H-1B Visa Advertising Analyst Jobs
Advertising Analyst roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, statistics, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and most large media buyers, agencies, and brand-side analytics teams have active LCA filing histories.
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The Amazon Advertising Specialist is responsible for the day-to-day hands on management of the advertising spend for Amazon. They will be responsible for driving efficiency on current spending and building out product launch campaigns for new products. They will be responsible for executing on the budget and forecast of advertising dollars. They will run reports on and analysis of historical data on a campaign and keyword level. They will be responsible for weekly performance reporting to Brand Managers and other key stakeholders. The ideal candidate will have a deep understanding of the Amazon advertising platform and brings a strong analytical background.
KEY RESPONSIBILITIES
- Be able to get granular on Amazon advertising campaigns and execute on strategy.
- Analyze and understand the unique e-commerce and consumer behavior trends to tailor strategies for each marketplace. Build and continue to adjust customer avatars for advertising targeting cross-functionally with the help of Brand Managers.
- Define and track advertising relevancy metrics to assess performance and identify areas for optimization.
- Maintain strong optimization routine and structure utilizing Scale Insights and other relevant tools to hit weekly and monthly TACOS, ACOS, and PPC revenue targets.
- Manage global advertising budget, ensuring efficient allocation to maximize ROI while maintaining budget discipline.
- Run historical reports and create analysis for Amazon, Walmart, and TikTok Shop sales and advertising spend.
- Perform other duties as assigned.
QUALIFICATIONS
Education and Experience
- Bachelor’s degree in digital, business, marketing, or finance (with a bias to analysis) preferred.
- 5+ years of experience of the Amazon.com seller platform.
- Experience navigating and using PPC software; preferably Scale Insights or similar.
- Experience with analytics and running reports that are shared with key stakeholders.
- Experience with planning, budgeting, and executing advertising strategy for product launches.
Knowledge, Skills, and Abilities
- Strong understanding of Amazon Seller Central and Amazon Advertising.
- Advanced Excel Skills – create formulas, pivot tables, charts and graphs.
- Advanced PPC/Advertising Software: Be able to maneuver and manipulate campaigns and get granular to the keyword level of bid adjustments and reporting.
- Familiarity with Scale Insights is preferred.
- Advanced Critical Thinking: Be able to make decisions and adjustments with minimal direction.
- Strong Analytical Skills with the ability to interpret data and make data-driven decisions.
PHYSICAL/WORK ENVIRONMENT/EXPECTATIONS
While performing duties of job, incumbent is occasionally required to:
- Operate in a professional office environment
- Constantly use work-related equipment
- To use hands and fingers to handle or feel objects, tools, or controls
- Occasionally lift and/or move up to 25 pounds
- To sit for long periods of time (up to 10 hours per day)
- To lift files, open filing cabinets and bend or stand as necessary
- Ability to work regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demands
- Ability to work regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demands.
Note: This job description is not totally inclusive, nor it is designed to cover or contain a complete comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
SUMMARY
The Amazon Advertising Specialist is responsible for the day-to-day hands on management of the advertising spend for Amazon. They will be responsible for driving efficiency on current spending and building out product launch campaigns for new products. They will be responsible for executing on the budget and forecast of advertising dollars. They will run reports on and analysis of historical data on a campaign and keyword level. They will be responsible for weekly performance reporting to Brand Managers and other key stakeholders. The ideal candidate will have a deep understanding of the Amazon advertising platform and brings a strong analytical background.
KEY RESPONSIBILITIES
- Be able to get granular on Amazon advertising campaigns and execute on strategy.
- Analyze and understand the unique e-commerce and consumer behavior trends to tailor strategies for each marketplace. Build and continue to adjust customer avatars for advertising targeting cross-functionally with the help of Brand Managers.
- Define and track advertising relevancy metrics to assess performance and identify areas for optimization.
- Maintain strong optimization routine and structure utilizing Scale Insights and other relevant tools to hit weekly and monthly TACOS, ACOS, and PPC revenue targets.
- Manage global advertising budget, ensuring efficient allocation to maximize ROI while maintaining budget discipline.
- Run historical reports and create analysis for Amazon, Walmart, and TikTok Shop sales and advertising spend.
- Perform other duties as assigned.
QUALIFICATIONS
Education and Experience
- Bachelor’s degree in digital, business, marketing, or finance (with a bias to analysis) preferred.
- 5+ years of experience of the Amazon.com seller platform.
- Experience navigating and using PPC software; preferably Scale Insights or similar.
- Experience with analytics and running reports that are shared with key stakeholders.
