H-1B Visa Ecommerce Jobs
Ecommerce roles in digital merchandising, growth analytics, and marketplace operations regularly appear on H-1B LCA filings, particularly at retail tech companies, DTC brands, and marketplace platforms. Most qualify as specialty occupations requiring a bachelor's degree in business, marketing, or a related field, making them viable H-1B targets.
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Get Access To All JobsCompany Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
The Manager, Digital Consumer Experience & E-Commerce (DCXE) leads the strategy, planning, and execution of digital marketing campaigns and destination programs across Universal’s web, app, and online store platforms for Universal Studios Hollywood. This role ensures guest-first digital experiences are consistently delivered, meet business objectives, and evolve with platform capabilities. Balancing strategic planning with hands-on execution, this role drives cross-functional alignment, upholds delivery standards, and champions ongoing improvement.
Responsibilities
Digital Strategy & Experience Planning
- Own the development and communication of digital strategies and tactical execution plans for major destination initiatives and campaigns across websites, mobile apps, and online stores, ensuring alignment to business goals, guest needs, and cross-channel cohesion.
- Oversee and guide team members in the creation of Strategic Input Documents, including journey maps, SEO and personalization strategies, page planning, and user flows, ensuring seamless integration of campaign and destination content into the broader Universal digital ecosystem.
- Lead cross-functional forums (e.g., program briefings, brainstorms, introspective) to shape guest-first digital experiences, foster alignment, and ensure holistic representation of digital priorities across marketing and technology teams.
- Partner with Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations.
- Direct the testing strategy across campaign areas, including the design, prioritization, and analysis of A/B, usability, and personalization experiments. Share learnings across the team and ensure integration of winning variants into best practice templates and standards.
- Stay ahead of competitive and industry trends in digital experience, marketing technology, and e-commerce, and leverage findings to influence roadmap planning and future capabilities.
- Partner with digital production scrum teams and DCXE Programs to define and communicate requirements for enhancements page type templates, components and other digital tools based on both business needs and emerging guest behaviors.
Campaign & Program Execution
- Oversee the execution of digital marketing campaigns and destination programs across Universal’s web, app, and online store platforms, ensuring timely delivery, cross-channel consistency, and alignment to business goals.
- Maintain visibility into campaign status and delivery risks, identifying blockers early and collaborating with cross-functional teams to resolve issues and maintain momentum.
- Provide strategic and tactical oversight of digital proof creation, QA, and approvals, ensuring campaign materials reflect creative strategy, technical requirements, and guest experience standards.
- Lead stakeholder engagement during campaign production, including moderating feedback loops, representing DCXE priorities, and managing input resolution across teams.
- Lead launch readiness calls for assigned initiatives; ensure alignment across partner teams, facilitate issue resolution, and confirm deployment preparedness.
- Monitor live campaigns and digital properties for performance issues, broken elements, or guest-facing friction; escalate and drive resolution through the appropriate channels.
- Champion operational best practices for campaign execution across platforms, and continuously seek opportunities to refine processes, tools, and coordination models that drive executional excellence at scale.
Digital Guest Experience Champion
- Own the digital guest experience across assigned campaigns and destination programs, ensuring site, app, and store journeys reflect Universal’s guest-first standards and continually evolve based on data and user behavior.
- Monitor and interpret performance across web and mobile platforms; surface insights and recommendations that drive measurable improvements to journey flow, conversion, and guest satisfaction.
- Lead auditing and refinement of digital journeys across UDX properties and third-party partner platforms, identifying friction points, defining opportunities, and championing enhancements that align to business and guest goals.
- Serve as the primary escalation point for digital experience issues, coordinating timely investigation and resolution with internal and external partners to minimize guest disruption and protect brand experience.
- Direct the integration of learnings, behavioral data, and testing outcomes into reusable frameworks (e.g., templates, modules, page types, playbooks) that improve scalability and execution quality across DCXE initiatives.
- Advocate for a culture of iteration and speed-to-market within the team by embedding retrospective findings, feedback loops, and continuous improvement into the planning and delivery process.
- Partner with stakeholders across marketing, analytics, and product to ensure digital strategies remain grounded in real guest needs and platform capabilities.
Resource Management & Cross-Functional Collaboration
- Lead cross-functional alignment across Marketing, Communications Planning, Product, Technology, and Content partners to ensure that all campaign deliverables, timelines, and digital requirements are clearly scoped, communicated, and executed.
- Oversee coordination across multiple campaigns and programs, maintaining clarity on priorities and dependencies.
