H-1B Visa Senior Digital Marketing Manager Jobs
Senior Digital Marketing Manager roles qualify as H-1B visa specialty occupations because they require a bachelor's degree or higher in marketing, communications, or a related field. Employers filing H-1B petitions must certify a prevailing wage through DOL, making large enterprise tech, e-commerce, and media companies your most active sponsors.
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Get Access To All JobsLocation:
- [San Francisco, CA] This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.
Compensation:
- The annual salary range for this role is $153,000 - $170,000 in addition to equity & benefits.
The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation.
About Gem
Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. By eliminating the headaches of juggling multiple tools, Gem helps customers boost recruiter productivity by up to 5x while saving 30-50% on technology costs. Over 1,000 organizations — from startups to industry leaders like Zillow, DoorDash, and Asana — trust Gem to fuel their growth. With an industry-leading 4.8/5 rating on G2, Gem is the platform recruiters actually love to use. Gem has raised $148M from renown investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech.
With Gem, you can experience the power of a truly connected recruiting platform — one consistent interface, unified data, smarter AI recommendations, and simplified permissions. Our customers achieve remarkable results.
Just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:
- Forbes America's Best Startup Employers 2024, 2025, and 2026
- Great Place to Work Certified, 2024
- Fortune Best Workplaces for Millennials, 2023
The Team & Role
Gem’s marketing team is scaling fast, and paid digital is the engine behind our pipeline growth. This role sits at the center of our demand generation motion, owning the strategy and execution of Gem’s $1M+ annual digital advertising budget across Google Ads, LinkedIn, and emerging B2B channels.
You’ll report to the Head of Demand Gen and work shoulder-to-shoulder with campaigns, product marketing, content, SDRs, revenue operations, and sales. This isn’t a “set it and forget it” media buying role. You’ll build sophisticated, multi-channel programs that create and capture demand for an AI-first recruiting platform selling into TA leaders, recruiters, and recruiting ops teams at companies ranging from 30 to 5,000 employees.
The right person for this role is equal parts strategist and operator. You think in terms of pipeline and revenue, not just clicks and impressions. You’re deep in Google Ads and LinkedIn Ads. You’ve run account-based programs and know how to use intent data and enrichment tools to target the right accounts at the right time. You use AI tools daily to move faster, test more, and optimize harder. And you thrive in environments where you own the outcome end-to-end.
What You’ll Do Day-to-Day
- Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance
- Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels
- Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
- Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates
- Track, analyze, and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence
- Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation
- Collaborate with content and creative teams to develop high-performing ad assets, landing pages, and syndication programs
- Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking
- Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing-sourced leads convert at high rates
- Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation
- Stay current with platform changes, industry trends, and emerging channels. Recommend and test new approaches
About You
- 5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required)
- Deep, hands-on expertise in Google Ads: search, display, remarketing, account structure, bidding strategies, and conversion tracking
- Deep, hands-on expertise in LinkedIn Ads: sponsored content, conversation ads, audience targeting, matched audiences, and ABM campaigns
- Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results
- Experience using intent data or enrichment tools (e.g., Vector, Clay, 6Sense, DemandBase, Bombora, or similar) to inform targeting and campaign strategy
- Strong analytical skills with experience in marketing attribution (Bizible or equivalent), CRM reporting (Salesforce), and data visualization (Looker or similar)
- Comfort with marketing automation platforms (Marketo preferred) for lead flow, scoring, and campaign integration
- Demonstrated AI fluency: you actively use AI tools to improve campaign performance, whether for ad copy, audience analysis, reporting, or workflow automation
- Experience in B2B SaaS is required. HR Tech or recruiting industry experience is a plus
- Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously
- Startup or growth-stage company experience preferred. Comfortable with ambiguity, shifting priorities, and wearing multiple hats
Benefits
- Highly competitive salary & equity
- 10-year window to exercise your stock options
- Supportive Flexible Time Off program
- 16 paid holidays, including regular company-wide wellness days
- Best-in-class medical, dental & vision insurance
- $1,200 annual stipend for learning and development opportunities
- 16 weeks of Paid Parental Leave for birthing and non-birthing parents
- New Parent Perks totaling $1,500 and flexibility upon return to work
Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.
Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.
Gem’s Candidate Privacy Notice
By clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement, including the information provided on how Gem processes your personal data and your related rights as set forth therein.
LI-MF1
Location:
- [San Francisco, CA] This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.
Compensation:
- The annual salary range for this role is $153,000 - $170,000 in addition to equity & benefits.
The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation.
About Gem
Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. By eliminating the headaches of juggling multiple tools, Gem helps customers boost recruiter productivity by up to 5x while saving 30-50% on technology costs. Over 1,000 organizations — from startups to industry leaders like Zillow, DoorDash, and Asana — trust Gem to fuel their growth. With an industry-leading 4.8/5 rating on G2, Gem is the platform recruiters actually love to use. Gem has raised $148M from renown investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech.
With Gem, you can experience the power of a truly connected recruiting platform — one consistent interface, unified data, smarter AI recommendations, and simplified permissions. Our customers achieve remarkable results.
Just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:
- Forbes America's Best Startup Employers 2024, 2025, and 2026
- Great Place to Work Certified, 2024
- Fortune Best Workplaces for Millennials, 2023
The Team & Role
Gem’s marketing team is scaling fast, and paid digital is the engine behind our pipeline growth. This role sits at the center of our demand generation motion, owning the strategy and execution of Gem’s $1M+ annual digital advertising budget across Google Ads, LinkedIn, and emerging B2B channels.
You’ll report to the Head of Demand Gen and work shoulder-to-shoulder with campaigns, product marketing, content, SDRs, revenue operations, and sales. This isn’t a “set it and forget it” media buying role. You’ll build sophisticated, multi-channel programs that create and capture demand for an AI-first recruiting platform selling into TA leaders, recruiters, and recruiting ops teams at companies ranging from 30 to 5,000 employees.
The right person for this role is equal parts strategist and operator. You think in terms of pipeline and revenue, not just clicks and impressions. You’re deep in Google Ads and LinkedIn Ads. You’ve run account-based programs and know how to use intent data and enrichment tools to target the right accounts at the right time. You use AI tools daily to move faster, test more, and optimize harder. And you thrive in environments where you own the outcome end-to-end.
What You’ll Do Day-to-Day
- Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance
- Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels
- Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
- Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates
- Track, analyze, and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence
- Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation
- Collaborate with content and creative teams to develop high-performing ad assets, landing pages, and syndication programs
- Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking
- Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing-sourced leads convert at high rates
- Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation
- Stay current with platform changes, industry trends, and emerging channels. Recommend and test new approaches
About You
- 5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required)
- Deep, hands-on expertise in Google Ads: search, display, remarketing, account structure, bidding strategies, and conversion tracking
- Deep, hands-on expertise in LinkedIn Ads: sponsored content, conversation ads, audience targeting, matched audiences, and ABM campaigns
- Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results
- Experience using intent data or enrichment tools (e.g., Vector, Clay, 6Sense, DemandBase, Bombora, or similar) to inform targeting and campaign strategy
- Strong analytical skills with experience in marketing attribution (Bizible or equivalent), CRM reporting (Salesforce), and data visualization (Looker or similar)
- Comfort with marketing automation platforms (Marketo preferred) for lead flow, scoring, and campaign integration
- Demonstrated AI fluency: you actively use AI tools to improve campaign performance, whether for ad copy, audience analysis, reporting, or workflow automation
- Experience in B2B SaaS is required. HR Tech or recruiting industry experience is a plus
- Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously
- Startup or growth-stage company experience preferred. Comfortable with ambiguity, shifting priorities, and wearing multiple hats
Benefits
- Highly competitive salary & equity
- 10-year window to exercise your stock options
- Supportive Flexible Time Off program
- 16 paid holidays, including regular company-wide wellness days
- Best-in-class medical, dental & vision insurance
- $1,200 annual stipend for learning and development opportunities
- 16 weeks of Paid Parental Leave for birthing and non-birthing parents
- New Parent Perks totaling $1,500 and flexibility upon return to work
Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.
Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.
Gem’s Candidate Privacy Notice
By clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement, including the information provided on how Gem processes your personal data and your related rights as set forth therein.
LI-MF1
See all 48+ H-1B Visa Senior Digital Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Senior Digital Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Senior Digital Marketing Manager
Align your degree to the role
USCIS scrutinizes specialty occupation eligibility for marketing roles. A degree in marketing, advertising, communications, or business with a marketing concentration strengthens your petition. A general business degree with no marketing focus invites Requests for Evidence.
Search LCA filings by occupation code
Use the OFLC Wage Search to find employers who have certified Labor Condition Applications under SOC code 11-2021 for Marketing Managers. This shows you which companies have actively filed for this exact role, not just general H-1B sponsors.
Target employers with in-house HR infrastructure
Enterprise e-commerce, SaaS, and media companies run repeat H-1B cycles and have immigration counsel on retainer. Startups under 50 employees rarely have the infrastructure to file on time, even with genuine intent to sponsor.
Find verified H-1B sponsors on Migrate Mate
Filter Senior Digital Marketing Manager roles by employers with confirmed H-1B filing history on Migrate Mate. This cuts out positions where sponsorship is listed as possible but the employer has no DOL filing record for marketing roles.
Negotiate the offer before the LCA is filed
Your title and job duties must match what the employer certifies with DOL on the LCA. If your responsibilities shift after filing, the petition may not hold. Confirm the exact role scope in writing before the employer submits the LCA.
Flag your portfolio as IP-generating work
H-1B marketing petitions benefit from evidence that your work requires theoretical and practical application of specialized knowledge. Document campaigns involving A/B testing frameworks, attribution modeling, or proprietary analytics tools in your support letter.
H-1B Visa Senior Digital Marketing Manager: Frequently Asked Questions
Does a Senior Digital Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, communications, or digital media. USCIS evaluates the job duties, not just the title. Roles that accept any bachelor's degree regardless of field are more likely to receive a specialty occupation challenge, so the job description needs to specify the required discipline explicitly.
Which employers most commonly sponsor H-1B visas for digital marketing managers?
Enterprise technology companies, e-commerce platforms, and large media groups file the highest volume of H-1B LCAs for marketing manager roles. These employers run annual H-1B cycles, have immigration legal teams, and budget for premium processing. You can identify which companies have certified LCAs for this occupation code using the OFLC Wage Search, or browse verified sponsors directly on Migrate Mate.
What happens to my H-1B status if my employer eliminates my marketing role?
You have a 60-day grace period after involuntary termination to find a new H-1B sponsor, change status, or depart the U.S. During that window, you can't work, but you can interview and negotiate offers. A new employer must file a cap-exempt transfer petition before your grace period ends. Starting your job search before an anticipated layoff significantly improves your position.
Can my employer count performance bonuses toward the H-1B prevailing wage requirement?
No. DOL requires that the prevailing wage be met through guaranteed cash compensation, specifically base salary. Discretionary bonuses, commissions, and equity cannot be counted toward the wage floor certified on the LCA. If your base salary falls below the prevailing wage for your location and level, the LCA will not be certified regardless of your total compensation package.
How does the H-1B cap lottery affect my timeline as a digital marketing manager?
Cap-subject H-1B petitions are filed in April for an October 1 start date, meaning there's a months-long gap between your job offer and your authorization to work. If you're already on OPT or another authorized status, cap-gap rules may bridge that period. Roles at universities, nonprofit research institutions, or government entities are cap-exempt and can start immediately after USCIS approves the petition.