H-1B Visa Ecommerce Jobs
Ecommerce roles in digital merchandising, growth analytics, and marketplace operations regularly appear on H-1B visa LCA filings, particularly at retail tech companies, DTC brands, and marketplace platforms. Most qualify as specialty occupations requiring a bachelor's degree in business, marketing, or a related field, making them viable H-1B targets.
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CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
The Manager, TikTok Shop will own the growth and performance of TikTok Shop as an emerging commerce channel.
As the channel scales, this individual must have the hands on TikTok Shop and eCommerce capabilities to progressively bring channel management in house and ultimately operate the business directly.
We are looking for a strong commercial operator who can both manage partners and execute. The ideal candidate combines deep eCommerce and social commerce expertise, strong analytical capabilities, commercial acumen, and an entrepreneurial mindset.
What Your Impact Will Be:
Own the Business
- Own TikTok Shop revenue, growth, conversion, AOV, profitability, and overall channel performance
- Develop forecasts, commercial plans, targets, assortment strategies, promotions, and launch plans
- Plan sales and forecast appropriate inventory levels by SKU
- Identify opportunities to grow revenue, acquire new customers, and improve profitability
- Translate performance data into clear actions and commercial decisions
Manage and Challenge the Agency
- Lead the external agency responsible for current TikTok Shop execution
- Set clear KPIs, priorities, deliverables, and performance expectations
- Challenge agency recommendations using internal data and commercial insights
- Ensure strong execution across merchandising, promotions, creator affiliates, livestreams, content, and storefront operations
- Maintain internal ownership and knowledge of the business rather than relying solely on agency expertise
Be a Hands On TikTok Shop Operator
- Understand and be capable of directly managing TikTok Shop operations, including catalog, merchandising, promotions, campaigns, affiliates, creators, livestream commerce, and platform tools
- Diagnose performance issues and identify opportunities across the entire commerce funnel
- Partner with content, media, creators, and brand teams to improve traffic and conversion
- Stay current on TikTok Shop capabilities, platform changes, and emerging social commerce models
Lead Through Analytics
- Own reporting and performance analytics for TikTok Shop
- Analyze traffic, conversion, AOV, GMV, creator performance, affiliate performance, ROAS, CAC, margin, and profitability
- Build dashboards and performance reviews that identify what is driving the business
- Establish test and learn frameworks and measure incremental impact
- Use data to determine where to invest, optimize, or change direction
Build and Transition the Capability In House
- Build internal TikTok Shop expertise while the agency operates the channel
- Develop the processes, playbooks, technology, data, and operating model required for internal management
- Determine which capabilities should transition in house as the business reaches sufficient scale
- Lead the transition from agency managed execution to an internally operated model when appropriate
- Ultimately have the capability to directly operate and scale TikTok Shop as an internal business
Qualifications
What We’re Looking For:
- 8+ years of eCommerce, marketplace, social commerce, or digital growth experience, at least 3 years on TikTok
- Hands on experience operating TikTok Shop or a comparable marketplace or social commerce platform strongly preferred
- Demonstrated commercial ownership of revenue and business performance
- Strong analytical skills and ability to turn data into commercial actions
- Experience managing agencies or external partners while retaining internal business ownership
- Strong understanding of GMV, conversion, AOV, ROAS, CAC, margin, and profitability
- Experience with creator commerce, affiliates, livestreaming, and social content
- Demonstrated ability to build and scale new digital capabilities
- Comfortable moving between strategy, analytics, partner management, and hands on execution
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Beware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
The pay range for this position is between $126,000 and $150,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
The Manager, TikTok Shop will own the growth and performance of TikTok Shop as an emerging commerce channel.
As the channel scales, this individual must have the hands on TikTok Shop and eCommerce capabilities to progressively bring channel management in house and ultimately operate the business directly.
We are looking for a strong commercial operator who can both manage partners and execute. The ideal candidate combines deep eCommerce and social commerce expertise, strong analytical capabilities, commercial acumen, and an entrepreneurial mindset.
