H-1B Visa Account Based Marketing Specialist Jobs
Account Based Marketing Specialist roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers in B2B SaaS, enterprise tech, and professional services regularly file H-1B petitions for this role. The annual cap is 85,000 visas, with a lottery for cap-subject petitions each April.
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About the Team
The Scaled Growth Agency Marketing team within Global Business Marketing (GBM) partners closely with the Indie Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion, helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs.
About the Role
The successful candidate will develop and execute marketing strategies that accelerate agency growth on TikTok, from driving advertiser penetration within agency portfolios to enabling agencies to acquire new clients through TikTok-first programs. This includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives. This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.
Responsibilities
- Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok.
- Plan and deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement.
- Scale matchmaking and co-growth programs (building on APAC models) to facilitate agency-advertiser introductions.
- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities.
- Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
- Define success metrics and measure marketing impact against expansion and revenue goals.
Qualifications
Minimum Qualifications
- Minimum 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, preferably in digital media, advertising, technology, or platform businesses.
- Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
- Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
- Strong project management, stakeholder communication, and execution skills.
- Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes.
Preferred Qualifications
- Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments.
- Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders.
- Familiarity with industry bodies, trade associations, and key marketing events across major global regions.
- Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes.
- Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends.
- Experience operating in global or multi-regional roles with the ability to localize strategy by market maturity and sales motion.
- Comfortable working in ambiguous, evolving environments and building programs from strategy through execution.
- Familiarity with AI applications in advertising and marketing technology ecosystems.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $92340 - $209380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
About the Team
The Scaled Growth Agency Marketing team within Global Business Marketing (GBM) partners closely with the Indie Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion, helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs.
About the Role
The successful candidate will develop and execute marketing strategies that accelerate agency growth on TikTok, from driving advertiser penetration within agency portfolios to enabling agencies to acquire new clients through TikTok-first programs. This includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives. This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.
Responsibilities
- Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok.
- Plan and deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement.
- Scale matchmaking and co-growth programs (building on APAC models) to facilitate agency-advertiser introductions.
- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities.
- Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
- Define success metrics and measure marketing impact against expansion and revenue goals.
Qualifications
Minimum Qualifications
- Minimum 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, preferably in digital media, advertising, technology, or platform businesses.
- Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
- Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
- Strong project management, stakeholder communication, and execution skills.
- Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes.
Preferred Qualifications
- Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments.
- Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders.
- Familiarity with industry bodies, trade associations, and key marketing events across major global regions.
- Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes.
- Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends.
- Experience operating in global or multi-regional roles with the ability to localize strategy by market maturity and sales motion.
- Comfortable working in ambiguous, evolving environments and building programs from strategy through execution.
- Familiarity with AI applications in advertising and marketing technology ecosystems.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $92340 - $209380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
See all H-1B Visa Account Based Marketing Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Account Based Marketing Specialist Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as an Account Based Marketing Specialist
Align your degree to ABM job requirements
USCIS requires your degree field to directly relate to the role. A marketing, communications, or business degree maps cleanly to ABM Specialist duties. If your degree is in an adjacent field, gather coursework transcripts showing demand-generation or campaign strategy coursework.
Target employers with LCA filing history
Use the OFLC Wage Search to verify which companies have filed Labor Condition Applications for marketing roles. Employers who have certified LCAs before are already familiar with the H-1B process and less likely to back out after an offer.
Search ABM roles on Migrate Mate by sponsorship history
Migrate Mate filters Account Based Marketing Specialist jobs by verified H-1B sponsorship history, so you're only seeing employers who have filed for this role before. That narrows your search to companies where sponsorship is a real, practiced option.
Clarify the LCA wage level before accepting an offer
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your occupation and location. Ask the recruiter which wage level they intend to file at. Level I covers entry-level ABM roles; Level III reflects senior specialist experience.
Document your ABM tool proficiency for the petition
USCIS specialty occupation cases are stronger when the job requires specialized knowledge. Compile evidence of your expertise with platforms like Demandbase, Terminus, or Salesforce ABM modules, since these demonstrate the technical specificity that supports H-1B classification.
Negotiate your start date around the cap-gap window
If you're transitioning from F-1 OPT, your cap-gap protection extends your authorization through September 30 if USCIS receives your H-1B petition before your OPT expires. Confirm your employer files by April 1 to preserve continuous work authorization.
H-1B Visa Account Based Marketing Specialist: Frequently Asked Questions
Does an Account Based Marketing Specialist role qualify as an H-1B specialty occupation?
Yes. USCIS classifies ABM Specialist positions as specialty occupations when the role requires a bachelor's degree or higher in marketing, business, communications, or a directly related field. Job postings that list a degree as preferred rather than required can weaken the petition, so confirm your employer's job description uses mandatory degree language before filing.
Which industries most commonly sponsor H-1B visas for ABM Specialist roles?
B2B SaaS companies, enterprise software firms, cybersecurity vendors, and professional services organizations account for the majority of H-1B LCA filings for ABM roles. These employers run structured demand-generation programs that require the specialized skills ABM Specialists bring, making the specialty occupation argument easier to support with USCIS.
How do I find Account Based Marketing Specialist jobs where employers will actually sponsor an H-1B?
Migrate Mate is built specifically for this search. It surfaces Account Based Marketing Specialist roles filtered by verified H-1B sponsorship history drawn from DOL LCA disclosure data, so you're not guessing about employer willingness. That saves you from applying to companies that list sponsorship as possible but have never filed a petition.
What happens to my H-1B status if I change employers in an ABM role?
You can transfer your H-1B to a new employer using H-1B portability under AC21, as long as you've been in valid H-1B status for at least 180 days and the new ABM Specialist role is in the same or a substantially similar occupational classification. Your new employer must file a new I-129 petition, and you can start working as soon as USCIS receives it.
Can my employer use O*NET to support the specialty occupation classification for an ABM Specialist?
Yes. O*NET classifies marketing specialist roles and documents the typical education requirements, knowledge domains, and technical skill sets associated with the occupation. Employers and immigration attorneys often reference O*NET in the H-1B petition to establish that the role normally requires at least a bachelor's degree, which is a core element of the specialty occupation standard.