H-1B Visa Senior Digital Marketing Manager Jobs
Senior Digital Marketing Manager roles qualify as H-1B visa specialty occupations because they require a bachelor's degree or higher in marketing, communications, or a related field. Employers filing H-1B petitions must certify a prevailing wage through DOL, making large enterprise tech, e-commerce, and media companies your most active sponsors.
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Get Access To All JobsINTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
-
Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
-
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
-
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
-
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
-
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
-
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
INTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
-
Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
-
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
-
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
-
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
-
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
-
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
See all 1,497+ H-1B Visa Senior Digital Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Senior Digital Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Senior Digital Marketing Manager
Align your degree to the role
USCIS scrutinizes specialty occupation eligibility for marketing roles. A degree in marketing, advertising, communications, or business with a marketing concentration strengthens your petition. A general business degree with no marketing focus invites Requests for Evidence.
Search LCA filings by occupation code
Use the OFLC Wage Search to find employers who have certified Labor Condition Applications under SOC code 11-2021 for Marketing Managers. This shows you which companies have actively filed for this exact role, not just general H-1B sponsors.
Target employers with in-house HR infrastructure
Enterprise e-commerce, SaaS, and media companies run repeat H-1B cycles and have immigration counsel on retainer. Startups under 50 employees rarely have the infrastructure to file on time, even with genuine intent to sponsor.
Find verified H-1B sponsors on Migrate Mate
Filter Senior Digital Marketing Manager roles by employers with confirmed H-1B filing history on Migrate Mate. This cuts out positions where sponsorship is listed as possible but the employer has no DOL filing record for marketing roles.
Negotiate the offer before the LCA is filed
Your title and job duties must match what the employer certifies with DOL on the LCA. If your responsibilities shift after filing, the petition may not hold. Confirm the exact role scope in writing before the employer submits the LCA.
Flag your portfolio as IP-generating work
H-1B marketing petitions benefit from evidence that your work requires theoretical and practical application of specialized knowledge. Document campaigns involving A/B testing frameworks, attribution modeling, or proprietary analytics tools in your support letter.
H-1B Visa Senior Digital Marketing Manager: Frequently Asked Questions
Does a Senior Digital Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, communications, or digital media. USCIS evaluates the job duties, not just the title. Roles that accept any bachelor's degree regardless of field are more likely to receive a specialty occupation challenge, so the job description needs to specify the required discipline explicitly.
Which employers most commonly sponsor H-1B visas for digital marketing managers?
Enterprise technology companies, e-commerce platforms, and large media groups file the highest volume of H-1B LCAs for marketing manager roles. These employers run annual H-1B cycles, have immigration legal teams, and budget for premium processing. You can identify which companies have certified LCAs for this occupation code using the OFLC Wage Search, or browse verified sponsors directly on Migrate Mate.
What happens to my H-1B status if my employer eliminates my marketing role?
You have a 60-day grace period after involuntary termination to find a new H-1B sponsor, change status, or depart the U.S. During that window, you can't work, but you can interview and negotiate offers. A new employer must file a cap-exempt transfer petition before your grace period ends. Starting your job search before an anticipated layoff significantly improves your position.
Can my employer count performance bonuses toward the H-1B prevailing wage requirement?
No. DOL requires that the prevailing wage be met through guaranteed cash compensation, specifically base salary. Discretionary bonuses, commissions, and equity cannot be counted toward the wage floor certified on the LCA. If your base salary falls below the prevailing wage for your location and level, the LCA will not be certified regardless of your total compensation package.
How does the H-1B cap lottery affect my timeline as a digital marketing manager?
Cap-subject H-1B petitions are filed in April for an October 1 start date, meaning there's a months-long gap between your job offer and your authorization to work. If you're already on OPT or another authorized status, cap-gap rules may bridge that period. Roles at universities, nonprofit research institutions, or government entities are cap-exempt and can start immediately after USCIS approves the petition.