What Your Impact Will Be:
Own the Business
- Own TikTok Shop revenue, growth, conversion, AOV, profitability, and overall channel performance
- Develop forecasts, commercial plans, targets, assortment strategies, promotions, and launch plans
- Plan sales and forecast appropriate inventory levels by SKU
- Identify opportunities to grow revenue, acquire new customers, and improve profitability
- Translate performance data into clear actions and commercial decisions
Manage and Challenge the Agency
- Lead the external agency responsible for current TikTok Shop execution
- Set clear KPIs, priorities, deliverables, and performance expectations
- Challenge agency recommendations using internal data and commercial insights
- Ensure strong execution across merchandising, promotions, creator affiliates, livestreams, content, and storefront operations
- Maintain internal ownership and knowledge of the business rather than relying solely on agency expertise
Be a Hands On TikTok Shop Operator
- Understand and be capable of directly managing TikTok Shop operations, including catalog, merchandising, promotions, campaigns, affiliates, creators, livestream commerce, and platform tools
- Diagnose performance issues and identify opportunities across the entire commerce funnel
- Partner with content, media, creators, and brand teams to improve traffic and conversion
- Stay current on TikTok Shop capabilities, platform changes, and emerging social commerce models
Lead Through Analytics
- Own reporting and performance analytics for TikTok Shop
- Analyze traffic, conversion, AOV, GMV, creator performance, affiliate performance, ROAS, CAC, margin, and profitability
- Build dashboards and performance reviews that identify what is driving the business
- Establish test and learn frameworks and measure incremental impact
- Use data to determine where to invest, optimize, or change direction
Build and Transition the Capability In House
- Build internal TikTok Shop expertise while the agency operates the channel
- Develop the processes, playbooks, technology, data, and operating model required for internal management
- Determine which capabilities should transition in house as the business reaches sufficient scale
- Lead the transition from agency managed execution to an internally operated model when appropriate
- Ultimately have the capability to directly operate and scale TikTok Shop as an internal business
Qualifications
What We’re Looking For:
- 8+ years of eCommerce, marketplace, social commerce, or digital growth experience, at least 3 years on TikTok
- Hands on experience operating TikTok Shop or a comparable marketplace or social commerce platform strongly preferred
- Demonstrated commercial ownership of revenue and business performance
- Strong analytical skills and ability to turn data into commercial actions
- Experience managing agencies or external partners while retaining internal business ownership
- Strong understanding of GMV, conversion, AOV, ROAS, CAC, margin, and profitability
- Experience with creator commerce, affiliates, livestreaming, and social content
- Demonstrated ability to build and scale new digital capabilities
- Comfortable moving between strategy, analytics, partner management, and hands on execution
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Beware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
The pay range for this position is between $126,000 and $150,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
See all 55+ H-1B Visa Ecommerce Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Ecommerce Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Ecommerce
Map your degree to ecommerce specialty occupations
H-1B approval for ecommerce roles depends on proving specialty occupation status. Pull the O*NET profile for your specific title, such as E-Commerce Manager or Digital Marketing Analyst, and confirm it lists a bachelor's degree as a standard entry requirement.
Filter employers by active LCA filing history
Not every ecommerce employer files H-1Bs for non-engineering roles. Use Migrate Mate to search DOL Labor Condition Application data filtered by ecommerce and digital marketing job titles, so you're targeting companies with a verified sponsorship track record.
Target marketplace and DTC platforms over pure retailers
Companies like Amazon, Shopify, and Chewy file H-1Bs for product, growth, and merchandising roles far more consistently than traditional brick-and-mortar retailers. Their in-house ecommerce teams are large enough to absorb sponsorship costs without routing you through a staffing intermediary.
Verify prevailing wage before negotiating your offer
Your employer must certify your salary meets the DOL prevailing wage for your ecommerce role and location. Run your title and metro area through the OFLC Wage Search before accepting an offer, so you aren't caught short when the LCA is filed.
Confirm E-Verify enrollment during the offer stage
If you're extending STEM OPT and transitioning to H-1B, your employer must be E-Verify enrolled. Ask HR directly during negotiations, not after you've signed. Non-enrolled employers cannot legally employ you on STEM OPT and can't file your H-1B petition on time.
Account for the cap-gap window in your start date
If your OPT expires before October 1 and your H-1B is selected in the lottery, the cap-gap rule extends your work authorization. USCIS confirms this automatically, but notify your employer early so they don't misread your authorization status and rescind your offer.
H-1B Visa Ecommerce: Frequently Asked Questions
Do ecommerce jobs qualify as H-1B specialty occupations?
Most do, but the specific title matters. Roles like Ecommerce Manager, Digital Merchandising Analyst, or Growth Marketing Manager typically qualify because they require a bachelor's degree in a directly related field. Generalist titles like 'Ecommerce Coordinator' face more scrutiny if the job description doesn't clearly require a specific degree field. USCIS evaluates both the role and the employer's actual requirements.
Which types of employers sponsor H-1B visas for ecommerce roles?
Marketplace platforms, DTC brands, and retail tech companies sponsor H-1Bs for ecommerce roles most consistently. These employers have dedicated in-house teams and institutional familiarity with the H-1B process. Agencies and consultancies sometimes sponsor but often route candidates through third-party arrangements that complicate the prevailing wage requirement. Use Migrate Mate to identify employers with verified LCA filing history for ecommerce and digital roles.
How does the H-1B lottery affect ecommerce job seekers specifically?
Ecommerce roles compete in the same general cap lottery as all other H-1B petitions, with 65,000 regular-cap slots and 20,000 additional slots for U.S. master's degree holders. If you're not selected, you can reapply in the next fiscal year lottery. Some ecommerce employers at universities or nonprofits are cap-exempt, which bypasses the lottery entirely, though these positions are less common in the ecommerce sector.
What documents do I need to support an H-1B petition for an ecommerce role?
Your employer needs a certified LCA from DOL, your academic transcripts showing a degree in a relevant field such as business, marketing, or information systems, and a detailed job description confirming specialty occupation requirements. If your degree is from outside the U.S., a credential evaluation is typically required. USCIS may issue a Request for Evidence if the degree-to-role connection isn't immediately clear.
Can I switch ecommerce employers after my H-1B is approved?
Yes. H-1B portability under AC21 lets you move to a new employer after your petition has been pending for 180 days or has been approved, as long as the new role is in the same or a similar occupational classification. Your new employer files an H-1B transfer petition, and you can start working once it's received by USCIS. You don't need to wait for approval before starting.