- Experience with planning, budgeting, and executing advertising strategy for product launches.
Knowledge, Skills, and Abilities
- Strong understanding of Amazon Seller Central and Amazon Advertising.
- Advanced Excel Skills – create formulas, pivot tables, charts and graphs.
- Advanced PPC/Advertising Software: Be able to maneuver and manipulate campaigns and get granular to the keyword level of bid adjustments and reporting.
- Familiarity with Scale Insights is preferred.
- Advanced Critical Thinking: Be able to make decisions and adjustments with minimal direction.
- Strong Analytical Skills with the ability to interpret data and make data-driven decisions.
PHYSICAL/WORK ENVIRONMENT/EXPECTATIONS
While performing duties of job, incumbent is occasionally required to:
- Operate in a professional office environment
- Constantly use work-related equipment
- To use hands and fingers to handle or feel objects, tools, or controls
- Occasionally lift and/or move up to 25 pounds
- To sit for long periods of time (up to 10 hours per day)
- To lift files, open filing cabinets and bend or stand as necessary
- Ability to work regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demands
- Ability to work regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demands.
Note: This job description is not totally inclusive, nor it is designed to cover or contain a complete comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as an Advertising Analyst
Align your degree to the LCA occupation code
USCIS evaluates specialty occupation by matching your degree field to the SOC code on the LCA. Pull the O*NET profile for Advertising Analysts to confirm which degree fields support the filing before you apply.
Target employers with active LCA filing histories
Search Migrate Mate by occupation code to surface employers who have filed LCAs for Advertising Analyst roles. Filing history signals a built-in sponsorship workflow, which reduces timeline risk during offer negotiations.
Benchmark your offered salary against prevailing wage levels
Your employer must pay at least the DOL prevailing wage for your location and experience level. Run your metro area and SOC code through the OFLC Wage Search before accepting an offer to confirm the salary clears Level I or II.
Verify E-Verify enrollment before signing an offer
Advertising agencies and media companies aren't always E-Verify enrolled, unlike tech firms. Confirm enrollment status during the offer stage because your employer must complete I-9 verification through E-Verify to maintain compliant H-1B employment.
Request premium processing if your OPT end date is close
USCIS offers premium processing for I-129 petitions, returning a decision in 15 business days. If your OPT expires within three months of your anticipated start date, ask your employer's counsel to elect premium processing at filing.
Document campaign performance metrics as specialty occupation evidence
RFEs for Advertising Analyst H-1B petitions often challenge specialty occupation status. Compile work samples showing statistical modeling, attribution analysis, or programmatic optimization to demonstrate the role requires a specific degree, not general marketing experience.
H-1B Visa Advertising Analyst: Frequently Asked Questions
Does an Advertising Analyst role qualify as a specialty occupation for H-1B purposes?
Yes, if the position requires a bachelor's degree or higher in a specific field such as marketing, statistics, data analytics, or economics. Roles focused on campaign performance modeling, audience segmentation, or media attribution analysis have stronger specialty occupation cases than general coordinator or account support positions. USCIS evaluates the actual job duties, not just the title.
Which types of employers most commonly sponsor H-1B visas for Advertising Analysts?
Large holding companies with analytics divisions, programmatic advertising platforms, and major consumer brands with in-house media teams file LCAs for Advertising Analyst roles most frequently. Boutique creative agencies tend to sponsor less often because they lack dedicated immigration counsel. You can filter for employers with verified LCA filing history for this occupation on Migrate Mate.
What happens to my H-1B status if my employer loses a major client and eliminates my role?
If your employer terminates your H-1B employment, USCIS provides a 60-day grace period to find a new sponsoring employer, change status, or depart. Your new employer must file an H-1B transfer petition before the grace period expires. Advertising firms with project-based revenue can be volatile, so understanding this window matters before accepting an offer.
Can I work on a client's project at a different location than what's listed on my LCA?
Advertising Analysts who travel to client sites or work in satellite offices not covered by the certified LCA may trigger a posting and wage compliance obligation. Your employer must file an amended LCA if your primary worksite changes to a new metropolitan statistical area. Remote work arrangements added after certification also require review to confirm LCA coverage.
How does the H-1B annual cap affect my job search timeline as an Advertising Analyst?
Most Advertising Analyst roles are cap-subject, meaning your employer must enter the USCIS lottery in March for an October 1 start date. If you're on OPT with a cap-gap, you can continue working after your OPT expires provided your employer filed the I-129 before your EAD end date. Plan your job search to have an offer secured before the March registration window.