Labor Condition Applications under SOC code 11-2021 for Marketing Managers. This shows you which companies have actively filed for this exact role, not just general H-1B sponsors.
Target employers with in-house HR infrastructure
Enterprise e-commerce, SaaS, and media companies run repeat H-1B cycles and have immigration counsel on retainer. Startups under 50 employees rarely have the infrastructure to file on time, even with genuine intent to sponsor.
Find verified H-1B sponsors on Migrate Mate
Filter Senior Digital Marketing Manager roles by employers with confirmed H-1B filing history on Migrate Mate. This cuts out positions where sponsorship is listed as possible but the employer has no DOL filing record for marketing roles.
Negotiate the offer before the LCA is filed
Your title and job duties must match what the employer certifies with DOL on the LCA. If your responsibilities shift after filing, the petition may not hold. Confirm the exact role scope in writing before the employer submits the LCA.
Flag your portfolio as IP-generating work
H-1B marketing petitions benefit from evidence that your work requires theoretical and practical application of specialized knowledge. Document campaigns involving A/B testing frameworks, attribution modeling, or proprietary analytics tools in your support letter.
H-1B Visa Senior Digital Marketing Manager: Frequently Asked Questions
Does a Senior Digital Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, communications, or digital media. USCIS evaluates the job duties, not just the title. Roles that accept any bachelor's degree regardless of field are more likely to receive a specialty occupation challenge, so the job description needs to specify the required discipline explicitly.
Which employers most commonly sponsor H-1B visas for digital marketing managers?
Enterprise technology companies, e-commerce platforms, and large media groups file the highest volume of H-1B LCAs for marketing manager roles. These employers run annual H-1B cycles, have immigration legal teams, and budget for premium processing. You can identify which companies have certified LCAs for this occupation code using the OFLC Wage Search, or browse verified sponsors directly on Migrate Mate.
What happens to my H-1B status if my employer eliminates my marketing role?
You have a 60-day grace period after involuntary termination to find a new H-1B sponsor, change status, or depart the U.S. During that window, you can't work, but you can interview and negotiate offers. A new employer must file a cap-exempt transfer petition before your grace period ends. Starting your job search before an anticipated layoff significantly improves your position.
Can my employer count performance bonuses toward the H-1B prevailing wage requirement?
No. DOL requires that the prevailing wage be met through guaranteed cash compensation, specifically base salary. Discretionary bonuses, commissions, and equity cannot be counted toward the wage floor certified on the LCA. If your base salary falls below the prevailing wage for your location and level, the LCA will not be certified regardless of your total compensation package.
How does the H-1B cap lottery affect my timeline as a digital marketing manager?
Cap-subject H-1B petitions are filed in April for an October 1 start date, meaning there's a months-long gap between your job offer and your authorization to work. If you're already on OPT or another authorized status, cap-gap rules may bridge that period. Roles at universities, nonprofit research institutions, or government entities are cap-exempt and can start immediately after USCIS approves the petition.