- Act as the primary escalation point for executional risks across web, app, and store initiatives, facilitating swift cross-team resolution and reinforcing accountability to delivery timelines.
- Drive participation in retrospective reviews and process audits across campaigns, leading the collection of team insights, identifying systemic inefficiencies, and shaping refinements to improve future delivery.
- Maintain proactive communication with internal and external stakeholders to ensure expectations are managed, risks are surfaced early, and digital activation workstreams remain fully aligned with destination and brand priorities.
Team & Organizational Leadership
- Provide guidance and problem-solving support to the broader team, acting as an escalation point for campaign execution, stakeholder engagement, and delivery risks.
- Coordinate with departmental leadership to align on team goals, performance expectations, and resourcing needs, ensuring that delivery plans support business objectives.
- Foster a collaborative, inclusive, and solutions-focused team environment by modeling professional accountability, encouraging continuous improvement, and celebrating shared success.
- Champion Universal Destinations & Experiences’ culture and values through positive engagement, clear communication, and a guest-first mindset in all workstreams.
- Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
- Perform other duties as assigned.
Qualifications
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Hybrid: This position has been designated as hybrid, contributing from the Universal City office a minimum of four days per week.
- Consistent on-time full-day attendance is a job requirement.
- Bachelor’s degree in Marketing, Communications, Business or Advertising is required. Master’s degree is a plus.
Required:
- 7+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution across web and app platforms.
- Demonstrated experience and success in eCommerce project management and marketing from concept to completion.
- Excellent client service and problem-solving skills, able to identify and anticipate both opportunities and problems and drive them to resolution.
- Strong project management, trafficking, and organizational skills, with high attention to detail; proven ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
- Proven experience in repeatable digital strategy creation, execution, measurement and iteration.
- Exposure to A/B or multivariate testing, usability testing, or personalization platforms.
- Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates.
- Strong ability to understand the current status of multiple projects at a given time and follow up as needed.
- Goal-oriented, self-motivated, creative, flexible and adaptable to new situations.
- Thrive in a structured and systematic approach.
- Extensive computer knowledge and proficiency in business software applications.
- Superior communication and interpersonal skills to develop cross functional relationships.
- Creative thinking, particularly when it comes to alternative ways of accomplishing goals and objectives and accomplishing Minimal Viable Product.
- Outstanding communication skills, both written and verbal with the ability to explain technical concepts to marketers and other stakeholders. Proven ability to develop presentations and present concepts and/or business recommendations clearly.
- Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint and Outlook. Advanced Excel & PowerPoint experience is a plus.
Preferred:
- Hands-on experience with content management systems (CMS), website analytics tools (e.g., Adobe Analytics, Quantum Metric) and e-commerce backends.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $90,000-$115,000
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
The Manager, Digital Consumer Experience & E-Commerce (DCXE) leads the strategy, planning, and execution of digital marketing campaigns and destination programs across Universal’s web, app, and online store platforms for Universal Studios Hollywood. This role ensures guest-first digital experiences are consistently delivered, meet business objectives, and evolve with platform capabilities. Balancing strategic planning with hands-on execution, this role drives cross-functional alignment, upholds delivery standards, and champions ongoing improvement.
Responsibilities
Digital Strategy & Experience Planning
- Own the development and communication of digital strategies and tactical execution plans for major destination initiatives and campaigns across websites, mobile apps, and online stores, ensuring alignment to business goals, guest needs, and cross-channel cohesion.
- Oversee and guide team members in the creation of Strategic Input Documents, including journey maps, SEO and personalization strategies, page planning, and user flows, ensuring seamless integration of campaign and destination content into the broader Universal digital ecosystem.
- Lead cross-functional forums (e.g., program briefings, brainstorms, introspective) to shape guest-first digital experiences, foster alignment, and ensure holistic representation of digital priorities across marketing and technology teams.
- Partner with Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations.
- Direct the testing strategy across campaign areas, including the design, prioritization, and analysis of A/B, usability, and personalization experiments. Share learnings across the team and ensure integration of winning variants into best practice templates and standards.
- Stay ahead of competitive and industry trends in digital experience, marketing technology, and e-commerce, and leverage findings to influence roadmap planning and future capabilities.
- Partner with digital production scrum teams and DCXE Programs to define and communicate requirements for enhancements page type templates, components and other digital tools based on both business needs and emerging guest behaviors.
