H-1B Visa Marketing Director Jobs
Marketing Director roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree or higher in marketing, business, or a related field. Many large consumer brands, tech companies, and agencies sponsor H-1B visas for this title. Cap-subject petitions must be filed by April 1 for an October 1 start date.
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Get Access To All JobsAbout Copado
Copado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.
About the Role
As the Sr Director, Marketing for North America, you will lead Copado's regional growth engine across Enterprise and Commercial segments, owning the marketing programs that generate demand and leading the field and events team that activates it in-market. Reporting directly to the SVP of Marketing, your mission is to drive pipeline creation, accelerate deal velocity, and strengthen Copado's position as the category leader in Intelligent and Secure DevOps for Salesforce as we usher in the AgentOps era. This leadership role operates at the convergence of go-to-market strategy and in-person activation, translating our core platform narrative into measurable pipeline and revenue outcomes across North America. Partnering closely with the central Digital team on localized channel execution, and collaborating with Sales, BDR/SDR leadership, PMM, and Partner Marketing, you will orchestrate a coherent, high-converting regional GTM motion from targeted campaigns to flagship events.
- Lead and mentor the North America field marketing and events team, overseeing the regional strategy, calendar, and budget across owned events, sponsorships, executive roundtables, and roadshows
- Architect and execute multi-channel demand generation programs tailored to North American Enterprise and Commercial audiences to accelerate lead-to-opportunity velocity
- Partner with the central Digital team to brief, localize, and roll out integrated campaigns across paid, organic, and ABM channels while anchoring regional targeting and messaging
- Partner closely with BDR/SDR leadership to align pre-event outreach, on-site engagement, and structured post-event follow-up to convert attendance into qualified pipeline
- Activate the 7-Stage GTM Framework regionally, collaborating with PMM, Sales, Enablement, and the global AI Messaging Council to maintain a unified, revenue-focused narrative
- Drive co-marketing programs and joint activations alongside Salesforce, SI partners, and regional alliances to expand partner-sourced pipeline
- Define and manage a unified regional marketing performance framework tracking pipeline creation, event and campaign ROI, conversion rates, and cost per lead
- Leverage AI-driven analytics and sales engagement tools to evaluate content resonance, lead quality, and campaign efficacy, leading continuous improvement cycles and post-event retrospectives
What We're Looking For
- 8–12 years of B2B SaaS marketing experience spanning demand generation and field marketing, ideally within the Salesforce ecosystem, DevOps, or automation platforms
- Proven leadership experience managing field marketing and events teams, with full accountability for event strategy, execution, budgets, and ROI attribution
- Strong track record of partnering closely with BDR/SDR and sales development teams to coordinate targeted outreach and accelerate pipeline conversion
- Deep understanding of North American market dynamics across both Enterprise and Commercial segments, including localization and varying buyer maturity
- Demonstrated ability to collaborate cross-functionally across Sales, PMM, and Product within structured GTM frameworks
- Experience partnering with centralized digital marketing teams, translating regional priorities into effective campaign briefs and media execution
- Proficiency with marketing automation platforms, CRM systems (Salesforce), sales engagement software, event management tools, and analytics dashboards
- Strong communication, storytelling, and copywriting skills with the ability to articulate technical value into clear business outcomes
Benefits
Copado offers a comprehensive benefits package, which includes:
- Competitive salary and performance-based bonuses
- Comprehensive health, dental, and vision insurance
- 401(k) Plan
- Paid Time Off
- Wellness Perks
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.
Compensation for this role will vary based on several factors, including the candidate's qualifications, skills, competencies, and experience. Pay ranges are not necessarily representative of starting salaries for all locations. In addition to our outstanding benefits package, eligible full-time employees may also qualify for Copado's equity program.
Copado's pay ranges reflect On Target Earnings (OTE), which encompasses base salary, bonuses, and/or commissions for meeting 100% of set targets.
The pay range for this role is:
200,000 - 250,000 USD per year(Denver)
About Copado
Copado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.
About the Role
As the Sr Director, Marketing for North America, you will lead Copado's regional growth engine across Enterprise and Commercial segments, owning the marketing programs that generate demand and leading the field and events team that activates it in-market. Reporting directly to the SVP of Marketing, your mission is to drive pipeline creation, accelerate deal velocity, and strengthen Copado's position as the category leader in Intelligent and Secure DevOps for Salesforce as we usher in the AgentOps era. This leadership role operates at the convergence of go-to-market strategy and in-person activation, translating our core platform narrative into measurable pipeline and revenue outcomes across North America. Partnering closely with the central Digital team on localized channel execution, and collaborating with Sales, BDR/SDR leadership, PMM, and Partner Marketing, you will orchestrate a coherent, high-converting regional GTM motion from targeted campaigns to flagship events.