Campaign & Program Execution
- Oversee the execution of digital marketing campaigns and destination programs across Universal’s web, app, and online store platforms, ensuring timely delivery, cross-channel consistency, and alignment to business goals.
- Maintain visibility into campaign status and delivery risks, identifying blockers early and collaborating with cross-functional teams to resolve issues and maintain momentum.
- Provide strategic and tactical oversight of digital proof creation, QA, and approvals, ensuring campaign materials reflect creative strategy, technical requirements, and guest experience standards.
- Lead stakeholder engagement during campaign production, including moderating feedback loops, representing DCXE priorities, and managing input resolution across teams.
- Lead launch readiness calls for assigned initiatives; ensure alignment across partner teams, facilitate issue resolution, and confirm deployment preparedness.
- Monitor live campaigns and digital properties for performance issues, broken elements, or guest-facing friction; escalate and drive resolution through the appropriate channels.
- Champion operational best practices for campaign execution across platforms, and continuously seek opportunities to refine processes, tools, and coordination models that drive executional excellence at scale.
Digital Guest Experience Champion
- Own the digital guest experience across assigned campaigns and destination programs, ensuring site, app, and store journeys reflect Universal’s guest-first standards and continually evolve based on data and user behavior.
- Monitor and interpret performance across web and mobile platforms; surface insights and recommendations that drive measurable improvements to journey flow, conversion, and guest satisfaction.
- Lead auditing and refinement of digital journeys across UDX properties and third-party partner platforms, identifying friction points, defining opportunities, and championing enhancements that align to business and guest goals.
- Serve as the primary escalation point for digital experience issues, coordinating timely investigation and resolution with internal and external partners to minimize guest disruption and protect brand experience.
- Direct the integration of learnings, behavioral data, and testing outcomes into reusable frameworks (e.g., templates, modules, page types, playbooks) that improve scalability and execution quality across DCXE initiatives.
- Advocate for a culture of iteration and speed-to-market within the team by embedding retrospective findings, feedback loops, and continuous improvement into the planning and delivery process.
- Partner with stakeholders across marketing, analytics, and product to ensure digital strategies remain grounded in real guest needs and platform capabilities.
Resource Management & Cross-Functional Collaboration
- Lead cross-functional alignment across Marketing, Communications Planning, Product, Technology, and Content partners to ensure that all campaign deliverables, timelines, and digital requirements are clearly scoped, communicated, and executed.
- Oversee coordination across multiple campaigns and programs, maintaining clarity on priorities and dependencies.
- Act as the primary escalation point for executional risks across web, app, and store initiatives, facilitating swift cross-team resolution and reinforcing accountability to delivery timelines.
- Drive participation in retrospective reviews and process audits across campaigns, leading the collection of team insights, identifying systemic inefficiencies, and shaping refinements to improve future delivery.
- Maintain proactive communication with internal and external stakeholders to ensure expectations are managed, risks are surfaced early, and digital activation workstreams remain fully aligned with destination and brand priorities.
Team & Organizational Leadership
- Provide guidance and problem-solving support to the broader team, acting as an escalation point for campaign execution, stakeholder engagement, and delivery risks.
- Coordinate with departmental leadership to align on team goals, performance expectations, and resourcing needs, ensuring that delivery plans support business objectives.
- Foster a collaborative, inclusive, and solutions-focused team environment by modeling professional accountability, encouraging continuous improvement, and celebrating shared success.
- Champion Universal Destinations & Experiences’ culture and values through positive engagement, clear communication, and a guest-first mindset in all workstreams.
- Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
- Perform other duties as assigned.
Qualifications
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Hybrid: This position has been designated as hybrid, contributing from the Universal City office a minimum of four days per week.
- Consistent on-time full-day attendance is a job requirement.
- Bachelor’s degree in Marketing, Communications, Business or Advertising is required. Master’s degree is a plus.
Required:
- 7+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution across web and app platforms.
- Demonstrated experience and success in eCommerce project management and marketing from concept to completion.
- Excellent client service and problem-solving skills, able to identify and anticipate both opportunities and problems and drive them to resolution.
- Strong project management, trafficking, and organizational skills, with high attention to detail; proven ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
- Proven experience in repeatable digital strategy creation, execution, measurement and iteration.
- Exposure to A/B or multivariate testing, usability testing, or personalization platforms.
- Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates.
- Strong ability to understand the current status of multiple projects at a given time and follow up as needed.
- Goal-oriented, self-motivated, creative, flexible and adaptable to new situations.
- Thrive in a structured and systematic approach.
- Extensive computer knowledge and proficiency in business software applications.
- Superior communication and interpersonal skills to develop cross functional relationships.
- Creative thinking, particularly when it comes to alternative ways of accomplishing goals and objectives and accomplishing Minimal Viable Product.
- Outstanding communication skills, both written and verbal with the ability to explain technical concepts to marketers and other stakeholders. Proven ability to develop presentations and present concepts and/or business recommendations clearly.
- Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint and Outlook. Advanced Excel & PowerPoint experience is a plus.
Preferred:
- Hands-on experience with content management systems (CMS), website analytics tools (e.g., Adobe Analytics, Quantum Metric) and e-commerce backends.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $90,000-$115,000
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Ecommerce
Map your degree to ecommerce specialty occupations
H-1B approval for ecommerce roles depends on proving specialty occupation status. Pull the O*NET profile for your specific title, such as E-Commerce Manager or Digital Marketing Analyst, and confirm it lists a bachelor's degree as a standard entry requirement.
Filter employers by active LCA filing history
Not every ecommerce employer files H-1Bs for non-engineering roles. Use Migrate Mate to search DOL Labor Condition Application data filtered by ecommerce and digital marketing job titles, so you're targeting companies with a verified sponsorship track record.
Target marketplace and DTC platforms over pure retailers
Companies like Amazon, Shopify, and Chewy file H-1Bs for product, growth, and merchandising roles far more consistently than traditional brick-and-mortar retailers. Their in-house ecommerce teams are large enough to absorb sponsorship costs without routing you through a staffing intermediary.
Verify prevailing wage before negotiating your offer
Your employer must certify your salary meets the DOL prevailing wage for your ecommerce role and location. Run your title and metro area through the OFLC Wage Search before accepting an offer, so you aren't caught short when the LCA is filed.
Confirm E-Verify enrollment during the offer stage
If you're extending STEM OPT and transitioning to H-1B, your employer must be E-Verify enrolled. Ask HR directly during negotiations, not after you've signed. Non-enrolled employers cannot legally employ you on STEM OPT and can't file your H-1B petition on time.
Account for the cap-gap window in your start date
If your OPT expires before October 1 and your H-1B is selected in the lottery, the cap-gap rule extends your work authorization. USCIS confirms this automatically, but notify your employer early so they don't misread your authorization status and rescind your offer.
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Find Ecommerce JobsEcommerce H-1B Visa: Frequently Asked Questions
Do ecommerce jobs qualify as H-1B specialty occupations?
Most do, but the specific title matters. Roles like Ecommerce Manager, Digital Merchandising Analyst, or Growth Marketing Manager typically qualify because they require a bachelor's degree in a directly related field. Generalist titles like 'Ecommerce Coordinator' face more scrutiny if the job description doesn't clearly require a specific degree field. USCIS evaluates both the role and the employer's actual requirements.
Which types of employers sponsor H-1B visas for ecommerce roles?
Marketplace platforms, DTC brands, and retail tech companies sponsor H-1Bs for ecommerce roles most consistently. These employers have dedicated in-house teams and institutional familiarity with the H-1B process. Agencies and consultancies sometimes sponsor but often route candidates through third-party arrangements that complicate the prevailing wage requirement. Use Migrate Mate to identify employers with verified LCA filing history for ecommerce and digital roles.
How does the H-1B lottery affect ecommerce job seekers specifically?
Ecommerce roles compete in the same general cap lottery as all other H-1B petitions, with 65,000 regular-cap slots and 20,000 additional slots for U.S. master's degree holders. If you're not selected, you can reapply in the next fiscal year lottery. Some ecommerce employers at universities or nonprofits are cap-exempt, which bypasses the lottery entirely, though these positions are less common in the ecommerce sector.
What documents do I need to support an H-1B petition for an ecommerce role?
Your employer needs a certified LCA from DOL, your academic transcripts showing a degree in a relevant field such as business, marketing, or information systems, and a detailed job description confirming specialty occupation requirements. If your degree is from outside the U.S., a credential evaluation is typically required. USCIS may issue a Request for Evidence if the degree-to-role connection isn't immediately clear.
Can I switch ecommerce employers after my H-1B is approved?
Yes. H-1B portability under AC21 lets you move to a new employer after your petition has been pending for 180 days or has been approved, as long as the new role is in the same or a similar occupational classification. Your new employer files an H-1B transfer petition, and you can start working once it's received by USCIS. You don't need to wait for approval before starting.
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