- Lead and mentor the North America field marketing and events team, overseeing the regional strategy, calendar, and budget across owned events, sponsorships, executive roundtables, and roadshows
- Architect and execute multi-channel demand generation programs tailored to North American Enterprise and Commercial audiences to accelerate lead-to-opportunity velocity
- Partner with the central Digital team to brief, localize, and roll out integrated campaigns across paid, organic, and ABM channels while anchoring regional targeting and messaging
- Partner closely with BDR/SDR leadership to align pre-event outreach, on-site engagement, and structured post-event follow-up to convert attendance into qualified pipeline
- Activate the 7-Stage GTM Framework regionally, collaborating with PMM, Sales, Enablement, and the global AI Messaging Council to maintain a unified, revenue-focused narrative
- Drive co-marketing programs and joint activations alongside Salesforce, SI partners, and regional alliances to expand partner-sourced pipeline
- Define and manage a unified regional marketing performance framework tracking pipeline creation, event and campaign ROI, conversion rates, and cost per lead
- Leverage AI-driven analytics and sales engagement tools to evaluate content resonance, lead quality, and campaign efficacy, leading continuous improvement cycles and post-event retrospectives
What We're Looking For
- 8–12 years of B2B SaaS marketing experience spanning demand generation and field marketing, ideally within the Salesforce ecosystem, DevOps, or automation platforms
- Proven leadership experience managing field marketing and events teams, with full accountability for event strategy, execution, budgets, and ROI attribution
- Strong track record of partnering closely with BDR/SDR and sales development teams to coordinate targeted outreach and accelerate pipeline conversion
- Deep understanding of North American market dynamics across both Enterprise and Commercial segments, including localization and varying buyer maturity
- Demonstrated ability to collaborate cross-functionally across Sales, PMM, and Product within structured GTM frameworks
- Experience partnering with centralized digital marketing teams, translating regional priorities into effective campaign briefs and media execution
- Proficiency with marketing automation platforms, CRM systems (Salesforce), sales engagement software, event management tools, and analytics dashboards
- Strong communication, storytelling, and copywriting skills with the ability to articulate technical value into clear business outcomes
Benefits
Copado offers a comprehensive benefits package, which includes:
- Competitive salary and performance-based bonuses
- Comprehensive health, dental, and vision insurance
- 401(k) Plan
- Paid Time Off
- Wellness Perks
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.
Compensation for this role will vary based on several factors, including the candidate's qualifications, skills, competencies, and experience. Pay ranges are not necessarily representative of starting salaries for all locations. In addition to our outstanding benefits package, eligible full-time employees may also qualify for Copado's equity program.
Copado's pay ranges reflect On Target Earnings (OTE), which encompasses base salary, bonuses, and/or commissions for meeting 100% of set targets.
The pay range for this role is:
200,000 - 250,000 USD per year(Denver)
See all 1,435+ H-1B Visa Marketing Director Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Marketing Director
Align your degree to your specialization
Your H-1B petition must show your degree field directly relates to marketing leadership. A general business degree is borderline; degrees in marketing, communications, or brand strategy strengthen the specialty occupation argument USCIS adjudicators apply.
Target employers with LCA filing history
Search the OFLC Wage Search to confirm a prospective employer has filed Labor Condition Applications for marketing roles. Past LCA filings signal an established H-1B process, which reduces offer-to-petition delays after you accept the job.
Verify the prevailing wage tier before negotiating
Your employer's LCA must certify a wage at or above the DOL prevailing wage for Marketing Directors in their metro area. Use the OFLC Wage Search to check Level II and Level III wages for SOC code 11-2021 before your offer conversation.
Use Migrate Mate to surface sponsoring employers
Filter your Marketing Director search on Migrate Mate by employers with verified H-1B filing history. This cuts the research phase significantly and puts you in front of companies already set up to sponsor, not ones discovering the process for the first time.
Flag O*NET classification in your application materials
The O*NET profile for Marketing Managers (11-2021) lists duties that map directly to H-1B specialty occupation criteria. Referencing these duties explicitly in your resume and cover letter helps your employer build a stronger LCA and I-129 filing.
Clarify cap timing with any offer you receive
If you're not already in H-1B status, a cap-subject employer can only file your petition in April for an October start. Confirm this timeline before accepting a role so both you and the employer plan the transition without a work authorization gap.
H-1B Visa Marketing Director: Frequently Asked Questions
Does a Marketing Director role qualify as an H-1B specialty occupation?
Yes, provided the position genuinely requires a bachelor's degree or higher in a specific field such as marketing, communications, or business administration. Generic management roles with no degree requirement don't qualify. The stronger the connection between your degree field and the day-to-day duties, the cleaner the specialty occupation argument USCIS will evaluate.
How do I find Marketing Director employers who already sponsor H-1B visas?
Search for Marketing Director roles on Migrate Mate, which filters listings by employers with verified H-1B filing history. Targeting companies that have previously sponsored avoids situations where a willing employer lacks the internal process to file on time, which is a common source of offer delays for senior marketing candidates.
What happens to my H-1B status if I move from a specialist marketing role to a Director title?
A promotion to Marketing Director at the same employer typically requires an amended H-1B petition if the job duties, location, or prevailing wage level changes materially. Your employer files the amendment with USCIS, usually before or shortly after the promotion takes effect. You can generally continue working during the amendment review period.
Can a marketing agency or consultancy sponsor my H-1B as a Marketing Director?
Yes, but agencies must demonstrate you're working under their control and supervision, not functioning as an independent contractor placed permanently at a client site. USCIS scrutinizes staffing and consulting arrangements more closely. A direct employer relationship with clear reporting lines and a defined scope of work is less likely to trigger a Request for Evidence.
Does my employer need to advertise the Marketing Director role before sponsoring my H-1B?
Not for the H-1B itself. Unlike green card sponsorship via PERM, H-1B does not require a recruitment test or proof the employer couldn't find a U.S. worker. Your employer simply files the LCA with DOL to certify the prevailing wage, then submits the I-129 petition to USCIS. No advertising requirement applies at the H-1B stage.